Website Design in Fort Worth for Merchants Who Work All 23 Days of the Stock Show

Updated November 2026 · Written and maintained by the Progression Agency strategy team

The Fort Worth Stock Show & Rodeo tells commercial exhibitors three things on its merchant page: run the booth for all 23 days, sell pitch products cash and carry, and leave lead generation at home, because the Show does not accept lead generation booths. A boot maker, a smoker builder or a jeweler at the Will Rogers complex sells what fits in a bag, and the website has to hold the rest: the reorder, the size that ran out, the buyer who wanted to think it over. Website design in Fort Worth for a Stock Show merchant packs that site before move in. Progression builds for Fort Worth businesses from its New York base and meets on site on request.

A booth that may not take a single lead

A tack maker takes a booth and does what every marketer would: put a sign-up clipboard on the counter. The Show’s merchant page says it does not accept lead generation booths, so the clipboard has to go.

What stays is a card reader, a stack of printed cards and a website that does the remembering. The booth sells what fits in a bag. The site takes the reorder, the missing size and the buyer who went home to think.

• Print the web address on a card, not on a form.
• Let the product page take the order, not a sign-up box.
• Keep the booth counter free of clipboards and tablets for names.
• Ask Show management before placing any form or QR code at the booth.

Website design in Fort Worth around the Show’s merchant rules

The Show’s Merchant Information and Forms page sets the rules a commercial exhibitor builds around. All accepted vendors must operate the booth for the entire run of the show, which it puts at 23 days, with no part time or weekend only exhibitors.

The Show does not accept MLM or independent contractor booths, lead generation, information only and home improvement companies, or beauty devices, face creams or makeup products. Pitch products must be cash and carry, not lead generation.

Vendors offering samples must hold a Temporary Event Permit, and the page points to the City of Fort Worth’s Temporary Food Establishment Permit. Its forms list includes the TxDMV Exhibition and Show Notification Form (MVD-NF101). Selections and approvals are made by Show management based on available space and the products or services offered.

Who decides what is allowed at a booth?

Show management. Ask before putting any form, QR code or sign-up at the booth, and describe what you plan to do before you build it.

Does the page promise acceptance?

No. Acceptance is the Show’s decision alone, and a website changes nothing about it.

The packing list: site work to finish before move in

Each row below is an item packed before move in, the rule that calls for it, what the site does and when it is done. The list is the work; the page is the packing.

Card readers, the Show’s vendor network and the stock count

The Show’s merchant page says vendor secure WiFi is a private network for a booth, covering the full event. Up to 5 devices costs $595 with campus-wide coverage; up to 250 devices costs $2,600, with a dedicated 100Mbps Ethernet connection and an in-booth access point. After paying, vendors get a setup page and an email with steps for card readers and POS terminals. Internet comes through an outside contractor named on the Show’s page, and the Show’s page lists Lone Star Electric as the exclusive provider of electrical service.

• Tie the stock count to the same reader that takes the cards.
• Test the reader on the booth’s own network before move in.
• Check the count after the first hour of sales.
• Keep a paper log as a fallback for the same day.

A booth finder written by building and street

The Show’s Rodeo Shopping page names the Amon G. Carter Jr. Exhibits Hall, next to the historic Will Rogers Coliseum and Auditorium, and Brown-Lupton South in the Richardson-Bass Building on the east side of the complex at the intersection of Burnett-Tandy and Rip Johnson Streets.

• Name the building and say how to find the booth.
• For outside exhibitors, name the street.
• Update the page when the booth location is assigned.
• Keep directions short enough to follow in a crowd.

Orders for what will not fit in a bag

A buyer who falls for a large item at the booth needs a page that finishes the sale at home, with a delivery area, a deposit line and a clear total.

• State the delivery area in plain words.
• Write deposit wording that says what is refundable and when.
• Show the total before the buyer commits.
• Send an order confirmation that the booth team can read.

Receipts, returns and exchanges by mail

A page that says how to exchange or return a purchase, without a call, saves the booth team a conversation every day of the run.

