Marketing Agency in Miami for Pre and Post Cruise Sales

Updated November 2026 · Written and maintained by the Progression Agency strategy team

PortMiami lists ten cruise terminals, from Terminal AA at the north end of North Cruise Boulevard to Terminal J on Caribbean Way, and each has its own street address and its own garage. A hotel, restaurant or transfer company that tells every guest to head for “the Port” leaves them to sort out the rest at the curb. A marketing agency in Miami that works for those businesses writes the email, the ad and the directions page terminal by terminal, and times them to the days ships are docked. Progression’s team is in New York, runs Miami campaigns from there, and comes down for a working session when a client wants one.

The shuttle email that names no terminal

A hypothetical downtown hotel sends every guest the same line: Shuttle to the Port at 11:00. One guest sails from Terminal AA at 2200 N. Cruise Blvd., and another sails from Terminal J at 1120 Caribbean Way, on the other side of the Port.

The guest who has to ask the driver has stopped reading the email. The fix is one added line per terminal, and a list of terminals to write it from.

A marketing agency in Miami that plans by terminal letter

PortMiami calls itself the Cruise Capital of the World and says it partners with the Greater Miami Convention and Visitors Bureau to present Miami as a cruise homeport and a place for pre-cruise or post-cruise time. The passenger arrives at a designated terminal, and each terminal has its own address and garage.

The plain advice: the marketing unit for a business selling to cruise passengers is the terminal letter, not “the Port.” Miami marketing firms that work for hotels, restaurants and transfer companies start from PortMiami’s Cruise Terminals page and its Directions to PortMiami page, which list each terminal and its address.

Why is the terminal letter the unit?

Because it carries the address, the garage and the line in one character. A guest who knows the letter knows where to go.

The dock day board

One row for each terminal, with the line PortMiami names there, its street address, the garage PortMiami assigns, and the message that fits the night before and the morning back. The messages are plain advice written from PortMiami’s lists.

Which terminals share a garage?

PortMiami’s parking page assigns Garage G to Terminals F, G and V. Terminal J has Garages J and K, and every other terminal has its own garage or lot.

AA and A at the north end of North Cruise Boulevard

PortMiami’s page says Terminal AA opened in 2025 for MSC Cruises, and that Terminal A is Royal Caribbean International’s, with an expedited security check-in area for international guests and a luggage drop-off area. A message for these two names the terminal, the garage and the drop-off, and leaves the cruise line’s own check-in rules to the line.

• Write AA and A as separate messages, with their own addresses.
• Mention the luggage drop-off area only for Terminal A.
• Name the garage beside each letter.
• Leave the cruise line’s check-in rules to the line.

B and C, where one terminal serves several lines

Terminal B is Norwegian Cruise Line’s, and Terminal C serves ships from several cruise lines, so a business selling to C asks which line the guest sails with before anything else. The terminal letter is still the unit; the question just comes first.

• Ask for the cruise line on the booking form for C guests.
• Write the garage for B and C separately.
• Avoid line names in ads unless the line has agreed.
• Keep one message per letter.

Carnival’s D and E, and the F guest who parks in Garage G

PortMiami lists Terminals D, E and F as Carnival Cruise Line’s, and its parking page assigns Garage D and Surface Lot D to D, Surface Lot E to E, and Garage G to F, G and V. A guest at F who follows the D garage is across the Port from the right one.

• Match each terminal with the garage PortMiami assigns it.
• Say Garage G for F, G and V.
• Check the garage list again before every season.
• Never copy a garage name from an older email.

J on Caribbean Way and V on West Cruise Boulevard

Terminal J is PortMiami’s boutique terminal for small vessels and luxury cruises, on the south side with Garages J and K. Terminal V is Virgin Voyages’ and sits on West Cruise Boulevard. A guest sent to the north end by mistake has a long way to go.

• Say south side for J and west for V.
• Give J guests the Caribbean Way address.
• Give V guests the West Cruise Boulevard address.
• Write a separate directions page for each.

What terminal by terminal marketing costs

Terminal by terminal work is planning, creative and measurement across a few channels. Pricing depends on scope, is subject to change and is set in the written proposal. Progression quotes after a written scope.

For related work, see hotel marketing agency, tourism marketing agency and email marketing service.

Reading the Daily Dock Report before the ads go live

PortMiami’s Daily Dock Report shows all vessels docked at PortMiami in a specific time window, with a date selection and a choice of cruise, cargo or all. A Miami online marketing agency checks it weekly rather than guessing from the season.

The plain advice: weight paid search and social budgets to dock days, send an email the evening before a docked day, and end offers when the ship sails. No page prints a ship’s name or a count of passengers.

How often should the report be checked?

Weekly for the coming window, and again the day before a send. A ship that moves a day moves the offer with it.

• Check the report once a week for the coming window.
• Choose the cruise filter, not all vessels.
• Weight budgets to docked days.
• Set every offer to end when the ship sails.

Trolley, Metromover, Brightline or the curb

PortMiami lists the ways guests arrive. Metrorail’s Orange Line runs from Miami International Airport, and its Green Line from the southern part of Miami-Dade County, to Government Center Station. From there Metromover runs to Freedom Tower Station, where the free City of Miami Coral Way Trolley crosses the PortMiami Bridge.

