Updated September 2026 · Written and maintained by the Progression Agency strategy team
We measured the Phoenix SERP in September 2026. The local pack holds positions one to three, and two businesses hold both a pack slot and an organic position at the same time.
On this page · 9 sections
- Phoenix is the only city of twelve where a business can appear twice on the same screen
- Which means the Business Profile comes first here, not third
- Facebook is ranking at position six with a page nobody at Facebook wrote
- The AI-modified field here is held by a domain authority 10 page
- What we would do for a Phoenix business, in order
- What we will not claim about Phoenix
- One national agency holds the top of nearly every city SERP
- The measured data, in full
- Everything else we have written on search, AI and getting found
The short answerPhoenix is the only one of twelve cities where a business appears twice on the same screen. sodermanseo.com holds local pack position two and organic position three; localfiseo.com holds pack three and organic five on a domain authority 10 site. The pack sits at the very top, which means the Google Business Profile comes before everything else here — the only city in our study where we would order it that way. ‘seo agency phoenix’ measures 1,900 searches a month at $20.41 and difficulty 40. ‘ai seo agency phoenix’ measures zero, and the page holding it is not even an AI-specific page.
Every figure on this page was pulled from the Ubersuggest API, US location, on 17 September 2026 and carries that date. Local pack composition moves faster than organic results; re-measure before relying on it.
Phoenix is the only city of twelve where a business can appear twice on the same screen
Two firms hold both a local pack slot and an organic position.
sodermanseo.com is at pack position two and organic position three
The same business, twice, in the top three of the page. The pack entry comes from its Google Business Profile and the organic entry from its homepage, which carries a domain authority of 28. Neither is unusual on its own; having both is.
localfiseo.com is at pack position three and organic position five
At domain authority 10. Its organic entry is /phoenix-az-seo-marketing/, a page scoped to the city and the service. A domain authority 10 site holding two positions in a market with 1,900 monthly searches is the single most useful fact on this page.
In the other eleven cities the two are held by different businesses
Houston’s pack sits at one to three with no organic result above it, so there is no interleaving. Austin’s pack sits at six to eight, below four organic results. Phoenix alternates — organic one, pack one, organic two, pack two — and that alternation is what makes doubling up visible rather than just possible.
Which means the Business Profile comes first here, not third
The local pack occupies the top three positions. Nothing else on the page outranks it.
Complete it properly, which most businesses have not
Primary and secondary categories that match what people actually type, full service list, hours, service area, and photographs that are yours rather than stock. Google orders the pack on relevance, distance and prominence, and completeness is most of what you control in the first of those.
Then reviews, with text
A five-star rating with no words helps very little. It gives Google nothing to match against a query and gives an assistant nothing to quote when summarising you. Ask customers to name what the work was and what changed — two sentences is plenty, and those are the reviews that get surfaced.
And keep it alive
Posts, new photographs, answered questions. Prominence has a recency component and a profile that has not been touched in a year reads as a business that may not still be trading. This is the cheapest recurring work in the whole plan.
Prominence has a recency component and a profile that has not been touched in a year reads as a business that may not still be trading.
Facebook is ranking at position six with a page nobody at Facebook wrote
An auto-generated answers page at /fb-answers/ai-seo-company-phoenix/, on a domain authority 96 site.
The same pattern appears in Philadelphia
facebook.com holds position six there too, with /fb-answers/ai-seo-services-philadelphia/. Two of the twelve cities we measured have a generated Facebook answers page inside the top ten for this query. It is a programmatic page template applied across local service queries.
It is worth understanding and not worth fighting
A domain authority 96 site publishing a page per city-and-service combination will outrank almost anything you write, on authority alone. What it will not do is say anything specific or current about your market, which is exactly the gap a measured page fills.
It does tell you something about the query, though
Programmatic templates get pointed at queries that have demand and thin supply. Facebook’s systems decided ‘ai seo company phoenix’ was worth a generated page. That is a second, independent signal that this term is under-served — and it arrived before the measured search volume did.
The AI-modified field here is held by a domain authority 10 page
localfiseo.com at organic position five, with a page about Phoenix SEO marketing.
It is not even an AI-specific page
The URL is /phoenix-az-seo-marketing/. It ranks on the AI-modified query because the query is thin enough that a solid city-and-service page is the best available answer. In Austin and Dallas the equivalent positions are held by pages with ‘ai seo agency’ in the URL; here they are not, which means the bar is lower still.
Two Phoenix AI roundups sit just below, at ten and eleven
azcharged.com’s ‘Best AI SEO Agencies in Phoenix, AZ’ at domain authority 57, and webtonic.io’s ‘AI Marketing: the Phoenix Shortlist’ at 30. Both are reachable, and being named in them is cheaper than outranking either.
What we would publish, and what we would not
What we would publish is what this page is: the measured numbers, who ranks and at what authority, and what the composition implies. What we would not publish is a Phoenix page assembled from a template with the city name swapped in. That rule is why we check the numbers for a city before writing about it, not after.
What we would publish is what this page is: the measured numbers, who ranks and at what authority, and what the composition implies.
