We have an ecommerce department, with a team that works specifically on online stores — product page conversion, checkout friction, abandoned cart recovery and the retention email that turns one purchase into several. Specialists in the channel, with the rest of the agency behind them.
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Ecommerce Website Design
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At Progression Agency, we use data analysis to drive organic traffic and deliver results through custom website designs. With a specialized focus on ecommerce, we create visually appealing and optimized websites that boost sales. We incorporate the latest design trends, prioritize user-friendly navigation, and optimize for search engines.
Ecommerce Web Design Process
Progression Agency employs a comprehensive ecommerce web design process to create successful websites that achieve optimal outcomes. Below is a step-by-step overview of our tailored web design and development process:
Our next step is to develop a comprehensive plan of action based on the insights gained during the Plan phase. This involves analyzing all the data collected, creating proposals internally, showing site mock-ups internally, and deciding on general layout.
In this stage, we focus on developing your website and optimizing its content for on-site SEO. We ensure that all the components of your website, color scheme, and interactive site elements, align with your brand image. Once the development is complete, we conduct a final review of the site with you and make revisions, if there are any necessary.
Now we launch your finalized website to the world! We provide continual support after this by optimizing website performance, creating and managing website content, including adding new pages, blog posts, and images, provide technical support, and more.
Ecommerce Website User Experience
What Every Business Website Needs
Engage your customers through features that will make you’re ecommerce website and business show trustworthiness, such as:
- Contact forms
- Live chat widgets
- Social media integration
SPECIALIZED Ecommerce Designers
Our Ecommerce Website Design Work
A well-designed ecommerce website, as well as using research/data before creating the website, provides online users with a clear understanding of your product offerings, unique value propositions, and core values. It’s a crucial touchpoint for potential customers to engage with you.
Ecommerce web Design is important
Why? Because it effects your bottom line!
Ecommerce questions, answered straight
Which ecommerce platform should I use?
How much does an ecommerce site cost?
How do I get traffic to a new store?
Why is my store getting traffic but no sales?
Does ecommerce SEO work differently?
Should I sell on marketplaces too?
How fast can you build a store?
Do I need email marketing for ecommerce?
What about product photography?
Who owns the store?
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.
What separates good ecommerce website design from good-looking design?
Whether it sells. An ecommerce site has a measurable job, and design choices that look sophisticated frequently cost conversions — minimal product pages that hide information, animated galleries that delay the image, and checkout flows that ask for an account before they ask for money.
The useful discipline is to treat every design decision as a hypothesis about buyer behaviour, and to know which ones are already settled. Guest checkout outperforms forced registration. More product images outperform fewer. Visible shipping cost before the final step outperforms a surprise. These are not stylistic opinions and they should not be relitigated on every project.
What does corporate or B2B ecommerce design need that consumer design does not?
Account-level pricing, purchase approval flows, reordering, quote requests and payment on account. B2B buyers are frequently not spending their own money, and the interface has to support a process rather than an impulse.
This is why consumer ecommerce templates fail in corporate contexts. The catalogue may look similar, but the buyer needs to find a part they bought eighteen months ago, check their negotiated price, and produce something their finance team will approve. None of that is a visual problem.
Which parts of an ecommerce site actually decide conversion?
Product imagery, variant selection, delivery clarity, and checkout length. Everything else is second order.
Product imagery
The single largest lever on most stores. Multiple angles, scale reference, and detail on the thing the buyer is uncertain about.
Variant selection
Size, colour and configuration. Ambiguity here produces abandoned carts and returns, which cost twice.
Delivery and cost clarity
Unexpected shipping cost at the final step is the most documented cause of abandonment. Show it early.
Checkout length
Every field is a chance to leave. Ask for what you need to ship and charge, and nothing else.
Mobile weight
Most traffic and a majority of abandonment. Measure on a mid-range phone on a normal connection, not on office wifi.
Trust signals
Returns policy, contact route and real reviews. Cheapest conversion work available and routinely skipped.
What does ecommerce website design cost, and what drives it?
Catalogue complexity and integrations drive the number, not page count. A thousand simple products is less work than fifty with complex configuration, and the ERP or fulfilment integration is often the largest line in the build.
Where ecommerce budget goes versus where revenue comes from
| Area | Typical share of budget | Influence on revenue per visitor |
|---|---|---|
| Homepage design | High | Low |
| Product page design | Moderate | Highest |
| Product imagery | Often under-budgeted | Very high |
| Category and search | Moderate | High |
| Checkout | Low | Very high |
| Mobile performance | Often assumed | Very high |
| Brand and animation | High | Low |
Frequently asked questions
What is ecommerce website design?
Designing an online store so it sells: product presentation, variant selection, category navigation, cart and checkout, measured on revenue per visitor rather than appearance.
How much does ecommerce website design cost?
Cost is driven by catalogue complexity and integrations rather than page count. Fifty configurable products can cost more than a thousand simple ones.
What makes the best ecommerce website design?
Clear product imagery, unambiguous variant selection, delivery cost shown early, and the shortest checkout that still collects what you need to ship and charge.
What is corporate ecommerce website design?
Ecommerce built for business buyers: account-level pricing, approval flows, reordering, quote requests and payment on account. Consumer templates do not cover these.
What is different about B2B ecommerce website design?
The buyer is following a process, not an impulse. They need past orders, negotiated pricing and something finance will approve.
Should I use Shopify or a custom build?
Shopify for most catalogues. Custom is justified by complex configuration, unusual fulfilment, or integrations the platform cannot reach.
How long does an ecommerce site take to build?
Two to four months for a standard catalogue. Product data and imagery are usually the critical path, not design.
Does site speed affect ecommerce sales?
Substantially, and most on mobile. Measure on a mid-range phone on a normal connection rather than on office wifi.
Why are customers abandoning my cart?
Most commonly unexpected shipping cost shown late, forced account creation, or a checkout that asks for more than it needs.
Should checkout require an account?
No. Offer guest checkout and invite account creation after the order is placed.
How many product images do I need?
More than you have. Multiple angles, something for scale, and detail on whatever buyers are uncertain about.
How do I find ecommerce website design services near me?
Proximity matters less than whether they will talk about revenue per visitor rather than about design awards. Ask what they would measure.