Salt Lake Website Design, Marked Up: A Red Pen Review of Income, Health and AI Chat Pages

Updated November 2026 · Written and maintained by the Progression Agency strategy team

“Our top distributors replaced their paychecks in ninety days.” We wrote that line ourselves to mark it up, and it fails the first check in this review. Salt Lake website design often starts with a claims problem, not a color problem, so this page walks through a site page by page with a red pen. It is for marketing and compliance leads at direct selling, supplement and software firms. Each mark shows the rule that applies, then the fix a designer makes. No real company is reviewed here. Progression is based in New York and builds for Utah clients remotely, with on-site sessions on request. Ask counsel before you rely on any legal note.

The marked-up line, and how to read this review

Here is the line from the top of the page with the marks a reviewer would make. It is invented, written for this page, and belongs to no company.

The rule behind these notes is the FTC’s staff business guidance on multi-level marketing, dated April 2024 on the page. It is staff guidance, not a statute. Every card below follows the same three lines: a sample, the red note and a corrected pattern. No real company is reviewed, and this page does not say that any company or industry breaks a rule. Ask counsel before you rely on any note.

Why does a design page need a red pen at all?

Because the words and pictures on a page are where a claim is made. A designer chooses the hero, the numbers and the images, so the designer is in the room when the claim is built.

Who decides whether a claim is lawful?

Counsel does. Designers mark up and build. We say what a rule says and never that a client complies.

Salt Lake website design under a red pen: what gets reviewed

A review covers six kinds of page, and each meets a different rule. The table lists them with the rule each is held against.

Website design in Salt Lake City meets these questions often. Utah Public Radio reported in April 2026 that the state’s dietary supplement industry was valued at over $16 billion in 2024, and that Utah has over 300 nutraceutical companies. Those are press figures, and we draw no conclusion from them about any firm. Software firms bring the chat and privacy questions.

Salt Lake web design for these buyers is easier when the claims are settled before the layout. For the wider picture of how city pages differ, see web design by city.

Mark 1: the opportunity page

The opportunity page is where a number is most tempting. The FTC’s staff guidance says an earnings claim should reflect the typical participant and should weigh expenses along with earnings.

Lifestyle images count as claims

The FTC’s staff guidance says representations of a wealthy lifestyle through images such as houses, automobiles and luxury vacations are implied earnings claims, and they are deceptive if participants generally do not achieve such results. The art direction brief is to show the product and the work.

The scenario calculator

A hypothetical earnings scenario may imply that its assumptions match typical experience, per the guidance. If a calculator stays, its defaults must meet the same test. That is a question for counsel before design begins.

Mark 2: replicated distributor sites

Many direct selling firms give each participant a copy of the company site. The FTC’s staff guidance says representations count wherever they are made, including social media and live presentations, and that a company can be held liable when its participants make false claims or when it provides the means and instrumentalities for them.

Mark 3: the compensation plan page and Utah’s statute

Utah renumbered its pyramid scheme law in 2025. Part 3 of Chapter 17 in Title 76 took effect May 7, 2025, and the old Chapter 6a now reads repealed, so a site or policy that cites Chapter 6a needs updating.

Section 76-17-301(4) defines a pyramid scheme as a sales device or plan under which a person gives consideration to another in exchange for compensation, or the right to receive compensation, that is derived primarily from introducing other persons into the plan rather than from the sale of goods, services or other property. The same section says compensation does not include payment based on sales to anyone purchasing for actual personal use or consumption. Knowingly organizing, establishing, promoting or administering one is a third degree felony under 76-17-303. We state these only as definitions and draw no conclusion about any plan.

Which retail records does the FTC list?

The staff guidance lists several approaches to retail sale records, such as retail receipts, direct company sales and customer sign-ups, and it says having retail customers is not a safe harbor. Ask counsel which, if any, apply.

Mark 4: the supplement product page

A supplement page makes claims in words, names and pictures. The FTC’s Health Products Compliance Guidance, from December 2022, says claims about benefits or safety need competent and reliable scientific evidence.

Reviews and testimonials as page furniture

The guidance says it is not enough that a testimonial represents the honest opinion or experience of an endorser, and that advertisers are liable for the misleading use of endorsements in any medium. One of its own examples has a marketer paying a blogger who writes that a supplement cures a condition, with the marketer liable. A review widget and a paid creator program both need a moderation path.