What we would do for a Phoenix business, in order
Profile, access, reviews, page, roundups.
The Business Profile, completed and kept alive
Week one, because the pack holds positions one to three and nothing else on the page sits above it. This is the only city in the nine where we would put the profile ahead of the technical checks.
Access and rendering, immediately after
Confirm AI crawlers can reach the site and that content exists without JavaScript. Our robots.txt checker and JavaScript SEO checker both run in your browser and cost nothing. They gate everything that follows, which is why they are second rather than fifth.
One Phoenix page, aiming for the second slot
Two businesses in this market already hold both a pack position and an organic one. That is the target, and the bar is a domain authority 10 page. If we could not say something specific about Phoenix we would not publish a Phoenix page.
Then the two roundups
azcharged.com at DA 57 and webtonic.io at 30, both with Phoenix AI-agency shortlists. Send evidence rather than a pitch — a named client sector, a measurable outcome, a public piece of work — because a list owner who cannot verify you will not add you.
What we will not claim about Phoenix
Three statements that would help us and would not be true.
That these positions are ours
They are not. Every position in the tables below belongs to another company. We publish the measurement because it is useful to anyone deciding where to spend, not as a claim about our own ranking.
That we can guarantee a pack position
Nobody can. The pack is ordered on relevance, distance and prominence, and distance is not something an agency can change. What can be done is everything inside relevance and prominence, which is most of what is currently left undone in this market.
That the AI term has hidden Phoenix volume
It measures zero. Read that as below the tool’s measurement floor rather than as literally nobody, and treat any specific figure quoted for it as invented.
Read that as below the tool’s measurement floor rather than as literally nobody, and treat any specific figure quoted for it as invented.
One national agency holds the top of nearly every city SERP
The clearest finding in the twelve-city measurement, and it is not about Phoenix.
thriveagency.com appears in nine of the twelve cities
Organic position one here, and also in Chicago, Philadelphia and Atlanta. Position three in Dallas, four in Austin and Houston, seven in Los Angeles. Absent in Seattle, Boston and Denver. One national agency at domain authority 49 has systematically taken the city terms.
agencies.semrush.com sits at two to six in ten of twelve
A directory at domain authority 86, consistently just below or just above the national agency. Between them, those two domains occupy a top-five position in every city we measured except Seattle.
In Phoenix, both are outranked by the map
Which is the point. Thrive holds organic position one and a local business holds pack position one, and the pack sits above the organic results on the page. A national agency page cannot take a pack slot. That is the structural advantage a Phoenix business has here.
The measured data, in full
Everything above comes from these tables. They were pulled on 17 September 2026 and carry that date so you can judge how stale they are when you read this.
| Position | Domain | DA | Result type | Page |
|---|---|---|---|---|
| 1 | thriveagency.com | 49 | organic | /phoenix-seo-company/ |
| 1 | busyprosai.com | — | local pack | / |
| 2 | agencies.semrush.com | 86 | organic | /list/seo/phoenix/ |
| 2 | sodermanseo.com | — | local pack | / |
| 3 | sodermanseo.com | 28 | organic | / |
| 3 | localfiseo.com | — | local pack | / |
| 4 | clutch.co | 71 | organic | /seo-firms/phoenix |
| 5 | localfiseo.com | 10 | organic | /phoenix-az-seo-marketing/ |
| 6 | facebook.com | 96 | organic | /fb-answers/ai-seo-company-phoenix/ |
| 7 | 1digitalagency.com | 41 | organic | /seo-by-city/phoenix-seo-agency/ |
| 8 | dmddigitalseomarketingagency.com | 14 | organic | / |
| 9 | liftedwebsites.com | 31 | organic | / |
| 10 | azcharged.com | 57 | organic | /best-ai-seo-agencies-in-phoenix-az/ |
| 11 | webtonic.io | 30 | organic | /blog/best-ai-marketing-consultant-firms-phoenix |
| 12 | iseoservices.com | 13 | organic | /cities/seo-agency-phoenix |
| Keyword | Monthly searches | CPC | SEO difficulty | Intent |
|---|---|---|---|---|
| seo agency phoenix | 1,900 | $20.41 | 40 | Navigational |
| ai seo agency phoenix | 0 | — | 4 | — |
| City | ‘seo agency [city]’ vol | CPC | SD | ‘ai seo agency [city]’ vol | Lowest DA in the top ten | DA |
|---|---|---|---|---|---|---|
| Austin | 4,400 | $28.12 | 40 | 0 | aicoads.com | 7 |
| Los Angeles | 2,400 | $13.40 | 41 | 0 | seotuners.com | 19 |
| Miami | 1,900 | $17.00 | 43 | 0 | kiaora.digital | 10 |
| Phoenix | 1,900 | $20.41 | 40 | 0 | localfiseo.com | 10 |
| Philadelphia | 1,300 | $20.23 | 41 | 0 | phillyseo.ai | 5 |
