Updated October 2026 · Written and maintained by the Progression Agency strategy team
Dermatology website design is the planning, writing and building of a practice website that helps patients understand a condition or procedure, trust the dermatologist and book the right appointment. We build sites for dermatologists, dermatology clinics, skin and cosmetic practices and multi-location practices, and we deliver provider, condition, procedure and location pages, scheduling and forms that keep patient data out of marketing tools, and accessible, fast pages. Progression Agency is based in New York City and works with clients across the United States and worldwide.
On this page · 17 sections
- What is dermatology website design, and what does a practice site include?
- How patients choose a dermatologist online
- Best dermatology website design: what the best dermatology websites have in common
- The pages a dermatology clinic website needs
- Medical, cosmetic and surgical dermatology on one site
- Photography, copy and brand for a dermatology practice
- Before-and-after galleries: consent, honest results and image quality
- Online scheduling, new-patient forms and HIPAA-aware handling
- Accessibility: WCAG, the ADA and the Section 504 web rule
- Speed and mobile: Core Web Vitals for photo-heavy practice sites
- Search-ready structure: schema, profiles and location pages
- AI answers: how patients ask assistants about dermatologists
- Dermatology website templates or a custom dermatologist web design?
- How much does dermatology website design cost?
- How a dermatology website project runs
- How to choose a dermatology website designer
- Related services for dermatology practices
The short answerA dermatology website has three jobs: explain conditions and procedures clearly, prove the providers are qualified and book the right visit for medical, cosmetic and surgical patients. Our build covers provider bios with board certification, a page per condition and procedure, a consented before-and-after gallery, insurance and price pages, scheduling, accessible design and structured data. We measure it in booked appointments by service and location without sending patient details to ad or analytics tools. A practice site of 10 to 16 pages starts from $18,000 and takes 8 to 13 weeks.
Rules and platform details were read in the HIPAA and Section 504 regulations, FTC guides, Justice Department, W3C and Google documentation and the American Board of Dermatology and American Academy of Dermatology sites in October 2026 and may change. Prices come from Progression’s own published website table, and each quote is based on a written scope.
What is dermatology website design, and what does a practice site include?
It is a website built around how patients choose a dermatologist: what they read, what they check and how they book. A practice site includes provider pages, condition and procedure pages, locations, insurance and pricing, a gallery and scheduling, all accessible and fast on a phone.
| Service | What we do | What the practice gets |
|---|---|---|
| Discovery and sitemap | Interview providers and staff, map services, locations and appointment types | A sitemap that mirrors how patients book |
| Copy for providers and services | Write bios, condition and procedure pages with clinical review by your providers | Pages patients understand and doctors approve |
| Design | Layouts for medical, cosmetic and surgical paths, photography direction | A site that looks like your practice, not a template |
| Scheduling and forms | Connect online booking and intake to your practice systems | Booked visits without phone tag |
| Gallery | Consent workflow, labeling, image optimization | Before-and-after results shown properly |
| Accessibility and speed | WCAG 2.1 and 2.2 AA testing, Core Web Vitals tuning | A site more patients can use, on any device |
| Structured data and profiles | Clinic, physician and procedure schema; profile alignment | Clean signals for search engines and AI assistants |
| Measurement | Booking tracked by service and location, with no patient data in marketing tools | Proof of which pages fill which schedules |
Who this page is for
Dermatologists in solo practice, dermatology clinics, skin and cosmetic dermatology practices, Mohs surgery practices, multi-location practices and the practice managers who run them. It describes a dermatology website for doctors and practice teams, not advice for patients, and gives no medical advice.
Dermatology web design for medical, cosmetic and surgical lines
A patient booking a skin check, one comparing laser resurfacing and one referred for Mohs surgery want different pages, different appointment types and often different staff. We design one site with three clear paths so each patient reaches the right booking in two or three taps.
Dermatology website design agency or template platform?
Template platforms launch quickly and suit a new solo practice. A dermatology website design agency earns its fee when the practice needs its own copy, its own scheduling and intake connections, strict control of tracking and more than one location. The comparison further down sets out the trade-offs.
How patients choose a dermatologist online
They read about their concern, check the doctor and check the cost, usually in that order. A dermatology clinic website should answer all three before the patient leaves for another tab.
