Updated September 2026 · Written and maintained by the Progression Agency strategy team
Product design is eight distinct disciplines sold under one term — research, information architecture, interaction, visual design, prototyping, design systems, service design and physical industrial design — and almost no firm is genuinely strong in more than three. This page sets out what each covers, which engagement type fits which product stage, what a brief should specify, and the questions that separate a studio thinking about your product from one showing you a portfolio.
The short answerThree decisions settle this before you contact anybody. Name the discipline, because ‘product design’ is not a scope and a studio strong in visual design may do no research at all. Match the engagement to your stage: discovery for an unvalidated idea, embedded designers for continuous iteration, fractional leadership when the gap is judgement rather than hands. And specify states rather than screens — errors, empty, loading, permissions — because happy-path designs leave the harder half of the work for your engineers to invent under deadline.
This page describes how product design engagements are scoped and bought. It does not rank or evaluate named agencies: engagement outcomes are private, unverifiable from outside, and any list claiming to rank firms by results is reporting their own marketing or carrying paid placement. Cost and timeline figures are category-typical ranges rather than quotes. Progression Agency designs and builds websites and web applications; we do not provide industrial or physical product design.
Progression Agency runs Web Design, Web Development and Creative Services as separate divisions. We design and build websites and web applications; we do not do industrial design or physical product development, and this page says so where it matters. We are a New York City firm working across the United States.
What does a product design agency actually do?
Eight distinct disciplines, and almost no firm is genuinely strong in more than three. ‘Product design’ covers everything from user research to physical industrial design, and buying it without naming the discipline is how a team ends up with beautiful screens for a product nobody validated.
User research
Answer first: finding out what people actually do, as opposed to what they say or what the team assumes. It is the discipline most often cut for time and the one whose absence causes the most expensive rework.
Information architecture
Answer first: how the product is organized and what things are called. Invisible when right, and the root cause of a large share of usability problems that get misdiagnosed as visual ones.
Interaction design
Answer first: what happens when somebody does something — states, transitions, errors, empty screens. This is where most of the actual design work lives and where most portfolios show the least.
Visual and interface design
Answer first: how it looks. The most visible discipline, the easiest to evaluate from a portfolio, and consequently the one most over-weighted in hiring decisions.
Prototyping and validation
Answer first: putting something in front of real users before it is built. Cheap relative to development and routinely skipped because it feels like a delay.
Design systems
Answer first: reusable components and the rules governing them. Worth building once a product has enough surface to justify it, and premature on a first release.
Service design
Answer first: the whole experience including the parts that are not software — support, onboarding, billing, what happens when something goes wrong. Rarely bought and frequently where the real problem sits.
Industrial and physical product design
Answer first: designing physical objects, with manufacturing constraints, materials and tooling. A completely different profession from digital product design that shares a name, and we do not do it.
When is hiring a product design agency the right move?
Ten situations, and they divide cleanly: some are capability gaps an agency fills well, and some are decision problems an agency cannot solve for you.
You have no design capability and need a first version
Answer first: a legitimate and common reason. An agency can take a defined problem to a shipped product faster than hiring can, and you should plan for what happens after they leave.
Your product works and nobody can use it
Answer first: usually an information architecture or interaction problem rather than a visual one. A short diagnostic engagement is the right purchase, not a redesign.
You are entering a new platform or form factor
Answer first: mobile, desktop, embedded or physical each have their own conventions, and borrowing an agency’s experience is cheaper than learning them in production.
You need to validate before building
Answer first: prototyping and research engagements are among the highest-return work available, because they change what gets built rather than how it looks.
Your team has capacity but no senior direction
Answer first: a fractional design lead frequently beats an agency here, because the problem is judgement rather than production.
You are rebuilding an established product
Answer first: genuinely hard, high risk, and worth external experience. The failure mode is redesigning what users had learned to rely on.
A specific flow is losing people
Answer first: onboarding, checkout, activation. Narrow scope, measurable outcome, and the easiest kind of engagement to evaluate honestly.
You need a design system built
Answer first: a well-defined project with a clear endpoint, suitable for an agency, and premature if the product is still changing shape weekly.
Investors or a board asked for it
Answer first: a poor reason on its own. Establish what decision the work is meant to inform before buying anything, or the deliverable will be a document.
