Social Media Advertising

Paid social reaches people who fit your customer profile but were not searching for you. That makes it a different instrument from search advertising, with different economics — and comparing the two on cost per click is the most common way to reach the wrong conclusion.

Struggling to reach and engage your target audience? Our growth-driven social media advertising services at Progression Agency can help. We analyze data to understand your audience and create a customized strategy for exceptional results. Trust us to achieve your social media marketing goals!

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SeeWhat Our Clients Say

RJ Jain

Price.com

CEO · Previously sold Appurify to Google

I’m RJ JAIN, CEO of price.com. Alex does some very profitable ads!

William Lane

Sanitary Engineered Fabrications

Co-Owner

1.) Alex is a quick read and understood my manufacturing, distribution and end user challenges for my engineered products.
2.) He is adroit at picking up the nuances of my clients and knowing the ins and outs of selling engineered products and services.
3.) Understood the documentation and reporting issues that my client’s demand.
4.) Most importantly, through our discussions, he tailored a marketing program that meets the specific needs for the industry and does not provide something generic, but provides instead something specialized to an industry.
5.) I am happy with the marketing plan he has set forth and as a result, I have commissioned him to start a new website for me.
6.) Lastly, he is thorough and he met all of our agreed deadlines.

Pritish Sai

Artemis Design Labs

CPO

At Artemis Design Labs, our focus is on building design systems for enterprise startups. Progression Agency quickly understood our target audience and business goals and designed a brilliant and effective strategy that directly hit our primary KPIs.

WHY US For Social Media Advertising?

maximize conversions

To reach and engage your target audience effectively, utilize social media advertising. Tailor your brand message and connect with them where they are active. Maximize visibility, attract leads, and convert them into customers. Social media advertising helps you reach more consumers, minimize expenses, and maximize profits. It's essential for success in today's digital landscape.

Audience Targeting

Paid social media advertising is an effective digital marketing technique for increasing conversion rates. It involves placing sponsored content on platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Snapchat. Target specific customer demographics to ensure your content reaches interested audiences. Maximize ROI and boost conversion rates with this strategy. Popular choice for improving digital marketing efforts.

Pay-Per-Click Advertising model

Unlike other online marketing initiatives, social advertising operates on a pay-per-click or pay-per-impression basis, which means that you only have to pay for the actual number of clicks or impressions your social ads receive. Paid social advertising (PPC, or pay-per-click) aims to optimize social media advertising for maximum reach and ROI, through the constant optimization efforts agencies like us put into ads.

Support Other marketing channels

Utilizing paid social media advertising is one of the most effective methods for monetizing the top social media platforms across various business niches, but also to acquire leads at different stages of the marketing funnel. Gain followers on all your social media accounts, or get some more subscribers to your newsletter, and of course, get leads interested in your business, and sales directly through ads, without ever speaking to a lead, sometimes.

Reach more customers

Boost organic posts that you've already launched.

Various social media advertising channels offer flexible options to transform your best-performing content into social media ads and target people who are highly interested in your offerings.

Get qualified leads

Optimize social ads landing pages to attract targeted leads and retarget non-converters. Tailor campaigns to specific demographics, provide personalized offers, and guide leads through your sales funnel.

bSocial media advertising directs traffic to optimized landing pages for action. Remarketing increases conversions and ROI. Capture high-quality leads with a comprehensive strategy.

best social media platforms for advertising

Choose the right social media platform for effective advertising. Avoid following trends blindly without research.

Progression Agency helps identify the best platforms for your business. We optimize your campaigns for maximum ROI. Trust us for successful social media advertising.

Facebook Advertising

Facebook advertising involves utilizing different social ad formats, including image ads, video ads, poll ads, and carousel ads, to create interest in your brand's products or services and guide potential customers towards making a purchase.

Businesses that want to precisely target their desired audience and see fast results are advised by Facebook advertising companies to use Facebook ad management services.

