Angi for Contractors: How It Works, What It Costs You

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Angi — the company formerly known as Angie’s List, which merged with HomeAdvisor and now operates under the single Angi brand — is two products sharing one name. One is a directory where homeowners read angi reviews before hiring. The other is a lead marketplace that sells homeowner contact details to contractors. Most arguments about whether it works are really arguments about which of those two things somebody is describing, so this page separates them and looks at each on its own terms.

The short answerThe free directory profile is worth claiming for almost every residential trade, because the reviews attached to it are an asset you keep. The paid lead product is worth it only if you can answer within five minutes, follow up six times, cap your spend, and judge it on cost per booked job rather than cost per lead. Most leads are shared with other contractors, and you are billed when the contact details arrive, not when you win the work. Contractors who report good results almost always have a fast response process; contractors who report bad ones almost always do not. Whatever you decide, do not let it become your only source of work.

Angi, from a contractor's side of the account — Angi is two things wearing one name: a place homeowners read reviews, and a marketplace that sells contact details. They are judged separately because they behave nothing alike.

What this page is and is not. We are not publishing a table of Angi lead prices. Angi does not publish a single fixed price per lead: charges vary by trade, market, job type and plan, and any dollar figures printed here would be invented rather than measured. We also have no commercial relationship with Angi, no affiliate arrangement, and we do not resell their leads. What follows is how the model works, what to verify before you sign, and how to judge the result with your own numbers.

What is Angi?

Angi is a home services marketplace that connects homeowners with local contractors. It began as Angie’s List, a subscription review directory, and now operates as a combined directory and paid lead marketplace after merging with HomeAdvisor under parent company Angi Inc. For a contractor it presents as two separate things: a profile homeowners can find and read for free, and an optional paid product that delivers homeowner enquiries to you.

The directory half

Homeowners search a trade and a location, see a list of pros, and read reviews. Your profile carries your trades, service area, license and insurance details, photographs and review history. Claiming and completing this costs nothing and the reviews accumulate on it whether or not you ever buy a lead.

The marketplace half

A homeowner describes a job, and matching contractors receive the contact details. This is the paid product, and it is billed per lead delivered rather than per job won. That single mechanical fact drives almost everything else on this page.

Why the distinction matters so much

A contractor who says Angi is excellent is often describing the reviews on their profile. A contractor who says it is a waste of money is usually describing lead billing. Both can be accurate at the same time about the same account, which is why generalized verdicts about the platform are close to useless.

How does Angie’s List work now that it is Angi?

It works as a matching marketplace rather than the paid-subscription directory Angie’s List originally was. Homeowners browse and submit requests for free; contractors appear in the directory for free and pay for delivered enquiries. The Angie’s List brand was consolidated into Angi, so angieslist.com contractors and Angi contractors are now the same population on the same platform.

How Angi works for a contractor, step by step — The billing step is the one contractors most often misread: on a per-lead model the charge attaches to delivery, not to the job. That is why response speed changes the economics so much.

Read the flow above as a billing diagram rather than a product tour. Steps one to three cost nothing. Step six is where money moves, and it moves on delivery. Everything a contractor can do to improve the economics happens between steps five and six.

What changed when Angie’s List became Angi

The consumer-side subscription that defined the original Angie’s List is gone; homeowners use it free. The contractor-side economics moved toward the HomeAdvisor lead model. If your mental model of the platform is the paid-membership review site from a decade ago, it is out of date in the way that matters most to a contractor.

How much does Angi charge for leads?

Angi charges per lead delivered, and the amount is not a single published figure. It varies by trade, by market, by the type and size of job described, and by the plan you are on. Some categories also carry membership or advertising components separate from per-lead charges. The honest answer to how much does angi charge for leads is that you must get the figure for your trade and your postcode in writing before you commit.