A competitor’s product looks better
Answer first: the weakest of the ten. Looking better and working better are different problems, and diagnosing which one you have costs nothing.
What engagement types exist?
Six, and choosing wrongly is more expensive than choosing the wrong firm. A discovery engagement bought when you needed production capacity produces a strategy nobody builds.
Discovery and research
Answer first: two to six weeks establishing what to build and for whom. The cheapest way to avoid building the wrong thing and the first item cut when timelines tighten.
Design sprint
Answer first: a compressed week producing a tested prototype. Genuinely useful for a specific decision and frequently oversold as a substitute for sustained work.
Project-based design
Answer first: a defined scope delivered to a defined date. Suits well-specified work and makes every change a commercial negotiation.
Embedded designers
Answer first: agency designers working inside your team on your rituals. More expensive per week and by far the most likely to produce work that ships.
Fractional design leadership
Answer first: senior direction part-time over existing capacity. The right answer when the gap is judgement rather than hands.
Design system build
Answer first: a defined artefact with a clear endpoint and a maintenance question attached. Ask who owns it after handover before you commission it.
How do product design firms differ?
By where they sit between strategy and production, and by whether they can build what they design. That second question changes the outcome more than portfolio quality does.
Large digital product studios
Answer first: deep teams, structured process, senior people who sell and mid-level people who deliver. Ask who is actually assigned and for how many days a week.
Boutique design studios
Answer first: small, senior, opinionated, capacity-constrained. Excellent for high-stakes work and a genuine risk if your project needs sustained volume.
Design and engineering firms
Answer first: teams that design and build. Fewer handover losses, and the design can be shaped by what is buildable, which cuts both ways.
Independent designers
Answer first: one person, direct access, no overhead. Frequently the best value for a defined piece of work and unsuited to anything needing several disciplines at once.
Offshore or nearshore studios
Answer first: lower rates, and the cost moves into communication and iteration cycles. Works best on well-specified production work rather than exploratory design.
Industrial design consultancies
Answer first: physical products, materials, manufacturing. A different profession sharing the name; do not hire a digital studio for this or vice versa.
How does the right choice change by product stage?
Substantially. The same agency can be exactly right at one stage and actively wrong at another, and the stage is easier to establish than the firm’s quality.
Pre-product, idea stage
Answer first: research and prototyping, not interface design. Anything polished at this stage is expensive fiction, because the thing being designed has not been validated.
First version, pre-launch
Answer first: the narrowest possible scope that produces something real. The most common failure here is designing the product you hope to have in two years.
Early traction, iterating
Answer first: embedded designers or fractional leadership. The work is continuous and small, which project-based engagements serve badly.
Scaling, multiple teams
Answer first: design systems and consistency work. The problem has shifted from what to build to how to keep it coherent across teams.
Mature product, declining usability
Answer first: research and information architecture. Years of additions produce products where each feature is sensible and the whole is not.
Platform expansion
Answer first: an agency with genuine experience of the new platform, engaged narrowly. Conventions differ enough that borrowed experience is worth paying for.
Rebuild or replatform
Answer first: the highest-risk moment in a product’s life. External experience is worth it and the brief must include what users must not lose.
Sunset or consolidation
Answer first: rarely an agency job. Migration paths and communication matter more than design, and your own team knows the product’s history.
What does product design cost, and how is it priced?
Six models, and the model tells you what the firm optimizes for more reliably than the rate does.
Fixed project fee
Answer first: a defined scope for a defined price. Transfers risk to the agency, which they price for, and makes every change a negotiation.
Time and materials
Answer first: you pay for time spent. Flexible, honest, and it puts scope control entirely on your side of the table.
Monthly retainer
Answer first: a committed team for a committed period. Best for continuous product work and drifts into paying for availability if deliverables are never defined.
Sprint or week rate
Answer first: priced by fixed blocks of team time. Easy to compare between firms and easy to start and stop.
Day rate for individuals
Answer first: the standard model for independents and fractional leads. The most transparent option and the easiest to scale up or down.
Equity or deferred fee
Answer first: rare, and it makes the agency a stakeholder rather than a supplier. Treat it as a partnership decision rather than a discount.
What should the engagement actually deliver?