With Facebook's approval of social network ads typically taking 24 hours, it is possible to gain exposure within a few days. Get ads up and running.

How Our Facebook Ads Agency Can Help Your Business:

At our Facebook advertising company, we begin by scheduling a kickoff meeting with your team to understand your goals and assist in the development of your Facebook advertising strategy. After determining your specific targeting needs and demands, we create a customized Facebook ad campaign to meet them. Our team of Facebook ad management specialists also installs Facebook Pixel, an analytics tool, on your website to help monitor visitor activity after seeing your Facebook ads.

Facebook Advertising cost:

The cost of Facebook advertising management can vary depending on the industry. Typically, a Facebook ad campaign can cost as little as $5 per day, with an average cost of $0.97 per click. In terms of click-through rate (CTR), the News Feed averages around 1.11 percent.

Instagram Advertising

Instagram advertising is a powerful tool for businesses, as it has over a billion active users globally and is almost as popular as Facebook in terms of attracting followers and increasing brand engagements. By using sponsored content and creative ad formats, Instagram advertising can help businesses of any size enhance their audience growth.

Social media advertising agencies can seamlessly integrate your Instagram advertising campaign with Facebook Ads Manager, which offers a wide range of targeting options and optimization choices to simplify ad management.

How Our Instagram Ads Agency Can Help Your Business:

To advertise effectively on Instagram, our agency makes use of Instagram Insights to evaluate the performance of your content and profile activity. Based on this information, we launch an Instagram advertising campaign that enhances your brand value. Our team of social media advertising specialists determines your ad objectives, such as brand awareness, app installs, or store traffic, and chooses the best ad placement, ad budget, schedule, and format to achieve your goals.

Instagram Advertising cost:

When it comes to advertising, Instagram tends to have higher costs compared to Facebook. On average, the cost for Instagram advertising is around $0.60 to $2.00 per click. Advertisers working with agencies on Instagram campaigns can typically expect a click-through rate (CTR) of around 0.22 percent in the feed.

Twitter Advertising

If you're looking to boost site traffic and generate direct conversions, consider advertising on Twitter. Many eCommerce marketing businesses use a Twitter ad campaign to increase brand awareness and promote specific products for immediate sales. Social media advertising companies that specialize in Twitter advertising explore various types of Twitter ad campaigns, including promoted tweets, promoted accounts, promoted trends, and promoted moments, to achieve significant business outcomes.

How Our twitter Ads Agency Can Help Your Business:

We create your Twitter ads account, determine your advertising objectives (such as reach, website clicks, or app re-engagements), and set up your ad group and bidding strategy. We use our expertise to fine-tune your audience targeting settings, choose the best ad placement, and craft brief, compelling copy to ensure a seamless Twitter ad campaign launch.

twitter Advertising cost:

The cost of advertising on Twitter varies depending on the type of social media ads you choose to run. Typically, the cost ranges from $0.50 to $2.00 for the first action taken by the user, such as a click, reply, or retweet. On the other hand, promoting accounts can cost between $2.50 and $4.00 per follower.

Linkedin Ads

For B2B marketers seeking to generate leads, LinkedIn advertising is a highly effective social media advertising tool. If your target audience comprises C-suite executives and industry experts, LinkedIn advertising is the ideal solution for you.

With a vast audience, comprehensive market data, and multiple ad formats such as Sponsored Content, Text Ads, Sponsored InMail, and Dynamic Ads, advertising on LinkedIn offers unparalleled targeting accuracy that other social media platforms for businesses cannot match.

How Our linkedin Ads Agency Can Help Your Business:

At our social media advertising agency, we are dedicated to helping you establish your industry expertise and reach your LinkedIn advertising objectives. We achieve this by narrowing your targeting through industry-specific variables like company name, industry, or job function, crafting compelling ad copy, and including a clear call-to-action (CTA) to encourage conversions. Our aim is to help you reach your ideal clients and guide them through the conversion funnel.

linkedin Advertising cost:

LinkedIn advertising rates vary depending on the objectives of your campaign. Generally, the cost for LinkedIn advertising starts with a daily budget of $10 per campaign, with an average click-through rate (CTR) of 0.22 percent. Feel free to reach out to us to learn more about potential cost savings for your LinkedIn advertising campaigns.