What to get in writing before you agree to anything
Item	Why it matters	What a straight answer looks like
Price per lead by job type	Small repairs and full replacements differ hugely	A written schedule, not a range quoted verbally
How many pros receive it	Shared inventory changes your close rate	A stated maximum
Daily and monthly spend caps	Uncapped delivery drains budgets fast	Caps you can set yourself in the account
Credit criteria	Determines what a bad lead costs you	Written criteria plus a submission window
Service area definition	Drive time is unpaid	Postcode-level control
Contract term and notice	Decides how fast you can stop	Month to month, or a stated notice period
What happens to reviews if you leave	Reviews are the asset you keep	Confirmation the profile persists

The conclusion from that table: the price per lead is only one of seven variables, and it is not the most important. Exclusivity and spend caps affect your cost per booked job more than the headline unit price does.

What contractors and homeowners are actually searching for — The two largest queries are trust questions from homeowners; the smallest are cost questions from contractors. That asymmetry is worth knowing: far more people are checking whether the platform is credible than are pricing it as a channel.

Is Angi legit?

Yes — Angi is a real, long-established, publicly traded home services company, not a scam. The question people are really asking with is angi legit is usually narrower: are the reviews trustworthy, and will a contractor sourced there do good work. Those are fair questions and they have more nuanced answers than the legitimacy question does.

For homeowners

The reviews are written by real users and the company operates verification processes, but as with any review platform, recency and volume matter more than an average score. A contractor with forty reviews across three years tells you more than one with four reviews from one month.

For contractors

The billing is transparent in mechanism even where the amounts are not published: you agreed to pay per lead, and you will be charged per lead. Most contractor frustration traces to that model working exactly as designed rather than to anything irregular — which is precisely why the terms above need reading before rather than after.

What to check yourself

Angi’s own contractor terms, the credit policy, and the cancellation terms are the three documents that answer every legitimacy question that actually affects your money. Read them on the platform rather than relying on a summary, including this one.

Is Angi worth it for contractors?

It depends almost entirely on your response process, not on the platform. Contractors who answer within five minutes, follow up persistently, cap their spend and measure cost per booked job tend to report it works. Contractors who let calls go to voicemail and judge the channel on cost per lead tend to report it does not. The platform is the same in both cases.

When Angi tends to work, and when it does not — The first six rows are about your process; only the last four are about the platform. That split explains why two contractors on identical plans report opposite results.

The scorecard above is deliberately weighted toward your side of the transaction, because that is where the controllable variables sit. Six of the ten rows describe your process. If you cannot honestly tick the first three, the answer to is angi worth it is no, and it would be no for any shared-lead marketplace.

Where contractor complaints and praise actually cluster — Everything in the top right is fixable from your own office this week. The two items on the left are structural to a shared-lead marketplace and no amount of process changes them.

What that quadrant chart means: lead exclusivity and lead quality variance sit on the left, meaning you cannot change them, and high, meaning they matter. Everything on the right you can change this week at no cost. Work the right-hand side before concluding anything about the left-hand side.

1 — Ask for the exclusivity terms. How many pros receive the same request, in writing..

2 — Set the smallest workable radius. Drive time is unpaid and it eats the margin..

3 — Cap daily spend. Uncapped delivery empties a budget in a quiet fortnight..

4 — Put a tracked number on it. Otherwise the monthly review is an argument, not arithmetic..

5 — Read the credit criteria first. Not after the first lead you want refunded..

6 — Diarise the cancellation notice. Know the term before you need to leave..

Angi reviews: the part of the platform you actually keep

Reviews on your profile are the only component of Angi that continues working after you stop spending. They are also the component most contractors under-use, because collecting them is a daily habit rather than a purchase.

Why reviews decide the shortlist

When a homeowner has three contractors on screen, review count and recency decide who gets called far more often than anything on a website does. This is true on Angi, on Google, and on every comparison surface homeowners use.

Ask on the day, every time

The request that works is made the day the job finishes, by the person who did the work, in the same words every time. A process beats a campaign, and it compounds: a year of consistent asks produces a review profile that competitors cannot buy their way past.

Answer the bad ones briefly

A short, factual, non-defensive reply to a negative review reads better to the next homeowner than the review itself reads badly. Silence reads worse than either.

Collect for Google at the same time

The same conversation can produce a review in two places, and your Google Business Profile is the one you fully control. Doing both at once is the highest-return five seconds in contractor marketing.