Eight artefacts, all specifiable in a contract before work begins. If the honest answer is ‘designs’, the scope has not been defined.
Research findings with the evidence
Answer first: what was learned, from how many people, using what method. Findings without method cannot be weighed or defended internally.
The problem statement they are designing against
Answer first: written down and agreed before design starts. Engagements that skip this produce work that cannot be evaluated because the target was never stated.
Flows and states, not just screens
Answer first: what happens on error, on empty, on loading, on slow connections. Portfolios show the happy path; products live in the other states.
Designs your engineers can build
Answer first: specified, with spacing, behavior and edge cases resolved. Beautiful files that raise twenty questions in development are half-finished.
A prototype tested with real users
Answer first: with a record of what was tested, with whom, and what changed as a result. This is the artefact that separates design from decoration.
The rationale for the decisions
Answer first: why this rather than the alternatives. It is what lets you extend the work consistently after the agency has gone.
Source files and full ownership
Answer first: yours, in a format your team can open and edit, agreed in the contract rather than requested at the end.
A handover your team can act on
Answer first: a working session, not a folder. The value transfers in the conversation, and engagements that end with a file drop lose most of it.
What are the warning signs?
Eight, most visible before any contract is signed and none requiring inside knowledge.
A portfolio of only finished visuals
Answer first: no process, no problem statements, no failed directions. It shows the firm can produce images and tells you nothing about how they reach them.
No research in any case study
Answer first: a studio that has never shown how it learns about users is showing you taste rather than method.
Reluctance to name who will do the work
Answer first: the pitch team is frequently not the delivery team. Ask for names, seniority and days per week, in writing.
A process identical for every client
Answer first: a fixed methodology applied regardless of the problem is a production line. Sometimes that is what you want, and you should know you are buying it.
No stated view on what they will not do
Answer first: a firm with no refusals has either not met the limits of its competence or is not telling you about them.
Designs delivered without states
Answer first: happy-path screens with no error, empty or loading states means the hard half of the work has been left for your engineers.
Unwillingness to test with users
Answer first: resistance to validation usually means confidence in taste over evidence. It is a defensible position and it should be stated rather than assumed.
Ownership of source files left vague
Answer first: settle it in the contract. Discovering at handover that you cannot edit your own product’s design files is an avoidable and infuriating problem.
What should you ask before signing?
Eight questions, and the final two ask the firm to describe its own limits, which is where the useful information is.
Which of the eight disciplines is this engagement?
Answer first: research, architecture, interaction, visual, prototyping, systems, service or industrial. ‘Product design’ is not a scope.
Who specifically is on this, and how many days a week?
Answer first: named people with named availability. Seniority in the pitch is not seniority in delivery.
How will you learn about our users?
Answer first: method, sample size and timing. A firm with no answer is designing from assumption, which is a choice they should have to state.
What will exist at the end that does not exist now?
Answer first: named artefacts. If the answer is ‘designs’, ask which files, in what state, with which cases resolved.
Will you deliver every state, or just the happy path?
Answer first: errors, empty, loading, permissions, offline. Where the answer is happy-path only, price the remainder as engineering work.
Who owns the source files, and in what format?
Answer first: you, in an editable format, stated in the contract before work begins.
What would you tell us not to build?
Answer first: a firm willing to shrink its own scope is telling you it is thinking about your product rather than its invoice.
When would you tell us this is not working?
Answer first: the conditions under which they would end the engagement. Few firms have an answer and those that do are worth more.
How should design work be measured?
Six measures, chosen before work starts and taken from a baseline you recorded yourself. Design is measurable, and the reason it usually is not is that nobody wrote down the starting figure.
Task completion rate
Answer first: can people do the thing, unaided. The most direct measure of whether design worked and the least used.
Time to complete a key task
Answer first: measured before and after, with the same task and the same method. Simple, comparable, and hard to argue with.
Activation or onboarding completion
Answer first: the proportion of new users reaching first value. The clearest commercial measure for most software products.
Support tickets on the redesigned area
Answer first: good design reduces questions. This one is easy to measure, rarely claimed, and frequently moves first.
Error and abandonment rate in the flow
Answer first: where people fail and where they leave. Narrow, specific, and the natural measure for a single-flow engagement.
Engineering rework after handover
Answer first: how much had to be re-decided during build. It measures the quality of the specification rather than the visuals, and it is a genuine cost.
