Worldwide Clients | A New York City Agency Serving Businesses Around the World

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Progression Agency is US-based in New York City. It is a marketing, web and software agency that serves businesses in all fifty states and works with clients around the world. This page is for three kinds of company. Businesses anywhere in the United States that want a New York agency for marketing, websites or software. Businesses outside the United States that want an American agency for their own market. And companies abroad that are entering the US market and need marketing built for how Americans search, compare and buy, within US advertising rules. All three get the same process, the same contract and the same prices; what changes by country is set out below.

Who this page is for

The first group is businesses in the United States: companies in New York and in every other state that want a New York agency for marketing, websites, software or AI work, which is most of what we do. Our statewide SEO page and state pages cover that work by state. The second group is companies abroad that want a US agency for their own market: a UK consultancy that wants an American agency’s search and AI work, a South African firm building a client-intake system, a Gulf company that wants its site rebuilt. The third group is companies entering the US market: a European software vendor opening a US subsidiary, an Australian consumer brand launching on US marketplaces, a Canadian services firm expanding south. The engagement terms are on our international clients page; this page covers what changes by country and what a US market entry actually involves.

Marketing in the United States: what changes for a foreign company

US search demand is larger and more fragmented than most home markets. Buyers search by state and city, compare several providers, read reviews before contacting anyone, and expect prices or ranges on the site. Advertising law is federal and state at once: commercial email is governed by CAN-SPAM, calls and texts by the TCPA, reviews and testimonials by the FTC’s consumer review rule, and consumer privacy by a growing set of state laws rather than one national statute. Health, finance and legal services carry their own advertising rules. A site that converts in Manchester or Melbourne usually needs US spellings, US-format phone numbers, an American address or a clear statement of where the company is, and pricing in dollars before it converts in Chicago.

US market entry strategy: a market entry strategy framework that survives the first year

A market entry strategy for the United States is mostly a marketing plan with compliance attached, and market entry USA searches usually start with a company that already has a product. Most failed US launches did not fail on product. They failed on demand assumptions carried over from the home market, on a website that made American buyers unsure who they were dealing with, and on paid media bought at home-market prices. The plan below is the sequence we run; each phase is a written deliverable and is prepaid, so no client is asked to fund a launch they have not seen scoped. It is also the market entry consulting we offer: market entry strategy consulting for the demand, positioning and channel questions, then execution. The same market entry strategy framework runs in reverse for a US company going abroad, where it becomes an international market entry strategy or a global market entry strategy across several countries at once.

Countries we work with

The United States comes first: every state, under the federal and state laws in the first table. Beyond it, we do not publish a list of countries we decline. The paid discovery phase, the company verification and the prepayment terms qualify every project, whichever country it comes from. The tables below, grouped by region, list the countries we work with and, for each, the privacy law we design to for users there, the public register we use to verify a company, the payment rail that usually suits, and the working-hours offset from New York. Where a country is not listed, the same terms apply; ask.

United States and Canada

United Kingdom and Ireland

Western Europe, Benelux and the Alps

Nordics and Baltics

Southern Europe

Central and Eastern Europe

Middle East and Türkiye

Asia-Pacific

Africa

Latin America

Regional notes

United States

Home market and the majority of our work. A US client gets the same written scope, paid discovery and milestone terms as everyone else, with the design built to the state privacy laws that apply where its customers are, HIPAA where health data is involved, CAN-SPAM for email, the TCPA for calls and texts and the FTC’s rules on reviews and claims. Time zones are the same or close; calls are scheduled in Eastern time and written updates go out weekly.

United Kingdom and Ireland

The closest fit to US work: shared language, similar buying behavior, a five-hour offset that gives a full morning of overlap. UK GDPR and the EU GDPR are near-identical for design purposes; the practical differences are cookie consent (stricter than the US), PECR’s rules on marketing email, and the need for a data-processing agreement when we run tools in your accounts. UK and Irish companies entering the US usually underestimate how much US buyers rely on reviews and how different US search volumes are for the same product.

Canada

Same time zones as the US, similar search behavior, different law. CASL is stricter than CAN-SPAM on consent for commercial email, Quebec’s Law 25 adds French-language and privacy obligations, and PIPEDA governs the rest. Canadian companies entering the US typically need US-specific pages rather than a new site, plus hreflang between en-CA and en-US versions so Google serves the right one.

Australia and New Zealand

The time difference is the constraint: a New York morning is an Australian evening, so we run written updates and schedule calls in the overlap. The Privacy Act and the Australian Privacy Principles govern data; the Spam Act governs email. Australian brands entering the US market often arrive with strong products and home-market pricing that has to be rebuilt for US competition and shipping.

Benelux, Luxembourg and the Alps

Belgium, the Netherlands and Luxembourg are multilingual markets with strong cross-border trade, and a site for them often needs French, Dutch and German versions with hreflang between them. Luxembourg’s CNPD and Belgium’s Data Protection Authority publish practical guidance we design to. Switzerland and Liechtenstein sit outside the EU with laws close enough to GDPR that we design to both at once; Swiss companies entering the US usually arrive with precision products and a pricing model that has to be restated in dollars for American buyers.