Board certification is checked, so state it
The American Board of Dermatology offers patients a dermatologist search tool to see whether a physician holds its certification, and points to the ABMS Certification Matters site for other boards. The American Academy of Dermatology says on its public site that the letters FAAD mark a board-certified dermatologist. Put the board, the year and FAAD status, where it applies, on every bio.
Reviews and the provider’s own profile
Patients read reviews on the practice’s maps profile and on each doctor’s profile. Show recent reviews on provider pages, keep names and specialties consistent everywhere, and link each bio to the right booking type.
Insurance and referral questions
Many medical visits depend on the patient’s plan and whether a referral is needed. A clear insurance page, kept current, saves phone calls and keeps out-of-network patients from booking the wrong visit.
| Patient | Typical question | What the page must show |
|---|---|---|
| New medical patient | Do you treat my condition, and do you take my insurance? | Condition pages, plans accepted, new-patient booking |
| Skin check or mole concern | How soon can I be seen? | Appointment types, wait guidance, how to book urgently by phone |
| Cosmetic patient | What will it cost, and who performs it? | Price ranges, consultation fee, provider credentials, gallery |
| Surgical or Mohs referral | What happens on the day? | Procedure page, what to bring, referral and records process |
| Parent of a young patient | Do you see children? | Pediatric services, consent forms, which providers see children |
| Returning patient | How do I rebook or pay? | Portal link, rebooking, billing contact |
Best dermatology website design: what the best dermatology websites have in common
The best dermatology websites are specific: real providers, real services, real prices for cosmetic work and a booking path that matches the practice’s appointment types. Design matters, but clarity books more patients than decoration.
What do the best skin clinic websites do differently?
They separate medical and cosmetic journeys, show the provider before the procedure, keep galleries honest and fast, and make booking the most visible action on every page. A good skin clinic website also answers price and recovery questions in plain words.
Top dermatology websites and clinic website examples to study
When reviewing clinic website examples, look past the colors. Note how many taps it takes to book, whether each provider has a page, whether conditions and procedures have their own pages and how fast the gallery loads on a phone. Those details separate the top dermatology websites from attractive ones.
Best clinic website design is measured in bookings
A redesign that wins compliments but books fewer visits has failed. We set booking and call targets by service before design starts and check them after launch.
The pages a dermatology clinic website needs
Provider bios, one page per condition and per procedure, a page per location, insurance and pricing, a gallery and the practical pages patients look for: new patients, forms, directions and billing.
| Page | Its job | What it must carry |
|---|---|---|
| Provider bio | Build trust in the person | Board certification, training, special interests, languages, locations, booking link |
| Condition page | Explain without diagnosing | What it is, how it is treated at the practice, when to book, no promises |
| Medical procedure page | Prepare the patient | What happens, preparation, aftercare, who performs it |
| Cosmetic procedure page | Help the decision | Who it suits, number of sessions, price range, consultation fee, gallery link |
| Mohs or surgical page | Reassure the referred patient | The day itself, referral process, what to bring, recovery |
| Location page | Get the patient to the door | Address, hours, parking, providers on site, services offered there |
| Insurance and billing | Prevent wrong bookings | Plans accepted, referral rules, self-pay notes, billing contact |
| New patients | Make the first visit easy | Appointment types, forms, what to bring, portal access |
- Home page with booking above the fold and the three service paths
- One bio per dermatologist, physician assistant and nurse practitioner
- One page per core condition, reviewed by a provider
- One page per medical, cosmetic and surgical procedure
- One page per office with hours, parking and providers on site
- Insurance, referral and self-pay information
- New-patient page with forms, portal link and what to bring
- A consented before-and-after gallery
- Privacy notice, accessibility statement and notice of privacy practices link
- A booking page that sorts new, returning and cosmetic visits
Provider bios that carry credentials
Each dermatologist, physician assistant and nurse practitioner gets a page with credentials stated accurately, the services they provide and the locations where they see patients. Titles must match licenses; we take wording from your credentialing records.
Condition pages written for patients and reviewed by doctors
Common pages include acne, rosacea, eczema, psoriasis, hair loss, warts, skin cancer screening and skin of color concerns. Each explains the condition, how the practice treats it and when to book, and a provider signs off before it goes live.