Why do product design engagements fail?
Eight reasons, and only three are the agency’s fault. The rest are decided in how the work is bought and what happens after it ends.
No agreed problem statement
Answer first: work evaluated against an unstated target produces an argument at the end. Write it down before design begins.
Design and engineering never met
Answer first: designs produced without engineering input arrive with constraints nobody considered. The fix is a conversation in week one.
Only the happy path was designed
Answer first: your engineers then invent the error and empty states under time pressure, which is where products become inconsistent.
No user was ever consulted
Answer first: design without research is taste applied confidently. Sometimes taste is right; it should be an acknowledged bet rather than a hidden one.
Nobody owned it internally
Answer first: an engagement with no internal counterpart produces work that lands in a folder. The commonest failure and the cheapest to prevent.
The scope was production when the need was direction
Answer first: buying execution to answer a strategy question produces confidently built work aimed at the wrong problem.
Handover was a file drop
Answer first: the rationale lives in people’s heads and transfers in conversation. A folder delivers the artefacts and loses the reasoning.
No baseline, so no honest review
Answer first: without a starting figure on task completion, activation or tickets, the review becomes a discussion of whether it looks better.
What are the alternatives to hiring an agency?
Six, and two of them are frequently better for the situations agencies get hired into.
Hiring a designer permanently
Answer first: if the need is continuous, an employee costs less over any horizon beyond months and accumulates product knowledge you keep.
A fractional design lead
Answer first: senior judgement part-time over your existing capacity. Cheaper than an agency and better suited when the gap is direction.
A single contract designer
Answer first: for defined production work, one experienced freelancer frequently outperforms a small agency at a fraction of the cost.
Doing the research yourself
Answer first: talking to eight of your own users costs nothing but time and produces most of what a discovery engagement would.
Using an existing design system
Answer first: for internal tools and early products, adopting a well-maintained open system beats designing components from scratch.
Doing nothing yet
Answer first: a legitimate option when the product has not found its shape. Design applied to an unvalidated product is expensive polish.
How do you get the most from an engagement?
Six things, all within your control and none requiring the agency to behave differently.
Write the problem statement yourself first
Answer first: one paragraph on what is wrong and for whom. It changes the proposals you receive and the work you get.
Put an engineer in the room from week one
Answer first: constraints discovered in week one are design inputs; discovered at handover they are rework.
Give them access to real users
Answer first: the single highest-leverage thing a client can provide, and the one most often withheld for reasons that do not survive examination.
Ask for the rejected directions
Answer first: what they tried and discarded tells you more about the thinking than the final design does.
Insist on states, not screens
Answer first: error, empty, loading and permission states. Ask for them explicitly in the scope rather than hoping.
Book the measurement review before work starts
Answer first: with agreed metrics and a date. It is the cheapest thing that makes an engagement accountable.
Where does a marketing agency fit, and where does it not?
Adjacent, and the boundary is worth naming in both directions because both sides cross it.
What a web design agency genuinely covers
Answer first: websites, marketing sites, web applications and the conversion work attached to them. That is our discipline and it overlaps with product design without being it.
What we decline
Answer first: industrial and physical product design, and deep product research programs for software we are not building. Accepting those would be selling capability we do not have.
Where the two genuinely overlap
Answer first: onboarding, activation and any flow where marketing hands off to product. Both sides claim it and it is usually owned by neither, which is why it is frequently the weakest part of a product.
When a product design agency is the wrong hire
Answer first: when the problem is that nobody knows the product exists. That is a demand problem and better design does not solve it.
When a marketing agency is the wrong hire
Answer first: when people arrive, try the product and leave. That is a product problem, and spending on acquisition raises the cost of it rather than fixing it.
