Real Estate Email Marketing: Email and SMS Programs for Agents, Teams and Brokerages

Updated October 2026 · Written and maintained by the Progression Agency strategy team

Real estate email marketing is the planned use of email, and increasingly text messages, to stay useful to past clients, sphere contacts, buyers and homeowners through the months or years between their first conversation with an agent and their next move. It is for agents, teams and brokerages that want the database they already own to produce listings, referrals and repeat business, and it produces automated sequences, a local market letter, listing alerts and texts that people asked to receive. Progression Agency is based in New York City and works with clients across the United States and worldwide.

What is real estate email marketing?

It is the part of an agent’s marketing that runs on a list the agent owns: email to people who already know the agent, and texts to the ones who agreed to receive them. Its job is to keep the agent’s name attached to useful information until a contact is ready to buy, sell or refer someone.

One program, two channels

Email carries anything worth reading: a market letter, a list of recent sales, a guide to selling in winter, a note on an anniversary. A text carries anything worth acting on today: a showing confirmation, a price change on a home the buyer saved, a reminder that an open house starts at noon. Planning both together stops the same message from arriving twice and keeps texting for the moments that justify interrupting someone.

The database is the asset

Most agents already have the raw material: past clients, the people they met at open houses, friends and neighbors, inquiries that never turned into a showing. What they lack is a reason to write to those people every month and a system that does it without the agent remembering. A good program turns a contact list that sits in a phone into a pipeline of conversations the agent can see.

Where it sits next to lead generation and the rest of your marketing

Email does not replace finding new people; it decides how many of them you keep. Our guide to real estate lead generation covers portals, referral programs, ads and prospecting rules, and our real estate marketing agency page covers the whole program, including a short cadence table by audience. This page goes deep on the email and text side: building the list, writing the sequences, staying inside the consent rules and proving the program pays.

Why email marketing for real estate agents still works

Email works for agents because the buying cycle is long and personal, and because the inbox is one of the few channels an agent controls. Nobody can change the rules of your own list the way a platform can change a feed or a portal can change who sees a lead.

People move rarely, so memory decides who gets the call

A homeowner may sell once in a decade. When that day comes, the agent who has sent a useful note every month for years starts with an advantage over the one whose card is in a drawer. Email is an inexpensive way to be remembered by hundreds of people at once, provided the messages are worth opening.

You own the list

A social following belongs to the platform and a portal lead is often shared with other agents. Your list of past clients and contacts, and the history of what they clicked and replied to, stays with you when platforms change their rules. That is also why the list should live in a system you control, exported regularly, not only in a vendor’s app.

Referrals ride on the same messages

Many past clients will never move again soon, but they know people who will. A short, specific monthly letter gives them something to forward and a reason to mention your name. Asking for introductions occasionally, and thanking people when they make one, turns the list into a referral source as well as a seller pipeline.

Why email marketing is so effective when it is local

Generic housing-market newsletters are everywhere. What a homeowner cannot get elsewhere is a plain read on their own street or building from someone who sold three homes on it. The more local and specific the content, the more the email feels like a note from a person rather than a broadcast.

Building the list without buying one

Start with the contacts you already have and the people who ask to hear from you. A purchased or rented list damages your sending reputation, invites complaints and, for texts, breaks the wireless industry’s guidance outright.

Gather what you already have

Export contacts from your CRM, your phone, your email account, transaction files and open house sign-in sheets. Merge duplicates, remove addresses that bounced, and record where each contact came from. That source note later tells you which relationships produce business.

Tag each person by relationship and stage

A useful first pass needs only a few tags: past client with closing date, sphere, active buyer, homeowner prospect, renter, investor, referral partner. Stage tags (just looking, ready within six months, under contract) change over time and drive which sequence a person receives.

Grow the list from your own pages and events

Market reports for a neighborhood, a home value request form, a saved-search sign-up and a short guide for first-time sellers all give people a reason to subscribe. At open houses, a sign-in form that explains what visitors will receive, and asks separately for permission to text, saves a consent problem later.

Real estate agent email marketing without a website or a big list

An agent can start with a brokerage profile page, a simple sign-up form from the email platform and the contacts in a phone. A first letter to fifty people who know you is a fine start; the habit of sending something useful each month matters more than list size. A site of your own makes sign-ups easier later, and our real estate website design page covers what that site needs.

Never import a purchased homeowner list

Bought lists produce bounces and spam complaints, and mailbox providers judge your domain by both. CTIA’s Messaging Principles and Best Practices say senders should not use opt-in lists that were rented, sold or shared, and should build and vet their own. Treat email the same way.