Dermatology website skin conditions pages without medical advice
Condition content explains and invites a visit; it never diagnoses, promises an outcome or tells a reader to start or stop a treatment. That keeps the page useful to patients and safe for the practice.
Location pages for multi-location practices
Each office needs its own page with address, hours, parking, the providers who work there and the services offered there. Patients book by location as often as by provider, so the booking link should carry the location.
Medical, cosmetic and surgical dermatology on one site
Keep one brand with three clear paths. Medical patients look for conditions and insurance, cosmetic patients for results and prices, surgical patients for what happens on the day.
| Line | Primary page types | Booking path | Tone |
|---|---|---|---|
| Medical dermatology | Conditions, insurance, new patients | New-patient visit, by location and plan | Calm and clear |
| Cosmetic dermatology | Procedures, price ranges, gallery, providers | Consultation, often with a fee | Confident, never pushy |
| Surgical and Mohs | Procedure, referral, preparation, recovery | Referral intake or phone | Reassuring and practical |
Cosmetic menus and price ranges
Cosmetic patients compare prices. A range per treatment, the consultation fee and what changes the price answer the first question and filter out patients the practice cannot serve. A practice with a separate aesthetics brand can see our med spa website design and spa website design pages.
Keeping the medical side calm
Bright promotional banners for injectables do not belong on a page about skin cancer screening. We separate navigation, imagery and calls to action so each line keeps its own tone.
Is your practice site older than your newest laser?Send the address of your current site and the procedures you most want to book. A free proposal follows with the pages, the booking flow and the fixed-scope band your rebuild would fall in.
Photography, copy and brand for a dermatology practice
Real photos of your providers and offices, copy written at a reading level patients follow and a brand that feels clinical without feeling cold. These choices decide whether a visitor trusts the practice in the first few seconds.
Photograph the real practice
Patients want to see who they will meet and where. A half-day shoot of each provider, the front desk, exam rooms and the building entrance replaces stock images that look like every other clinic. We direct the shoot list so every bio, location and procedure page has its own image.
Show the full range of skin
Condition and procedure pages should use images, with consent, that reflect the range of skin tones the practice treats. Many conditions look different on darker skin, and a page that shows only one presentation tells part of the patient base the practice was not written for them.
Write for patients, check with providers
We write in short sentences and plain words, define clinical terms the first time they appear and keep each page focused on one condition or procedure. Your providers check every clinical statement before launch, and the page carries a reviewed date.
A brand that fits a medical practice
Calm color, clear type and generous spacing read as careful and competent. A cosmetic line can carry a warmer accent inside the same system. Our healthcare branding agency page covers naming and identity work for practices that need a new brand before the site.
| Content | Who supplies it | Who approves it |
|---|---|---|
| Provider credentials and bios | Practice credentialing records, short interviews | Each provider |
| Condition and procedure copy | Our writers, from provider interviews | A designated provider reviewer |
| Photography | A directed shoot at the practice | Practice manager |
| Gallery cases | Clinical photos with signed authorizations | Provider and compliance lead |
| Insurance and pricing | Billing team and practice manager | Practice manager |
| Policies and notices | The practice’s existing privacy and accessibility documents | Compliance lead or counsel |
Pediatric, skin of color and specialty clinic pages
Specialty services deserve their own pages because patients search for them by name and want to know the practice offers them. Each page explains the service, who provides it, where and how to book.
Pediatric dermatology pages
Parents want to know which providers see children, from what age, how consent works for minors and what to expect at the first visit. A dedicated page with its own booking type keeps those visits on the right schedule.
Skin of color clinics
Practices with a skin of color clinic or a provider with that special interest should give it its own page, naming the provider, the conditions most often treated and the appointment type to book.
Mohs surgery and skin cancer pages
Referred patients and their referring doctors need practical details: the surgeon, the location, how referrals and records are sent, what the day involves and aftercare. A clear page reduces calls before surgery.
Hair, nail and patch testing clinics
Smaller clinics inside a practice, such as hair loss, nail or patch testing services, are easy to miss on a crowded menu. A short page for each, linked from the condition pages it relates to, helps the right patients find them.