| Boston | 1,000 | $30.89 | 38 | 0 | weframetech.com | 14 |
| Dallas | 1,000 | $56.07 | 41 | 0 | qoulomb.com | 16 |
| Chicago | 880 | $68.44 | 32 | 0 | teramok.us | 12 |
| Houston | 590 | $21.68 | 39 | 0 | directoryone.com | 25 |
| Denver | 590 | $32.07 | 37 | 0 | thebrandsmen.com | 25 |
| Seattle | 480 | $15.08 | 37 | 0 | vertigroupinternational.com | 20 |
| Atlanta | 210 | $14.89 | 38 | 0 | wislr.com | 11 |
| City | thriveagency.com position | agencies.semrush.com position | Local pack positions | AI Overview | Results turn generic |
|---|---|---|---|---|---|
| Austin | 4 | 3 | 6-8 | yes | no |
| Los Angeles | 7 | 8 | 3-5 | yes | at 16 |
| Miami | 7 | 8 | 4-6 | yes | no |
| Phoenix | 1 | 2 | 1-3 | no | no |
| Philadelphia | 1 | 2 | 5-7 | yes | at 9 |
| Boston | absent | 4 (AI list) | none | yes | no |
| Dallas | 3 | 2 | 5-7 | no | no |
| Chicago | 1 | absent | 4-6 | no | no |
| Houston | 4 | 5 | 1-3 | no | no |
| Denver | absent | 6 (AI list) | 3-5 | no | no |
| Seattle | absent | absent | 2-4 | no | no |
| Atlanta | 1 | 2 | none | yes | at 9 |
| City | Last relevant position | What Google falls back to | What it means |
|---|---|---|---|
| Philadelphia | 9 | The Guardian, Gates Notes, NYT, DARPA, YouTube, r/agency | Nine relevant results, then nothing local left to show |
| Atlanta | 9 | YouTube, GAO, The Guardian, Gates Notes, DARPA | Nine relevant results, and no local pack at all |
| Los Angeles | 16 | YouTube, GAO, The Guardian | Sixteen relevant results in the second-largest market on the list |
| Chicago | 24+ | None in the range measured | Relevant results as deep as position twenty-four |
| Austin, Dallas, Phoenix, Seattle, Houston | 18+ | None in the range measured | No fallback observed inside the range we pulled |
| Miami, Boston, Denver | 10-17 | None in the range measured | No fallback observed, though we pulled these three less deeply |
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Want the same measurement for your own market
We will pull the SERP, the authority of everyone in it and the demand on both terms for your city, and tell you honestly whether it is worth a page yet. One of the twelve we measured carries 210 searches a month, and we say so on its page.
Not sure which of these applies to you?Tell us the situation and we will say plainly what we would do first, and what we would not.
Getting found in search
AI, AEO and what is changing
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- AEO audit: the full checklist
- AI search optimization: two engines
- AEO tools: which class you need
- LLM visibility: what it measures
- Why AI recommends your competitor
- AEO search landscape: original dataset
- How AI search works: the pipeline
- How to get cited by AI: nine moves
- AEO myths: twelve claims assessed
- How long AEO takes
- Local AEO: why it differs
- Enterprise AEO: the real blockers
- AI visibility trackers vs rank tracking
- Why AI visibility dropped
- AEO content writing: six rules
- AEO for small business: where to start
- AI answers vs organic search
- AEO experts: the six skills
- AEO pros and cons
- AEO and paid search together
- URLs and AI citation
- AEO for dentists
- AEO for doctors
- AEO for plastic surgeons
- AEO for chiropractors
- AEO for therapists
- AEO for med spas
- AEO for fintech
- AEO for plumbers
- AEO for roofers
- AEO for HVAC
- AEO for landscapers
- AEO for hotels
- AEO for wineries
- AEO for ecommerce
- Free tool: AI crawler access checker
- Free tool: llms.txt generator
- Free tool: schema vs copy validator
- Free tool: extractable content checker
- Free tool: AI visibility prompt builder
- AI SEO agency, Austin
- AI SEO agency, Los Angeles
- AI SEO agency, Miami
- AI SEO agency, Philadelphia
- AI SEO agency, Boston
- AI SEO agency, Dallas
- AI SEO agency, Chicago
- AI SEO agency, Houston
- AI SEO agency, Denver
- AI SEO agency, Seattle
- AI SEO agency, Atlanta
Paid media and lead generation
Websites and design
Choosing and working with an agency
Social, content and brand
By industry and by situation
Frequently asked questions
What is unusual about the Phoenix SERP?
Why can businesses double up in Phoenix and not elsewhere?
How much demand is there in Phoenix?
Does ‘ai seo agency phoenix’ get any searches?
What should a Phoenix business do first?
What actually decides local pack order?
What kind of reviews help?
Why is Facebook ranking for this query?
Should I try to outrank it?
Does Facebook’s page tell me anything useful?
Who holds the AI-modified position in Phoenix?
Which Phoenix roundups are worth approaching?
Is there an AI Overview on this query in Phoenix?
Should I try to outrank Clutch?
Are these your own rankings?
Can you guarantee a local pack position?
Does zero volume mean nobody searches the AI term?
How does Phoenix compare with Houston?
Is a city page enough on its own?
How often should this be re-measured?
Do you work with businesses outside New York?
Where did these numbers come from?
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