Family Law Marketing: Family Lawyer Marketing That Fills the Consultation Calendar

Updated October 2026 · Written and maintained by the Progression Agency strategy team

Family lawyer marketing is the work of reaching people at the moment a marriage, a parenting arrangement or a support order is about to change, and turning that first search, call or referral into a booked consultation and then a retained client. Progression Agency plans and runs it for solo practitioners and multi-attorney family law firms that handle divorce, custody, child and spousal support, adoption, prenuptial agreements and protective orders: positioning, intake and consult booking, Google Business Profile, Local Services Ads, paid search and social, referral relationships, reviews, the website, email and the reporting that ties each channel to signed engagements. Progression Agency is based in New York City and works with clients across the United States and worldwide.

What does family lawyer marketing include?

Everything that moves a person from a private worry about their marriage or their children to a consultation with your firm, and from that consultation to a signed retainer. In practice that is seven working parts, and the order you build them in matters more than the size of the budget.

Family law marketing differs from marketing for other practices in three ways. The client is often hiring a lawyer for the first time, the matter is personal enough that they may research it on a phone or laptop their spouse can see, and the hiring decision frequently follows a single conversation. A program that brings in calls and then loses them at intake, or that earns reviews which expose a client’s divorce, can do more harm than good. These are the parts we plan and run:

• Positioning: which clients and matters the firm wants most, said plainly enough that the right people recognize themselves.
• Intake and consult booking: answering, conflict checks, scheduling and follow-up, measured from the first contact.
• Google Business Profile and Local Services Ads: the map results and the screened ads Google shows for family lawyers.
• Paid search and paid social: campaigns by matter and county, inside Google’s and Meta’s policies for sensitive services.
• Referral sources: therapists, financial professionals, other lawyers and past clients, within the payment limits of the bar rules.
• Reviews and reputation: a steady, even-handed request process and replies that never touch confidential information.
• The website, content and email: pages that answer questions privately and follow-up that respects how each person wants to be reached.

Firms that handle several practice areas can read our law firm marketing agency page for how channels and budgets work across a whole firm. This page stays with family law and the details that make it different.

Which family law matters do people hire for, and how does each one start?

Each line of work begins with a different event and a different level of urgency, so each needs its own pages, campaigns and intake script. Treating every matter as one family law audience is a common reason a program spends evenly and books unevenly.

Divorce and legal separation

The largest line for most firms. People search with the plain word divorce plus their county or city, and sometimes with the court’s own term: Florida’s statutes and California’s Family Code both speak of dissolution of marriage. Uncontested couples compare price and speed; a spouse facing a contested case compares experience and how the lawyer handles conflict.

Custody and parenting time

Parents search when a separation begins, when a schedule stops working or when one parent plans to move. State laws use different words for the same questions (conservatorship in Texas, the allocation of parental responsibilities in Illinois, time-sharing in Florida), and the pages and ads need to speak both the parent’s language and the court’s.

Child support and spousal support

These searches often begin with arithmetic: what support will be, how it is worked out and whether it can change. A page that explains the inputs a state’s guideline uses, and links the state’s own calculator where one exists, answers the question honestly and earns the call when the numbers are disputed.

Adoption, paternity and guardianship

Lower volume and often happier circumstances: stepparent and relative adoptions, establishing paternity, guardianship of a child or an adult. These clients plan ahead, compare a few firms and respond to clear process pages and fixed fees where the firm offers them.

Prenuptial and postnuptial agreements

Couples who start looking months before a wedding, often sent by a financial adviser, and where each partner often has a lawyer of their own. A published timeline and fee makes the comparison easy.

Protective orders

The most urgent and most sensitive line. These pages need a visible way to leave the site quickly, contact options that leave no trace on a shared phone or inbox, and intake that can respond the same day. They are also where marketing should be quietest: no remarketing, no promotional email, no review requests.