B — Complete every field. License, insurance, trades, area, hours, photographs..

C — Ask every finished job. Reviews are the part of the platform you keep..

D — Answer every review. Including the bad ones, briefly and factually..

E — Keep photographs current. Recent work outperforms stock imagery decisively..

F — Mirror it on Google. The same reviews effort pays twice if you ask for both..

Angi versus the alternatives

Angi is the fastest route to a first call and the weakest at building something you keep. Google Business Profile and your own ranked pages are the reverse: slower to start, and they keep producing at near-zero marginal cost once established. Most trades should run one of each rather than choosing.

Angi against the other places a homeowner starts — Angi scores highest on speed to first job and lowest on the asset you keep. That is the trade-off in one line: it is the fastest way to a call and the slowest way to independence.

Which source fits which situation
Situation	Best first move	Why
Brand new business, no work booked	Paid leads plus a claimed profile	Speed matters more than efficiency at the start
Established, one channel only	Build owned demand in parallel	Concentration risk is the real exposure
Seasonal trough	Cap or pause paid leads	Buying into low demand raises cost per job
Peak season, fully booked	Pause paid leads entirely	Paying for leads you decline is pure loss
Expanding into a new town	Paid leads plus a page for that town	Bought demand covers the lag while the page ranks
High-ticket considered trades	Owned demand weighted heavier	Long decision cycles favor trust over speed
Emergency trades	Paid leads weighted heavier	Urgency rewards being reachable right now

The pattern across those rows: paid marketplaces are best used as a variable-cost buffer that you turn up when you have capacity and down when you do not. Treating them as fixed infrastructure is what turns them expensive.

Our contractor lead generation guide covers the trade-by-trade detail, and local SEO for trades covers the owned side in depth.

Is it a directory or an ad? — Q. Both, and they are billed and judged differently..

Do I pay per lead or per job? — Q. Lead marketplaces bill on delivery, not on outcome..

Is the lead mine alone? — Q. Assume shared unless the terms say otherwise in writing..

Can I get money back? — Q. Only against stated criteria, inside a stated window..

Mistakes contractors make on Angi, and the fixes

Five failures account for most bad outcomes, and four of them are fixed inside your own office at no cost. None require changing platform.

Common Angi mistakes and what to do instead
Mistake	Cost	Fix
Calling once and stopping	Most reachable leads answer after attempt one	Six attempts across three days plus a text
Voicemail during working hours	On shared leads, a lost race every time	Somebody who can book, not take a message
Never claiming credits	Bad leads billed in full	Submit every qualifying credit inside the window
Uncapped spend	Budget gone in a slow fortnight	Daily and monthly caps set in the account
Radius set to ambition	Unpaid drive time	Postcode-level control matched to your crews
No tracked number	No idea what the channel produced	One tracked number per source
Treating it as the whole pipeline	Work stops when spend stops	Build profile, reviews and one ranking page alongside

Note what is absent from that table: nothing about negotiating a better rate. Rate matters far less than the seven process items above, and contractors who fix these routinely halve their cost per booked job without changing a single price.

A working week that makes any lead source pay — None of these steps involve the platform’s settings. They are the process that determines whether any shared-lead source produces profit, on Angi or anywhere else.

Why the routine matters more than the platform

Every step in that routine works identically on Angi, on Google Local Services Ads, on a trade-specific marketplace or on your own ads. That is the strongest evidence that process, not platform, is what separates contractors who report good results from those who do not.

The one number to put on the wall

Cost per booked job, by source, updated monthly. Not spend, not lead count, not cost per lead. It is the only figure that answers the question you actually have, and almost nobody tracks it.

How to decide, with your own numbers

Run the arithmetic before the argument. Average job value multiplied by gross margin gives contribution per job. Multiply by your close rate on the source to get contribution per lead. If you are paying less than that, the channel is profitable; if more, it is not. Everything else is opinion.