Nordics and Baltics

Sweden, Denmark, Norway, Finland and Iceland have high English fluency, mature digital markets and strict consent enforcement; Estonia, Latvia and Lithuania add a fast-moving software sector that exports to the US early. For all eight, the work is usually a US entry: English-language positioning for American buyers, US search demand and US paid media. Verification runs through the national registers named in the table, several of which are fully online.

Central and Eastern Europe

Poland, Czechia, Slovakia, Hungary, Slovenia, Croatia, Romania and Bulgaria supply a large share of the software and manufacturing companies that ask us for US market entry. GDPR applies throughout with national acts on top; local currencies are common alongside the euro, so invoices are in US dollars with SEPA or Wise for settlement. Offsets of six to seven hours give a full New York morning of overlap.

European Union, EEA and Switzerland

GDPR applies to every EU and EEA client, with national add-ons (Germany’s TDDDG for cookies, France’s CNIL guidance on analytics, Spain’s LOPDGDD). Switzerland’s revised data-protection act is close enough to GDPR that we design to both at once. Consent mode, EU hosting where required and a data-processing agreement are standard in our builds. For EU companies entering the US, the reverse question matters more: US state privacy laws are lighter than GDPR, but US advertising and review rules are stricter than many European teams expect.

United Arab Emirates and the Gulf

Companies are verified through the Department of Economy license or the free-zone register (DIFC, ADGM, DMCC and others). The federal data-protection law applies onshore; DIFC and ADGM have their own regimes, which affects where data can sit. Payment is by wire in AED or USD. The eight-to-nine-hour offset means a New York morning is a Gulf afternoon, which works well for calls.

Singapore, Japan and South Korea

Singapore’s PDPA, Japan’s APPI and Korea’s PIPA each have consent and cross-border transfer rules that shape how a site collects data. Search behavior differs too: Naver matters in Korea, and Yahoo Japan still carries meaningful share, so a US-built SEO plan does not transfer unchanged. For companies from these markets entering the US, the work is usually English-language positioning, US search demand and US paid media, run from New York while the home team sleeps.

Israel

A seven-hour offset and a large share of English-language B2B and software companies make Israel a frequent source of US market entry work. The Protection of Privacy Law was substantially amended in 2024; we design to it and to the US state laws at the same time when a company sells in both.

Latin America

Brazil, Mexico, Argentina, Chile, Colombia, Peru, Uruguay, Costa Rica and Panama share working hours with New York, which makes live collaboration easy. Each has its own data-protection law (Brazil’s LGPD is the most detailed) and its own company register; payment is by wire in local currency or US dollars. Companies from the region entering the US usually need English-language positioning, US-format pricing and shipping, and paid media rebuilt for US costs.

India and Southeast Asia

India’s DPDP Act, Malaysia’s PDPA, Thailand’s PDPA, the Philippines’ Data Privacy Act, Indonesia’s PDP Law and Vietnam’s data-protection decree and law each carry consent and cross-border rules that shape a build. Offsets of nine to thirteen hours mean written updates carry the work and calls sit in an early New York morning. Software, services and export brands from these markets make up most of our enquiries there, almost always for a US entry.

Africa

Nigeria, Kenya, Ghana, Egypt and Morocco join South Africa as the markets we hear from most. Data-protection laws are recent in several of them and enforcement is growing; we design to the law named in the table and confirm it in discovery. Payment is by wire or Wise in US dollars, and exchange-control paperwork on the client’s side is the client’s responsibility.

South Africa

POPIA requires an operator agreement when we process personal information for you, an information officer on your side and conditions on cross-border transfer; all three are part of our contract. Companies are verified through CIPC. Payment is by wire or Wise in USD; exchange-control paperwork on the client side is the client’s responsibility and we supply the invoices and declarations a bank asks for.

POPIA requires an operator agreement when we process personal information for you, an information officer on your side and conditions on cross-border transfer; all three are part of our contract.

What does not change by country

The scope is written before work starts. Discovery is a fixed-price, prepaid phase whose deliverable is yours whether or not you continue. Each build phase is prepaid before it begins. The contract is governed by New York law with arbitration in New York. Accounts, hosting, repositories and ad accounts are opened in your name from the start, and code, designs, prompts and content transfer to you on final payment. Planning ranges on our pricing page are US figures and apply worldwide; a quotation follows discovery.

Services delivered worldwide

• Search: SEO, international SEO for sites that serve more than one country, and answer engine optimization for AI search.
• Marketing: global marketing strategy and campaigns, paid social, email and public relations, run in your accounts.
• Websites: custom website development, redesigns, WordPress and Webflow builds with hosting and maintenance.
• Software and AI: custom software, web applications and AI client-intake assistants designed to the privacy law that applies to you.
• Video: editing and delivery for teams anywhere; on-site shoots in New York through B2B video production.
• Technical: the free hreflang checker and guide for sites that already serve several countries.

How to start

Send the project, your country and any specification through the contact form. You get a written feasibility view and a fixed-price discovery proposal, usually within two business days. Company verification happens during discovery; the terms above are the same for every client and are summarized on the international clients page.

Frequently asked questions