How family law firms search for marketing help

By practice area first. In Ubersuggest data for September 2026, family lawyer marketing is the largest phrase at about 260 US searches a month, family law marketing follows at about 210, and three website design phrases draw about 90 each.

Below those sit marketing for divorce lawyers at about 90 searches a month, family law advertising and family law firm marketing at about 50 each, family law attorney marketing at about 40, and digital marketing for family law firms and family law marketing agency at about 30 each. Three narrow phrases, facebook ads for divorce lawyers, social media marketing for family law firms and ppc for divorce lawyers, draw about 10 searches a month each. The bids are high for so small an audience: family law marketing agency carries a cost per click of $119.63, the website design phrases $83.53 and family lawyer marketing $68.17, a sign that a retained firm is worth a long engagement to the agencies bidding.

How do you position a family law firm so the right clients recognize it?

Decide which matters and which clients the firm wants most, then say so in the words those clients use. Phrases like compassionate, aggressive representation appear on so many family law sites that they no longer tell a reader anything.

Choose the matters you want more of

Many firms take every family matter but want more of a few: high-asset divorces, custody disputes, cases involving a business or a pension, military families, adoption. Naming the focus on the website, the Business Profile and the ads concentrates spend where the firm earns the most for its time.

Say how you resolve cases

Mediation, collaborative law, negotiated settlement and trial are different services with different buyers. A spouse who wants to keep things civil looks for the first two; a spouse facing a hostile opponent looks for the last. Firms that offer several should explain when each fits instead of claiming all of them equally.

Make fees part of the message

Fear of the bill stops consultations. The ABA’s comment to Model Rule 7.2 lists the basis of a lawyer’s fees, including prices for specific services, among the information a lawyer may publish, so a page explaining consultation fees, retainers, hourly billing and any flat fees answers the question people are embarrassed to ask. Contingent fees are not part of that message: ABA Model Rule 1.5(d)(1) bars a fee contingent on securing a divorce or on the amount of alimony, support or a property settlement, and New York’s version adds that a domestic relations fee is not allowed without a signed written retainer.

Claims you cannot make without proof

Under ABA Model Rule 7.2(c), a lawyer may say they are certified as a specialist only when the certifying organization is approved by the state or accredited by the ABA and is named in the communication. Florida offers board certification in Marital and Family Law, and its rules let a certified lawyer say so with the area and The Florida Bar named; Florida also treats specialist or expert claims as potentially misleading unless the lawyer is certified or can objectively verify the claim.

Intake and consult booking: where family law marketing is won or lost

A caller who reaches voicemail can try the next firm on the list in seconds. Intake deserves the first budget because every channel on this page feeds into it.

Answer in a way that books the consultation

Answer live during business hours and have a plan for evenings and weekends. A trained intake person or service gathers just enough to run a conflict check, explains the next step and the fee, and offers a time on an attorney’s calendar during the same call. After-hours coverage can be a staffed service or a carefully limited assistant; our AI receptionist development page sets out what an intake assistant can and cannot do.

Run the conflict check before hearing the story

A person who talks to a lawyer about possibly hiring them is a prospective client, and what they say is protected even if they never hire the firm. The ABA’s comment to Rule 1.18 tells lawyers to limit the first conversation to what is needed to check conflicts and decide whether to take the matter, because hearing too much from one spouse can keep the firm from representing the other. Scripts and web forms should collect names, including the other party’s, and the type of matter first, and the facts only once the check clears.

Watch for the spouse who calls to conflict you out

A spouse may consult several family lawyers simply to stop the other spouse from hiring them. The same ABA comment says a person who communicates with a lawyer for the purpose of disqualifying the lawyer is not a prospective client. Intake notes that record what was asked and what was shared help the attorney make that judgment later.

Paid or free consultations

Both work. A free first call widens the funnel and needs firmer screening; a paid consultation filters for commitment and should say exactly what the client gets for the fee. Whichever you choose, say it on the website, the Business Profile and the ads so the price is never a surprise on the phone.

