Scroll Top

Lead Generation Websites: What Makes One Work

Updated September 2026 · Written and maintained by the Progression Agency strategy team

A lead generation website is built to produce enquiries rather than to describe a company, and the difference is structural rather than cosmetic. Most business websites are brochures with a contact page attached: they answer who we are, then wait. A lead generation site answers what the visitor came to find out, proves the claim, and makes the next step obvious on every page. This sets out exactly what changes, in what order, and how to tell whether yours qualifies.

The short answerSix things separate a lead generation website from a brochure site. Every page answers a question somebody actually searched rather than describing the company. Proof appears next to each claim rather than on a separate testimonials page. There is one obvious next step per page, and it is not always a form. Forms ask for the minimum needed to start a conversation. Phone numbers are tracked so you know which page produced which call. And there is a written enquiry baseline, because without one you cannot tell whether any of it worked. Most sites fail at the first and the last.

This page describes structural patterns rather than reporting client results, which are private and cannot be verified from outside. Conversion figures quoted anywhere as industry averages vary enormously by industry, traffic source and offer, so none are stated here as targets. Measure your own baseline instead.

Search demand around this topic
All four describe the same intent with different words, and the second is worth answering explicitly rather than assuming: a substantial share of the audience is still working out what the term means.

What is a lead gen site, and how it differs from a normal website

A lead generation site exists to produce enquiries rather than to inform, sell directly or represent a brand. Everything on it is subordinate to that one action.

The distinction is not cosmetic. A lead gen site is measured on cost per qualified enquiry, which changes every decision on it: fewer navigation options, one obvious action, and content that exists to establish enough credibility to justify the enquiry and then stop. A normal website that also collects enquiries is a different thing, and judging it by lead-gen metrics produces bad decisions.

Single action

One thing to do, repeated. Multiple competing calls to action reduce all of them.

Reduced navigation

Every exit is a leak. Lead gen sites strip menus for that reason, which would be wrong on a brand site.

Proof before the ask

Enough evidence to justify handing over contact details, and no more.

Form length as a filter

Longer forms produce fewer and better-qualified enquiries. Which you want depends on whether your constraint is volume or sales capacity.

Measured on cost per qualified enquiry

Not traffic, not rankings, not time on page. If the reporting does not show that number, it is not reporting on a lead gen site.

Progression Agency runs Web Design, Lead Generation and SEO Content Writing as separate divisions, and this page reflects what the second one finds most often: the site does not need rebuilding, it needs restructuring around the questions people actually search. We are a New York City firm working across the United States.

What separates a lead generation site from a brochure
The first and last rows are where most sites fail. Pages written to describe the company attract nobody searching, and without a recorded baseline every later conversation about performance is a matter of impression.

What is a lead generation website?

A lead generation website is one built to produce enquiries rather than to describe a company. Every page answers a question somebody searched, proof sits beside the claims it supports, and each page offers one obvious next step. A brochure site describes the business and waits.

The difference is structural rather than visual, which is why redesigns so rarely change enquiry volume. A beautifully rebuilt brochure site is still organized around the company’s internal view of itself, and no amount of design fixes a page that matches no search anybody is performing.

What a lead generation site is not

It is not a landing page, though it may contain some. It is not a site covered in pop-ups and chat widgets. And it is not a site that has simply added more calls to action — adding ‘contact us’ buttons to pages nobody arrives at does not produce enquiries.

The structural test

Open your site map and ask, for each page, what search brought somebody here and what question does this page answer. Pages with no answer to both are brochure pages. On most business sites that is the large majority of them.

Does your site qualify as a lead generation website?
The tenth row is the most expensive habit in the list. Every additional required field removes people who would have replied, and budget questions asked before any value is given remove the good ones first.

Which pages actually produce enquiries?

Service pages written one per service, problem or question pages, pricing pages, comparison pages, location pages where relevant, and case detail that states the problem. About pages, combined services pages and news sections produce very little.

Service page per service — Produces enquiries. Matches how people search..
Problem or question page — Produces enquiries. Reaches people pre-decision..
Pricing or cost page — Produces enquiries. Rare, and heavily read..
Comparison page — Produces enquiries. Resolves the decision..
Location page, where relevant — Produces enquiries. Local intent is high..
Case detail with the problem stated — Produces enquiries. Proof, not a logo..
About page — Produces little. Read, rarely acted on..
One combined services page — Produces little. Matches no specific search..
Testimonials page — Produces little. Proof away from the claim..
News and company updates — Produces little. Serves the company..
Team page without roles — Produces little. Nice; not a next step..
Generic contact page alone — Produces little. One route, easily missed..
Page types by how many enquiries they actually produce
The About page exists on essentially every site and produces almost nothing; the pricing page barely exists anywhere and produces a great deal. That gap is the single clearest opportunity available to most businesses.

The chart contains the single clearest opportunity available to most businesses. The About page exists on essentially every site and produces almost nothing; the pricing page barely exists anywhere and produces a great deal. One of those is easy to fix.

One page per service, not one page listing services

Somebody searching for a specific service does not want a page listing eleven of them. A page per service, written for the search that brings people to it, matches intent and can rank on its own; a combined page matches no specific search and ranks for nothing in particular.

