Sacramento Digital Marketing Agency Plans Built on the State’s Return to Office

Updated November 2026 · Written and maintained by the Progression Agency strategy team

Executive Order N-22-25 set a default of four in-office days a week for state agencies that offer telework, and CalHR’s return to office page says the start, first set for July 1, 2025, moved to July 1, 2026. Downtown, that shows up as parking lottery emails, transit reimbursements and a 60 day window to change a dependent care account. A Sacramento digital marketing agency can read those State benefits as the moments a commuter needs a coffee, a bike repair or a childcare seat. Progression plans these campaigns from its New York base, works with Sacramento businesses remotely, and holds on-site sessions on request.

A parking lottery email on a Monday morning

A state analyst, drawn in the parking lottery, gets an email that a space is open in a downtown lot. The walk from that lot to the office goes past a café, a cleaner and a gym. None of them has ever marketed to that walk.

The new route exists the day the space is accepted. The businesses along it may not know it yet, and their listings may show hours that close before the walk begins. A business that learns where state workers park, ride and wait can meet them on the way.

• A lottery draw creates a route to a particular lot.
• A transit benefit creates a route to a stop.
• A care account window creates a decision about childcare.
• Each is a moment a nearby business can answer.

What a Sacramento digital marketing agency reads in Executive Order N-22-25

The Executive Order notes that, as of January 2025, California had more than 224,000 full-time state employees, and that in April 2024 the Administration had set an expectation of at least two in-person days a week for agencies offering telework. Paragraph 1 directs agencies and departments subject to the Governor’s authority that provide telework to implement a hybrid telework policy with a default minimum of four in-person days per work week, with case-by-case exceptions, effective July 1, 2025.

The Order creates no enforceable rights. CalHR’s return to office page says the executive order required state employees to return at least four days per week, and that the start, originally set for July 1, 2025, has been postponed to July 1, 2026. Its July 2026 FAQs say compliance with the order is required and that each department implements it for its own operations. This page forecasts nothing beyond what those pages show.

Does the Order set the days?

It sets a default of four in-person days. Which days is a matter for each department and its managers.

Who is outside the Order?

Agencies not subject to the Governor’s authority are strongly encouraged to follow it. CalHR’s FAQs say no department under the Governor’s authority has been exempted.

The State’s return to office benefits, read as customer moments

Each benefit CalHR and DGS publish changes how a state worker gets to work, pays for care or spends a lunch hour. The table reads each as a moment a downtown business can answer, with the offer and the channel.

Lots, lotteries and the walk to the desk

The lottery is random, and no name is more likely than the next to be drawn. Time on the list does not change the odds. A business can speak to drivers who have a space and to those still waiting.

Riders on light rail, buses, vanpools and bikes

CalHR lists reimbursement for mass transit and vanpool by bargaining unit, with many units at 100 percent up to the IRS monthly exclusion. A rider’s walk starts at a stop, so a stop-based offer reaches them.

Sixty days to change a dependent care account

Eligible employees can newly enroll in the account or raise a contribution within 60 days of their department’s return to the office, from July 1, 2026. Care providers answer a decision that has a clock on it.

Childcare already inside state office buildings

CalHR’s FAQs count 55 childcare facilities in DGS-managed office buildings, run by parent-led nonprofits. A parent asks the facility directly, and nearby providers can describe a different service.

• Map the lots and stops that matter to the block.
• Write one offer for each benefit the block touches.
• Check dependent care wording against CalHR’s page.
• Test offers by weekday on the block’s own sales.

Fees for a campaign aimed at state workers

A campaign for downtown customers is a listing, a map, a few offers and a landing page, with ads where they pay. The market figures below cover that work. Progression quotes marketing after a written scope, and pricing depends on scope and is set in the written proposal.

Progression’s monthly social packages

If social is part of the plan, our social media marketing pricing page lists three packages: Presence at $850, Growth at $1,850 and Program at $3,400 a month. They are priced apart from the bands above.