Mark 5: the AI chat window

Utah’s S.B. 226 enacted Title 13, Chapter 75 in 2025. It defines generative artificial intelligence, in plain words, as a system trained on data and designed to simulate human conversation through text, audio or visual communication, that generates non-scripted outputs with limited or no human oversight.

The statute also treats some interactions as high risk, such as collecting health, financial or biometric data or giving advice that could be relied on for significant personal decisions. The disclosure duty for those falls on individuals providing services in a regulated occupation. The Division of Consumer Protection may impose a fine of up to $2,500 per violation, and the division may rulemake on forms of disclosure, so check its rules. This is general information, so ask counsel.

How long does the related AI policy act last?

S.B. 332 extended the repeal date of the Artificial Intelligence Policy Act in Title 13, Chapter 72 to July 1, 2027. A 2026 interim committee report recommended renewing it with a sunset of July 1, 2037. That is a recommendation and not a law, so check the 2027 session. We do not say chapter 75 lasts forever.

Mark 6: the software firm’s forms and privacy notice

Software firms are in the buyer set, and a demo form collects personal data, as a chat widget on that form does. The Utah Consumer Privacy Act’s scope section lists three tests: it applies to a controller or processor that conducts business in Utah or targets its residents, has annual revenue of $25,000,000 or more, and meets one of two data thresholds.

Does a chat widget on a demo form collect data too?

Yes, whatever the visitor types is data. The widget belongs in the same conversation with counsel as the form.

The thresholds are 100,000 or more consumers in a calendar year, or 25,000 or more where over 50% of gross revenue comes from selling personal data. Nonprofits, covered entities and business associates are among those excluded. We draw no conclusion about any reader. For the regional side of Utah marketing, see our marketing agency in Utah page.

The clean page: what survives the review

After the marks, a page keeps its product benefits with the evidence on file, its plain joining terms, its retail path and a labeled chat. This is what the page does, not a compliance guarantee.

What changes for the visitor?

The visitor sees the product, the terms and the basis for each number. Fewer sentences do the work of promises.

What a website design company in Salt Lake City charges after a review like this

A review adds scope, and scope is priced by the page set. The bands below are published market figures. The cost of a claims review by counsel is the client’s own and we print no number for it.

Our fixed-scope prices

Our website design and development page lists fixed-scope prices from $1,400 for a single landing page, $9,500 for a brochure site of 5 to 8 pages, $18,000 for a business site of 10 to 16 pages and $36,000 for a site with a content program of 30 to 60 pages. Ecommerce under 200 SKUs is from $34,000, with integrations from $78,000, and accessibility remediation is from $4,000.

Published market bands by site type

The bands follow the site types in this review. A chat widget has no band here and is quoted after a written scope. See also our website cost guide.

Web design companies in Salt Lake City: ask for a markup, not a mood board

Compare web design companies in Salt Lake City by asking each one to mark up a page. Send one sample page and ask for a marked-up return before any design.

A web design company in Salt Lake City that returns only a mood board has told you about its taste and nothing about its process. A marked-up page tells you what it notices.

Web design in Salt Lake City, Utah, for these buyers is easier when the returned markup names the rule next to each note. Website design in Salt Lake shops can do this, and a Salt Lake City web design company that cannot is learning on your page.

Ask the same of any Salt Lake City web design team. Web design in Salt Lake becomes comparable when every bidder marks the same page. We name no firms.

Beyond claims pages: custom website design in Utah

We also build ordinary sites, and website design in SLC for a dental office or a contractor needs none of the marks above. See dental website design and ADA compliant website design.

Custom website design in Utah covers service firms, stores and portals. The same applies to custom website design in Utah County, and to other website design in Utah County work that has no claims issues.

For a portal or a distributor back office, a web development company in Salt Lake City builds the logins, roles and reports. Salt Lake City web development is covered on our web development services page.

Website design in Utah also needs the people to find it. For web marketing in Utah, see our marketing agency in Utah page.

Related services and guides

Pages that sit beside this review:

• Website design and development
• Supplement marketing agency
• AI chatbot development
• SaaS website design
• Web development services
• Website cost guide
• Marketing agency near me

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