Scroll Top

Nonprofit Marketing Agencies: What They Do

Updated September 2026 · Written and maintained by the Progression Agency strategy team

A nonprofit marketing agency is being asked to do something structurally harder than commercial marketing: persuade one group of people to give money so that a different group of people receives a benefit. The donor gets no product. That single asymmetry explains why tactics borrowed from commercial marketing so often underperform for nonprofits, why retention matters more than acquisition here than almost anywhere else, and why the cheapest improvements available to most organizations have nothing to do with advertising at all.

The short answerFix donor retention before you spend anything on acquisition, because replacing a lapsed donor costs far more than keeping one and most organizations lose a substantial share of first-time donors within a year. Get the receipting, thank-you and reporting-back sequence right first: it is free, it is the single largest retention lever, and no agency can outrun a broken one. Apply for the Google Ad Grant if you are eligible — it is free search advertising for qualifying nonprofits and it is the most under-used asset in the sector. When you do hire, buy the specific capability you lack rather than a general retainer, insist on owning every account, and measure lifetime value and retention rather than impressions. Overhead framing is a trap: spending nothing on fundraising capability is how organizations stay small.

On not naming names: this page does not rank nonprofit marketing agencies. A ranking built from outside would rest on the agencies’ own marketing rather than on outcomes for their clients, which are largely private, and lists of that kind frequently carry paid placement. The criteria and questions below are what such a list would be trying to approximate, and you can run them on any firm, including us.

The category is searched under several names that describe the same specialism. A not for profit advertising agency, non profit marketing firms and a digital agency for non profit clients all mean an agency that understands restricted funding, board approval, grant reporting cycles and the distinction between donor acquisition and program communications. That last point is the substantive one: agencies without sector experience routinely apply consumer acquisition logic to donor relationships, which are longer, more relational and far more damaged by aggressive tactics.

Why nonprofit marketing is structurally different
Every one of these five makes nonprofit marketing harder than the commercial equivalent, and none of them is solved by better advertising. They are solved by better stewardship.

What is a nonprofit marketing agency?

A marketing agency for nonprofits is a firm that helps a charitable organization raise money, recruit volunteers, reach the people it serves and build public support. The work overlaps with commercial marketing in its techniques and differs fundamentally in its structure, because the person being persuaded to pay is not the person receiving the benefit.

That asymmetry is not a detail. In commercial marketing, the buyer’s satisfaction is the feedback loop. In fundraising, the donor never experiences the service they funded, so the organization has to construct that feedback deliberately — and the organizations that do are the ones whose donors stay.

Agency, services, or a specific capability?

People search for a nonprofit marketing agency, a not for profit marketing agency, marketing companies for nonprofits, nonprofit marketing services, a nonprofit ad agency and a nonprofit digital marketing agency more or less interchangeably. The useful distinction is not between those phrasings; it is between hiring a long-term partner and buying one capability you lack for three months. Most small organizations need the second and buy the first.

Who this page is for

Staff and trustees at small and mid-sized charities deciding whether to spend money on marketing at all, and what to spend it on first. If you already have a functioning fundraising program and are choosing between agencies, skip to the questions further down.

Why does nonprofit marketing fail more often?

Because organizations buy acquisition before they can retain, measure impressions rather than income, and are pressured by overhead framing into underinvesting in the capability that would raise more money. All three are structural rather than accidental.

The retention problem

A substantial share of first-time donors never give again, and replacing one costs considerably more than keeping one. This is the central economic fact of fundraising and it means acquisition spending on top of poor retention is money poured into a leaking bucket. Fix the bucket first; it is free.

The overhead trap

Pressure to report a low overhead ratio pushes organizations to underinvest in fundraising, systems and staff — the exact capabilities that would let them raise more and serve more people. An organization spending nothing on fundraising capability is not efficient; it is constrained, and it will stay the size it is.

The measurement problem

Impressions, reach and follower counts are easy to report and tell trustees almost nothing. Retention rate, lifetime value per donor and second-gift rate are harder to produce and answer the only question that matters, which is whether the organization will have more money next year.

What should you fix before hiring anybody?