New York’s first-meeting duty

New York’s Rule 1.5 requires a lawyer in a domestic relations matter to give a prospective client the Statement of Client’s Rights and Responsibilities at the initial conference and before a retainer is signed, and it bars a domestic relations fee without a signed written retainer. Booking confirmations for New York consultations can mention the statement, which also sets expectations for the meeting.

Follow up the way the person asked

Ask how and when it is safe to make contact, and record the answer. A text or email about a divorce can be read by the person the client is divorcing. Where automated texts are used, the FCC’s rule at 47 CFR 64.1200 treats replies such as stop, quit, end, revoke, opt out, cancel or unsubscribe as revoking consent, and revocations must be honored within ten business days.

Setting up Google Business Profile for a family law firm

The profile is the firm’s listing in Google Maps and the map results, and for a family law firm its setup rules matter as much as its content. Getting them wrong can suspend the listing at the moment it starts producing calls.

One profile per office, plus attorney profiles

Google’s Business Profile guidelines name lawyers as individual practitioners. A public-facing attorney who can be reached at the verified location during stated hours may have a profile of their own, separate from the firm’s profile for that office, and a practitioner should not have several profiles to cover different specialties. Where one lawyer is the only public-facing practitioner at a branded firm’s location, Google says it is best to share one profile named in the form brand: practitioner.

Keep practice terms out of the name

The guidelines say the name must reflect the business’s real-world name, as used on its signage, website and stationery, and must not add service or product information, so adding divorce lawyer to a profile name risks suspension. If the firm’s real name already says family law, that name is fine.

No virtual offices

A rented mailing address where the firm does not work is not eligible, and a co-working office qualifies only with signage, staff and client hours. Firms that serve counties without an office should list only the offices they staff and cover the other counties with genuinely local pages on the website.

Complete what clients check before calling

Hours, including when the phone is answered after five; whether the first consultation is free; languages spoken at the firm; photos of the real office and attorneys; accessibility details. Each is a small reassurance to a person deciding whether to call. Our Google Business Profile optimization service covers the build-out.

Can family lawyers use Google Local Services Ads?

Yes. Google’s US category list includes family lawyer services without a state restriction. The Local Services unit is shown prominently in Google results, and Google says advertisers pay only for leads related to their business and the services they offer.

Google describes family lawyers as professionals who advise on adoption, child support, divorce, guardianship, prenups, marital agreements, spousal support and property division. Its screening and verification requirements for the category are listed below; firms that pass carry the Google Verified badge, the single badge Google now uses for all Local Services advertisers.

Google records the calls

Calls come through a Google forwarding number, and in the US Google records inbound calls from these ads after a pre-recorded notice to the caller, as its lead management help explains. For family law intake that is another reason to keep the first call to the conflict check and scheduling, and to take the details in the consultation.

Responsiveness affects ranking

Google tells advertisers that regularly failing to answer calls or respond to messages may affect their ad ranking, so Local Services Ads only pay off when the intake standards above are in place. Customers can also request a booking through the ad, which suits firms that already publish consultation times.

PPC for divorce lawyers and family law advertising on Google

Search ads reach people at the moment they look for a lawyer and are among the fastest channels to start. Family law campaigns, though, run under a Google policy many advertisers never meet: divorce services sit in a sensitive interest category.

How paid search for law firms is structured, bid and reported across practice areas is on our law firm PPC page. What follows is specific to divorce and family matters.

Build campaigns by matter and county

Separate campaigns for divorce, custody, support and adoption, each sending people to its own page, let the firm fund the matters it wants and read results per matter. Location targeting follows the counties where the firm’s lawyers actually practice, with schedules that match the hours intake is staffed.