Take your average job value for the trades you would buy leads in.
Multiply by gross margin to get contribution per job.
Estimate close rate conservatively for a shared lead, then verify it over thirty leads.
Multiply contribution by close rate: that is what one lead is worth to you.
Compare to the written price per lead for your trade and postcode.
Run for sixty days with tracked numbers and a full outcome log.
Recalculate on real data and decide keep, cap or cancel.
Reinvest anything canceled into reviews, profile and one page that ranks.

Sixty days and thirty leads is the minimum honest sample. Deciding in week two, which is when most contractors decide, produces conclusions that are indistinguishable from noise.

What to expect month by month

Calls begin within days of switching the paid product on. A readable cost per booked job takes about sixty days. Reviews compound over quarters rather than weeks. Judging any of the three on the wrong timeline is the most common reason contractors cancel something that was working or keep something that was not.

A ninety-day read on an Angi account
Period	Paid leads	Directory profile	The decision to make
Week 1	Enquiries arrive; process gaps show immediately	Profile completed and photographs added	Fix response time, change nothing else
Weeks 2-4	Outcomes logging; close rate still noisy	Review requests going out daily	Resist deciding; the sample is too small
Weeks 5-8	Cost per booked job becomes readable	First new reviews landing	Cap the weakest job categories
Weeks 9-12	Contribution per lead calculable with confidence	Review count visibly moving	Keep, cap or cancel on evidence
Month 4 onward	Runs as a variable-cost buffer	Reviews now a durable asset	Shift budget toward owned demand

The decision column matters more than the activity columns. Almost all of the money wasted on lead marketplaces is wasted by deciding in weeks two to four.

What a good account looks like at day thirty

Every enquiry answered inside five minutes, a text sent on the first attempt, every outcome logged, every qualifying credit submitted, spend capped, and a tracked number in place. None of that requires spending more.

What a failing account looks like at day thirty

Enquiries answered when somebody has a moment, no outcome log, credits never claimed, no cap, and the main office number used everywhere. At day thirty you know the invoice total and nothing else, which makes the next decision guesswork.

When to cap rather than cancel

Cap when one job category or one postcode is dragging the average down while the rest clears your threshold. Canceling the whole channel because part of it fails throws away the part that works.

Angi and your wider marketing: how the pieces fit

Angi should sit inside a system, not replace one. The durable structure for a residential trade is a complete Google Business Profile, an active review habit, one page that ranks for your trade in your town, and paid channels layered on top as a variable buffer.

Where each piece sits in a trade marketing system
Layer	What it is	Marginal cost per lead	Survives you stopping spend
Foundation	Google Business Profile, complete and active	Near zero	Yes
Foundation	Reviews collected on every finished job	Near zero	Yes
Foundation	One ranking page per trade and town	Near zero once live	Yes
Buffer	Angi or a similar lead marketplace	Per lead delivered	No
Buffer	Google Local Services Ads	Per lead	No
Buffer	Your own search ads	Per click	No
Compounding	Past-customer email and maintenance reminders	Near zero	Yes

The pattern is the point: everything in the foundation and compounding rows survives you stopping payment, and everything in the buffer rows does not. A healthy trade business grows the first group and uses the second to smooth the gaps.

The order to build in

Profile first, reviews second, one ranking page third, paid buffers fourth. Contractors routinely reverse this and then conclude that marketing does not work, when what they built was a pipeline with no floor under it.

How this page relates to the rest of our guidance

The trade-by-trade lead economics are in our contractor lead generation guide, the profile mechanics in Google Business Profile optimization, and the search side in local SEO services. This page covers only the Angi-specific questions.

The first five minutes of the call, scripted

A shared lead goes to several contractors at once, so the job is usually won or lost before anyone quotes. What decides it is being first, being human, and establishing scope fast enough that the homeowner stops calling the others.

Call within minutes, not hours

Speed matters more here than on any other channel, because the same lead is sitting in three or four other inboxes. If you cannot call inside about five minutes, send a short text saying who you are and when you will ring — that alone keeps you in the running.

Open by confirming what they asked for

Repeat the job back before anything else: “You are looking at a bathroom refit, one bathroom, hoping to start in the spring.” It proves you read the enquiry rather than blasting every lead the same way, and it separates you immediately from whoever opens with a price.