The receipt, the thank-you, the report-back, the donation form, the recurring option and the donor data. All six cost nothing but attention, all six affect income directly, and no agency can outperform a broken version of any of them.

What to fix before hiring anybody
The first six cost nothing but attention and they are the highest-return work available to most nonprofits. An agency hired before these are in place is being asked to pour water into a leaking bucket.
The donor journey nonprofits actually control
Steps three to five cost almost nothing and are where most first-time donors are lost. Step six is the hardest conversion in the sector, and everything before it determines whether it happens.

The journey diagram shows where organizations actually lose people. Steps three to five — receipt, thank-you, report-back — cost almost nothing and are where most first-time donors are quietly lost. Step six, the second gift, is the hardest conversion in fundraising, and everything before it determines whether it happens.

1 — Fix retention first. Replacing a donor costs far more than keeping one..
2 — Thank within 48 hours. And do not make it read like a receipt..
3 — Report back specifically. What this gift did, not what the charity does..
4 — Offer recurring prominently. It transforms lifetime value..
5 — Test the form on a phone. Most giving now starts there..
6 — Clean the donor data. Everything downstream depends on it..

The thank-you is not the receipt

A tax receipt is a document. A thank-you is a message from a person that says what the gift will do. Sending only the first is the most common and most expensive omission in small-charity fundraising, and fixing it requires a template and a decision rather than a budget.

Report back before you ask again

Telling a donor specifically what their gift did, before asking for anything further, is the single most effective retention practice available. Specificity matters: what this money bought, not what the organization does in general.

Recurring giving changes the arithmetic

A recurring donor is worth a multiple of a one-off donor and costs nothing additional to retain. Offering it prominently at the point of donation — rather than burying it as an option — is a change to a form, and it is among the highest-return edits a nonprofit can make.

What free resources should you be using?

The Google Ad Grant if you qualify, organic search content, email to existing supporters, and the advocacy of your own staff and volunteers. All four are free or near-free and all four are under-used across the sector.

Google Ad Grant — Free. Free search advertising for eligible nonprofits..
Organic search content — Free. Answers the questions donors search for..
Email to existing supporters — Free. The cheapest income in the sector..
Volunteer and staff advocacy — Free. More credible than any advertisement..
Partner and corporate newsletters — Free. Existing audiences, no media cost..
Local press for genuine news — Free. Earned, not bought..

The Google Ad Grant

Google offers eligible nonprofits free search advertising through the Ad Grant program. It has its own eligibility criteria, its own account policies and its own performance requirements, and accounts are suspended for non-compliance — so it needs managing rather than setting up and forgetting. Check the current requirements on Google’s own pages rather than relying on any summary, including this one. Where it works, it is the largest free marketing asset available to the sector.

Content answering donor questions

People search for how a charity spends money, whether a donation is tax deductible, how to volunteer, and what a specific program actually does. Answering those clearly on your own site reaches people at the moment they are deciding, costs nothing per visit, and keeps working. Our page on what SEO services involve covers the mechanics.

When is it worth hiring an agency?

When you have fixed the free things, when there is a specific capability you lack, and when you can measure the result. Buying a general retainer before those three conditions is how nonprofit marketing budgets get spent without anybody being able to say what happened.

Where nonprofit marketing money goes furthest
The inverse relationship between the first and last columns is the finding. The highest-return activities are the least commonly done, and the least effective are the most commonly commissioned.

The chart’s last column is the uncomfortable one: the activities with the highest return are the least commonly done, and the ones with the lowest return are the most commonly commissioned. That is not because agencies are dishonest; it is because campaigns are easier to sell and easier to approve than stewardship work.

Nonprofit marketing levers by cost and effect
Everything in the top left is nearly free and moves income materially. The two items on the right are the ones most often proposed, and both are expensive relative to what they return in the first year.

The quadrant chart makes the sequencing argument plainly. Four near-free changes sit in the top left and move income materially. Paid acquisition and rebranding sit to the right, cost substantially more, and return less within a year. Do the left-hand items first, always.

