SEO Audit Service

Our SEO audit is a fixed-scope, fixed-price product: one flat quote before you commit, delivered as a written report within 10 business days, covering your site’s technical health, content, links, and local visibility — ending in a prioritized fix list you can execute with your own developer, another agency, or us. It does not auto-convert into a retainer, and we’ll say that again lower down because almost no agency means it.

What’s included — the deliverable, item by item

The price: fixed, quoted up front

One flat number, in writing, before you pay anything — send us your URL and the quote arrives the same business day. No “audits from…” asterisk, no upsell call required to get the number, no hourly meter. If your site is unusually large (thousands of URLs, multi-site), the quote says so up front — still fixed. For calibration: real manual audits across the market commonly run from several hundred dollars to several thousand depending on depth; the free ones are automated scans (useful, limited — see the FAQ), and anything priced like a rounding error is one.

Who buys this — the three usual situations

Pattern one: the second opinion. You’re paying a retainer somewhere and can’t tell what it buys; the audit reads the actual state of the work, without the drama. Pattern two: the fork in the road. Traffic is flat or falling and you’re deciding between a redesign, an SEO engagement, or leaving it alone — the audit is the cheapest way to make that call with evidence. Pattern three: the handover. New site, new owner, or a developer who’s moved on, and nobody knows what’s under the hood. All three get the same document; what differs is which section you’ll read first.

The audit is yours — take it anywhere

This is the clause that makes the product honest: the report is written so that any competent developer or agency can execute it. No proprietary jargon, no “call us to decode section 4,” no fixes described vaguely so you have to hire the author. Buyers get burned by audits that are really sales documents — ten pages of red warning graphics and one page of “hire us.” Ours is the inverse: the sales pitch is the quality of the document. Take it to a competitor; genuinely fine. Some of our best clients did it the other way around — arrived holding someone else’s audit and asked us to execute it.

Technical SEO audit checklist — run the first pass yourself

You can check the most common problems in about an hour, free. This is the first pass of our own process; the paid audit goes deeper on every line, but if you find your problem here, you may not need us yet:

1. Search Google for site:yourdomain.com. If nothing appears, indexing is your entire problem — start with why is my website not showing up on Google.
2. Compare the number of pages indexed to the number you actually have. A big gap either way signals trouble (missing pages, or junk pages diluting you).
3. Open Search Console → Pages. Read the reasons Google gives for excluded pages.
4. Check your homepage and top pages for a noindex tag and your robots.txt for accidental blocks.
5. Run your homepage through PageSpeed Insights, on mobile. Note the real-user metrics, not just the lab score.
6. Click through your site on a phone. Menus, forms, tap targets — as a customer, not the owner.
7. Check every page has a unique, descriptive title tag — and that your site has a site name set at all (an empty site title breaks every title tag; we’ve seen it kill entire sites’ click-through).
8. Look for duplicate pages: http vs https, www vs non-www, trailing-slash twins, staging copies.
9. Follow your own redirects: old URLs should 301 once, directly, to the live page.
10. Search your brand name. If your own site isn’t first, something is wrong.
11. Check your Google Business Profile: right category, current hours, recent photos, unanswered reviews.
12. Search your top three money keywords and read what actually ranks — is it pages like yours, or a different intent entirely?
13. Open your GA4: is traffic being recorded at all, and are conversions defined?
14. Check your contact forms by submitting one. (You’d be amazed.)
15. Look at your blog’s last publish date — a site frozen for years reads as abandoned to users and algorithms alike.

Found scary things and want the full diagnosis with a fix sequence? That’s the product on this page.

Not ready for a paid audit?

Start smaller, free: send us your URL and we’ll run a visibility check — is your site indexed, is anything catastrophic blocking it, is your profile visible — and email you the answer in plain English, same business day. No report theater, no follow-up sequence. If the check turns up real problems, this audit is the next step; if it doesn’t, we’ll say so.

For the audit specifically that means: one fixed payment, one deliverable, no auto-renewal, no retainer conversion, no “implementation call” ambush. If you want us to execute the fix list afterward, that’s a separate decision you make with the document already in your hands — see small business SEO services and what SEO costs.

What it costs: SEO Audit Service

SEO is sold as a retainer sized to the market you compete in. For SEO Audit Service, the tiers below are the planning ranges from our marketing agency pricing guide and our SEO engagement models; the right tier follows an audit of the site and the competition, and the quote follows that.

Ranges are US planning figures, not quotes. Every engagement is priced after a written scope, and the planning range tells you which tier the conversation starts in.

Frequently asked questions

What does an SEO audit include?

A complete audit includes a technical crawl (indexing, speed, mobile, structured data, errors), a content review against real search demand, a local visibility check, a backlink review, a measurement check, and a prioritized fix list. If a quoted “audit” is a free automated PDF from a scanning tool, it’s a lead magnet, not an audit — useful for a first look, not for decisions.

How long does an SEO audit take?

Ours is delivered within 10 business days of getting access. Rushing an audit to 48 hours generally means a tool export with a logo on it; stretching it to months means you’re funding someone’s backlog. Ten days is what genuine manual review of a small-business site takes.

Do I have to hire you after the audit?

No — and the report is deliberately written so you don’t have to. It’s a standalone product: fixed price, complete deliverable, executable by anyone competent. About half of audit buyers do continue with us; the other half execute elsewhere, and both outcomes are fine. The audit’s job is to be worth its price either way.

Can you audit a site a previous agency worked on?

Yes — that’s the most common audit we run. We’ll document what was actually done (or not done), flag anything harmful like junk links, and give you the honest state of things without the drama. You’ll finally know what those monthly reports were describing.

I got a cold email saying my website has critical SEO errors. Is it legit?

Almost never. The mass-scan cold email is a lead-generation template: an automated tool flags generic “errors” (many cosmetic or false), the language is designed to frighten, and the sender’s plan is a cheap retainer of junk work. Real evidence of a problem is specific and checkable — a named page, a named issue, a verifiable symptom. If one of those emails has you worried, run the free checklist above; it covers everything the scan claims to, without the sales funnel.

Is a free SEO audit worth anything?

As a first look, sometimes — automated scans catch broken links and missing tags. What they can’t do is judgment: which issues actually matter for your market, what order to fix them in, and what’s fine to ignore. The tell is the output: a free audit that ends in a wall of red warnings and a sales call is a lead magnet doing its job. Use ours or anyone’s free check to decide whether a real audit is warranted — that’s what they’re honestly for.

Fixed price. Ten days. Yours to keep. Send your URL for the quote — or start with the free visibility check above. Either way, you’ll hear back the same business day.