Establish three things before you quote

Whether the property is theirs and the decision is theirs alone
Whether they have a budget range in mind, and whether it is within reach
When they actually want the work done, as distinct from when they enquired
Whether anyone has already quoted, and what that quote covered
Whether there is a constraint that changes the job entirely — access, permits, structure

Book the next step on the call

Do not end with “I will send something over.” End with a time. A booked visit converts far better than a quote emailed into a comparison, and it takes the job out of the shared-lead race the moment it is in the diary.

A two-year plan for reducing dependence

Nobody should switch off paid leads abruptly — that is how a quarter of revenue disappears. The workable path runs the platform and the owned channel together, and shifts the mix only as the owned side proves it can carry the load.

Months one to six: measure honestly and fix the profile

Keep spending, but start recording cost per booked job by source rather than cost per lead. In parallel, complete the Google Business Profile properly and ask every finished customer for a review the same day. Those two do more for local visibility than anything else at this stage, and neither costs money.

Months six to twelve: build the pages that answer real questions

Publish the service and area pages you can genuinely support, written to answer what customers actually ask rather than to hit a word count. Expect very little traffic in this window; the point is that the pages exist and are accumulating history.

Months twelve to eighteen: shift the mix as the evidence allows

By now organic and profile enquiries should be measurable. Reduce paid-lead spend only in proportion to what the owned channels are demonstrably delivering — and only after comparing cost per booked job, not cost per lead. If the numbers do not support the shift, do not make it.

Months eighteen to twenty-four: keep the platform as a floor, not a foundation

The healthy end state is not zero paid leads. It is paid leads as a controllable top-up you can turn down in a busy month and up in a quiet one, on top of a pipeline that exists whether or not you keep paying. That optionality is the whole objective.

Want a pipeline you keep?

We build the owned side for trade businesses — the local pages, the Google Business Profile work, the review process and the tracking that makes any paid marketplace optional rather than essential. If you are spending on leads and want something that survives canceling them, that is the work.

Talk to Progression Agency

Local search, reviews and small-business marketing talks from the platform publishers

Publicly available sessions on local search, business profiles and review management. None of these are ours; each is credited to its channel and upload date, every identifier was checked live before publication, and each tile loads its player only when clicked.

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Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Social, content and brand

By industry and by situation

Angi Pro, Angi Leads and what contractors are actually buying

Angi for pros is the contractor-facing side of the platform formerly known as Angie’s List, and the naming has changed enough times to cause genuine confusion. Angi Pro is the app and account a contractor uses to receive and manage leads. What became Angi Leads was previously HomeAdvisor, and it operates on a pay-per-lead basis rather than as advertising. Angie’s List Pro accounts were folded into the same system. How Angi works for contractors is straightforward in outline: you set a service area and categories, the platform sends matching leads, and you are charged per lead whether or not you win the job — which is the single most important thing to understand before signing up.

What Angi leads cost, and the economics that decide whether it works

How much Angi leads cost varies by trade, geography and how competitive the category is, and the published figures move — check current pricing directly rather than trusting a quoted number. The structural facts matter more than the figure. Leads are usually shared with several contractors, so your close rate will be well below your referral close rate. There is generally an annual or membership component on top of the per-lead charge, so how much Angi costs is two numbers rather than one. And because you pay per lead rather than per job, the platform is profitable for you only if you can state your close rate and your average job value — without those two numbers you cannot tell whether it is working, which is how contractors end up with large bills and vague impressions.

Reviews, categories and reputation on the platform

Angi services reviews and Angi Pro reviews from contractors are worth reading as a pair with consumer reviews, because the two populations report very different experiences — consumers mostly discuss the tradespeople, contractors mostly discuss lead quality and billing. Whether Angi services is legit is not really the question; it is an established, publicly traded business and the service functions as described. The genuine complaints from contractors concentrate on lead sharing, lead quality and the difficulty of pausing spend. Angie’s List categories, now Angi’s, determine which leads you receive and are worth setting narrowly at first — a broad category selection is the fastest way to pay for enquiries you never wanted. Angi free services for homeowners are free at the point of use because the contractor pays, which is worth remembering when reading any comparison written for the consumer side.