Tiktok Advertising

TikTok has rapidly become one of the most popular social media advertising channels for businesses. Today, many social media advertising agencies leverage TikTok advertising to enhance brand awareness, drive consumer advocacy, and establish brand authenticity. Unlike Facebook advertising management and many other social media advertising strategies, TikTok advertising makes it simple to create excellent campaigns through versatile ad formats like in-feed ads, branded hashtag challenges, and brand takeover ads.

How Our tiktok Ads Agency Can Help Your Business:

Our social media advertising agency offers TikTok advertising services that are tailored to your specific needs. We begin by analyzing your current social media and advertising strategies, and conducting extensive market research to determine how TikTok advertising can fit into your overall marketing plan. Additionally, our team of social media advertising experts provides personalized consultations to assist you in selecting the most suitable TikTok ad format for your brand.

tiktok Advertising cost:

The cost of advertising on TikTok typically begins at $10 per CPM (cost per mile or cost per 1,000 views), and varies depending on the ad format and duration. To ensure optimal performance from your TikTok ads, we recommend consulting with our social advertising agency. Contact us to learn more.

Pinterest Advertising

If you want to maximize your marketing potential, advertising on Pinterest can be a great choice for your brand. With over 399 million monthly active users, Pinterest offers a cost-effective way to display your social media ads and achieve your marketing objectives. Similar to Facebook advertising, Pinterest advertising also utilizes a pay-for-placement system, where you pay to promote your chosen product Pins. By advertising on Pinterest, you can reach a highly engaged audience, showcase your brand, and drive conversions. Our social media advertising agency can help you create a successful Pinterest advertising campaign that meets your specific business goals.

How Our Pinterest Ads Agency Can Help Your Business:

Our social media advertising agency employs data-driven Pinterest advertising strategies with the aim of increasing website traffic and boosting sales, all while maximizing your advertising costs. Our approach involves optimizing ad images, utilizing rich Pins, and refining ad schedules for optimal conversion rates. We also suggest leveraging Pinterest advertising in conjunction with your existing Amazon marketing efforts to enhance overall results.

Pinterest Advertising cost:

On average, the cost for Pinterest advertising to build brand awareness is around $2.00 to $5.00 per 1,000 impressions. However, when it comes to increasing engagement and driving website traffic, the cost can range from $0.10 to $1.50 per engagement.

Reddit Advertising

Reddit is home to over 100,000 interest-based communities, making it a highly cost-effective platform to promote your brand and reach targeted audience segments who are more likely to make purchasing decisions. Compared to other channels like Google, advertising on Reddit provides a simpler method for connecting with your ideal audience based on their specific interests and content subscriptions.

By leveraging Reddit's ad creation features such as enhanced system performance, bid recommendations, and advanced editing functionality, advertising companies can maximize their Reddit advertising campaign performance.

How Our reddit Ads Agency Can Help Your Business:

When it comes to advertising on Reddit, it's crucial to understand the platform's rules in order to avoid any negative repercussions from community members. Our Reddit ads company takes the time to analyze your target audience's demographics, online behavior, and interests in order to identify the most relevant communities to target within your niche. If you don't already have a Reddit account, our advertising team can take care of setting one up for you. We also establish your minimum daily ad spend and handle the creation of your ads to ensure a seamless advertising experience on Reddit.

reddit Advertising cost:

Similar to TikTok, Reddit advertising operates on a cost-per-mile basis, where the cost can vary depending on the number of impressions. The minimum daily cost for advertising on Reddit is $5, and the platform offers an auction-style bidding system where ads can be bid for as low as $0.20 per bid.