Segments that matter in a real estate database

Segment by relationship and by what the person told you they want, never by who they are. A past client, a first-time buyer and an investor need different messages, and the fair housing rules below decide which data you may use to sort them.

Sort by stated interests, not by protected traits

The Fair Housing Act at 42 U.S.C. 3604(c) makes it unlawful to publish any notice, statement or advertisement about the sale or rental of a dwelling that indicates a preference based on race, color, religion, sex, handicap, familial status or national origin. HUD’s rule at 24 CFR 100.75 also lists selecting media or locations that deny parts of the housing market information about housing opportunities. For email, that means segments built on price range, area, property type and timing, which people choose, and never on protected characteristics or proxies for them.

Keep one record per person

Couples, co-owners and business partners often share an address book entry or appear twice. Decide who receives what, record which of them gave text consent, and make sure an unsubscribe from one address stops every marketing message that address receives.

Commercial and residential contacts stay apart

A landlord who owns six storefronts and a family selling a starter home need different content, different frequency and often a different sender. If you work both sides, keep the lists, templates and sequences separate so neither audience receives mail meant for the other.

Real estate email drip campaigns: the sequences worth automating

Automate the moments that repeat for every client: a new inquiry, a valuation request, a contract, a closing anniversary and a contact going quiet. Keep each sequence short, specific and easy to interrupt with a personal reply.

New buyer inquiry

The first message answers the question the person asked, from the agent, within minutes where possible. The next few messages over two or three weeks add something useful: how showings work in your market, what a buyer agreement covers, recent sales near the home they asked about. Stop the sequence the moment they reply; a conversation outranks any automation.

Seller valuation request

Someone who asks what their home is worth is telling you something. Reply with an estimate clearly labeled as an estimate, then send recent nearby sales, a short note on what buyers in the area want, and an invitation to walk through the home. Automated valuation figures vary, so say how the estimate was made and that a visit refines it.

Under contract to closing

Transaction emails (dates, inspections, appraisal, closing logistics) are mostly relationship messages rather than marketing, and they are where clients judge your organization. Template the routine ones so nothing is forgotten, and keep promotional content out of them.

After closing and every anniversary

A week after closing: a thank-you and a short list of local services new owners ask about. Each anniversary: a note on what similar homes have sold for since they bought. These messages keep past clients close without asking for anything, and they invite the occasional reply that turns into a referral.

Open house follow-up

Visitors who signed in get a thank-you the same day, the details of the home they saw, and over the next weeks a few similar homes or a short guide to the area. Ask once whether they already work with an agent and respect the answer.

Re-engagement before removal

Contacts who have not clicked or replied in a long time can drag down your sending reputation. Before removing them, send two or three plain messages asking whether they still want the letter. Remove the ones who stay silent; a smaller list that responds beats a large one that does not.

Real estate email ideas and newsletters people open

The letters that get opened are local, short and honest about the market. Each issue should give the reader one thing they could not easily get elsewhere and one easy way to reply.

The local market letter

Pick the few numbers that matter for your area (recent sales, median days on market, new listings, price reductions) and add two or three sentences on what changed and why. Name the neighborhoods. A reader should finish it knowing more about their own street than when they started.

Just listed and just sold, done honestly

Listing announcements work when they are relevant to the reader’s area or price range. Be careful with sold announcements: the NAR Code of Ethics (Standard of Practice 12-7) allows only REALTORS who took part in the transaction as the listing or cooperating broker to claim to have sold the property.

Home value check-ins

Once or twice a year, send past clients and homeowner prospects a value note built from comparable sales. Call it an estimate, show what it is based on and offer a proper opinion of value in person. Overstated numbers win a click and lose trust.

Guides that answer real questions

Short guides answer the questions clients ask you every week: what closing costs to expect, how a buyer agreement works in your state, what to fix before listing, how property taxes are assessed locally. Publish each one as a page on your site and send it by email; the page keeps working in search long after the email is read.

Seasonal homeowner reminders

Owners appreciate reminders they can use: filter changes, gutter cleaning before winter, a property tax appeal deadline, an insurance review. These are low-effort, high-goodwill messages, and they position you as the person to call about the house.

Personal notes the agent actually writes

A few times a year, write a short plain-text email in your own voice: what you saw in the market this month, a restaurant that opened, a question you were asked three times. These read like a note from a person, which invites a reply.