Before-and-after galleries: consent, honest results and image quality
A gallery matters to cosmetic patients and is one of the most sensitive parts of a dermatology site. Every image needs the patient’s written authorization, an honest label and careful optimization so it loads fast without losing detail.
Patient authorization comes first
HIPAA treats full face photographic images and comparable images as identifiers, and a covered entity must obtain an authorization for marketing uses of protected health information, with narrow exceptions. We build the gallery so each image is linked to a signed authorization your practice holds, and we never publish without one.
Results that represent what patients usually see
The FTC’s endorsement guides say a consumer’s experience shown in an ad is likely to be read as typical, so an advertiser needs support for that or must disclose what people can generally expect. Label each case with the treatment, the number of sessions and the time between photos, and include ordinary results, not only the best.
Check your state and board rules
State medical boards and professional bodies may have their own advertising rules for physician photos and claims. We build the gallery to the practice’s written policy and ask counsel to confirm anything specific.
| Rule | How the site handles it |
|---|---|
| Written authorization for every image | Each case is tied to an authorization record held by the practice |
| Consistent lighting, angle and distance | A photo protocol for staff; mismatched pairs are not published |
| Honest labeling | Treatment, sessions, time between photos and the provider on each case |
| No retouching of results | Only crop and exposure correction, stated in the gallery notes |
| Sensitive images behind a click | A content notice before close-up or body images |
| Fast loading | Modern formats, responsive sizes and lazy loading below the fold |
Image quality without slow pages
Google’s image guidance lists WebP and AVIF among supported formats, recommends descriptive alt text and file names, and supports responsive images with srcset. We serve each photo at the size the screen needs, so detail survives and the page stays fast.
Want a gallery that converts without risking patient trust?
Send us your current gallery and consent form. We will reply with a free proposal for the workflow, layout and image handling we would build.
Online scheduling, new-patient forms and HIPAA-aware handling
Patients want to book online, and practices want fewer calls. The site should hand booking and intake to the practice’s own secure systems and keep patient details out of email inboxes, ad platforms and analytics.
Dermatology online scheduling that matches appointment types
A skin check, an acne follow-up, a cosmetic consultation and a Mohs referral need different lengths and providers. We connect the booking button to the practice’s scheduling or practice management software, filter slots by appointment type and location, and fall back to a click-to-call link where online booking is not right.
Forms that do not leak patient information
A contact form that asks about symptoms and sends them by plain email is a risk. We keep marketing forms short, route anything clinical to the practice’s secure intake or portal and keep ad and analytics tags off booking, intake and portal pages.
Business associate agreements with vendors
Under HIPAA a covered entity may let a business associate handle protected health information only with satisfactory assurances, documented in a written agreement. Any form, chat or hosting vendor that will receive patient information should sign one; vendors that will not should never receive it.
Marketing messages and HIPAA
HIPAA defines marketing as a communication that encourages people to buy or use a product or service, with exceptions. Emails to existing patients about cosmetic services need a check against those rules before they go out; we build the sign-up and consent flows, and your compliance lead confirms the policy.
| Site element | Patient data allowed? | How we build it |
|---|---|---|
| Booking widget | Yes, inside the scheduling vendor’s secure system | Embedded or linked from the practice’s own vendor |
| New-patient intake | Yes, inside the secure intake or portal | Linked from the site; never a plain web form |
| General contact form | Name and contact only | No symptom or history fields; routed to the front desk |
| Chat | Only with a vendor that signs an agreement | Otherwise limited to directions, hours and booking help |
| Analytics and ad tags | No | Kept off booking, intake and portal pages; events carry no health details |
| Email newsletter sign-up | Contact details and consent only | Separate list, consent stored, compliance review |
Measuring a dermatology website without exposing patient data
Measure bookings and calls by service and location, not by patient. Events should describe the page and the action, never the condition a patient has.
| Measure | How we track it | What stays out |
|---|---|---|
| Booking starts and completions | Counts from the scheduling vendor or a confirmation page without details | Names, dates of birth, reasons for visit |
| Calls from the site | Call counts by page and location | Recordings in marketing tools |
| Cosmetic consultation requests | Counts by procedure page | Free-text health details |
| Page engagement | Views of condition and procedure pages in aggregate | Any link between a person and a condition |
| Search and profile actions | Profile calls, direction requests and site clicks | Patient identities |
Reporting the practice can use
A monthly report shows bookings by service line and location, the pages that led to them and fixes planned for the next month. Our dermatology marketing page covers reviews, paid search and patient acquisition beyond the website.