Which nonprofit marketing capability to buy, and when
CapabilityBuy it whenDo it yourself when
Fundraising strategyIncome has plateaued and you do not know whyYou have a fundraiser who can do this
Google Ad Grant managementYou have been suspended or it produces nothingSomebody can learn the policies
Search and contentYou have no writer and no visibilityYou have somebody who can write
Brand and identityYou are genuinely being confused with another organizationOtherwise, almost never a priority
Email programNobody is sending anythingYou have a competent communicator
Paid social acquisitionRetention is already good and you want scaleRetention is not yet good
Data and CRM cleanupYour records are unreliableYou have capacity to do it properly

The fourth row is the one to argue about internally. Rebranding is frequently proposed as an answer to a fundraising problem and rarely is one. Unless donors genuinely cannot tell you apart from another organization, the money buys more elsewhere.

What should you ask a nonprofit marketing agency?

Six questions, and the most revealing is what they would tell you not to do. A firm with a method will decline some of your brief; a firm selling a package will agree to all of it.

What capability am I missing? — Ask. Buy that, not a general retainer..
Who does the work? — Ask. Names, not an agency structure..
Have you run an Ad Grant account? — Ask. It has its own rules..
How will we measure? — Ask. Retention and lifetime value..
Who owns the accounts? — Ask. Us, in writing, from day one..
What would you tell us not to do? — Ask. Method shows here..
  1. Which specific capability are you filling for us, and for how long?
  2. Who does the work day to day, and may we meet them?
  3. Have you run a Google Ad Grant account, and through a suspension?
  4. How will we measure this, in retention and income rather than impressions?
  5. Who owns the accounts, the data and the creative at the end?
  6. What would you tell us not to spend money on?
  7. What does month six look like if this is working?
  8. What is the notice period?

Question three is a useful filter for anybody selling nonprofit digital marketing. The Ad Grant has genuine operational quirks and an agency that has never managed one through a compliance issue will learn on your account.

How should nonprofit marketing be measured?

On donor retention rate, lifetime value per donor, recurring conversion rate, second-gift rate, cost per acquired donor against lifetime value, and reactivation rate. Not on impressions, reach or follower counts.

Donor retention rate — Measure. The number that decides everything..
Lifetime value per donor — Measure. Not first-gift value..
Recurring conversion rate — Measure. The transformation point..
Cost per acquired donor — Measure. Compared to lifetime value..
Second-gift rate — Measure. The hardest and most predictive..
Reactivation rate — Measure. Cheaper than acquisition, always..
Metrics worth reporting to a board
MetricWhat it answersWhy the usual alternative fails
Donor retention rateWill we have income next year?Total donors hides churn entirely
Lifetime value per donorWhat can we afford to spend acquiring one?First-gift value understates recurring donors
Second-gift rateIs our stewardship working?Nothing else measures this
Recurring conversion rateAre we building a predictable base?One-off totals fluctuate with campaigns
Cost per acquired donorIs acquisition profitable?Cost per click says nothing about donors
Reactivation rateAre we recovering lapsed supporters?Usually not measured at all
Income per email sentIs the program healthy?Open rate is increasingly unreliable

A board report built from those seven answers whether the organization will have more money next year. A board report built from impressions and follower counts cannot answer that question at all, however impressive the numbers look.

What a small charity can do without any budget at all
ActionTime requiredEffect
Rewrite the thank-you emailAn hourRetention, immediately
Add a report-back email at 90 daysTwo hours to write onceSecond-gift rate
Move recurring giving to the top of the formThirty minutesLifetime value
Test the form on your own phoneTen minutesCompleted donations
Write three pages answering donor questionsA daySearch visibility, permanently
Ask staff and volunteers to share one thingOngoingReach, credibly
Email your existing supporters more oftenAn hour a monthThe cheapest income available

The whole list is under two days of work and none of it needs approval to spend anything. For most small organizations it will outperform the first six months of any retainer, which is why it belongs before one rather than alongside it.

A realistic first year

Fix the free things in months one and two, apply for the Ad Grant, build content that answers donor questions, measure retention properly, and only then consider paid acquisition.

A realistic first year for a small nonprofit
Paid acquisition sits deliberately last. Buying donors before you can keep them is the most expensive sequencing error in the sector and the most common.

