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Search engine advertising

Boosts sales and engagement
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Get more leads or sales, fast.

search engine advertising Uses

We'll manage your paid search advertising and provide valuable insights for informed decision-making. SEM is a cost-effective method to engage potential customers throughout the buying cycle, appearing prominently in search engine results. Drive sales, amplify revenue, and capture conversions.

See what our clients say

William Lane
Sanitary Engineered Fabrications
Co-Owner


1.) Alex is a quick read and understood my manufacturing, distribution and end user challenges for my engineered products.
2.) He is adroit at picking up the nuances of my clients and knowing the ins and outs of selling engineered products and services.
3.) Understood the documentation and reporting issues that my client’s demand.
4.) Most importantly, through our discussions, he tailored a marketing program that meets the specific needs for the industry and does not provide something generic, but provides instead something specialized to an industry.
5.) I am happy with the marketing plan he has set forth and as a result, I have commissioned him to start a new website for me.
6.) Lastly, he is thorough and he met all of our agreed deadlines.

Pritish Sai
Artemis Design Labs
CPO


At Artemis Design Labs, our focus is on building design systems for enterprise startups. Progression Agency quickly understood our target audience and business goals and designed a brilliant and effective strategy that directly hit our primary KPIs.

WHY US For search engine Marketing/advertising?

Keyword Research

At our SEM company, we leverage cutting-edge keyword research tools, including Google Search Console, to pinpoint top-performing search terms and eliminate negative keywords from your list. By doing so, we can optimize your search advertising budget for maximum ROI.

Ad and Landing Page Creation

After identifying target keywords, our SEM specialists create text-based ads that display in search results, linking to optimized landing pages designed to convert potential customers at the bottom of your sales funnel. Our focus is on capturing search intent and driving conversions.

Account Tracking and Setup

Understanding the efficacy of your SEM strategy is critical, and this phase plays a crucial role in achieving that goal. Our SEM agency generates a lead-tracking report to determine if the search engine in use supports conversion tracking. If so, we verify that the tracking codes are correctly installed on your landing pages.

Launch and Monitor Campaigns

With optimized ads, landing pages, and a strong SEM strategy, you're almost ready to launch your PPC campaign. We expertly manage campaign settings and monitor ad performance closely upon launch.

Analysis and Evaluation

Measuring SEM success involves benchmarking campaign results against your marketing goals. We track and evaluate KPIs like CTR, Quality Score, search impression share, and cost per conversion to optimize future campaigns. With an understanding of SEM and how it works, our agency can guide you through the benefits of investing in PPC advertising.

Brand reputation marketing

Get complete control over your branding, budget, and search engine content marketing strategy, and image.

Brand Recognition

You can bid on precise keywords matching customer intent. Google SEM also allows your brand name in ad headlines, display URLs, descriptions, and extension links, increasing your chances of top search results and boosting brand awareness.

More Conversions

Google SEM ads gets quick results and a good ROI. Effective search engine marketing strategies can generate immediate conversions and sales. Ongoing efforts and campaign optimizations are essential for sustained long-term growth.

Targeting

SEM PPC offers a range of targeting options, including geo-targeting, ad scheduling and device targeting, to optimize ad performance and ensure that your Google SEM campaign is displayed to the right audience.

Campaign Control

SEM digital marketing gives you control over your advertising budget, campaign scope, and brand messaging. Unlike SEO, where search engines determine organic search results, Google search advertising allows you to manage CTAs, ad schedule, audience targeting, and more.

Verifiable Growth

SEM allows you to measure and analyze ad performance through detailed analytics and campaign data. By assessing metrics like CTR, impressions, and clicks, you can identify the most effective ads for driving conversions.

Better Organic Traffic

Having a high search engine visibility positions your brand where the majority of your customers are. Understanding SEM and how to utilize it can help you drive high-quality traffic to your website from search engines.

SEM Ad Types

Get Search Engine Advertising

Various SEM PPC tactics can be utilized to achieve your desired outcomes on different platforms, notably on Google:

Search Ads

Text-based ads displayed on Google search engine results pages (SERPs)

Display Ads

Image or video-based ads appearing on websites and apps across the Google Display Network.​

Video Ads

Ads shown on YouTube and other Google partner sites, including in-stream, bumper, and video discovery formats.