Snapchat Advertising

Snapchat ads are a popular advertising option for businesses due to several reasons. Firstly, Snapchat boasts an active user base of over 280 million daily users, most of whom are millennials and Gen Z, making it an ideal platform for reaching younger demographics. Secondly, Snapchat ads offer a range of creative and interactive ad formats that can capture users' attention and drive engagement, including sponsored lenses, filters, and story ads. Thirdly, Snapchat's targeting capabilities allow advertisers to reach specific audiences based on demographics, interests, location, and behaviors. This can help businesses tailor their ads to reach their ideal customers and improve ad performance.

How Our Snapchat Ads Agency Can Help Your Business:

Snapchat is a popular social media platform, especially among younger generations. According to recent statistics, more than 75% of Snapchat users are under the age of 34, making it a prime platform for businesses looking to connect with this demographic. It has a unique feature that allows users to share photos and videos that disappear after a certain amount of time, making it an engaging and interactive way for people to communicate with each other. Businesses have recognized the potential of this platform for advertising, and have been using it to increase brand awareness, drive website traffic, and generate leads or sales for their products or services.

Snapchat Advertising cost:

Snapchat also operates on a cost-per-mile basis, where the cost can vary based on the number of impressions. The minimum daily cost for advertising on Snapchat may depend on several factors, such as your campaign objectives, target audience, and ad format. However, Snapchat offers a starting point of $5 per day for businesses to advertise on its platform.

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WHY US

social media Ad process

Progression Agency employs a social media marketing promotion process to create successful campaigns that achieve optimal outcomes. Below is a step-by-step overview of our tailored web design and development process:

Starting Phase

– Conduct thorough market research to understand your target audience and determine which social media platforms are most effective for your business ads.

– Identify the appropriate social media platforms to reach your target audience and establish a strong presence on those platforms, and within those platforms, know the ideal customer profiles to target.

– Analyze your audience’s behavior to understand their interests, needs, and online habits, and tailor your social media ads strategy accordingly.

Implementation Phase

– Create engaging content that resonates with your target audience and encourages them to interact with your brand.

– Write back to ad comments, messages, and feedback in a timely and authentic manner, and collect data.

– Run targeted social media advertisements to reach a specific audience and maximize your return on investment and get more data.

– Ensure brand consistency across all social media platforms to establish a strong and recognizable brand identity, and maybe boost your highly effective offers/content as well at the same if you’ve already posted something with a lot of promise before.

Adjustment Phase

– Optimize your social media ads, including your call-to-actions, images, videos, copy, audiences, A/B tests to ensure they are appealing and informative to your target audiences, and scale.

– Optimize ads and messaging based on data received. Conduct more A/B tests at the same time as your scaling ads in an experienced way.

Enhancement Phase

– Analyze campaign results further using social media analytics tools to measure the success of your campaigns and identify areas for improvement.

– Optimize your social media campaigns based on analytics by adjusting your strategy, content, and targeting to achieve your business objectives, and scale further, repeating the process.

Scale in advertising

Social media ad scaling is a vital component of successfully running social media advertisements. Increase your budget on the right campaigns at the right speed so you don’t waste money when you’re spending a lot to get a lot more returns than your spend.

What Social Media Advertising Costs

We provide flexible pricing structures so that it feels like you are almost not even paying with your own dollars into your advertising spend. You can give us a retainer fee that incorporates your ad spend if you’d like, or another pricing structure so it fits your needs.

When Social Media Advertising Is Worth It

Audience Targeting

Social media advertising targets audiences for better ROI, increasing brand awareness and prompting action. It’s more targeted than organic social media marketing, reaching specific segments for maximum ROI.

Targeted Ads

Our targeted social media ads reach ideal customers, increasing brand awareness among interested individuals and avoiding wasteful ad spending.