Paid acquisition sits deliberately at the end. Buying donors before you can keep them is the most expensive sequencing error in the sector, and it is common precisely because acquisition is the part that feels like marketing.

How organizations search for this help
Eight phrasings of one intent. The distinction worth making is between an agency and services: some organizations need a partner, and many need one specific capability filled for three months.

The search data shows eight phrasings of essentially one need. What it does not show, and what matters more, is that a large share of the organizations searching these terms would be better served by three months of specific help than by a year of general retainer.

Agency, services or in-house: what each phrasing usually means
What people searchWhat they usually wantWhat actually helps
marketing agency for nonprofitsA long-term partnerOften three months of specific help instead
nonprofit marketing agencyThe same, phrased differentlySame answer
not for profit marketing agencyThe same, UK-influenced phrasingSame answer
marketing companies for nonprofitsA shortlist to compareCriteria, not a list
nonprofit marketing servicesSpecific capabilities, not a retainerThis is usually the right framing
nonprofit ad agencyPaid advertising specificallyCheck the Ad Grant first
nonprofit advertising agencyThe same as aboveSame answer
nonprofit digital marketing agencySearch, email and socialAsk about Ad Grant experience

The fifth row is the one worth adopting. Framing the need as services rather than as an agency leads to a shorter, cheaper, more measurable engagement, and it forces the useful question: which capability are we actually missing?

Mistakes that cost nonprofits money

Six recurring errors, all of them fixable without additional budget.

Mistakes and fixes
MistakeCostInstead
Acquisition before retentionBuying donors you then loseFix the thank-you and report-back first
Receipt with no thank-youThe most common retention failureA message from a person within 48 hours
Recurring giving buried in the formLower lifetime value across every donorOffer it prominently at the point of gift
Measuring impressionsBoards cannot see whether income will growRetention, lifetime value, second-gift rate
Rebranding to fix fundraisingLarge spend, little income effectSpend it on stewardship and search
Ignoring the Google Ad GrantLeaving free advertising unusedCheck eligibility and apply
Refusing to invest in capabilityThe organization stays the size it isTreat fundraising capacity as an investment

Not one of those fixes requires a larger budget. Several of them free up budget, which is the argument for doing this work before commissioning anything external.

Want to know what to fix first?

We will look at your donation flow, your stewardship sequence and your search visibility and tell you honestly what to change — including the parts you should do yourselves rather than pay anybody for.

Talk to Progression Agency

Search, advertising and measurement talks from the platform publishers

Publicly available sessions on search, advertising, analytics and measurement. None of these are ours; each is credited to its channel and upload date, every identifier was checked live before publication, and each tile loads its player only when clicked.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Social, content and brand