Lots the lottery covers, and the hours that matter

DGS runs the lottery for seven downtown lots, and CalHR’s FAQs describe the wider set of lots in the region. The hours decide when a driver walks past a business.

Where can a business check a lot’s hours?

DGS’s Parking Facility Management page gives each lot’s location and hours. A business that sets its own hours from that page is working from the same facts as its customers.

Most lots operate around the clock, so a lot’s hours seldom limit the walk. Lot 2 is the exception CalHR names, and a business near it can set its hours to match.

• Look up the lots near the block.
• Match opening hours to the lot’s arrival hours.
• Note which lots are in the lottery and which are not.
• Recheck when DGS posts a change.

No fixed office days to plan around

CalHR’s FAQs say scheduling should meet operational needs first, and that managers may allow employee preference within those parameters. There is no fixed set of days across the State.

The plain advice is to build no offer on an assumed empty Friday or a busy Tuesday. Each business measures redemptions and bookings by weekday for its own block, and keeps what it sees in a short note the team can read.

• Skip offers that depend on a guess about which days are busy.
• Track redemptions by weekday on the block.
• Compare weeks only after the same offer has run for a few.
• Keep a note of what each department announces.

Each department sets its own return date

CalHR says each department implements the order for its own operations, including space. The dependent care window runs from the department’s return date, so one block can hold workers from departments in different positions.

The plain advice is to follow department announcements before timing a childcare or transit offer. This page gives no list of department dates, and a business that wants one asks the department’s own communications or the customer.

Where do department dates come from?

From the department. CalHR’s pages describe the rules and leave dates to each department.

• Follow each nearby department’s announcements.
• Time dependent care offers to the department’s return date.
• Ask customers which department they work for.
• Keep offers general until a date is known.

Exceptions, accommodations and the people who stay remote

Paragraph 2 of the Order lets case-by-case requests for more than one telework day be considered, and CalHR issued statewide telework guidance on March 13, 2025. Paragraph 6 encourages agencies outside the Governor’s authority to follow the Order.

Some state workers are not downtown every day. Delivery, online booking and pickup keep a business open to them. The plain advice is to keep a remote offer alongside the walk-in one, so the plan does not depend on foot traffic alone.

• Keep delivery and online booking alongside walk-ins.
• Offer pickup for people who work from home some days.
• Write offers that do not depend on a day of the week.
• Leave room in the plan for the share who are not downtown.

Saying “DCRA eligible” without speaking for the State

Childcare, after school and elder care providers can describe the service and say that parents can check whether expenses qualify on CalHR’s page for the dependent care account. They use no State seal and no wording that suggests State approval.

The account is run by the State. A provider that says “DCRA eligible” is making a claim about what the State will accept. The safer line describes the service and sends the parent to CalHR. Tax questions go to a tax adviser.

What can a provider say?

That it offers childcare, after school care or elder care, and that parents can check CalHR’s page to see whether their expenses qualify.

• Describe the service in plain words.
• Point parents to CalHR’s page on the account.
• Leave State seals and logos off.
• Send tax questions to a tax adviser.

A Sacramento marketing agency’s map of lots, stops and blocks

A digital marketing agency in Sacramento starts with a map: the DGS lots named in the lottery and the FAQ, the light rail and bus stops riders use, and the May Lee State Office Complex. Then it sets listing hours, map ads and offers by block.

The map is a working document. It shows which block has drivers, which has riders and which has both, and where a care provider is nearest to a department. It changes when a lot opens or a department sets a date.

• Mark the DGS lots in the lottery.
• Add the stops riders use.
• Mark each business that answers a benefit.
• Update the map when a lot or a date changes.

The office day offer sheet

Seven lines go on one sheet for each block. The sheet travels with the plan, so the whole team sees the same offers.

Our digital marketing services page covers the channels, and our local SEO services page covers listings. For care providers, see daycare marketing. For a nearby market, see our SEO company in Sacramento page.

Who keeps the sheet?

A named person at the business, with the agency updating the map and the offers.

A team that plans around the State’s benefits should keep these six numbers on one page, so the business can see them without reading the State’s pages.

Frequently asked questions