Accessibility: WCAG, the ADA and the Section 504 web rule
An accessible site serves more patients and lowers legal risk. We build to WCAG 2.1 and 2.2 Level AA and test with keyboards, screen readers and contrast checks before launch.
The Section 504 web accessibility dates
HHS’s rule under Section 504 requires recipients of federal financial assistance to make web content and mobile apps meet WCAG 2.1 Level A and AA: beginning May 11, 2027 for recipients with fifteen or more employees and May 10, 2028 for those with fewer. Ask counsel whether your practice is a recipient; if it is, those dates set your deadline.
What the Section 504 rule exempts
The rule lists exceptions including archived content, some preexisting documents, content posted by third parties without an arrangement with the practice and social posts made before the compliance date. New pages and current forms are not exempt.
ADA guidance for businesses open to the public
The Justice Department’s web accessibility guidance says the ADA covers goods and services businesses open to the public offer on the web, and points to alt text, color contrast, captions, keyboard access and labeled forms. The W3C says content that conforms to WCAG 2.2 also conforms to 2.1 and 2.0.
| Check | Why it matters for a practice | How we test it |
|---|---|---|
| Alt text on every image | Screen reader users need the gallery and provider photos described | Manual review of every image |
| Color contrast | Older patients and low-vision users read the text | Automated contrast checks plus spot checks |
| Keyboard booking | Patients who cannot use a mouse must still book | Full booking flow by keyboard only |
| Labeled forms and errors | Intake and contact forms must be usable | Screen reader pass on every form |
| Captioned video | Procedure explainers need captions | Caption files checked against audio |
| Text that resizes | Patients zoom on phones | 200 percent zoom without lost content |
Remediating an existing site
If the current site is sound, accessibility remediation brings it to WCAG 2.2 AA from $4,000 in 3 to 6 weeks on our published table. Our ADA-compliant website design page explains the full approach.
Adding a location or a cosmetic line?Tell us the new location, the providers and the services. You get a free proposal for the location pages, the provider profiles and the cosmetic menu that keeps medical and aesthetic patients on the right path.
Speed and mobile: Core Web Vitals for photo-heavy practice sites
Many patients look for a dermatologist on a phone, and galleries are heavy. We build to Google’s Core Web Vitals targets so pages load fast, respond quickly and do not jump around.
| Metric | Good threshold | What usually hurts it on practice sites |
|---|---|---|
| Largest Contentful Paint | 2.5 seconds or less | Oversized hero photos and slow hosting |
| Interaction to Next Paint | 200 milliseconds or less | Heavy chat, booking and review widgets |
| Cumulative Layout Shift | 0.1 or less | Images without dimensions, late-loading banners |
How the targets are judged
Google’s Web Vitals guidance measures each target at the 75th percentile of page loads, split by mobile and desktop, so the slowest quarter of visits counts. We test on mid-range phones, not only office desktops. For a site that is already built, our website speed optimization service handles the tuning.
Third-party widgets
Review feeds, chat, booking pop-ups and video players add weight. We load each only where it helps and only when needed, and remove any that do not earn their cost in bookings.
Search-ready structure: schema, profiles and location pages
A well-built site gives search engines and AI assistants clean, consistent facts about each provider, location and service. We build that structure into the site; ongoing search work is a separate program.
| Schema.org type | Where we use it | What it describes |
|---|---|---|
| MedicalClinic | Each location page | Address, hours, phone, services and the providers there |
| Physician | Each dermatologist’s bio | Name, specialty, the clinic where they practice |
| MedicalProcedure | Procedure pages | The procedure the page explains |
| MedicalCondition | Condition pages | The condition the page discusses |
| FAQPage and BreadcrumbList | Pages with questions and nested sections | Questions and answers, and where the page sits |
Use the most specific type
Google’s local business structured data guidance advises using the most specific LocalBusiness subtype possible, so a dermatology office is marked as a clinic, not a generic business.