Real estate email marketing templates and writing that sounds like the agent

Templates save time, but readers recognize them instantly. Use them for structure and routine messages, and write the parts that carry your judgment yourself.

Plain text or designed layout?

Personal notes, follow-ups and anything that asks for a reply usually read better as plain text from a person. The monthly letter and listing announcements can use a simple designed layout with one image and a clear heading. Test both with your own list rather than assuming one is better.

Subject lines that describe, never trick

The CAN-SPAM Act prohibits subject headings likely to mislead a recipient about a material fact regarding the contents or subject matter of the message. Write what is inside: the neighborhood, the number, the question answered. A subject such as “Re: your offer” on a newsletter is the kind of trick the rule targets.

A footer that does the legal work

Every marketing email needs a working unsubscribe link and a valid physical postal address under 15 U.S.C. 7704. The FTC’s rule at 16 CFR 316.2 defines that address as the sender’s current street address, a registered post office box or a registered private mailbox. Add the brokerage name and the license details your state requires; NAR’s Standard of Practice 12-5 asks REALTORS to disclose the firm name in every medium, including electronic advertising.

Free real estate email templates: what to change before sending

Free templates from email platforms and CRMs are a reasonable skeleton. Before sending one, replace every generic market claim with your own numbers, cut it to half its length, add your neighborhoods by name, and make sure the subject line matches what is inside. If a sentence could appear in any agent’s email in any city, rewrite it.

An email marketing for real estate sample

A good valuation follow-up can be four sentences: “Hi Dana, thanks for asking about the house on Elm. Three homes within half a mile sold in the last 90 days, between $612,000 and $648,000; I have attached the details. Yours has the larger lot, which buyers here have been paying for. Would a 20-minute walk-through next week help you decide?” (Names and numbers are placeholders.)

Real estate SMS marketing: when a text beats an email

Text when timing matters and the person has agreed to receive texts from you. Real estate SMS marketing works for showing confirmations, new matches for active buyers, price changes and open house reminders; it is the wrong place for newsletters or anything long.

SMS marketing for realtors: what texts are good for

Texts suit short, time-bound messages to people in an active stage: a buyer touring this weekend, a seller whose listing photos are ready, a past client who asked to hear about a specific building. Because texts interrupt, each one should be something the recipient would be glad to get right now.

What stays in email

Market letters, guides, anniversaries, re-engagement and anything with more than one link belong in email. A buyer may receive both: email for the weekly roundup of matches, a text when a home they saved drops in price.

How SMS marketing works on the technical side

Business texts go out through a messaging platform connected to a phone number registered for that use. The platform holds the consent records, sends scheduled or triggered messages, routes replies to an agent’s inbox and processes opt-outs automatically. Two-way replies matter in real estate, so choose a setup where a person sees and answers replies quickly.

SMS examples for real estate marketing

Short and specific, with the sender named and an opt-out path where needed. Examples for opted-in contacts:

• “[Brokerage]: 14 Oak Ln just dropped to $589K. Want to see it Saturday? Reply YES, or STOP to opt out.”
• “Hi Sam, it’s [Agent] with [Brokerage]. Your showing at 22 Pine St is confirmed for 4:30 today.”
• “[Brokerage]: open house at 9 Birch Ct starts at noon. Reply STOP to stop these texts.”
• “[Agent] here: the inspection report for 22 Pine St is in your inbox. Call when you have read it.”

SMS marketing for real estate investors

Investors on an opted-in list often want texts for new multi-unit or off-market opportunities that match stated criteria. The consent rules are the same as for any marketing text. Texting property owners who never opted in, a common investor tactic, falls under the prospecting rules covered in our lead generation guide and carries real legal exposure.

Consent and opt-outs for real estate texts

Get written consent before sending marketing texts, make opting out easy in any wording, and register your number for business texting. These rules apply to agents, teams, brokerages and anyone texting on their behalf. This is general information, not legal advice.

Is SMS marketing legal for an agent?

Yes, when the consent and opt-out rules are followed. The FCC’s rule at 47 CFR 64.1200 requires prior express written consent for marketing calls and texts sent with an autodialer or an artificial or prerecorded voice to wireless numbers. Consent is a signed agreement, and an electronic signature counts, that authorizes marketing messages to a named number and discloses that agreeing is not a condition of any purchase.

What the opt-in form should say

Put the text consent in its own unchecked box, separate from the email sign-up, and say in plain words who will text, what about, roughly how often, that message and data rates may apply, and how to stop. CTIA’s guidance adds that a consent applies only to the sender and campaign it was given for and cannot be transferred, so a consent collected by one agent does not cover a teammate’s separate program.