Social Media Ad Creatives

We can create visually appealing ad creatives that capture the attention of social media users, making them more likely to engage with your ad and remember your brand.

Social Media Ad Placements

Strategic ad placements maximize brand exposure during peak hours and on relevant pages. Our retargeting ads engage interested users, increasing their likelihood of interaction.

Social Media Retargeting Ads

We use retargeting ads to reach people who have already shown interest in your brand. By retargeting them properly, they are much more likely to engage with your ad with a lot more buyer intent.

Ad Analytics

We can track and analyze the performance of your social media ads by implementing conversion tracking. This allows us to make data-driven decisions.

Our Social Media Advertising

Audience targeting

Social media advertising allows you to target specific audiences based on various demographic and behavioral characteristics. This ensures that your ads are seen by the people who are most likely to be interested in your products or services.

Content Creation

This involves creating content, such as text, images, and videos, to be shared on social media platforms.

Campaign optimization

Social media advertising campaigns require constant monitoring and adjustment to ensure optimal performance. This includes analyzing campaign data and making changes to targeting, ad creative, and budget to improve results.

Platform selection

Choosing the right social media platforms for your business is crucial. Different platforms have different user demographics, features, and advertising options, so it’s important to choose the ones that best align with your marketing goals and target audience.

why is Social Media advertising important?

eMarketer Study

According to a study by eMarketer, 84% of marketers said that they have used social media to increase their brand exposure, and 64% said that social media is a crucial part of their marketing strategy. The study also found that social media has a 100% higher lead-to-close rate compared to outbound marketing, highlighting the effectiveness of social media in generating leads and converting them into sales.

Pew Research Center Study

A report by Pew Research Center found that 71% of social media users are more likely to purchase from a brand they follow on social media. This demonstrates the importance of building a strong social media presence and engaging with followers to increase brand loyalty and drive sales.

Sprout Social Study

A study by Sprout Social found that 83% of consumers like when brands respond to their comments on social media. This highlights the importance of engagement on social media, and the impact it can have on building brand loyalty.

Hubspot study

According to a report by Hubspot, social media has a 100% higher lead-to-close rate than outbound marketing. This suggests that social media marketing is an effective way to generate leads and drive conversions.

Social advertising questions, answered straight

Does social media advertising work for small businesses?

For visual and impulse-friendly products, often yes. For high-consideration services where people search when they need you, search advertising usually returns more per pound.

How much should I spend on social ads?

Enough to gather meaningful data — social clicks are cheaper than search, so smaller budgets go further. But a small budget on low intent can mean buying the wrong audience faster.

Which platform should I advertise on?

Where your customers already are. Meta for broad consumer reach, LinkedIn for B2B with high customer values, TikTok for younger visual audiences. Rarely more than one at a time when starting.

How is this different from Google Ads?

Google reaches people already searching. Social reaches people who fit a profile but were not looking. Different intent, different economics, and comparing cost per click between them misleads.

Do social ads still work after privacy changes?

Yes, with less precise targeting than before. Creative quality now matters more than audience settings, which is a real shift in where the work goes.

How often do I need new creative?

More often than expected — social audiences see ads repeatedly and performance decays. Planning for regular refresh is part of the budget, not an extra.

Can I run ads myself?

At small budgets, often yes. The platforms are usable. Consider help once spend is large enough that a few points of improvement outweigh the management cost.

How do I measure social ad results?

Conversions and cost per customer, not engagement. Set up tracking before spending, or you will optimise on guesses for the first months.

What is retargeting?

Showing ads to people who already visited your site. It is usually the cheapest, best-performing social spend available because those people already know you.

Who owns the ad account?

You do, in your name, with the pixel and audiences on your assets — not ours.

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

The short answerPaid social buys attention from people who were not looking for you, which makes it the opposite problem to search advertising. Success depends on the creative far more than on the targeting — platforms have taken most of the targeting decisions in-house, and the ad itself is what you still control.

What decides whether a social media advertising campaign works?

