We have a video production department working across scales — from single founder-led videos through to multi-shoot campaigns. Sector specialists are brought in where the subject needs them.
Our video marketing services cover the part most businesses get wrong: not making the video, but making the video do a job. Strategy, scripting, distribution across the platforms your customers actually use, and measurement that ties views to leads — with production handled in-house for social-format video and through vetted production partners for full shoots. What it costs is answered straight below, like everything we sell.
What our video marketing services cover
- Strategy and scripting. What to make, for whom, to cause what action — decided before anything is filmed. Most wasted video budget dies here, on beautiful footage with no job description.
- Short-form social video. Reels, TikTok, Shorts — the formats where small businesses actually get seen in 2026. Produced on a cadence, cut for each platform, captioned because most feeds play silent.
- Distribution and promotion. Organic posting, paid amplification through our ads practice, and placement on the pages where video converts — service pages, landing pages, Google Business Profile.
- Measurement. Views are not the metric; watched-through, clicked, and converted are. Reporting reconciles with your own analytics, per our standing reporting promise.
- Full production, honestly framed. Social-format video is produced in-house end to end; for broadcast-grade brand films and multi-camera shoots we bring in vetted production partners and manage them under one quote — we don’t pretend to own a soundstage. You’re told which is which on the quote.
What does a video marketer do?
A video marketer plans, produces, and distributes video content designed to move a business metric — awareness, leads, or sales — rather than simply making footage. Day to day that means audience research, concepting and scripting, managing production, cutting platform-specific versions, publishing on a schedule, running paid promotion, and reporting what the videos caused. The difference from a videographer is the job: a videographer is accountable for the film; a video marketer is accountable for what happens after someone watches it.
Which platform is best for video marketing?
The honest matrix — because the right answer depends on who you’re for, not what’s trendy:
| Platform | Best for | The catch |
|---|---|---|
| Instagram Reels | Local and visual businesses — restaurants, fitness, retail, services with before/afters | Reach without a paid push is increasingly rationed |
| TikTok | Reaching under-40 customers; personality-led businesses | Demands native, unpolished style — repurposed ads die here |
| YouTube | Anything people research: how-tos, explainers, service walkthroughs. The only platform where video compounds like SEO | Slowest to build; thumbnails and titles are half the work |
| B2B and professional services | Small organic windows; founder-voice video far outperforms brand-voice | |
| Your own website | Converting visitors already there — service pages with video convert measurably better | Needs the traffic first; pairs with SEO |
Our default for most small businesses: one primary social platform done properly, plus video embedded where your buyers already land. Five platforms done thinly is the most common video strategy and the worst one.
How much does video marketing cost?
The market’s real ranges: one-time video projects run roughly $1,500–$10,000 depending on format and production level (phone-native social packages at the low end, crewed brand films at the top), and ongoing video marketing retainers — strategy, production cadence, distribution, reporting — run roughly $2,000–$8,000 per month industry-wide. Our quote for your scope comes back the same business day, in writing; wider agency numbers live in what marketing agencies charge. What moves the number: production complexity, volume per month, and whether paid distribution is included. As with everything here: month-to-month, your accounts and your footage stay yours, and the raw files are handed over, not held hostage.
Video for events and social
Two places video pulls double duty. For event promotion, short-form video is the highest-performing ad format for filling seats — recap cuts from past events outperform static creative for the next one. And within social media management, a monthly batch of short videos typically becomes the backbone of the content calendar, with stills and text filling between. If you’re already a social or event client, video slots into the existing retainer rather than a separate engagement — ask and we’ll show the combined math.
Why us, stated plainly
We’re a small-business marketing practice, so video here is never art for its own sake — it’s wired into the same lead accountability as everything else we run: agreed metric, reporting that matches your login, same-business-day replies, and a capped roster so your account is worked by the people you met. And the anti-pitch: if your customers don’t watch video where you can reach them, or your budget only funds one thin video a month, we’ll recommend spending it where it converts instead. An agency that sells every service to every caller is a vending machine.
Frequently asked questions
Is video marketing worth it for a small business?
When your customers research or browse where video lives — yes, and it’s often the cheapest attention available, because platforms currently favor video reach. When your buyers don’t watch (some B2B niches, referral-only trades), the same budget does more in search or email. The test is where your last ten customers actually found you.
How long should marketing videos be?
As short as the job allows: social feed video earns its next second constantly, so 15–45 seconds is the working range; website and YouTube explainers can sustain 1–3 minutes because the viewer chose to be there. The format follows the placement — which is why one master video gets cut into platform versions rather than posted everywhere identically.
Do you handle filming or just strategy?
Both, with the line drawn honestly: social-format video is produced in-house end to end; broadcast-grade shoots run through vetted production partners we manage under one quote. Either way you get one point of contact, one invoice, and ownership of every file.