Product design agencies compared by type
The table assesses firm types rather than named companies, because engagement outcomes are private and any ranking of named firms would be reporting their marketing. Which type fits is decided by your stage and by whether you need someone who can also build.
| Firm type | Best for | Weakness | What to check |
|---|---|---|---|
| Large product studio | Complex multi-discipline work | Mid-level delivery teams | Names and days per week |
| Boutique studio | High-stakes, senior attention | Capacity constrained | Whether they can sustain the pace |
| Design and engineering firm | Shipping, not just designing | Design shaped by buildability | Whether they ever push back on scope |
| Independent designer | One defined piece of work | Single discipline, single point of failure | Availability and cover |
| Offshore or nearshore studio | Well-specified production | Iteration cycles and communication | How exploratory work is handled |
| Fractional design lead | Direction over existing capacity | Not production hands | Whether you need judgement or output |
| Industrial design consultancy | Physical products | Not digital product design | That you actually need physical design |
The last row is the distinction most worth checking, because the two professions share a name and almost nothing else. A digital product studio and an industrial design consultancy are not substitutes in either direction.
| Your stage | Engagement type | Typical length | What success looks like |
|---|---|---|---|
| Idea, unvalidated | Discovery and research | 2-6 weeks | A validated or rejected assumption |
| One specific decision | Design sprint | 1-2 weeks | A tested prototype and a decision |
| Building a first version | Project-based design | 6-12 weeks | Something shipped, narrowly scoped |
| Iterating with traction | Embedded designers | Ongoing | Continuous shipped improvement |
| Capacity but no direction | Fractional design lead | Ongoing | Better decisions, not more files |
| Multiple teams, inconsistency | Design system build | 8-16 weeks | Components in use, with an owner |
| Mature product, usability decline | Research and architecture | 4-8 weeks | A diagnosed cause, not a reskin |
Read the first column and stop. Buying the wrong row is more expensive than choosing a mediocre firm from the right one, and the stage is far easier to establish than a firm’s quality.
The demand chart is a small practitioner set. People searching these terms are founders and product leads with a live decision rather than students, which makes volume a poor proxy for the value of answering the question properly.
The failure chart plots the eight reasons engagements go wrong by how often each occurs against how preventable it is by the buyer. Five of the eight are settled before the agency starts, which is encouraging if you are the one buying.
Not sure whether you need product design or a better website?
Tell us what happens after somebody arrives — do they not arrive, or do they arrive and leave? If it is the second, that is a product problem and we will say so, including when the right answer is a product design studio rather than us.
Discipline terminology, and what each specialist title actually covers
Job titles in this field are used loosely, and a studio’s ‘product designer’ may mean any of four different practices. The table maps the common titles to what the person actually does, which matters when you are told who will be on your engagement.
| Title you will hear | What it usually means | What it does not mean | Ask instead |
|---|---|---|---|
| Product designer | Interaction plus visual, some research | Rarely deep research | Which disciplines specifically |
| UX designer | Structure, flows and usability | Not always visual design | Whether visual work is included |
| UI designer | Visual and interface only | No research or architecture | Who is doing the structure |
| UX researcher | Studies of real user behavior | Does not produce designs | How many studies, with what method |
| Design technologist | Prototypes in real code | Not a production engineer | What the prototype becomes |
| Design systems designer | Components and their rules | Not feature design | Who maintains it after handover |
| Service designer | The whole journey, software and not | Not screen design | Which non-software parts are in scope |
| Industrial designer | Physical objects and manufacturing | Nothing digital | Whether you need this at all |
A hire framed as a ux design agency search and a hire framed as a product design agency search often end at the same firms, because the terms overlap in the market even though the disciplines underneath them do not. Naming the discipline rather than the title is what makes a shortlist meaningfully different.
| Model | Suits | What it optimizes for | Risk to you |
|---|---|---|---|
| Fixed fee | Well-defined, bounded scope | Finishing inside the estimate | Change requests for anything new |
| Time and materials | Exploratory or unclear work | Doing the work properly | Cost is open-ended without a cap |
| Monthly retainer | Continuous iteration | A stable relationship | Paying through quiet periods |
| Sprint rate | One decision, fast | Speed to a testable answer | Nothing ships from it |
| Day rate | Fractional or advisory | Flexibility | No accountability for outcomes |
| Equity or deferred | Very early companies | Long-term upside | Rarely the firm’s best team |
The model tells you what the firm is optimizing for, which is more predictive of how the engagement will feel than the hourly number. Fixed fee rewards finishing; time and materials rewards thoroughness; neither is wrong, and picking the mismatched one causes most billing arguments.
Product design agency, firm, company, studio — and where “digital” changes the meaning
The four nouns are interchangeable. “Digital” is the one modifier that genuinely narrows the field: a digital product design agency works on software interfaces, while an unqualified product design firm usually means physical goods.
