We have a creative department working across scales and sectors, from single-campaign production to full identity and asset systems.
“Creative agency” is a category label that covers work ranging from brand identity to advertising concepts to production, and businesses often buy one expecting another. This page sets out what the term covers, how it differs from a marketing agency, and which one your problem actually needs.
Creative agency versus marketing agency
| Creative agency | Marketing agency | |
|---|---|---|
| Primary question | What should this say and look like? | How do we get it in front of buyers and convert them? |
| Typical output | Identity, campaign concepts, design, production | Channels, campaigns, traffic, enquiries |
| Measured by | Craft, distinctiveness, brand consistency | Traffic, leads, cost per acquisition |
| You need it when | How you present yourself is the weak point | Nobody is finding you, or they find you and do not act |
Which problem do you actually have?
This is worth being honest about, because the two failures look similar from the inside and cost very different amounts to fix. If people who find you do not take you seriously, that is a creative problem. If nobody is finding you at all, better design will not fix it — you have a visibility problem wearing a creative problem’s clothes. The most expensive version of this mistake is rebranding a business whose actual issue was that its site did not rank for anything.
What creative work is genuinely for
- Looking like a business at the level you want to be hired at — the gap between competent and cheap-looking costs real money
- Consistency, so every touchpoint reinforces the same thing instead of diluting it
- Saying something specific rather than the same claims as every competitor
- Assets that make the rest of the marketing work: photography, layouts, messaging that can be reused
How we approach it
Creative work here is in service of an outcome rather than a portfolio piece. That means it is judged on whether it helps people choose you, and it is built to be used — templates and assets you can keep applying rather than a document that ages in a folder. For the strategy and distribution side, see our marketing services, branding and web design.