No remarketing lists for divorce ads

Google’s relationship hardships policy covers ads that relate to hardships in family and other close relationships, and its first example is divorce services. Advertisers in a sensitive interest category cannot use advertiser-curated audiences: Customer Match, your data segments (the remarketing lists built from site visitors), audience expansion and lookalike segments. Predefined Google audiences such as in-market, affinity, life events and location targeting stay available, while custom segments built around sensitive ads or landing pages serve only in Display campaigns, to non-sensitive audiences or contextually. A family law account is therefore built on keywords, locations and schedules rather than on following visitors around the web.

Keywords that signal hiring

Phrases with a lawyer, an attorney, a county or a cost in them usually come from people ready to hire. Phrases about free forms, public records or filing without a lawyer usually do not, and belong in a negative list or a low-bid informational campaign.

Ad text inside the advertising rules

Every ad is a communication about the lawyer’s services, so Model Rule 7.1 applies: no guarantees, no outcome predictions and no comparisons the firm cannot substantiate, and Rule 7.2(d) requires the name and contact information of a responsible lawyer or firm. In Florida an advertisement is filed with The Florida Bar at least 20 days before it first runs unless it is exempt, for example because it carries only the basic information the rules presume valid.

Bidding on other firms’ names

Bidding on competitors’ names is common, but Florida’s Rule 4-7.13 treats as inherently misleading any presentation that leads a person searching for a particular lawyer to contact a different firm without realizing it. Ads that run on another firm’s name need text that cannot be mistaken for that firm. When competitors bid on your name, our page on competitors bidding on your brand name explains the options.

Social media marketing for family law firms

Social media builds familiarity before the need arises and keeps the firm visible to referral partners. It is a slower route to a person ready to hire than search, and it needs its own rules for paid and organic posts.

Facebook ads for divorce lawyers

Meta’s personal attributes policy bars ads that assert or imply personal attributes, including physical or mental health, vulnerable financial status and criminal record, and ads that imply the advertiser knows them. A divorce ad should describe the service and the place, divorce and custody representation in your county, rather than address the viewer’s circumstances in a way that implies their health, money or history. Keep the targeting to the counties served and let the creative do the qualifying; our social media advertising team runs these campaigns.

What to post, and what to keep off the feed

Explain processes and deadlines, correct common myths, introduce the attorneys on video and show the firm’s community work. Posts are communications about the lawyer’s services: Florida’s advertising chapter names social networking and video sharing media expressly, and the misleading-communication rule applies to a short video as much as to a billboard.

Messages and comments

The ABA’s comment to Rule 7.3 treats text messages and other written messages a person can easily disregard as outside the ban on live person-to-person solicitation, but a message aimed at someone the firm knows needs a lawyer for a particular matter still meets the rule’s definition of solicitation, and states vary. Answer the inquiries people send; do not cold-message people who post about their separation.

Which referral sources send family law clients, and how may they be rewarded?

Therapists, financial professionals, other lawyers and past clients send some of the best-fitting family law clients. The bar rules set clear limits on how those relationships may be rewarded.

Professionals who meet people before a lawyer does

Therapists and counselors see couples deciding whether to separate. Financial advisers and divorce financial planners see the assets, pensions and businesses that make a matter complex. Accountants, mediators, estate planning lawyers and business lawyers see family matters they cannot take. A short process guide, a direct line and fast updates keep the firm in mind.

What the Model Rules allow

Model Rule 7.2(b) bars giving anything of value for recommending a lawyer, with a few exceptions, among them the reasonable cost of advertising, the usual charges of a legal service plan or a not-for-profit or qualified lawyer referral service, reciprocal referral agreements that are not exclusive and that the client is told about, and nominal gifts. The comment to Rule 7.2 describes a nominal gift as a token item such as a holiday gift, prohibited if given under an understanding that referrals will follow, and says reciprocal arrangements should not run indefinitely and should be reviewed periodically.

Lead generators and directories

The same comment allows paying for leads, including online leads, when the lead generator does not recommend the lawyer, the payment is consistent with the rules on fee division and professional independence, and the generator’s messages are truthful. A lawyer must not pay a generator that implies it is recommending the lawyer, that the referral is unpaid or that it has analyzed the person’s legal problem. Directory listings that simply list lawyers by practice area are not recommendations.