By industry and by situation

Frequently asked questions

What does a nonprofit marketing agency do?
Helps a charitable organization raise money, recruit volunteers, reach the people it serves and build public support. The techniques overlap with commercial marketing; the structure differs fundamentally, because the person being persuaded to pay is not the person receiving the benefit.
Why is nonprofit marketing harder than commercial marketing?
Because there is no product for the donor. In commercial marketing the buyer’s satisfaction is the feedback loop; in fundraising the donor never experiences what they funded, so the organization must construct that feedback deliberately through reporting back.
What should a nonprofit fix before hiring an agency?
The automatic receipt, the thank-you within 48 hours, the report-back on what the gift did, the donation form on a phone, a prominent recurring giving option, and accurate donor records. All six cost nothing but attention and all six affect income directly.
Why does donor retention matter more than acquisition?
Because replacing a lapsed donor costs considerably more than keeping one, and a substantial share of first-time donors never give again. Acquisition spending on top of poor retention is money poured into a leaking bucket.
What is the difference between a receipt and a thank-you?
A receipt is a tax document. A thank-you is a message from a person saying what the gift will do. Sending only the receipt is the most common and most expensive omission in small-charity fundraising, and fixing it needs a template rather than a budget.
How soon should a donor be thanked?
Within 48 hours, and separately from the automatic receipt. The receipt should be immediate and automatic; the thank-you should read as though a person wrote it, because retention depends on the donor feeling like a supporter rather than a transaction.
What is reporting back and why does it matter?
Telling a donor specifically what their gift did, before asking for anything further. It is the single most effective retention practice available, and specificity is what makes it work — what this money bought, not what the organization does in general.
Should we offer recurring giving?
Yes, and prominently at the point of donation rather than buried as an option. A recurring donor is worth a multiple of a one-off donor and costs nothing additional to retain, which makes this one of the highest-return edits a nonprofit can make to a form.
What is the Google Ad Grant?
A program through which Google offers eligible nonprofits free search advertising. It has its own eligibility criteria, account policies and performance requirements, and accounts are suspended for non-compliance, so it needs active management. Check the current requirements on Google’s own pages.
Is the Google Ad Grant worth the effort?
For most eligible organizations, yes — it is the largest free marketing asset available to the sector. The caveat is that it must be managed rather than set up and forgotten, because the policy requirements are real and suspensions do happen.
What content should a nonprofit publish?
Answers to what people actually search: how the charity spends money, whether donations are tax deductible, how to volunteer, and what specific programs do. This reaches people at the moment they are deciding, costs nothing per visit, and keeps working.
Should we rebrand to fix a fundraising problem?
Almost never. Rebranding is frequently proposed as an answer to falling income and rarely is one. Unless donors genuinely cannot distinguish you from another organization, the same money buys considerably more in stewardship and search visibility.
How should nonprofit marketing be measured?
Donor retention rate, lifetime value per donor, second-gift rate, recurring conversion rate, cost per acquired donor against lifetime value, and reactivation rate. Not impressions, reach or follower counts, which cannot answer whether income will grow.
What is the most important single metric?
Donor retention rate, because it answers whether the organization will have income next year. Total donor count hides churn entirely — an organization can appear to grow while losing more supporters than it gains.
What is the overhead trap?
Pressure to report a low overhead ratio, which pushes organizations to underinvest in fundraising, systems and staff — exactly the capabilities that would let them raise more and serve more people. Spending nothing on capability is not efficiency; it is a constraint.
When is it worth hiring an agency?
When the free things are fixed, when there is a specific capability you lack, and when you can measure the result. Buying a general retainer before those three conditions is how budgets get spent without anybody being able to say what happened.
Should we hire an agency or buy a specific capability?
Most small organizations need three months of specific help rather than a year of general retainer. Identify the capability you actually lack — writing, Ad Grant management, data cleanup, email — and buy that.
What should we ask a nonprofit marketing agency?
Which capability they are filling and for how long, who does the work day to day, whether they have run a Google Ad Grant account through a suspension, how success will be measured, who owns the accounts, and what they would tell you not to spend money on.
Why ask what they would tell us not to do?
Because it separates method from salesmanship. A firm with a genuine approach will decline part of your brief and explain why; a firm selling a package agrees to everything, which is pleasant in a meeting and expensive over a year.
Who should own our marketing accounts?
Your organization, in its own name, with the agency granted access. If an agency owns the advertising account, the analytics property or the domain, you cannot leave without losing the work and the historical data. This costs nothing to arrange correctly at the start.
When should we spend on paid acquisition?
Last, and only once retention is measurably good and you know your lifetime value per donor. Buying donors before you can keep them is the most expensive sequencing error in the sector and also the most common.
How do we reactivate lapsed donors?
Contact them with a report on what their previous gift achieved rather than an appeal, and make the reason for getting back in touch about them rather than about your target. Reactivation is consistently cheaper than acquisition and is usually not measured at all.
Do social media followers matter?
Only insofar as they become donors, volunteers or advocates. Follower count is easy to report and does not answer whether the organization will have more money next year, which is the question a board is actually asking.
What is the cheapest change that increases income?
Fixing the thank-you and report-back sequence, and making recurring giving prominent on the donation form. Both are near-free, both affect income within months, and both are commonly left undone while money is spent on advertising.

