White Label SEO for Agencies | Search Work Under Your Brand

Updated September 2026 · Written and maintained by the Progression Agency strategy team

White label SEO lets a marketing, web design, PR or advertising agency sell search engine optimization to its clients without building an SEO team: Progression Agency does the audits, technical fixes, content, local SEO and link work under the agency’s brand, with reports and deliverables the agency presents as its own. This page explains how white label SEO works, what is delivered, how communication and reporting stay under the agency’s name, pricing and margin, local, content and technical scopes, what a white label SEO company should provide, and how to start. Progression Agency provides white label SEO services from New York for agencies across the United States.

On this page · 13 sections

How white label SEO works
What is delivered under your brand
Communication and reporting under your name
Pricing and margin
Local, content and technical scopes
White label link building and digital PR
Quality controls resellers should expect
Who resells SEO through Progression
White label SEO and AI answers
What a white label SEO company should provide
How to choose a white label SEO provider
What it costs: white label SEO
Related services and guides

The short answerWhite label SEO is a partnership where one agency does the search work and another sells it. It works when the deliverables are real (a technical audit with fixes applied, content written for the client’s market, local profiles managed, links earned), the reporting is white-labeled and honest, and the reseller agency keeps the client relationship and a workable margin. It fails when the provider ships templated audits, spun content or link packages that put the client’s site at risk. Progression’s white label SEO is the first kind, priced on published wholesale ranges so the reseller can set its own retail.

Ranges on this page are the planning figures Progression Agency publishes; a quote follows a written scope. Nothing here describes a named client or a measured result for one.

How white label SEO works

The reseller agency signs the client, sets the retail price and owns the relationship. Progression scopes the work, delivers it under the reseller’s brand, and reports through a white-labeled dashboard and monthly document. The client sees the reseller’s name on everything. Our SEO services page covers the underlying work; the SEO agency page covers direct engagements; this page is the reseller model.

Agencies describe this work as white label SEO services from a white label SEO company or white label SEO agency, a white label SEO reseller or SEO reseller and an SEO reseller program, white label local SEO and white label link building, white label SEO for agencies from a white label SEO provider, outsourced SEO for agencies and white label digital marketing. White label SEO pricing and the white label SEO cost question are answered in the wholesale ranges below.

What is delivered under your brand

White label SEO deliverables
Scope	What the reseller receives
Technical SEO	Audit with prioritized fixes, implemented on WordPress and common platforms or handed to the client’s developer
Local SEO	Google Business Profile management, citations, review program, location pages, reported per location
Content	Keyword map, briefs, written pages and articles with named or ghost authorship, published or delivered
Link building	Digital PR and outreach earning real links, with a monthly link report
Ecommerce SEO	Category architecture, product content, feed and crawl control for stores
Reporting	White-labeled dashboard and monthly report in the reseller’s brand
Sales support	Proposals, audits and calls under the reseller’s name where wanted

Communication and reporting under your name

Reports, dashboards, documents and, where the reseller wants it, calls and email carry the reseller’s brand; Progression’s name appears only in the contract between the agencies. Client data stays in accounts the client owns, with the reseller as manager.

Pricing and margin

Wholesale pricing follows the published SEO ranges on this site with a reseller discount agreed per volume; the reseller sets retail. Typical resellers price retail at 1.5 to 2 times wholesale. Scopes are fixed in writing so margin is predictable. Our marketing agency pricing guide covers the retail ranges clients expect.

Local, content and technical scopes

Most reseller demand is local SEO for service businesses, content programs for B2B and professional-services clients, and technical audits for web design agencies handing over a new site. Each has a fixed monthly scope and a per-client report. Our local SEO page, content writing page and technical SEO page describe the work.

White label link building and digital PR

Links are earned through content and outreach, never bought in packages; the reseller receives a link report with every placement. Our link building page covers the method.

Quality controls resellers should expect

Every audit is specific to the site, every article is written for the client’s market and checked for accuracy, every link is real, and nothing is done that would put a client’s site at risk. Resellers can review any deliverable before it reaches the client.

Who resells SEO through Progression

Web design and development studios, PR and branding agencies, paid media agencies, marketing consultants and software or hosting companies that want SEO in the offer without hiring for it.