What Angi costs a contractor

How much Angi costs depends on which of two things you mean. Membership or advertising packages are sold on an annual contract with a monthly fee, and the figure varies by trade and market rather than being published as a single rate. Separately, how much Angi Leads costs is a per-lead charge on top, priced by job type — a small repair lead and a full remodel lead differ by an order of magnitude — and billed whether or not the lead answers the phone. That second mechanic is where contractors get caught: leads are typically sold to several businesses at once, so the effective cost is not the lead price but the lead price divided by your close rate against however many competitors called first. Ask for the per-lead range in your trade and your zip code, then do that arithmetic before signing anything annual.

Two adjacent questions come up constantly. Angie’s List reviews from contractors — as opposed to reviews of them — are worth reading before signing, because contractor-side commentary concentrates on lead quality, billing disputes and cancellation terms, which is exactly what the sales conversation does not cover. Ask Angie’s List, the consumer-facing advice arm, is a separate content property and not a route to leads. And on Angi’s net worth: the business is part of a publicly traded parent, so its scale is a matter of public record rather than an indicator of anything about lead quality in your zip code — the only figure that predicts your outcome is cost per signed job in your trade and market.

Frequently asked questions

What is Angi?

Angi is a home services marketplace connecting homeowners with local contractors. It was formerly Angie’s List and merged with HomeAdvisor under Angi Inc. For contractors it is two products: a free directory profile carrying reviews, and an optional paid lead product billed per enquiry delivered.

Is Angi legit?

Yes. Angi is a long-established, publicly traded home services company, not a scam. The narrower questions behind is angi legit — whether reviews are trustworthy and whether contractors sourced there do good work — have more nuanced answers, and both come down to checking review volume and recency rather than an average score.

How does Angie’s List work now?

It works as Angi. The consumer subscription that defined the original Angie’s List is gone; homeowners browse and submit requests free. Contractors are listed free and pay for delivered enquiries. The Angie’s List brand was consolidated, so angieslist.com contractors and Angi contractors are the same population on the same platform.

How much does Angi charge for leads?

Per lead delivered, at an amount that is not a single published figure. It varies by trade, market, job type and plan, and some categories carry advertising or membership components separately. Get the price schedule for your trade and postcode in writing before committing; any page quoting one universal price is inventing it.

Do I pay when I win the job or when I get the lead?

When you get the lead. Angi’s paid product bills on delivery of contact details, not on outcome. That is the single most important mechanical fact about the model, and it is why response speed changes the economics so dramatically.

Are Angi leads exclusive?

Generally no. Most lead inventory on marketplaces of this kind reaches several contractors at once. Assume shared unless your written terms say otherwise, and factor that into the close rate you use when calculating what a lead is worth.

Is Angi worth it for contractors?

It depends on your process far more than on the platform. If you can answer within five minutes, follow up six times, cap spend and measure cost per booked job, it can work. If calls go to voicemail during working hours, it will not — and neither would any other shared-lead source.

What is the fastest way to improve results on Angi?

Cut your response time to under five minutes. On shared inventory the outcome is largely decided by who calls first, and nothing else you can change moves the number as much. Adding a text alongside the first call is the second-largest improvement.

How many times should I try to contact an Angi lead?

Six attempts across roughly three days, with a text on the first attempt. Most reachable leads are reached on an attempt after the first. You have already been billed, so the marginal cost of another attempt is two minutes of somebody’s time.

Can I get a refund for a bad Angi lead?

Only against the stated credit criteria and inside the stated submission window. Read both before you buy rather than at the moment you want money back. Submit every qualifying credit every time; nobody chases you to claim them.

Can I cap how much I spend?

Good marketplace products let you cap by day and by month, and you should use it. Uncapped delivery in a quiet fortnight is the most common way a monthly budget disappears without producing work.

Should I set a wide service area to get more leads?

No. Drive time is unpaid, and leads far outside your normal radius consume half a day to quote and usually lose. Set the area to what your crews can service profitably and widen only when the close rate justifies it.

What happens to my reviews if I stop paying?