Profiles for the practice and each practitioner
Google’s Business Profile guidelines allow a public-facing practitioner their own profile, separate from the location’s profile, and say a practitioner should not keep several profiles for different specialties. The site’s provider and location pages should match those profiles exactly.
A site built for search, with search work after launch
Every build includes title tags, clean URLs, internal links, redirects from the old site and schema. Ongoing search work for medical practices is covered on our healthcare SEO agency and SEO for doctors pages.
AI answers: how patients ask assistants about dermatologists
Patients ask ChatGPT, Claude, Perplexity, Gemini, Copilot and Google’s AI Overviews for a dermatologist near them, what a procedure costs or who treats a condition. The assistants answer from pages and profiles they can read, so specific, consistent pages get the practice named.
| Question | What assistants tend to draw on | What the practice should publish |
|---|---|---|
| Best dermatologist near me for acne | Maps profiles, reviews, practice pages, directories | A condition page, provider bios, steady reviews |
| Board-certified dermatologist in my town | Board and academy directories, bios | Certification stated on each bio |
| How much does laser resurfacing cost | Pages with price ranges and conditions | A procedure page with a price range |
| Who does Mohs surgery near me | Procedure pages, referral information | A Mohs page naming the surgeon and location |
| Does this practice take my insurance | Insurance pages and profiles | A current, plain insurance page |
Make every fact quotable
Assistants repeat sentences that answer a question completely: a price range with its conditions, a provider with their board, a location with its hours. Our AEO for dermatologists page covers AI visibility for practices in depth.
Dermatology website templates or a custom dermatologist web design?
Templates are quick and cheap; custom builds fit the practice. The right choice depends on how many providers, services and locations you have and how much control you need over forms and tracking.
When dermatologist website templates are enough
A new solo practice with a short service list and a single location can start on a template, then rebuild once the practice grows. Check who owns the content, whether you can export it and how tracking is configured before signing.
How do you create a skincare website for a dermatology practice?
Start with the services you most want to book, the providers who perform them and the questions patients ask. Write those pages first, then choose a design that makes booking obvious. If the practice sells skincare products, keep the shop separate from clinical pages and follow product labeling rules for every claim.
Skin clinic website design for a new practice
A new clinic needs fewer pages done well: home, providers, the core conditions and procedures, insurance, one location and booking. Our brochure band of 5 to 8 pages fits that start.
How much does dermatology website design cost?
On our published fixed-scope table, a single landing page starts at $1,400, a brochure site of 5 to 8 pages at $9,500 and a business site of 10 to 16 pages at $18,000. A practice site with provider, condition, procedure and location pages normally sits in the business-site band.
| Build type | Price from | Typical timeline | What it suits |
|---|---|---|---|
| Single landing page | $1,400 | 1 to 2 weeks | One procedure campaign or a new location announcement |
| Restyle in place | $4,800 | 3 to 5 weeks | A sound site that looks dated |
| Accessibility remediation | $4,000 | 3 to 6 weeks | An existing site brought to WCAG 2.2 AA |
| Brochure site, 5 to 8 pages | $9,500 | 6 to 8 weeks | A new solo practice or skin clinic |
| Business site, 10 to 16 pages | $18,000 | 8 to 13 weeks | Most established dermatology practices |
| Bilingual site, 12 to 20 pages | $26,000 | 12 to 18 weeks | Practices serving patients in two languages |
| Site plus content program | $36,000 | 14 to 20 weeks | Multi-location practices with full condition libraries |
Dermatology website cost drivers
The number of providers and locations, how many condition and procedure pages are written, scheduling and intake connections, gallery size, a second language and accessibility testing depth. Hosting and maintenance are separate and optional, and every quote follows a written scope.
How much does website design cost for a medical practice in general?
Our website design and development page lists the same fixed-scope table for every industry, and website design for healthcare covers other specialties. Dermatology sites usually need more procedure pages and a larger gallery than a typical clinic.
How a dermatology website project runs
Discovery, writing, design, build, testing and launch, with your providers reviewing every clinical page. A business site takes 8 to 13 weeks on our published table.