Whether purchased leads beat exclusive inquiries for a law firm, and how to compare them on cost per signed case, is the subject of our law firm lead generation page.

Past clients

A finished family matter is not always a happy memory, so ask once, at the right moment, and make it easy to refer a friend quietly. A thank-you note is always appropriate; anything of value tied to a referral falls under the limits above.

Reviews and reputation for family lawyers

Reviews often reassure a first-time legal buyer more than anything the firm says about itself. Family law adds two complications: some satisfied clients will not want their divorce on a public profile, and some critics are the other side.

Ask every client, the same way

Google’s Maps content policies do not allow a business to discourage negative reviews or selectively solicit positive ones, forbid offering anything in exchange for a review and remove reviews written under a conflict of interest, such as by staff or their relatives. The FTC’s questions and answers on its review rule add that asking only customers you think are happy is not specifically banned by the rule but could violate the FTC Act. Ask every client at the same point in the matter. Google’s review tips note that a reviewer needs a Google Account, which can be set up with a non-Gmail address, useful for a client who shares an inbox.

What the federal review rule bans

Since October 21, 2024, 16 CFR Part 465 has made it unlawful to write or sell fake reviews and testimonials, or to buy reviews or use testimonials the business knew or should have known were fake; to pay for reviews conditioned on a positive or negative sentiment; to publish reviews by officers or managers without disclosing the relationship; to present a site the business controls as an independent review site; to suppress reviews with groundless legal threats or intimidation; and to buy fake followers or likes. Courts may impose civil penalties for knowing violations.

Responding without breaking confidentiality

ABA Formal Opinion 496 concludes that a negative online review, alone, does not permit a lawyer to disclose client information in self-defense, and that any response revealing information about a representation would go beyond what the rules allow. It suggests considering not responding at all, asking the host to remove a post where appropriate, inviting the person to discuss the matter privately, or saying that professional considerations prevent a response.

When the reviewer is the other side

The opinion adds that when the poster is not a client or former client, the lawyer may simply say so, but must take care when the post comes from a former opposing party or a client’s relative and concerns a real representation: nothing about that matter can be disclosed. In family law that describes the angry ex-spouse exactly.

Testimonials on your own site

Comment [3] to Rule 7.1 warns that truthful reports of results can create unjustified expectations without context, and that a disclaimer may help. Florida goes further: a testimonial may not be paid for, written by the lawyer or unrepresentative of what clients generally experience, and it must carry a disclaimer that a prospective client may not obtain the same or similar results. Google’s review snippet rules also make a firm’s pages ineligible for star ratings in search when the firm controls the reviews shown about itself, embedded widgets included. Our review management service runs the request process, and our guide to getting more Google reviews covers the mechanics.

Family lawyer website design that turns private visits into consultations

The website is where a nervous reader decides whether to call. Family lawyer website design has to work on a phone, at night, for someone who may be reading in secret.

Platforms, page architecture, attorney profiles and build costs for law firm sites are covered on our law firm website design page. Family law attorney website design needs the following on top of that, and family law firm website design projects that skip it tend to look polished and book poorly.

A quick exit on sensitive pages

Pages about protective orders and abuse should carry a visible button that leaves the site at once for a neutral page and replaces the current page in the browser history. It costs little to build and tells a reader the firm understands their situation.

Forms that ask for less

The ABA’s comment to Rule 1.18 says a consultation can arise when a lawyer invites people to submit information about a matter without clear warnings that limit the lawyer’s obligations. Contact forms should ask for names, the type of matter, the county and a safe way to reach the person, say that sending the form does not create a lawyer-client relationship and leave the story for the consultation.

Fees, process and what happens next

A page on how fees work, a page on what happens at the consultation and a process page for each matter answer the three questions readers have before they call. Online booking with times that match intake staffing turns those answers into appointments; our landing page design work builds the pages paid campaigns point to.

