Updated September 2026 · Written and maintained by the Progression Agency strategy team
Law firm website design is the design and build of an attorney or law firm website: practice area pages that rank, attorney profiles that build trust, intake that converts a visitor into a consultation, and a technical base that loads fast on a phone and passes the bar’s advertising rules. Progression Agency designs and builds law firm websites from New York for firms across the United States. This page explains what a law firm website has to do, the page structure that ranks for practice areas, what a good attorney profile contains, intake and conversion, ethics and accessibility requirements, platforms and ownership, what a build should deliver, and what it costs.
On this page · 13 sections
- What a law firm website has to do
- Page structure that ranks
- Attorney profiles that build trust
- Intake and conversion
- Speed, mobile and technical foundations
- Ethics, advertising rules and accessibility
- Practice-area specifics
- Platforms and ownership
- Content, video and AI answers
- What a law firm website build delivers
- How to choose a law firm website design company
- What it costs: law firm website design
- Related services and guides
The short answerA law firm website has two jobs: rank for the practice area and the city, and convert a frightened, hurried person into a call. That takes a page for every practice area and sub-practice, attorney profiles with real credentials and results stated within the bar’s rules, reviews and case results presented lawfully, a phone number and short form on every screen, sub-two-second mobile load, and ownership of the site by the firm. Design is the wrapper; structure, speed and intake are what produce cases.
Ranges on this page are the planning figures Progression Agency publishes; a quote follows a written scope. Nothing here describes a named client or a measured result for one.
What a law firm website has to do
Rank for practice area plus city, look credible in the first two seconds, answer the questions a potential client has before calling, and make the call or form easy. Our law firm marketing page covers the whole plan; law firm PPC covers paid search; this page is the website.
Firms search for attorney website design, lawyer website design, law firm web design, legal website design, a law firm website design company, the best law firm websites, an attorney website design company, law firm website development, law firm website cost, personal injury website design, law firm website templates, a law firm website redesign, lawyer web design and a legal web design agency. One build covers all of them.
Page structure that ranks
| Page type | What it contains | Why it matters |
|---|---|---|
| Practice area pages | One per practice area and sub-practice: what the law is, what the firm does, process, outcomes stated lawfully, FAQs | These are the pages that rank for practice area plus city |
| Attorney profiles | Credentials, bar admissions, notable matters, publications, photo, video | Clients hire a person, not a firm |
| Location pages | Office address, map, parking, courts served, local content | City and near-me searches |
| Case results and reviews | Presented within bar advertising rules, with disclaimers | Trust and conversion |
| Resources and guides | Plain-language answers to client questions | Long-tail search and AI citations |
| Contact and intake | Phone, short form, chat, hours, what happens next | The conversion |
Attorney profiles that build trust
Profiles list education, bar admissions, courts, practice focus, representative matters stated within the rules, publications and speaking, community roles, a professional photo and a short video. They link to the practice areas the attorney handles and carry Person and Attorney schema.
Intake and conversion
Phone number in the header on every page, click-to-call on mobile, a form with three to five fields, chat with a real responder or a clear message, and a page that states what happens after contact. Intake speed decides case volume; the site should route to whoever answers within minutes. Our lead generation page covers intake.
Speed, mobile and technical foundations
Most potential clients arrive on a phone, often at a bad moment. Sub-two-second load, large tap targets, no intrusive pop-ups, clean structure, LegalService and Attorney schema, and an SEO base built in. Our technical SEO page covers the base.
Ethics, advertising rules and accessibility
State bar advertising rules govern testimonials, case results, specialization claims and disclaimers; the site is built to your state’s rules with counsel’s review. ADA accessibility (WCAG 2.2 AA) protects against demand letters and serves clients with disabilities.
Practice-area specifics
| Practice area | Site emphasis |
|---|---|
| Personal injury | Case results, fast intake, Spanish pages, 24/7 contact |
| Criminal defense | Urgency, phone-first, discretion, county and court pages |
| Family law | Empathy, process explanation, consultation booking |
| Immigration | Multilingual pages, process guides, document checklists |
| Estate planning and business | Credentials, thought leadership, scheduling |
| Bankruptcy | Required disclosures, plain-language guides, intake forms |
Personal injury marketing, criminal defense marketing and immigration lawyer marketing cover practice-area plans.
Platforms and ownership
WordPress for most firms, with a maintenance plan; the firm owns the domain, hosting, content and design files. Rented sites from marketing vendors that keep the domain or content are a trap. Our website design page covers builds generally.
Content, video and AI answers
Practice guides, FAQ pages and attorney videos rank, convert and get cited by AI assistants that people now ask for lawyer recommendations. Our law firm video page covers video; answer engine optimization covers AI search.
What a law firm website build delivers
- Discovery: practice areas, markets, competitors, intake process, bar rules.
- Site architecture and keyword map by practice area and city.
- Design system: credible, fast, accessible.
- Practice area, attorney, location and resource pages written and reviewed.
- Intake integration: phone, forms, chat, CRM.
- Technical SEO, schema, analytics and call tracking.
- Launch with redirects, then maintenance and content.
How to choose a law firm website design company
- Ask whether the firm owns the domain, content and design. It must.
- Ask to see practice area pages that rank, not only design awards.
- Ask how bar advertising rules are handled.
- Ask about mobile load time and accessibility.
- Ask what intake integration is included.
What it costs: law firm website design
Website work is priced by the number of templates, the content that has to be produced and the systems that must connect, not by page count. For law firm website design, the ranges below are the planning figures from our marketing agency pricing guide and website cost guide; a quote follows a written scope and a redirect map.
| Project | Small agency range | What drives the number |
|---|---|---|
| Brochure site, 5–12 pages | $8,000–$25,000 | Custom design versus template |
| Site plus content program | $20,000–$45,000 | The content is the half that makes it rank |
| Service business site, 20–60 pages | $18,000–$55,000 | Templates, integrations, content volume |
| Ecommerce, small catalog | $20,000–$70,000 | Integrations and SKU count |
| Redesign of an existing site | $9,000–$40,000 | Redirect map, content migration, platform change |
| Landing page, single | $1,200–$4,000 | Offer strategy more than design |
| Website maintenance | $150–$800 / month | Updates, backups, security, minor edits |
Every figure above is a planning range already published on this site; the quote for law firm website design follows a written scope, and the same ranges apply across the United States and worldwide.
Related services and guides
Pages on this site that sit next to law firm website design and that a buyer usually reads alongside it.
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- Law firm PPC
- Personal injury lawyer marketing
- Law firm video production
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Frequently asked questions
What does law firm website design cost?
How long does a law firm website take?
What pages should a law firm website have?
Will the site rank on Google?
Do you follow state bar advertising rules?
Is the site ADA accessible?
Who owns the website?
What platform do you build on?
Do you write the content?
Do you integrate intake and CRM?
Do you build multilingual sites?
Can you redesign an existing site without losing rankings?
Do you build sites for solo attorneys?
Do you build multi-office firm sites?
Do you provide hosting and maintenance?
Do you handle video?
Do you work with firms outside New York?
Is there a contract?
How does the site help with AI search?
What is the first step?
Planning a new site?Send the current URL, what the site has to do and when you need it. You get a written scope, a page plan and a fixed price.
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.