Sources and further reading

  1. Google Search Essentials — SEO starter guide
  2. Google: creating helpful, reliable, people-first content
  3. Google: intro to structured data
  4. Google: LocalBusiness structured data
  5. Google: FAQPage structured data
  6. Google: Article structured data
  7. Google: Product structured data
  8. Google: title links in search results
  9. Google: control your snippets
  10. Google: robots.txt introduction
  11. Google: sitemaps overview
  12. Google: consolidate duplicate URLs
  13. Google: redirects and Search
  14. Google: JavaScript SEO basics
  15. Google: multi-regional and multilingual sites
  16. Google Search Central Blog
  17. Google: get started with Search Console
  18. Google: how local search results are determined
  19. Google Business Profile: prohibited and restricted content
  20. Google Business Profile: address and service area guidelines
  21. Google Business Profile: review policy
  22. Google Business Profile: add or edit categories
  23. Google Ads: location targeting settings
  24. Google Ads: about negative keywords
  25. Google Ads: about Quality Score
  26. Google Ads: importing offline conversions
  27. Google Ads: about Smart Bidding
  28. Google Ads: about Performance Max
  29. Google Local Services Ads: eligibility and screening
  30. Google Ads: keyword match types
  31. Google Analytics 4: about conversions
  32. Google Analytics 4: attribution models
  33. US Census Bureau QuickFacts: New Jersey
  34. US Census Bureau: American Community Survey
  35. US Census: Statistics of US Businesses
  36. Bureau of Labor Statistics: New Jersey data
  37. BLS: Occupational Employment and Wage Statistics
  38. NJ Department of Labor: labor market information
  39. New Jersey Business Action Center
  40. US Small Business Administration: New Jersey district
  41. USA.gov: business resources
  42. web.dev: Core Web Vitals explained
  43. web.dev: Largest Contentful Paint
  44. web.dev: Cumulative Layout Shift
  45. web.dev: Interaction to Next Paint
  46. Google PageSpeed Insights
  47. Google Rich Results Test
  48. Google Search Console
  49. W3C Markup Validation Service
  50. Schema.org: LocalBusiness type
  51. Schema.org: Service type
  52. Schema.org: FAQPage type
  53. Schema.org: HowTo type
  54. W3C: WCAG 2.2 quick reference
  55. FTC: CAN-SPAM Act compliance guide
  56. FCC: telemarketing and robocall rules (TCPA)
  57. FTC endorsement guides — reviews and testimonials
  58. FTC: rule on consumer reviews and testimonials
  59. HHS: HIPAA guidance on online tracking technologies
  60. New Jersey Courts: attorney advertising guidelines
  61. New Jersey DCA: construction codes and permits
  62. New Jersey Home Improvement Contractor registration
  63. New Jersey Division of Consumer Affairs
  64. TikTok for Business
  65. TikTok Creative Center
  66. TikTok Ads Help Center
  67. TikTok Community Guidelines
  68. TikTok Terms of Service
  69. TikTok Privacy Policy
  70. TikTok Safety Center
  71. TikTok Transparency Center
  72. TikTok Creator Portal
  73. TikTok Newsroom
  74. TikTok for Developers
  75. TikTok advertising solutions
  76. TikTok Creator Marketplace
  77. TikTok Business Center
  78. TikTok for Business blog
  79. TikTok Creative Center: top ads
  80. TikTok Branded Content policy
  81. TikTok Shop for sellers
  82. Instagram for Business
  83. Instagram for Creators
  84. Instagram Help Center
  85. About Instagram
  86. Meta Business Suite
  87. Meta Business Help Center
  88. Meta Transparency Center
  89. About Meta
  90. Meta: Instagram platform docs
  91. YouTube Creators
  92. YouTube Official Blog
  93. YouTube Shorts help
  94. How YouTube Works
  95. YouTube Studio
  96. LinkedIn Marketing Solutions
  97. LinkedIn Help
  98. Pinterest Business
  99. Pinterest Business Help
  100. Snapchat for Business
  101. X for Business