Send a confirmation, then honor every opt-out

CTIA recommends a confirmation text after opt-in that names the program, explains how to get help and how to opt out, and states the message frequency. Under the FCC rule, a reply of stop, quit, end, revoke, opt out, cancel or unsubscribe revokes consent, other wording a reasonable person would read as a request to stop also counts, and revocations must be honored within ten business days. A single confirmation of the opt-out, sent within five minutes and with no marketing in it, is allowed.

Quiet hours and the do-not-call rules

Telephone solicitations, which include texts to cell phones, may not go to residential subscribers before 8 a.m. or after 9 p.m. at the recipient’s location, and do-not-call requests to your business must be honored for five years. Some states set tighter windows or extra conditions, so set the platform’s sending hours to the strictest rule that applies to your contacts.

Carrier registration: 10DLC

Business texting over ordinary ten-digit numbers runs on 10DLC, a channel in which the brand is verified and its messaging campaign is registered before messages are allowed. The Campaign Registry does not accept registrations from brands directly; your texting provider registers the brokerage or team and the campaign for you. Describe the campaign accurately, because the registration records who is sending and what kind of messages they send.

State laws add their own layer

Several states have their own telemarketing laws. Florida’s section 501.059, for example, defines prior express written consent to cover text messages sent with automated systems, lets a recipient sue for actual damages or $500, whichever is greater, and requires a recipient to reply STOP and wait 15 days before suing over text solicitations. Check the law in each state where your contacts live.

Prospecting texts are a different problem

Everything above concerns people who opted in to your program. Texting expired listings, for-sale-by-owner sellers or bought phone lists is prospecting, governed by the do-not-call rules and often by consent requirements as well; our lead generation guide covers those outreach rules.

Email rules for agents: CAN-SPAM, fair housing and your license

Marketing email has to identify the sender honestly, offer a working opt-out and include a postal address, and its content is real estate advertising like any other. Three sets of rules apply at once.

CAN-SPAM in five lines

No false or misleading header information. No deceptive subject lines. A clear notice that the message is an advertisement unless the recipient gave prior affirmative consent. A working opt-out that stays live for at least 30 days after sending, honored within 10 business days. A valid physical postal address. The FTC’s rule at 16 CFR Part 316 adds that you cannot charge a fee or ask for anything beyond an email address and preferences to opt out.

Business email is covered too

The FTC’s compliance guide says the law makes no exception for business-to-business email and that each separate violating email can bring penalties of up to $53,088. It also says hiring someone to send your email does not move the legal responsibility: both the business promoted and the sender may be held liable.

Fair housing reaches email copy

The Fair Housing Act covers any notice, statement or advertisement about selling or renting a dwelling, so listing emails, newsletters and texts are covered like a print ad. Describe the property and the area, never the people you imagine living there. The real estate marketing page lists the phrases and targeting choices that most often cause problems.

Brokerage name, license and truth in advertising

NAR’s Article 12 asks REALTORS to make their status as real estate professionals readily apparent in all marketing and to present a true picture. State commissions set their own rules on the brokerage name, team names and other required disclosures in advertising. Put those details in every template’s signature so no message goes out without them.

Sharing or selling contact data

Standard of Practice 12-11 asks REALTORS who intend to share or sell consumer information gathered online to disclose that possibility clearly. Simpler still: do not share the list, and say so on your sign-up forms.

Deliverability: getting real estate emails into the inbox

Authenticate the domain you send from, keep complaints low and make unsubscribing effortless. Gmail, Yahoo and Microsoft now publish specific requirements, and mail that ignores them is filtered or refused.

Send from a domain you own

Send marketing email from your own domain or your brokerage’s, authenticated for the email platform you use, rather than from a free mailbox address. Gmail’s email sender guidelines require every sender to set up SPF or DKIM, and warn that impersonating Gmail addresses in the From line might affect delivery because Gmail will begin using a DMARC quarantine enforcement policy.

The 5,000-a-day threshold

Senders of more than 5,000 messages a day to Gmail must use SPF and DKIM, publish a DMARC record (the policy may be set to none), align the From domain and support one-click unsubscribe. Yahoo’s sender requirements ask bulk senders for the same authentication and one-click unsubscribe, and to honor unsubscribes within two days. Microsoft’s Outlook.com requirements apply to domains sending more than 5,000 emails a day and say that failing messages can be rejected. A brokerage newsletter can cross that line in one send.

