Updated November 2026 · Written and maintained by the Progression Agency strategy team
Second zero: a balcony, bay water and a price in a caption. By second three the viewer has decided. A social media marketing agency in Miami working with condo agents has to make that second count and make it legal, because Florida’s advertising rule requires the brokerage name on real estate ads, and the condo’s age and inspection status matter to a buyer in a way a nice shot does not show. This page writes one 30 second Reel as a shot list, second by second, with the line each moment owes the viewer. It is for agents, brokers and developers’ teams. Progression is based in New York and serves Miami clients remotely, with on-site sessions on request.
On this page · 11 sections
- Second zero
- What a social media marketing agency in Miami checks before the first post
- The shot list
- Seconds 14 to 20: the building’s age
- Seconds 26 to 30: the name on the screen
- The paid partner line
- How many Reels should an agent post each month?
- What a program of Reels costs
- Social media management in Miami after the post
- A social media agency in Miami and the proof before posting
- Related services and guides
The short answer Sell something other than condos, such as a restaurant, a boat charter or a clinic? A 30 second Reel has the same six moments for any local business: a hook, a place, the thing itself, the proof, the terms and the name with a way to reach you. Our social media marketing pricing page covers the general service, and the shot list below shows where each moment goes.
Florida Administrative Code rule 61J2-10.025, section 553.899 of the Florida Statutes and the Federal Trade Commission’s rule at 16 CFR 255.5 are stated as of November 2026. Nothing on this page is legal advice, and no building, developer, association or agent named or implied here is a Progression client. Ask counsel.
Second zero
The Reel opens on a balcony, the water beyond it, and a price in the caption. It is a lovely shot. It tells the viewer nothing about who is selling, how old the building is or what the monthly costs are.
The frame is invented, and the first three seconds do most of the work. They also carry the first risk, since a Reel that shows a price and omits the firm has already missed what the rule asks. Everything below fixes that second by second.
What a social media marketing agency in Miami checks before the first post
Social media marketing in Miami for condo agents starts with one rule. Florida Administrative Code 61J2-10.025 says all advertising must be in a manner in which reasonable persons would know they are dealing with a real estate licensee, and all real estate advertisements must include the licensed name of the brokerage firm. No real estate advertisement placed or caused to be placed by a licensee shall be fraudulent, false, deceptive or misleading.
When the licensee’s personal name appears, at the very least the last name must be used in the manner in which it is registered with the Commission. When advertising on an Internet site, the brokerage firm name must be placed adjacent to or immediately above or below the point of contact information, which means any way to contact the brokerage or the licensee: a mailing address, street address, email, telephone or fax number.
A social media marketing agency in Miami reads those lines against each surface a post touches: the video, the caption, the bio and the link. Ask counsel how the rule applies to a particular format, such as a Story or a pinned comment.
- Check the rule against the video, caption, bio and link.
- Ask counsel about each format.
- Keep a note of what you decided.
Who is this page for?
Agents and brokers who post their own listings, developers’ sales teams and the marketers who work for them.
The shot list
One Reel, 30 seconds, six rows. The picture and the words are invented for this page. The last column says what the moment owes the viewer, which is what you check before posting.
| Seconds | Picture | Caption or on-screen text | Spoken line | What it owes the viewer |
|---|---|---|---|---|
| 0 to 3 | A balcony door opening onto bay water | A short title, no price yet | Come see how this view starts the morning. | A reason to keep watching |
| 3 to 8 | A slow pan across the view | The neighborhood, in plain words | Here is the water from the living room. | A sense of place that is true to the unit |
| 8 to 14 | The kitchen, the main room, one bedroom | Bedrooms, baths and square feet as listed | Two bedrooms, two baths, as listed. | Facts that match the listing |
| 14 to 20 | The building entrance and common areas | The year built, if verified | Ask the association for its inspection status. | Honest building facts and the right question |
| 20 to 26 | A table with the price and monthly costs | Price and monthly charges, as they stand today | Ask for the full cost sheet. | The terms, stated plainly |
| 26 to 30 | The agent in the doorway, firm name on screen | Brokerage name and a way to call | I am the agent with the firm named here. Call or message. | The licensed name and a contact, side by side |
Seconds 14 to 20: the building’s age
A buyer wants to know how old the building is and what has been done to keep it sound. Under Florida Statutes 553.899, the owner of a building three habitable stories or more in height that is subject to the condominium or cooperative form of ownership must have a milestone inspection by December 31 of the year in which the building reaches 30 years of age, and every 10 years after that.
The statute also lets the local enforcement agency decide that local circumstances, including environmental conditions such as proximity to salt water, require the inspection by the year the building reaches 25 years of age. This page says nothing about any building.
What should a Reel not do? It should not imply that a building has passed an inspection unless that is verified, and it should not guess a year. Say what is true, point to the association for the rest, and ask counsel about the wording of any statement on a building’s condition.
- Name the year built only if the record shows it.
- Say ask the association for inspection status instead of suggesting a result.
- Do not state or imply that a building is safe, sound or approved.
- Keep a screenshot of the record you used for each fact.
Seconds 26 to 30: the name on the screen
The last four seconds carry the rule. The brokerage name has to be on the ad, the agent’s name has to be at least the last name as registered, and online the firm name sits adjacent to the contact information. On a Reel, the contact information is often in the bio, the caption and the link.
Put the name in more than one place. On the screen in the final seconds, in the caption’s first lines, in a pinned comment and in the bio beside the contact button. A viewer who sees the Reel in a feed, on a profile or after a share should find the firm name wherever the contact is.
