We have a healthcare department, with a team that works specifically with medical practices — familiar with how patients search, what regulated advertising allows, and the compliance considerations that come with collecting patient information. Sector specialists, backed by the full range of channels.
Healthcare marketing questions, answered straight
What does a medical practice website need?
Clear services, the conditions you treat, insurance accepted, location and hours, a simple way to book, and fast mobile loading. Patients are usually looking for one specific answer — make it findable.
How do patients find a practice online?
Mostly local search and your Google Business Profile, followed by reviews. Proximity and availability decide most choices, which is why local visibility matters more than a large website.
Is healthcare marketing regulated?
Yes, and it varies by treatment and claim. Regulated categories need policy checks before campaigns are built, not after an ad is rejected or an account is struck.
Do I need HIPAA considerations on my website?
If your site collects patient information, yes — forms, storage and any integrations need care. This is worth getting right before launch rather than retrofitting.
How important are reviews for a medical practice?
Very. Patients read them and they influence local rankings. Respond to negative ones calmly and specifically; every future patient reads your reply.
Should a practice run Google Ads?
It can work well for specific, high-intent services, particularly where patients are actively searching. Regulated treatments need the policy check first.
How long does a healthcare website take?
About two days for a standard practice site once content is ready. Compliance review on your side is usually the longer part.
Can you handle multiple locations?
Yes, with a page per location and a Google Business Profile for each. Consistency of details across them matters more than most practices expect.
What content do patients actually read?
Condition and treatment pages that answer what they typed into Google, plus practical detail — insurance, parking, what to expect at a first visit.
Who owns the site?
You do, including the domain and hosting, registered in the practice name.


