Advertising Agencies in Miami: The Landing Plan for a Latin American Brand

Updated November 2026 · Written and maintained by the Progression Agency strategy team

A consumer brand from Latin America books one flight to Miami, and the question on the plane is what has to happen, and in what order, before its first US ad runs. Advertising agencies in Miami meet that question often enough for it to deserve a sequence. This page gives one in four moves: protect the name, rewrite the claims, buy the first media, then decide on an address. It is written for founders and marketing directors entering the United States from abroad. Fees sit between the second and third moves. Progression, based in New York, handles Miami engagements remotely and offers on-site sessions on request.

A brand with one flight to Miami

A snack brand from a neighboring country has distribution talks in Miami. The founder wants the first ad live before the trademark is filed. The four moves below are listed in the order that works, and the founder’s preferred order is the one to cross out. Florida agents can see the brokerage name rule applied to one Reel on our page about a social media marketing agency in Miami.

Advertising agencies in Miami and the order of a landing

The direct answer: protect the name, rewrite the claims, buy the first media, then decide on an address. Each move depends on the one before it. An advertising agency in Miami earns its place in moves two and three and helps coordinate the others. The Miami-Dade Beacon Council says Miami International Airport serves more flights to Latin America than any other airport in the U.S., and that one-third of all U.S. exports to Latin America originates from Miami. Those are the Council’s words, and they show why brands arrive here.

For scope only, the Census Bureau’s 2024 one-year survey, via Census Reporter, estimates that of 2,686,930 people aged five and over in Miami-Dade County, about 67 percent speak Spanish at home and about 24 percent speak only English. These are estimates.

Advertising firms in Miami and who does which move

Advertising firms in Miami fill one seat at the table. A US trademark attorney files the trademark. Florida counsel advises on entity questions. An accountant handles tax. The agency writes and buys ads, and it does not file trademarks or give legal opinions. An advertising company in Miami that offers all four is worth a second look. See our digital advertising agency page for the agency’s side.

Move 1: file for the name before the first ad

Under 37 CFR 2.11, an applicant, registrant or party to a proceeding whose domicile is not located within the United States or its territories must be represented by a qualified attorney. The Office says it cannot aid in the selection of an attorney. Ask a US trademark attorney.

The agency’s job in this move is to stop a campaign from fixing a name that the search has not cleared. It does not run the search or file the application.

Can the first ad run before the filing?

The plan says the filing comes first, because the ad fixes a name in the market. That is sequence advice and not a legal conclusion. Ask a US trademark attorney.

• Name cleared by the attorney before design work.
• Filing started before media is booked.
• Campaign names that do not outrun the brand name.

Who signs a US trademark filing for a foreign company

For a foreign-domiciled applicant, a US attorney, under the rule above. The founder does not sign as the representative.

A Miami mailbox and the word domicile

Section 2.189 says an applicant or registrant must provide and keep current the address of its domicile. In Section 2.2, domicile means the permanent legal place of residence of a natural person or the principal place of business of a juristic entity, and principal place of business means the location of a juristic entity’s headquarters where its senior executives or officers ordinarily direct and control its activities. This page does not say whether any address is sufficient for any company. Ask a US trademark attorney.

Move 2: rewrite the claims before they cross the border

A claim that passed at home may not survive here. 15 U.S.C. 45(a)(4) says unfair or deceptive acts or practices include those involving foreign commerce that cause or are likely to cause reasonably foreseeable injury within the United States, or involve material conduct occurring within the United States.

The FTC’s advertising guide also says state consumer protection laws apply. For a food or drink brand, see our food and beverage advertising agency page for an example of a category with its own claims.

What goes in a proof file for a food claim?

The FTC says health or safety claims generally need competent and reliable scientific evidence. For other claims, the proof depends on the claim. The list below covers what to gather.

• The exact claim wording, in English.
• The test, study or record behind it.
• Who evaluated the evidence.
• The date, so it can be refreshed.

The home-market claim file

List every claim in the home campaign, and set each beside its proof. A health or ingredient claim needs scientific evidence. Ask counsel about anything you are unsure of.

Testimonials shot in another country

Endorsements must reflect honest experience, “results may vary” is not enough where the result is not typical, and a material connection between endorser and company must be disclosed, according to the FTC’s guide.