That distinction matters more than any other in this category, because the two disciplines share almost no methods. Industrial design carries manufacturing, tooling and materials; digital product design carries interaction, research and engineering handoff. A firm strong at one is rarely strong at the other.
| Search phrasing | Discipline | Watch for |
|---|---|---|
| product design company / product design firm / product design service | Usually physical goods | Confirm before assuming — some software studios use it |
| best product design agency / best product design agencies / best product design firms / best companies for product design | Unspecified | No audited ranking exists behind “best” |
| top product design companies / top industrial design firms | Physical, explicitly in the second case | Same caveat on “top” |
| consumer product design firm / consumer product design firms | Physical, consumer-facing | Manufacturing capability is the thing to verify |
| digital product design agency / digital product design agencies / digital product design companies | Software and interfaces | Whether engineering is included or handed off |
| product design consulting firms | Advisory, sometimes without execution | Confirm whether they build |
| best product development companies | Engineering-led, downstream of design | Different purchase from design alone |
| best design agencies in the world | Broad editorial lists | Rarely relevant to a specific brief |
Two rows carry real cost if misread. A product design consulting firm may deliver a strategy and stop, and best product development companies usually means engineering rather than design — hiring either when you needed the other means paying twice.
Video: product design practice and process
Three talks on design practice, research and how products get built. Everything relevant to scoping and buying an engagement is written out in text above, so nothing on this page depends on watching them.
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HubSpot Marketing · 2026-06-15How to Save Your Marketing Job (Stop Reporting Traffic)
Neil Patel · 2026-04-03Exclusive look at Google’s Cannes Creative House 🚪✨
Think with Google · 2026-06-25From instinct to evidence: Solving marketing's growth paradox
Ad Age · 2026-06-22How AI Search Engines Work | 1.1. AEO Course by Ahrefs
Ahrefs · 2026-04-29Google Ads: Sexual content policy guide (What’s allowed?)
Google Ads · 2026-07-226 AEO Trends To Get Your Brand Recommended By AI (2026 HubSpot Report)
HubSpot Marketing · 2026-06-10You Don't Have an SEO Problem. You Have a "Brand Entity" Problem.
Neil Patel · 2026-03-25Frontier Brief: Marketing is a hot mess right now—and Mark Ritson is actively tearing it apart
Think with Google · 2026-06-24CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
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Ahrefs · 2026-04-29Community Q&A: The bidding & budgets special
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Neil Patel · 2026-03-04Philipp Schindler at Google Marketing Live 2026
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HubSpot Marketing · 2026-05-06Everything you know about Marketing is changing (2026)
Neil Patel · 2026-02-05How to Transfer Google Ads Account to a New Agency (Billing Transfer)
Google Ads · 2026-06-24Do Reddit Ads Actually Work? I Ran a $100 Experiment (Full Results)
HubSpot Marketing · 2026-05-04You’re Wasting Your Time Creating Social Media Content
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Google Ads · 2026-06-233 Creator Economy Trends Every Brand Needs to Know in 2026 (HubSpot Report)
HubSpot Marketing · 2026-04-27Google Ads Data Collection Policy: Avoid Account Suspension (2026)
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HubSpot Marketing · 2026-04-22Google Ads Other Restricted Businesses Policy [Avoid Disapproval Guide]
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Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
- Bankruptcy lawyer website design
- Web design in North Carolina
- Web design in Seattle
- Ecommerce web development
- Ecommerce development services
- Squarespace customization
- Consulting websites
- Beauty stores on Shopify
- Content commerce
- 404 and bad request errors
- FTP clients
- Website design and development
- Design, development and management
- Creating a gallery
- Custom CSS
- Summary blocks
- Website maintenance services
- Web design agency, San Jose
- WordPress outsourcing
- StoryBrand website framework
- StoryBrand websites
- StoryBrand website design
- Squarespace logos
- Product configurators
- Web development services
- How much does a website cost?