The trolley stops at three places on the Port: across from the Terminal J parking garage on the south side, across from the Terminal E surface lot on the north side and across from the PortMiami administrative offices on the north side. People can also walk across the north side of the bridge. The Brightline station offers a Vacation Service that carries cruise passengers to and from PortMiami.

Taxicabs are available at all cruise terminals on cruise days, and all major rideshare services work for embarkation and debarkation in designated pick-up and drop-off zones. Dollar and Hertz run shuttles from the Port to their offices, and fees may apply. Most cruise lines offer shuttle service from the airport.

A directions page a guest with two suitcases can follow

One page for each terminal, written for a person with luggage: the terminal letter and address, the garage, the trolley stop nearest to it and the way to the curb. The page prints no fares or schedules.

• Write one directions page per terminal.
• Name the nearest trolley stop from PortMiami’s list.
• Put the address at the top in large type.
• Leave fares and schedules to the operators.

Park and cruise offers next to the Port’s own rates

PortMiami’s Parking at PortMiami page lists a garage for each terminal and posts rates. At Garage AA the page lists $20 a day short term with no overnight and $35 a day long term. Garage B is $35 a day from January 1, 2025, booked through the line’s parking partner. Garage A rates are listed online through Royal Caribbean.

Garages C, D, F, G and Surface Lot E are listed at $10 short term and $28 a day long term, and Surface Lot E takes oversized vans, recreational vehicles and vehicles with trailers at $25 per space per day. Payment is by cash, major credit cards or traveler’s checks, and debit cards are not accepted. Free shuttle service runs only on cruise days. These rates are PortMiami’s, as its page posts them, and can change.

Designated disabled permit spaces are in every garage, and two hours of complimentary parking go to vehicles displaying a disabled parking permit or license tag. Disabled veterans with a Florida disabled veterans license plate park free, with the veteran in the vehicle. Guests with questions go to PortMiami’s parking page.

The plain advice: a hotel’s park and cruise offer states its own price and shuttle plainly and never misstates the Port’s rate. Arrival information for guests who need accessible parking is written plainly and points to PortMiami’s page for the rules.

Can a park and cruise offer quote the Port’s rate?

Only dated and credited to PortMiami’s parking page. The offer states its own price and shuttle plainly.

• State the offer’s own price, never the Port’s as if it were the offer’s.
• Say debit cards are not accepted at Port garages.
• Say where the accessible spaces are and point to PortMiami’s page.
• Date every rate and credit PortMiami.

Marketing on Port property starts at the permit office

PortMiami’s Business Permits page says companies doing business at the Port comply with the Port Tariff, the Port Director’s rules and the Miami-Dade County Code. Ground transportation companies operating at the Port must hold an active business permit and enroll in the GTS Go-Pass program.

The page lists fees by kind of business, and each also pays a $400 non-refundable initial processing fee: $350 for Pre-Arranged Ground Transportation Services, $520 for Sightseeing and Tour Services with a kiosk, $500 for Distribution of Materials and Merchandise and $500 for Car Rental Courtesy Shuttle Services. General requirements include workers’ compensation, commercial general liability of at least $500,000 per occurrence and $1,000,000 aggregate naming Miami-Dade County as additional insured, automobile liability of at least $500,000, and a local business license or articles of incorporation.

The plain advice: no street team, sampling table or flyer handout at a terminal until the Business Permits Office says which permit applies, and a transfer company’s ads say “permitted” only when it holds the permit. A digital marketing company in Miami can keep every campaign off Port property and still reach guests by email, search and social. The office is at 950 North America Way, Building E, Suite 2, Monday to Friday, 7 a.m. to 4 p.m.

Who decides which permit applies?

PortMiami’s Business Permits Office. A campaign that stays off Port property does not need to ask.

Digital marketing in Miami for the morning the ship comes back

The debarkation morning is the second sale: luggage storage, a late breakfast, a day room, an airport transfer. A Miami digital marketing agency writes the offer per terminal and sends it the night before arrival.

Measure bookings by terminal letter, not by “cruise guests.” A marketing company in Miami that tracks by letter learns which terminals’ guests book the late breakfast and which want the airport car.

• Send the offer the night before the ship returns.
• Write one offer per terminal.
• Track bookings by terminal letter.
• End the offer when the debarkation window closes.

What belongs in a morning back message?

The terminal letter, the one offer and the time it ends. A long list of options on a phone with luggage in hand is a list nobody reads.

Words and lines that stay out of cruise guest ads

A cruise guest ad keeps to what PortMiami’s pages support and to what the business itself offers.

• Read every ad for the words Port, permitted and approved.
• Check each address against PortMiami’s list.
• Leave logos of the Port, County and cruise lines out.
• Review the ads when PortMiami updates its pages.

Before the first cruise season campaign runs

Eight checks finish the job. The card lists them, and each one is a fact PortMiami’s pages or the business itself can confirm.

For a hotel’s wider plan, see hotel marketing agency. For search, see local SEO services.

Frequently asked questions