One-click unsubscribe

One-click unsubscribe is a header that lets mail apps show an unsubscribe button and process it without a confirmation page; the method is defined in RFC 8058. Many email platforms can add it for you once you send from an authenticated domain; check that yours does, and keep the visible unsubscribe link in the footer too.

Keep complaints under 0.3 percent

Gmail and Yahoo both ask senders to keep reported spam rates below 0.3 percent. The fastest ways to stay there are sending only to people who know you, saying who you are in the first line, matching the subject to the content and removing people who never engage.

List hygiene every month

Remove hard bounces immediately, suppress anyone who complained, retire long-inactive contacts after a re-engagement attempt, and watch for typos in addresses captured at open houses. Clean lists cost less on platforms that charge per contact and land in more inboxes.

Email marketing software for real estate: CRM, email platform or both

Most agents need a CRM that holds contacts, consent and history, and a sending tool that handles design, automation and deliverability. Some real estate CRMs do both well enough; larger teams often connect a CRM to a dedicated email platform.

Real estate CRMs with built-in email and text

CRMs built for agents often include drip sequences, listing alerts from the MLS feed, texting and lead routing. They are convenient for individual agents and teams. Check how they authenticate your sending domain, whether consent is recorded per channel and how easily you can export everything if you leave.

General email platforms

Mainstream email platforms usually offer stronger design tools, testing and deliverability reporting, and they integrate with most CRMs. They suit brokerages with a marketing person and a monthly letter that goes to thousands of contacts.

Dedicated texting platforms

A dedicated texting tool makes sense when text volume is high or several agents share numbers. The deciding features are 10DLC registration support, consent records, automatic opt-out processing, quiet-hour controls and a shared inbox for replies.

Choosing the best email marketing for real estate agents

There is no single best tool. Choose the one your team will actually use every week, that keeps consent and unsubscribes in sync across channels, that supports your sending domain properly and that lets you take your data with you.

Commercial, investor and agent-to-agent email

The same principles apply outside residential sales, but the content, frequency and audience change. Commercial and investor lists want numbers; agents as an audience want to know what is in it for their clients.

Commercial real estate email marketing

Tenants, landlords and investors read deal announcements, availability updates, quarterly market reports and research on specific submarkets. Offering memoranda usually sit behind a confidentiality agreement rather than in the email itself. Our commercial real estate marketing agency page covers the wider program.

Email marketing for real estate investors

Investor lists respond to criteria-based alerts (unit count, cap rate, area), rent and tax data, and plain analysis of a deal. Send less often and make every message count; an investor who receives five irrelevant deals stops reading the sixth.

Email marketing to realtors: when agents are your audience

Lenders, title companies, inspectors, stagers and photographers market to agents by email too. The same CAN-SPAM rules apply, and the messages that work give agents something to pass on to clients: a rate explainer, a closing timeline, a checklist for listing photos. Our cold email agency page covers outreach to people who have not opted in.

How do you measure real estate email marketing?

Measure what the program produces: replies, appointments, listings, buyer clients and referrals traced to email and text. Opens no longer measure much on their own.

Why open rates mislead

Apple’s Mail Privacy Protection prevents senders from seeing whether a message was opened and hides the reader’s IP address. If many of your contacts use Apple Mail with that setting on, reported opens no longer show who read what. Use opens only to spot sudden drops that suggest a delivery problem.

The numbers that matter

Clicks on specific links (a valuation request, a listing, a guide) show interest by segment. Replies show relationship. Appointments, listings taken and buyer agreements signed show business. Unsubscribe and complaint rates show whether you are sending too often or to the wrong people.

Tie email to closings in the CRM

Record the source of every appointment and transaction, and keep the first and the most recent touch. When a past client lists after two years of letters, the record should show it. Without that link the program looks like a cost forever.

Testing without fooling yourself

Test one thing at a time (a subject line, a plain-text format, a send day) on a list large enough to tell the difference, and judge by clicks and replies rather than opens. Small lists rarely produce clear test results; for them, consistency matters more than optimization.

Email, agents and AI answers

Agents can ask AI assistants which tools and services to use, and homeowners can ask them about local markets. Both reward clear, published information.

How agents ask assistants about email

Questions sound like “what is the best email platform for a real estate team of eight”, “how often should a realtor send a newsletter” or “who manages realtor email marketing services”. ChatGPT, Claude, Perplexity, Gemini, Copilot and Google’s AI Overviews answer from pages they can read: platform documentation, comparison pages and providers that state scope and prices plainly.