What the practice provides
A list of providers and credentials, services by location, appointment types, insurance plans, cosmetic price ranges, gallery authorizations and a staff contact who can approve copy each week.
Redesigning an old dermatology website
We map every old URL to its new home, keep pages that already bring patients, and carry over reviews and profile links. That protects the visibility the old site earned while the new one launches.
Support after launch
Hosting and maintenance are optional. Practices that want ongoing care can see our WordPress maintenance services; new providers, services and gallery cases can be added under a small monthly scope.
How to choose a dermatology website designer
Pick one that understands patient data, accessibility and medical copy review, and that will hand you full ownership of the site. Design samples matter less than how the designer handles forms, tracking and galleries.
| Requirement | How to check it |
|---|---|
| Keeps patient data out of marketing tools | Ask where form submissions go and which tags fire on booking pages |
| Builds to WCAG 2.1 and 2.2 AA | Ask for the test method and a sample accessibility report |
| Writes condition and procedure pages with clinical review | Ask how provider sign-off works and who writes the drafts |
| Handles gallery consent properly | Ask how each image is tied to a signed authorization |
| Connects your scheduling software | Name your system and ask how booking will work by appointment type |
| Gives you ownership | Confirm the domain, hosting, content and analytics sit in the practice’s name |
| Publishes prices and timelines | Ask for a written scope with a fixed price before work starts |
What to gather before the first call
A short list makes the first proposal accurate and fast.
- The current site address and any pages that bring most new patients
- Providers, their credentials and the offices where each works
- Services by office, split into medical, cosmetic and surgical
- Appointment types and the scheduling or practice management system in use
- Insurance plans accepted and referral rules
- Cosmetic price ranges and consultation fees, if published
- The number of gallery cases with signed authorizations
- Forms, chat and tracking tools currently on the site
- Any second language patients need
- The launch date that matters, such as a new office opening
Questions to ask before signing
Who reviews clinical copy? Which tags will run on the site and where? How do you test accessibility? What happens to the site if we part ways? How will we see bookings by service after launch?
Red flags
Stock photos of models presented as results, symptom fields in a plain contact form, tracking tags on intake pages, no accessibility testing and contracts that keep the site in the agency’s name.
Related services for dermatology practices
These pages cover the work around a dermatology website, from marketing to search and accessibility.
- Plastic surgery website design
- Dental website design
- Medical marketing agency
- Healthcare SEO agency
- Digital healthcare marketing
- Healthcare advertising on Google and Meta
- Booking website design
- Local SEO services for practices
- SEO services
- Multilingual website design
- Google Business Profile optimization
Ready for a practice site that books the right patients?
Tell us your providers, locations and the services you want to grow. We will reply with a free proposal and a written scope.
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
Choosing and working with an agency
Software and app development
Website design by industry and type
Web development, platforms and hosting
Social, content and brand
By industry and by situation
Frequently asked questions
What goes into dermatology website design for a practice?
What does a new dermatology practice website cost with Progression?
From kickoff to launch, how long is a typical dermatology site project?
Can you redesign my old dermatology website?
Can you organize before-and-after photos and treatment galleries?
Is a dermatology website HIPAA compliant?
Do patient photos need consent on a dermatology website?
Will my dermatologist website be optimized for search?
Do you provide website support after the project is finished?
What pages should a dermatology clinic website have?
Should a dermatology website show prices?
Can patients book dermatology appointments online through the website?
Which accessibility rules apply to a dermatologist’s website?
What is the Section 504 website deadline for medical practices?
What makes the best dermatology websites stand out?
Should a dermatologist use a website template?
How do you create a skincare website for a dermatology clinic?
What schema should a dermatology website use?
How should provider bios be written on a dermatology site?
Can tracking pixels be used on a dermatology website?
Should cosmetic dermatology have its own website?
What page speed targets should a photo-heavy dermatology site hit?
Can a dermatology website serve patients in two languages?
Which skills separate a strong dermatology website design agency?
Is your practice site older than your newest laser?Send the address of your current site and the procedures you most want to book. A free proposal follows with the pages, the booking flow and the fixed-scope band your rebuild would fall in.
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.