White label SEO and AI answers

Clients increasingly ask for AI visibility alongside rankings; white label engagements include answer engine optimization where the reseller wants it. Our answer engine optimization page covers the method.

Clients increasingly ask for AI visibility alongside rankings; white label engagements include answer engine optimization where the reseller wants it.

What a white label SEO company should provide

Fixed scopes with wholesale pricing in writing.
Site-specific audits, real content and earned links.
White-labeled reporting and documents.
Client accounts owned by the client, managed by the reseller.
A review step for the reseller before delivery.
Sales support under the reseller’s name where wanted.

How to choose a white label SEO provider

Ask to see a real audit and a real article, not samples.
Ask where links come from and to see a link report.
Ask how reporting is white-labeled.
Ask who owns client accounts and data.
Ask for wholesale pricing in writing and a scope per client.

What it costs: white label SEO

SEO is sold as a retainer sized to the market you compete in. For white label SEO, the tiers below are the planning ranges from our marketing agency pricing guide and our SEO engagement models; the right tier follows an audit of the site and the competition, and the quote follows that.

SEO planning ranges (US figures)
Engagement	Typical range	What it covers
Local SEO, one location	$1,000–$2,500 / month	Google Business Profile, reviews, local pages, technical fixes
Local SEO, multi-location	$2,000–$6,000 / month	Location pages, listings, duplicate suppression
Organic SEO, content-led	$2,000–$6,000 / month	Content program, technical remediation, internal links
Ecommerce SEO	$2,500–$8,000 / month	Catalog structure, faceted navigation, product content
Technical SEO audit	$1,500–$6,000 one-off	Diagnosis and a prioritized fix list
Digital PR and link acquisition	$1,500–$10,000 / month	Outreach and asset production

Every figure above is a planning range already published on this site; the quote for white label SEO follows a written scope, and the same ranges apply across the United States and worldwide.

Pages on this site that sit next to white label SEO and that a buyer usually reads alongside it.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Software and app development

Web development, platforms and hosting

Social, content and brand

By industry and by situation

Frequently asked questions

What is white label SEO?

SEO delivered by one agency and sold by another under the seller’s brand: audits, technical fixes, content, local SEO and links, with white-labeled reporting.

What does white label SEO cost?

Wholesale pricing follows the published SEO ranges ($1,000–$2,500 per month for local SEO per location, $2,000–$6,000 for content-led programs) with a reseller discount by volume; resellers set retail.

Do clients ever see Progression’s name?

No; reports, documents and, where wanted, calls carry the reseller’s brand.

Who owns the client’s accounts?

The client, with the reseller as manager; Progression works as an authorized user.

Can the reseller review work before delivery?

Yes; a review step is built into the process.

Do you provide white label local SEO?

Yes: profile management, citations, reviews and location pages per client, reported per location.

Do you provide white label content?

Yes: keyword maps, briefs and written pages and articles for the client’s market.

Do you provide white label link building?

Yes, through digital PR and outreach, with a link report; no purchased link packages.

Do you provide white label technical SEO?

Yes: audits and fixes on WordPress and common platforms, or a fix list for the client’s developer.

Do you provide white label ecommerce SEO?

Yes, for Shopify, WooCommerce, BigCommerce, Magento and custom stores.

Do you provide white label AEO or AI search optimization?

Yes; see our answer engine optimization page.

Do you help sell?

Yes: proposals, audits and calls under the reseller’s name where wanted.

Is there a minimum number of clients?

No; pricing improves with volume.

Is there a contract?

A reseller agreement with month-to-month client scopes and 30-day notice.

Will you work with our existing SEO team?

Yes, as overflow or specialist capacity.

Do you work with agencies outside New York?

Yes, across the United States.

How is reporting delivered?

A white-labeled dashboard and a monthly report document in the reseller’s brand.

Do you also offer white label PPC or web design?

Yes; ask for the scopes.

What is the first step?

Send the services you want to resell and your typical client. You get wholesale ranges and a sample scope.

Do you guarantee rankings?

No; no honest provider does. Scopes define the work and reports show results.

Want to know what your site could rank for?Send the URL and the markets you serve. You get a written audit summary, the keyword map we would build against, and a fixed quote.

Request the audit

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

White Label SEO for Agencies: Search Work Delivered Under Your Brand, Reported Your Way