The creative, then the offer, then the landing page. Targeting matters least of the four now, because the platforms optimise delivery themselves given enough conversion signal.

This is a genuine reversal from how paid social was run five years ago, and many accounts are still managed as though audience-building were the main lever. In practice, feeding the platform a clean conversion signal and then testing a steady stream of different creative concepts outperforms elaborate audience segmentation almost every time.

What does a social media advertising campaign actually consist of?

A conversion goal, a clean signal, a small number of broad audiences, and a lot of creative.

The conversion signal

Server-side where possible, and counting something that matters. Everything downstream depends on it.

Creative volume

Several genuinely different concepts, not one concept in five colours. Variation in message beats variation in layout.

Native format

Shot for the placement. Repurposed landscape video in a vertical feed is visibly repurposed and performs like it.

The offer

What the person gets for clicking. Weak offers cannot be rescued by spend.

Landing page

Matching the ad's promise, loading fast on mobile, and asking for as little as possible.

Frequency management

Social audiences saturate. Watch frequency and refresh creative before performance decays rather than after.

What does social media advertising cost?

You control the budget; the platforms control the price. The meaningful figure is cost per acquisition against customer value, and it moves most when creative changes — often by multiples, which is why creative testing is the real optimisation lever.

Beware packages priced as a flat monthly fee with no stated ad spend or hours. Ask what proportion is management and what proportion reaches the platform.

Which platform for which business?

Meta for consumer reach and retargeting, LinkedIn for B2B at a much higher cost per click, TikTok for discovery with short creative lifespan, and Pinterest for considered visual purchases. Most businesses do not need more than two.

What do good and bad campaigns look like in practice?

Good: a clear offer, several distinct creative concepts, a clean conversion signal, and a landing page that matches. Bad: one boosted post, broad targeting, no tracking, and a link to the homepage. The second describes most of the accounts we are asked to review.

Where paid social effort should go

Element	Share of effort	Influence on result
Creative concepts and testing	Highest	Highest
Conversion signal quality	High	Very high
Offer	Moderate	Very high
Landing page	Moderate	High
Audience segmentation	Low	Low, now
Bid strategy tinkering	Low	Low
Frequency and refresh cadence	Moderate	High over time

Frequently asked questions

What is social media advertising?

Paid placement in social feeds and placements, buying attention from people who were not searching for you.

How much does social media advertising cost?

You set the budget; the platform sets the price. The number that matters is cost per acquisition against customer value, and creative moves it most.

What makes a good social media advertising campaign?

A clear offer, several genuinely different creative concepts, a clean conversion signal, and a landing page that matches the ad.

What are examples of social media advertising?

Feed and story placements on Meta, sponsored posts and lead forms on LinkedIn, in-feed video on TikTok, and promoted pins on Pinterest — each with different creative requirements.

Does targeting still matter?

Less than it did. Platforms optimise delivery themselves given a clean conversion signal, which moves the leverage to creative and offer.

How many ads should I test?

Several distinct concepts rather than one concept in several colours. Message variation outperforms layout variation.

What are social media advertising packages?

Bundled management fees. Ask what proportion is management and what proportion reaches the platform — packages that do not state this are hiding the ratio.

Which platform should I advertise on?

Meta for consumer reach, LinkedIn for B2B at higher cost, TikTok for discovery, Pinterest for considered visual purchases. Two is usually enough.

Why did my ad performance suddenly drop?

Most often creative fatigue. Check frequency; social audiences saturate and performance decays predictably once they do.

Should I boost posts?

Rarely. Boosting optimises for engagement rather than for outcomes, which is why boosted posts look successful and produce little.

Does social media advertising work for restaurants?

Yes, with local targeting, real food photography and an offer. It is one of the few categories where the creative can be produced in-house well.

How is paid social different from paid search?

Search captures existing demand; social creates it. That is why search rewards keyword discipline and social rewards creative.

Social Media Advertising service