Shopping Ads (PLA)

Product-based ads featured on the Google Shopping tab and search results pages.

App Ads

Ads promoting mobile apps, visible on Google Play, YouTube, and other Google partner sites.

Local Ads

Ads tailored for businesses with physical locations, displayed on Google Maps, local search results, and other Google properties.

Discovery Ads

Ads appearing on the Google Discover feed and other relevant Google platforms.

Smart Ads

Ads using machine learning to create/optimize campaigns across Google.

What you can get with SEM Advertising

Keyword Strategy and Research

Discover effective keywords to enhance your SEM campaign. Our agency sorts keywords by search intent, value, volume, and brand specificity, while also benchmarking competitors to identify relevant keyword themes aligned with your target audience.

Video Ads

Boost brand awareness, engagement, and conversions with our YouTube marketing services. We optimize ads with keyword-rich titles, descriptions, and tags. Our mobile-optimized approach ensures effective brand messaging across devices, leveraging the preference for video content among consumers.

Ecommerce Ads

Collaborate with our search marketing firm to build a successful eCommerce advertising plan tailored to your budget. We analyze your value proposition, profit potential, and demand curve to generate effective ad copies and optimize targeting, resulting in accelerated sales growth.

Landing Page Conversion Optimization

Let us convert your website traffic into leads. Our experts craft targeted content, headlines, and CTAs and use images that resonate with your ideal customers. We create and optimize landing page elements to create an emotional connection and drive conversions.

Paid Search Ads

Increase leads with paid search ads and YouTube marketing. Thorough keyword research, ad group segmentation based on intent, persuasive ad copies, negative keywords and visitor tracking improves Quality Score and ad rank.

A/B Split Testing Ads

Our search marketing firm creates and tests multiple ad versions to determine which generates a positive ROI for your business. We experiment with various aspects of your SEM campaign, from ad copy and designs to CTAs and audience targeting.

Google Ads

Google Ads allows businesses to reach a vast audience on the most widely used search engine in the world. It offers various targeting options and a pay-per-click model to help businesses manage their advertising budget effectively. Additionally, Google Ads offers various ad formats to create engaging and visually appealing ads.

Bing Ads

Bing Ads, now Microsoft Advertising, can benefit companies by offering an additional platform to reach potential customers, lower cost-per-click rates, granular targeting options, and integration with other Microsoft products like LinkedIn for additional advertising opportunities.

Remarketing

Our remarketing services aim to keep your brand top of mind by showing targeted ads to previous website visitors. Our team sets up remarketing codes and targets specific audience segments to create compelling ad copies that attract high-value prospects.

What else can you get with us for SEM Advertising?

Save Resources
With our agency’s support, you can save time and resources that would otherwise be spent on managing your SEM campaigns in-house. This allows you to focus on your core business activities while we take care of the advertising.
Expertise
We are knowledgeable and experienced in various aspects of SEM, including keyword research, ad copywriting, targeting, and analytics.
Fresh Perspective
We can start identifying new opportunities for improvement and helping you stay ahead of the competition with your search engine marketing ads.
Advanced Tools
We have access to advanced SEM tools and technologies that enable us to optimize campaigns more effectively, track performance metrics, and generate insights that inform our decision-making.

why is search engine advertising important?

Google Study

According to a study by Google, search ads can increase brand awareness by up to 80%.
WordStream Study
The average click-through rate (CTR) of search engine ads can vary depending on several factors, including industry, ad placement, and targeting. However, according to WordStream's 2021 report, the average CTR for Google Ads across all industries is 3.17% for the search network and 0.46% for the display network.
eMarketer Study
A study by eMarketer found that 75% of people who find local, helpful information in search results are more likely to visit the physical stores.
Clutch Study
A study by Clutch found that 75% of people say paid search ads make it easier to find the information they are searching for on a website.
Search Engine Land Study
According to a study by Search Engine Land, 88% of consumers who do a local search on their smartphone visit or call a store within 24 hours.

The study also found that 76% of people who search on their smartphone for something nearby visit a business within a day, and 28% of those searches result in a purchase.
Google and Ipsos study
This study found that search ads influenced more than half of all in-store purchases. This demonstrates the potential of search advertising to not only drive online conversions but also impact offline sales and revenue for businesses.
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