- What to include on a homepage
- Website redesign services
- Website maintenance
- Shopify ecommerce agency
- Ecommerce website design
- BigCommerce vs Shopify
- Service business website design
- Healthcare website design
- Websites for restaurants
- Squarespace design services
- Squarespace vs WordPress
- Wix vs WordPress
- Web design in Queens
- Web design for small business
- Shopify agency
- Shopify checkout optimization
- Headless commerce and Hydrogen
- Shopify pricing guide
- Shopify checkout extensibility
- Squarespace pricing
- Publishing a Squarespace site
- What Squarespace is
- Learning Squarespace
- Squarespace dropdown menus
- Domain vs website
- Videography websites
- Ecommerce product configurators
- Negative space in design
- YouTube channels for web designers
- How to back up a Squarespace website
- Best dental websites
- Website dimensions and image sizes
- Web design in Charlotte NC
- Web design in Nashville
- Web design in Seattle
- Web design in Atlanta
- Retail consulting
- Digital product agencies
Choosing and working with an agency
Social, content and brand
By industry and by situation
Frequently asked questions
What makes the best product design firm for hardware different from software?
Which are the best product design companies for a startup’s first product?
What do consumer product design companies charge?
What does a product design agency do?
Which product design discipline do I actually need?
Is digital product design the same as industrial design?
When should I hire a product design agency?
When is it the wrong hire?
What engagement types are available?
Which engagement type fits my stage?
What should the engagement deliver?
Why does specifying states matter so much?
How much does product design cost?
How do I measure whether design work succeeded?
Why do most design engagements fail?
What are the warning signs when choosing a studio?
What should I ask before signing?
Who should own the source files?
Should designers and engineers meet during the engagement?
Do I need user research or is taste enough?
What are the alternatives to hiring an agency?
Is a fractional design lead better than an agency?
Can a web design agency do product design?
How do I tell a product problem from a marketing problem?
Why does this page not rank product design agencies?
What should I do before contacting any studio?
Sources and further reading
- Google Search Essentials — SEO starter guide
- Google: creating helpful, reliable, people-first content
- Google: intro to structured data
- Google: LocalBusiness structured data
- Google: FAQPage structured data
- Google: Article structured data
- Google: Product structured data
- Google: title links in search results
- Google: control your snippets
- Google: robots.txt introduction
- Google: sitemaps overview
- Google: consolidate duplicate URLs
- Google: redirects and Search
- Google: JavaScript SEO basics
- Google: multi-regional and multilingual sites
- Google Search Central Blog
- Google: get started with Search Console
- Google: how local search results are determined
- Google Business Profile: prohibited and restricted content
- Google Business Profile: address and service area guidelines
- Google Business Profile: review policy
- Google Business Profile: add or edit categories
- Google Ads: location targeting settings
- Google Ads: about negative keywords
- Google Ads: about Quality Score
- Google Ads: importing offline conversions
- Google Ads: about Smart Bidding
- Google Ads: about Performance Max
- Google Local Services Ads: eligibility and screening
- Google Ads: keyword match types
- Google Analytics 4: about conversions
- Google Analytics 4: attribution models
- US Census Bureau QuickFacts: New Jersey
- US Census Bureau: American Community Survey
- US Census: Statistics of US Businesses
- Bureau of Labor Statistics: New Jersey data
- BLS: Occupational Employment and Wage Statistics
- NJ Department of Labor: labor market information
- New Jersey Business Action Center
- US Small Business Administration: New Jersey district
- USA.gov: business resources
- web.dev: Core Web Vitals explained
- web.dev: Largest Contentful Paint
- web.dev: Cumulative Layout Shift
- web.dev: Interaction to Next Paint
- Google PageSpeed Insights
- Google Rich Results Test