Publish your market letters as pages

A market letter that lives only in inboxes cannot be found. Publishing each issue, or a summary, as a page on your site gives search engines and assistants something to cite when someone asks about home prices in your area. Google says there are no additional requirements to appear in AI Overviews or AI Mode beyond normal SEO best practices.

Let the search crawlers in

OpenAI’s OAI-SearchBot, Perplexity’s PerplexityBot and Anthropic’s Claude-SearchBot are the crawlers those companies document for their search features, and your robots.txt decides whether they may read your pages. Check that your site and your brokerage profile are not blocking them by accident.

Ads beside AI answers

Google shows ads above, below and within AI Overviews in the United States, and OpenAI announced in January 2026 that it would test clearly labeled ads at the bottom of ChatGPT answers. An ad buys a placement next to the answer, not a place in the answer itself. Our AEO for real estate agents page covers how agents get named in AI answers.

Realtor email marketing services: agency, software or doing it yourself

Many agents can run a simple monthly letter themselves. Outside help pays when the database is large, the sequences need building, texting needs to be set up within the rules, or a brokerage needs one program for many agents.

What a real estate email marketing agency does

A real estate email marketing agency audits the list and past campaigns, fixes authentication and deliverability, segments the database, writes and builds the sequences and the monthly letter, sets up texting with consent records, and reports on what the program produces. Progression’s email marketing service covers template and campaign audits, deliverability reviews, segmentation and list cleaning, welcome, drip and win-back sequences, testing and monthly reporting; our SMS marketing work builds programs to the consent, opt-out, quiet-hour and registration rules above.

Doing it yourself

A solo agent with a few hundred contacts can do well with a CRM’s built-in tools, a monthly letter written in an hour, and the post-closing and anniversary sequences switched on. The risk is consistency: a monthly letter is easy to skip when client work gets busy.

Questions to ask any provider

Who writes the content and how local will it be? Whose account and domain will the list live in? How is text consent recorded? What do you report besides opens? What happens to our data if we part ways?

Red flags

Offers to supply or rent homeowner lists, reports that lead with open rates, a provider-owned sending account you cannot export, texting without a consent process, and identical newsletters sent for many agents in different cities.

What does real estate email and SMS marketing cost?

The software is usually the small part; the cost is writing, building and managing the program. The bands below are published US price bands for this work (market figures, not a Progression rate card); a quote follows a written scope.

Setup costs versus running costs

Building the sequences, templates and consent process is mostly a one-off cost. Running the program is the monthly letter, list care and reporting. A program that is built well needs only modest monthly attention, which is why the build deserves the larger share of a first-year budget.

Platform and texting fees

Email platforms usually charge by contact count or send volume, and texting platforms by message, plus registration fees for 10DLC passed through by the provider. Cleaning the list before choosing a plan often lowers the platform bill.

Where the rest of the budget goes

Growing the list costs money too: the website forms and market report pages, and sometimes paid ads that drive sign-ups. Our marketing agency pricing guide has the wider set of published bands.

How a real estate email program gets built

Build in this order: clean data and consent first, then authentication, then the sequences that matter most, then the monthly letter, then measurement. Each step makes the next one work.

First weeks: data, consent and authentication

The unglamorous part comes first. Until the list is clean, consent is recorded and the domain is authenticated, any campaign risks landing in spam or reaching people who never agreed to texts.

Next: the sequences that repeat

Switch on the post-closing and anniversary sequences first, since they cost little to run and protect your best relationships. Then the inquiry, valuation and open house follow-ups, which touch new business.

Then: the monthly letter and texting

Start the letter once the sequences run, and add texting for active buyers and sellers when the consent process and registration are in place.

Ongoing: review, prune and improve

Review clicks, replies and appointments monthly, prune inactive contacts quarterly, and refresh each sequence once a year so the numbers and advice in it stay current.

Related services

These pages cover the work around real estate email and text:

• Real estate marketing agency
• Real estate lead generation
• Real estate SEO
• Real estate PPC
• Real estate website design
• Real estate branding
• AEO for real estate agents
• Commercial real estate marketing agency
• Property management marketing
• Mortgage marketing
• Email marketing service
• SMS marketing agency
• Email marketing examples
• Marketing automation agency
• CRM consultant
• Real estate software development
• Digital marketing services
• SEO services and retainers
• Google Ads and PPC management
• Social media marketing
• Website design and development

Frequently asked questions