The paid partner line
A Miami social media agency that works with creators, influencers or developers who pay for posts has a second rule to follow. 16 CFR 255.5 says that when a connection between an endorser and the seller might materially affect the weight or credibility of the endorsement, and the audience would not reasonably expect it, the connection must be disclosed clearly and conspicuously.
The section says material connections can include a business, family or personal relationship, monetary payment, and free or discounted products. Use the platform’s paid partnership label where one is offered, and say it in words as well, in the caption and in the spoken line.
- State a paid relationship at the start of the caption, not after a break.
- Say it in the video itself so it survives a screenshot.
- Tell creators the rule in writing before they post.
- Keep a record of who was paid and what was said.
How many Reels should an agent post each month?
As many as can be checked and posted steadily. A calendar of four verified Reels beats twelve rushed ones, and a rushed Reel is where the name and the facts go missing.
- Pick the listings that are worth a Reel, and skip the rest.
- Batch the shooting, then proof each Reel on its own.
- Leave a day between shooting and posting for the proofing sheet.
- Reuse a checked caption structure so the name is never forgotten.
- Plan the pinned comment before the Reel goes up.
- Review the month’s Reels together and keep what worked.
Does the price belong in the caption?
Only if it is current and the monthly charges sit beside it. A price with no charges can mislead, and a price that has changed is a false statement the moment it goes stale. Check the figure on the day you post.
Can a Reel mention an amenity or a view?
Yes, if it is true and present. Describe what a visitor will see, not what a brochure promises, and leave out anything that depends on a future project.
Does a Story need the same name as a Reel?
The rule covers all advertising, so treat a Story the same way: the firm name on screen and the contact next to it. Ask counsel about the details of each format.
- Put the firm name on the first or last frame of every Story.
- Add a sticker or link with the contact beside the name.
- Remember that a Story that disappears may still be an ad.
What if the Reel shows a unit the agent does not list?
Do not post it as your own. If the agent represents a buyer or has permission, say so, and keep the firm name on screen.
- Get permission from the listing broker before you show another firm’s unit.
- State the relationship in the caption and the spoken line.
- Keep a copy of the permission with the proofing sheet.
Which Reel should we mark up first?Send one listing Reel. You get a free proposal from a social media marketing agency in Miami with the shot list marked up.
What a program of Reels costs
Miami social media management is priced by how many posts, how much video and whether paid promotion is part of it. A single Reel is a small piece of a program, and the bands below describe the whole range.
Monthly bands for social work in Miami
The bands run from the typical low to the published high.
| What is quoted | Published US band | Fits |
|---|---|---|
| Social media management | $1,000 to $20,000 a month | Planning, posting and reporting across platforms |
| Meta and paid social management | $700 to $5,000 a month, excluding the spend | Running ads for listings and open houses |
| Creator post | $500 to $5,000 each | A paid post by an outside creator |
Social media management in Miami is a separate cost from ad spend, which goes to the platform. Ask any quote to list what it includes and what it leaves out.
The three Progression packages
Our social media marketing pricing page publishes three packages, shown here as monthly prices.
| Package | Monthly price | Best for |
|---|---|---|
| Presence | $850 | One platform with a maintained presence |
| Growth | $1,850 | Two platforms where social should produce inquiries |
| Program | $3,400 | Social as a primary channel, with video and paid management |
Social media management in Miami after the post
The Reel is the start of a conversation. Comments and direct messages arrive, and many of them are leads. A social media manager in Miami who replies within a day, with the firm name and a contact, turns the post into a call.
For the wider approach, see real estate social media marketing and, for the site behind the posts, real estate website design.
A social media agency in Miami and the proof before posting
A social media agency in Miami can save an agent time and risk with a proofing sheet. The agent signs it before a Reel goes up. It takes five minutes and catches the common errors.
| Check | Question | Yes or no |
|---|---|---|
| Brokerage name | Is the licensed firm name on screen, in the caption and next to the contact link? | Fill in |
| Agent name | Is at least the last name used as registered? | Fill in |
| Building facts | Is every fact checked against a record or the association? | Fill in |
| Paid relationships | Is every paid or free relationship stated in words and with a label? | Fill in |
| Music | Is the track licensed for commercial use? Ask the platform and counsel. | Fill in |
| Claims | Is anything false, deceptive or misleading? | Fill in |
If your search is broader than social, we also work with advertising agencies in Miami and PR firms in Miami on related campaigns.
Related services and guides
Pages that sit beside this shot list:
- Social media marketing pricing
- Real estate social media marketing
- Real estate website design
- Advertising agency in Miami
- PR firm in Miami
- Social media agency in Chicago
Get a free proposal
Send one listing Reel. You get a free proposal from a social media marketing agency in Miami with the shot list marked up.
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Frequently asked questions
What does a social media marketing agency in Miami do for condo agents?
What does social media marketing in Miami cost?
Must a Florida social post name the brokerage firm?
Where does the name go on the internet?
Do we have to use the agent’s last name?
Should we mention milestone inspections?
When does a milestone inspection come due?
Does a paid partner post need a label?
Can we use a popular song?
How many Reels a month should an agent post?
Do these rules apply to Instagram Stories?
Are you based in Miami?
What goes in a Reel’s first three seconds?
Can a creator post for us?
How do we handle comments that ask about price?
Should the bio carry the brokerage name?
Who signs the proofing sheet?
What if a building fact cannot be verified?
Do you promise followers or leads?
What do you want before sending a proposal?
Which Reel should we mark up first?Send one listing Reel. You get a free proposal from a social media marketing agency in Miami with the shot list marked up.
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.