- Google Search Console
- W3C Markup Validation Service
- Schema.org: LocalBusiness type
- Schema.org: Service type
- Schema.org: FAQPage type
- Schema.org: HowTo type
- W3C: WCAG 2.2 quick reference
- FTC: CAN-SPAM Act compliance guide
- FCC: telemarketing and robocall rules (TCPA)
- FTC endorsement guides — reviews and testimonials
- FTC: rule on consumer reviews and testimonials
- HHS: HIPAA guidance on online tracking technologies
- New Jersey Courts: attorney advertising guidelines
- New Jersey DCA: construction codes and permits
- New Jersey Home Improvement Contractor registration
- New Jersey Division of Consumer Affairs
- TikTok for Business
- TikTok Creative Center
- TikTok Ads Help Center
- TikTok Community Guidelines
- TikTok Terms of Service
- TikTok Privacy Policy
- TikTok Safety Center
- TikTok Transparency Center
- TikTok Creator Portal
- TikTok Newsroom
- TikTok for Developers
- TikTok advertising solutions
- TikTok Creator Marketplace
- TikTok Business Center
- TikTok for Business blog
- TikTok Creative Center: top ads
- TikTok Branded Content policy
- TikTok Shop for sellers
- Instagram for Business
- Instagram for Creators
- Instagram Help Center
- About Instagram
- Meta Business Suite
- Meta Business Help Center
- Meta Transparency Center
- About Meta
- Meta: Instagram platform docs
- YouTube Creators
- YouTube Official Blog
- YouTube Shorts help
- How YouTube Works
- YouTube Studio
- LinkedIn Marketing Solutions
- LinkedIn Help
- Pinterest Business
- Pinterest Business Help
- Snapchat for Business
- X for Business
- Reddit communities
- Reddit for Business Help
- ASCAP
- BMI
- SESAC
- Global Music Rights
- PRS for Music (UK)
- PPL (UK)
- SOCAN (Canada)
- APRA AMCOS (Australia)
- GEMA (Germany)
- SACEM (France)
- SIAE (Italy)
- JASRAC (Japan)
- IFPI
- RIAA
- National Music Publishers Association
- Harry Fox Agency
- SoundExchange
- Music Reports
- Epidemic Sound
- Artlist
- Soundstripe
- PremiumBeat
- AudioJungle
- Free Music Archive
- Creative Commons
- Incompetech
- FTC: advertising and marketing
- FTC: disclosures 101
- FTC: endorsement guides
- FTC: consumer reviews rule
- FTC: advertising FAQs
- US Copyright Office
- US Copyright Office: DMCA
- US Copyright Office: music FAQ
- US Copyright Office: fair use FAQ
- USPTO: trademarks
- UK Advertising Standards Authority
- ACCC (Australia)
- Competition Bureau Canada
- GDPR overview
- California Consumer Privacy Act
- COPPA
- FTC: children’s privacy
- W3C Web Accessibility Initiative
- W3C: WCAG
- W3C: captions
- W3C: making audio and video accessible
- ADA.gov
- WebAIM
- Epilepsy Foundation
- Pew Research: internet and technology
- DataReportal
- US Census Bureau
- US Bureau of Labor Statistics
- Interactive Advertising Bureau
- Think with Google
- Google Trends
- Nielsen insights
- Schema.org: VideoObject
- Schema.org: SocialMediaPosting
- Schema.org: MusicRecording
- Schema.org: HowTo
- Schema.org: FAQPage
- Schema.org: Organization
- Google: video best practices
- Google: video structured data
- CapCut
- Adobe Premiere Rush
- DaVinci Resolve
- Canva
- Descript
- VEED
- Kapwing
- Otter.ai
- Later
- Buffer
- Hootsuite
- Sprout Social
- Google Analytics
- Google Search Console
- Google Analytics developer docs
- GA4: events and conversions
- Matomo
- Plausible Analytics
- Similarweb
- UK Information Commissioner’s Office
- Office of the Privacy Commissioner of Canada
- Australian OAIC
- European Data Protection Board
- EU data protection
- EU Digital Services Act
- Ofcom
- FCC
- AIGA
- Nielsen Norman Group
- Smashing Magazine
- web.dev
- MDN: web media
- MDN: the video element
- ISO 21001 (reference)
- Buma/Stemra (Netherlands)
- STIM (Sweden)
- Teosto (Finland)
- Koda (Denmark)
- TONO (Norway)
- IMRO (Ireland)
- SGAE (Spain)
- ZAiKS (Poland)
- KOMCA (South Korea)
- MCSC (China)
- CISAC
- World Intellectual Property Organization
- TikTok: creating videos
- TikTok: exploring videos
- TikTok: privacy settings
- TikTok: growing your audience
- TikTok Creator Academy
- TikTok Effect House
- TikTok for small business
- Instagram: Reels help
- YouTube: Shorts best practice
- How YouTube recommends
- Pinterest Predicts
- Snapchat for Business
- Hootsuite blog
- Social Media Examiner
- Marketing Week
- Adweek
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