Spanish and other languages

The ABA’s comment to Rule 7.2 lists a lawyer’s foreign language ability as information a lawyer may publish. Florida’s rules require any wording they make mandatory to appear in every language an advertisement uses, so a Spanish page or ad carries the required wording in Spanish too. Our multilingual website design work covers the build.

Accessible and fast

Readers arrive on older phones and slow connections, sometimes in a hurry. Pages that meet accessibility standards and load quickly serve them; our accessible website design and speed optimization services cover both.

Content and video that build trust before the consultation

Content earns trust and feeds every other channel: ads land on it, referral partners share it and AI assistants quote it. What matters here is what to publish and what to keep off the page.

How search works for law firms in every practice area is on our law firm SEO page. Ranking family law content in particular, with county pages, topic clusters for divorce, custody, support and adoption, local SEO and technical work, is covered on our family law SEO page.

Write the questions clients are embarrassed to ask

How much will this cost? Will I lose the house? Can I move with my children? What happens if we agree on everything? Pages and videos that answer these plainly, for the firm’s state, are what people read before they call.

Keep client stories out unless the client agrees

Opinion 496 restates the conclusion of ABA Formal Opinion 480 that lawyers cannot blog about information relating to a client’s representation without the client’s consent, even when the information is in the public record. Family matters are among the most private a client has, so case stories need informed consent or heavy anonymizing, and many firms simply do without them.

Past results need context

A settlement figure without the facts behind it invites the unjustified expectations Rule 7.1’s comment warns about, and Florida allows references to past results only when they are objectively verifiable. Where results appear at all, describe the matter, state the disclaimer your state requires and avoid totals that imply a typical outcome.

Attorney video

A short introduction lets a reader see the lawyer’s manner before calling, which matters in a practice built on trust. Our law firm video production page covers formats and budgets.

• State-specific process guides, from filing to final order, reviewed by a licensed attorney.
• Fee and cost explainers that say what drives the bill.
• Custody and parenting-time pages in the statute’s vocabulary and the parent’s.
• Support pages that explain the guideline’s inputs and link the official calculator.
• A plain-English glossary of the terms on court papers.
• Dated updates when a statute or court rule changes.

Email and follow-up for people who are not ready yet

Some people consult and then wait months. Email keeps the firm in mind without pressure, provided it respects how and where the person can safely receive it.

Consented, segmented and quiet

Send only to people who asked for it, at the address they chose, and separate prospects, past clients and referral partners. Commercial email must follow CAN-SPAM: identify itself as an advertisement, include a valid physical postal address, offer an opt-out that keeps working for at least 30 days after sending and honor opt-outs within 10 business days.

What to send

Process guides, deadline reminders that apply to everyone (a new tax year, a school calendar), seminar invitations and a short newsletter for referral partners. Nothing that reads like a sales sequence.

What never to send

Anything to an address that may be shared, unless the person said it is safe, and nothing promotional to anyone who contacted the firm about a protective order.

Our published pricing has no fixed range for an email program, so email is scoped per firm. Our email marketing and marketing automation teams build the sequences and the consent records behind them.

How AI assistants answer people looking for a family lawyer

People ask ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot and Google’s AI Overviews questions such as how custody works in their state or which family lawyers near them handle high-asset divorce, and the answers can name and link firms.

Assistants build those answers from pages they can read: firm pages that state practice areas, counties and fees in plain sentences; court self-help and bar association pages; legal directories; and review profiles. Google says there are no additional requirements to appear in AI Overviews or AI Mode beyond sound SEO, and that these features may issue several related searches to build one answer, so pages that answer the follow-up questions get more chances to be cited.