The directory profile and the reviews on it generally remain; the paid lead flow stops. That asymmetry is the strongest argument for treating review collection as the priority and the paid product as the variable extra.

Is Angi better than Google Business Profile?

They do different jobs. Angi is faster to a first call; Google Business Profile is an asset you control that keeps producing at no marginal cost. For almost every residential trade the Google profile is the higher long-term priority, and Angi is best used as a variable-cost supplement.

Is Angi better than running my own ads?

Your own search ads give you more control and exclusivity but require management and a landing page that converts. Angi requires almost no setup and gives you neither. Which is better depends on whether you have somebody to run ads properly.

How do I calculate whether Angi is profitable for me?

Average job value times gross margin gives contribution per job. Multiply by your close rate on Angi leads specifically to get contribution per lead. If that exceeds the price per lead, it is profitable. Verify the close rate over at least thirty leads before trusting it.

How long should I test it before deciding?

Sixty days and at least thirty leads, with tracked numbers and a complete outcome log. Deciding in week two — which is when most contractors decide — produces a conclusion indistinguishable from random variation.

Which trades tend to do best on lead marketplaces?

Urgent, frequent, moderate-ticket trades where being reachable immediately wins the job: HVAC repair, plumbing, electrical, restoration. Considered high-ticket purchases like windows and bathrooms depend more on written quotes and multi-week follow-up than on first-call speed.

Should Angi be my only source of work?

No. A pipeline that is entirely purchased stops the day you stop paying. Run it alongside a complete Google Business Profile, an active review habit and at least one page that ranks for your trade in your town, so the paid channel is a supplement rather than the whole business.

Do you resell Angi leads or earn commission from them?

No. We have no affiliate relationship with Angi, we do not resell their leads and we earn nothing if you sign up. We build owned demand — local pages, profile work, review processes and tracking — which is a different business entirely.

What should I read before signing anything?

Angi’s contractor terms, the credit policy and the cancellation terms, on the platform itself. Those three documents answer every question that affects your money, and no summary — including this page — substitutes for reading them.

What is the difference between HomeAdvisor and Angi?

They were separate companies that merged under Angi Inc, and the brands were consolidated. For a contractor today the practical answer is that the HomeAdvisor-style per-lead marketplace model is how the combined platform charges, under the Angi name.

Does a bad review on Angi damage my Google ranking?

Not directly. Reviews on a third-party platform do not feed Google’s local ranking the way reviews on your own Google Business Profile do. They do influence homeowners who read them, which affects whether you get called at all.

What should I do first if I am unhappy with results?

Before changing platform, put a tracked number on the source, cut response time to five minutes, add a six-attempt follow-up rule, and claim every credit for sixty days. If cost per booked job still does not clear your contribution per job after that, cancel with evidence rather than frustration.

How does Angi work for contractors?

You set service areas and categories in Angi Pro, the platform sends matching leads, and you are charged per lead regardless of whether you win the work. Leads are typically shared with several contractors, so expect a close rate well below your referral rate and price the channel accordingly.

How much do Angi leads cost?

It varies by trade, geography and competition, and published pricing changes — check current rates directly. Budget for two components rather than one: the per-lead charge plus a membership or annual fee. The figure that decides whether it works is your own close rate multiplied by average job value, not the lead price.

Is Angi legit, and what do contractor reviews actually say?

It is an established, publicly traded business and the service works as described. Contractor complaints concentrate on three specific things — leads shared with competitors, variable lead quality, and difficulty pausing spend — rather than on legitimacy. Consumer and contractor reviews describe different experiences, so read both.

How should I set my Angi categories?

Narrowly to begin with. Categories determine which leads you are charged for, and a broad selection is the quickest way to pay for enquiries outside the work you want. Widen deliberately once you know your cost per won job in each category.

How much does Angi Leads cost?

It is a per-lead charge that varies by job type and market — a small repair lead and a remodel lead differ enormously — and it is billed whether or not the homeowner answers. Because leads are typically sold to several contractors at once, the number that matters is cost per signed job, not cost per lead. Ask for the per-lead range in your trade and zip code before committing to an annual package.

Sources and further reading

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