Which translation to use on a claim

A claim says the same thing in English and in Spanish. Our Hispanic marketing agency page covers the audience side.

What an advertising agency in Miami charges between moves

An advertising agency in Miami is paid for moves two and three and for coordination, and a landing plan can be bought in stages. Advertising in Miami is priced by scope, with no Miami premium claimed here.

Who pays for what in each move?

The brand pays for the attorney, the counsel and the accountant. The agency is paid for moves two and three and for coordination. Media is paid to the seller.

• Move 1: attorney fees, paid by the brand.
• Move 2: agency work and any outside evidence.
• Move 3: agency fee plus media to the seller.
• Move 4: counsel and accountant fees.

Published fee bands for the first year of US work

These are market figures from other providers, from the typical low to the published high. They are not Progression rates.

Media is quoted by the seller

Every channel’s media cost is quoted by the seller. No media rate appears here. Our marketing agency pricing page explains how ranges like these work.

Move 3: the first media buy

Start with a small test, not a broad buy. Paid search and paid social can prove demand in Miami-Dade first. PPC advertising in Miami and digital advertising in Miami are quoted by the seller, and the test teaches you which claims land.

Billboard advertising in Miami as a first outdoor test

Billboard advertising in Miami can suit a first outdoor test once the claims are in order. Outdoor advertising in Miami is a seller-quoted buy, so no route, face or price is named here. See our outdoor advertising agency page.

How long should the first test run?

Until it answers the question you wrote down before it started. No duration is promised here.

• Write the question first.
• Set a stop point and a review date.
• Change one thing at a time.

A distributor’s shelf is media too

The distributor from the opening card needs trade marketing: a sell sheet, samples and a clear story. It is a different audience from the retail shopper, and it is part of the first buy.

Move 4: an office address, and what it changes

Florida Statutes 607.1501 says a foreign corporation may not transact business in Florida until it obtains a certificate of authority. Subsection (2) lists activities that do not count, among them soliciting or obtaining orders that require acceptance outside Florida and an isolated transaction completed within 30 days. Subsection (3) says the list is not exhaustive, and the statute does not say where advertising falls. Section 605.0905 has a similar list for foreign limited liability companies. Ask Florida counsel.

Advertising agencies in Miami, Florida often meet this question late, when a lease is on the table. The Beacon Council says it offers market entry strategies and coordinates trade missions.

Sending orders home to be accepted

Paragraph (f) lists soliciting or obtaining orders, whether by mail or through employees or agents, if the orders require acceptance outside Florida before they become contracts. Whether your arrangement fits is a question for Florida counsel.

What does the distributor need from the agency?

The distributor is a buyer of your story. Give the distributor material it can use with its own customers.

• A short sell sheet in English.
• Samples and a clear story for the shelf.
• Proof for every claim in the material.
• A contact for questions.

Ask before you sign a lease

A lease, staff and inventory are the moments to ask counsel.

Miami ad agencies and the sequence test

Give a Miami agency your four moves and read which one it flags first. Ad agencies in Miami, FL differ here more than anywhere. A list of the top ad agencies in Miami will not tell you who asks about your trademark first. An ad agency in Miami that starts with creative has started at the wrong move.

A boutique advertising agency in Miami can suit a small first engagement, and any agency can be tested the same way. Our page on PR firms in Miami covers the press side.

The whole landing plan on one page

The table gathers all four moves with what each depends on and who owns it. Print it and bring it to the first meeting.

The agency’s job is moves two and three and coordination of the others. See also our SEO company in Florida page for search work.

What should the one-page plan show?

The four moves, in order, with an owner and a date beside each.

• The order of the moves.
• The owner of each move.
• A date for each decision.

What to bring to the first meeting

A short pile of documents saves a week of questions. The table says who usually holds each one. Beach shoots in South Florida have a line at sunset, and our guide to a video production company in Miami explains it.

• The brand name, spelled exactly as used.
• Every claim in the home campaign.
• The proof file for each claim.
• The distributor conversation, if one exists.
• The date of the first meeting with a buyer.
• A named person on your side who decides.

Related services and guides

Pages that sit beside this one:

• Digital advertising agency
• Outdoor advertising agency
• Hispanic marketing agency
• PR firms in Miami
• Food and beverage advertising agency
• Digital marketing agency in Florida

Frequently asked questions