  102. Reddit communities
  103. Reddit for Business Help
  104. ASCAP
  105. BMI
  106. SESAC
  107. Global Music Rights
  108. PRS for Music (UK)
  109. PPL (UK)
  110. SOCAN (Canada)
  111. APRA AMCOS (Australia)
  112. GEMA (Germany)
  113. SACEM (France)
  114. SIAE (Italy)
  115. JASRAC (Japan)
  116. IFPI
  117. RIAA
  118. National Music Publishers Association
  119. Harry Fox Agency
  120. SoundExchange
  121. Music Reports
  122. Epidemic Sound
  123. Artlist
  124. Soundstripe
  125. PremiumBeat
  126. AudioJungle
  127. Free Music Archive
  128. Creative Commons
  129. Incompetech
  130. FTC: advertising and marketing
  131. FTC: disclosures 101
  132. FTC: endorsement guides
  133. FTC: consumer reviews rule
  134. FTC: advertising FAQs
  135. US Copyright Office
  136. US Copyright Office: DMCA
  137. US Copyright Office: music FAQ
  138. US Copyright Office: fair use FAQ
  139. USPTO: trademarks
  140. UK Advertising Standards Authority
  141. ACCC (Australia)
  142. Competition Bureau Canada
  143. GDPR overview
  144. California Consumer Privacy Act
  145. COPPA
  146. FTC: children’s privacy
  147. W3C Web Accessibility Initiative
  148. W3C: WCAG
  149. W3C: captions
  150. W3C: making audio and video accessible
  151. ADA.gov
  152. WebAIM
  153. Epilepsy Foundation
  154. Pew Research: internet and technology
  155. DataReportal
  156. US Census Bureau
  157. US Bureau of Labor Statistics
  158. Interactive Advertising Bureau
  159. Think with Google
  160. Google Trends
  161. Nielsen insights
  162. Schema.org: VideoObject
  163. Schema.org: SocialMediaPosting
  164. Schema.org: MusicRecording
  165. Schema.org: HowTo
  166. Schema.org: FAQPage
  167. Schema.org: Organization
  168. Google: video best practices
  169. Google: video structured data
  170. CapCut
  171. Adobe Premiere Rush
  172. DaVinci Resolve
  173. Canva
  174. Descript
  175. VEED
  176. Kapwing
  177. Otter.ai
  178. Later
  179. Buffer
  180. Hootsuite
  181. Sprout Social
  182. Google Analytics
  183. Google Search Console
  184. Google Analytics developer docs
  185. GA4: events and conversions
  186. Matomo
  187. Plausible Analytics
  188. Similarweb
  189. UK Information Commissioner’s Office
  190. Office of the Privacy Commissioner of Canada
  191. Australian OAIC
  192. European Data Protection Board
  193. EU data protection
  194. EU Digital Services Act
  195. Ofcom
  196. FCC
  197. AIGA
  198. Nielsen Norman Group
  199. Smashing Magazine
  200. web.dev
  201. MDN: web media
  202. MDN: the video element
  203. ISO 21001 (reference)
  204. Buma/Stemra (Netherlands)
  205. STIM (Sweden)
  206. Teosto (Finland)
  207. Koda (Denmark)
  208. TONO (Norway)
  209. IMRO (Ireland)
  210. SGAE (Spain)
  211. ZAiKS (Poland)
  212. KOMCA (South Korea)
  213. MCSC (China)
  214. CISAC
  215. World Intellectual Property Organization
  216. TikTok: creating videos
  217. TikTok: exploring videos
  218. TikTok: privacy settings
  219. TikTok: growing your audience
  220. TikTok Creator Academy
  221. TikTok Effect House
  222. TikTok for small business
  223. Instagram: Reels help
  224. YouTube: Shorts best practice
  225. How YouTube recommends
  226. Pinterest Predicts
  227. Snapchat for Business
  228. Hootsuite blog
  229. Social Media Examiner
  230. Marketing Week
  231. Adweek
  232. Google Ad Grants
  233. IRS — charities and nonprofits
  234. IRS — substantiating charitable contributions
  235. FTC — charitable solicitations guidance
  236. SBA — marketing and sales

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

Our website uses cookies from third party services to improve your browsing experience. Read more about this and how you can control cookies by clicking "Privacy Preferences".
Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.
Privacy Policy
You have read and agreed to our privacy policy
Required