• State the matters, counties and courts the firm handles in sentences an assistant can quote.
• Publish how fees work on a page that can be crawled, not only in a PDF.
• Keep attorney profiles complete: admissions, certifications with the certifier named, languages.
• Earn reviews on the platforms assistants read, through the even-handed request process above.
• Allow the search crawlers: OAI-SearchBot for ChatGPT search, PerplexityBot and Claude-SearchBot.

Our AEO for law firms page covers how assistants treat legal questions, and our answer engine optimization service runs the work.

How should a family law firm split its marketing budget?

Fund intake first, then the channels that answer existing demand, then the ones that compound. The table below is an editorial starting point by firm stage, adjusted each quarter to cost per retained client.

Measuring family law attorney marketing from first call to retained client

Judge each channel by consultations booked and retainers signed. A cheap call that never books costs more than an expensive one that does.

Track every contact by source

Separate tracking numbers for each channel, form and booking events recorded as key events in Google Analytics 4, the Local Services lead inbox and a CRM that carries the source from first contact to signed engagement. Our marketing analytics team sets this up.

Recording calls

Recordings help train intake, but consent rules vary by state. California’s Penal Code section 632 makes it an offense to record a confidential communication without the consent of all parties, so announce recording at the start of every call, and keep recordings under the same confidentiality controls as the rest of the intake record.

The numbers that matter

Cost per consultation, consultation-to-retainer rate, cost per retained client and average fee by matter type. Rankings, clicks and followers are useful diagnostics, not results.

Which advertising rules apply to a family law firm’s marketing?

Bar rules govern every channel on this page, and they differ by state. We build campaigns inside them and leave the final call to the firm’s own ethics review; nothing on this page is legal advice.

New York rewrote its lawyer advertising rules in 2026. The New York State Bar Association reports that the changes took effect on June 1 and brought New York close to the ABA’s model, and the current Rule 7.1 no longer carries the old requirement to label communications as attorney advertising. It still bars false or misleading communications, limits certified-specialist claims to certifiers that are approved or accredited and named, and requires the name and contact information of a responsible lawyer or firm.

Florida’s Chapter 4 rules apply to every form of communication seeking legal employment, websites and social media included. Each advertisement must name at least one responsible lawyer or the firm and the city, town or county of a bona fide office, and must say so if the matter will be referred to another lawyer. Websites are exempt from the filing requirement but not from the content rules.

How to choose a family law marketing agency

Ask for evidence that the agency understands intake, bar rules and Google’s policy on divorce ads before you look at its creative. A general agency can run ads; a family law program needs more than that.

• Ask who will work on the account each month and what they did for the last family law firm they served, without naming it.
• Ask for the plan for your weakest channel, not your strongest.
• Ask what they would stop doing in your current program, and why.

What does family lawyer marketing cost?

Our fees are planning ranges published on this site; the quote follows a written scope, and advertising media is paid separately to Google, Meta or the publisher.

Every figure above is a planning range already published on our pricing pages, including marketing agency pricing. A small firm rarely needs every line: intake, the profile, one paid channel and reviews come first.

What happens in the first 90 days?

Intake and tracking come first, paid channels go live once they can be measured, and the slower channels start in the second and third months.

Related services for family law firms

The pages below sit next to this one and are the ones family law firms usually read alongside it.

• Law firm marketing agency: channels and budgets across every practice area.
• Digital marketing services: the full channel menu for any business.
• SEO services and local SEO: organic and map visibility.
• Search engine advertising: Google and Microsoft campaigns.
• Social media marketing and social media advertising.
• Website design and development: builds that book consultations.
• Email marketing: consented follow-up and referral newsletters.
• Google Business Profile optimization: the profile build-out.
• Review management and online reputation management.
• Conversion rate optimization: more booked consultations from the same traffic.
• CRM consulting: intake records that follow the client from call to retainer.
• Criminal defense lawyer marketing and immigration lawyer marketing: the neighboring practices.
• SEO for therapists: for the counselors who refer clients to family lawyers.
• Facebook ads agency: Meta campaigns inside its policies.

Frequently asked questions