• Say how long a return takes and where to send it.
• Show a mailing address that is not the booth.
• Add a size exchange form to the page.
• Link the page from every receipt and every printed card.

Pricing a merchant site packed for the Stock Show

A merchant site with a store, a booth finder and a returns page sits in the ranges below. Pricing depends on scope and is set in the written proposal. Published prices are subject to change.

Build prices Progression lists

These are the fixed-scope prices on our website design and development page, shown as starting prices.

For related builds, see ecommerce website design, retail store website design and event website design.

Every day of the run, with no weekend only booths

The Show says every accepted vendor operates the booth for the entire run, with no part time or weekend only exhibitors. A booth is staffed every day, and so is the site.

The plain advice: a booth hours line on the site that matches the hours the Show posts, a daily stock update, and a contact path that reaches whoever is at the booth. The page prints no show dates, because the Show posts them.

• Match the site’s booth hours to the Show’s posted hours.
• Update the stock count every morning.
• Give the booth a phone number that someone answers.
• Plan who covers a day when the owner is away.

What the Show turns away, and how the site reads to its reviewers

The Show’s page says what it does not accept. An applicant’s site should read as a shop with products and prices, not as a funnel. Approval is Show management’s decision alone.

The rule reads in plain words, and the site should too. A reviewer who opens a merchant’s site should find products, sizes and prices within one click, and nothing that asks for a name before it shows a price.

• Put prices on the page, not behind a form.
• Lead with the product, not with an offer to be contacted.
• Leave out any claim that sounds like a funnel.
• Use the shop’s own name and address throughout.

Sampling permits and the food vendor’s menu page

The Show requires a Temporary Event Permit for samples and points to the City of Fort Worth’s Temporary Food Establishment Permit. Permit questions go to the City.

A food vendor’s menu or tasting page can name the permit holder and say what is sampled. For the wider picture of food sites, see our website for restaurants page.

• Name the permit holder on the menu page.
• List what is sampled and what is sold.
• Keep the permit questions out of the page and with the City.
• Add the vendor’s product photos and prices.

Web design in Fort Worth, Texas for the big items sold outdoors

Outside exhibitors on Burnett-Tandy and Rip Johnson Drive range from tiny houses and BBQ smokers to custom signs, according to the Show’s Rodeo Shopping page. These are items no one carries home in a bag.

Fort Worth web design for these merchants is build-to-order work: pages for each model, a delivery area, deposit wording and a quote request that follows a sale rather than replacing it. See our advertising agency in Fort Worth page for buying media in the western half of the market.

• Write one page per model with a price or a starting price.
• State the delivery area.
• Explain the deposit and what happens to it.
• Make the quote request something a buyer sends after the booth visit.

The printed card at the counter

The card does one job: it carries the shop’s web address to a customer who is not ready to buy. It names the shop, the address and one reason to open the page.

What goes on the card?

The shop’s name, a short web address and a line such as reorder, sizes or ship home. Nothing on it asks for a name.

• Use a short address that is easy to type on a phone.
• Test the card’s link on a phone before printing.
• Print enough cards to last every day of the run.
• Clear any QR code with Show management before printing it.

What a buyer looks up the next morning

A buyer who saw the product at the booth searches for it the next morning, at home, on a phone. The site’s job is to show the same product, the same size and the same price.

Should the page show the booth price?

Yes. The page and the booth should agree, so a buyer is never surprised by a different number.

What if the buyer cannot find the product?

A search box and the booth finder fix most cases. A line that says who to message at the booth fixes the rest.

Who answers a buyer’s question the next day?

Whoever is at the booth that day, which is why the contact path matters on every day of the run.

• Show the booth price on the product page.
• Add a search box to the store.
• Link the booth finder from the product page.
• Answer messages the same day.

Before the trailer leaves for Will Rogers

Nine things finish the job. The card lists them, and each one is something the site can show before the booth opens. For a store behind the booth, see ecommerce website design.

The Show’s operator is the Southwestern Exposition and Livestock Show. This page describes the Show’s rules for merchants and is not affiliated with it.

Frequently asked questions