The pricing page is the highest-return page nobody builds

People want to know what things cost and almost no service business tells them. Publishing ranges with the factors that move them filters out enquiries that were never going to convert, builds trust with the ones that were, and captures a search almost nobody is competing for.

Problem pages reach people before they know what to buy

A page answering ‘why does this keep happening’ reaches somebody earlier than any service page can, because they do not yet know which service they need. These pages are rare, cheap to write from your own support and sales conversations, and reach the largest available audience.

Where should proof sit?

Next to the claim it supports, on the page where the claim is made. A dedicated testimonials page puts evidence somewhere the person reading the claim will not go, which is the wrong place for everything on it.

This is a small change with a real effect. A specific piece of evidence beside a specific claim is read by everybody who reads the claim; the same evidence on a separate page is read by the small fraction who navigate there. Nothing about the content changes, only its position.

Case detail beats a logo wall

A logo tells a visitor you worked with somebody. A short account of what the problem was, what was done and what the client did themselves tells them whether you can help with theirs. The second is more work to write and considerably more persuasive.

What should a form ask for?

The minimum needed to reply: a name, a way to reach them, and a sentence about what they need. Every additional required field removes people who would have replied, and the ones removed are not randomly distributed.

Ask for the minimum to reply — Form rule. Usually name, contact, need..
No budget question up front — Form rule. It removes good enquiries..
No company size before value — Form rule. Same problem..
Explain what happens next — Form rule. Reduces abandonment..
Offer a phone alternative — Form rule. Some people will not type..
Confirm receipt immediately — Form rule. Silence reads as broken..

Budget and company size questions asked before any value has been given remove good enquiries first. Somebody serious enough to have a budget is also serious enough to resent being qualified before you have told them anything, and they will simply contact somebody else.

Tell people what happens next

A line above the button saying who replies and how quickly reduces abandonment measurably, because the uncertainty about what a form triggers is a real reason people do not submit them. It costs one sentence.

Offer a route that is not a form

Some people will not fill in a form under any circumstances and will happily call, message or email. A tracked phone number, an email address and a form together cost nothing extra and cover the range of how people actually prefer to make contact.

Website changes plotted by effort and effect on enquiries
The top-left region is where the enquiries are and it costs very little. The bottom-right is where most website budgets go: a redesign changes how a site looks and rarely changes how many people contact you.
Website changes ranked by effect on enquiries per unit of effort
ChangeEffortEffectWhen to do it
Cut unnecessary form fieldsVery lowHighThis week
Add a pricing or cost pageLowVery highThis month
Move proof beside claimsLowModerate to highThis month
Add call tracking by sourceLowEnables everything elseBefore other changes
Split services into one page eachModerateVery highMonth one to two
Add problem and question pagesModerateHighOngoing
Add comparison contentModerateHighAfter the service pages
Full visual redesignVery highLow on enquiriesRarely the priority

The last row is included because it is what most businesses do first. A redesign changes how the site looks and very rarely changes how many people contact you, because the structural problems — no pricing, no per-service pages, proof in the wrong place — usually survive it intact.

How do you measure whether it worked?

Against a written enquiry baseline recorded before anything changed, at month six, split by source and by page. Without the baseline, every later conversation about performance is a matter of memory.

  1. Record enquiries per month for the previous twelve months.
  2. Record which pages currently receive traffic and how much.
  3. Install call tracking with a number per source before making changes.
  4. Record form submissions by the page that produced them.
  5. Track the enquiry-to-qualified rate, not just volume.
  6. Compare at month six against the baseline, by source.
  7. Check which new pages produced enquiries and which did not.
  8. Build more of what worked; retire what did not.

Item five prevents the most common false conclusion. A change that increases enquiry volume while lowering quality can look like success and be a step backwards, and only tracking qualification separates the two.

How to turn a brochure site into a lead generation site
Step three is the highest-return single page most businesses can add, and the one they resist hardest. Publishing a range filters out enquiries that were never going to convert and builds trust with the ones that were.
1 — Record the baseline. Before touching anything..
2 — One page per service. Written for the search..
3 — Publish a price range. Almost nobody does..
4 — Proof beside claims. Not quarantined..
5 — One next step per page. Not always a form..
6 — Track calls by source. Or attribution is guesswork..
What to expect after the changes
The first two rows produce the fastest change because they affect people already visiting the site. The service page split takes longer to show because it depends on search visibility that has to be earned.

Do you need a new website?

Usually not. Most sites need restructuring rather than rebuilding: pages split, a pricing page added, proof moved, forms shortened. A rebuild is warranted when the site cannot be edited, is not indexable, or fails on a phone.

This matters commercially because a rebuild is the most expensive available option and it addresses the problem least often. Establishing whether your existing pages are indexed and whether they match any search anybody performs costs nothing and usually redirects the budget.

How does this relate to SEO?

Closely, and they are frequently sold separately when they should not be. A page written to answer a real search is both the SEO asset and the lead generation asset, because ranking for a question and converting the person who asked it are the same page doing two jobs.

Our small business SEO guide covers the visibility half, the guide to judging search expertise covers supplier selection, and the web design page covers the build side.

Should you use pop-ups and chat widgets?

Sparingly, and only after the structural work. Both can add enquiries on a site that already answers people’s questions, and both add friction to a site that does not. Adding interruption to a page nobody wanted to read produces irritation rather than leads.

What about gated content?

It works when the content is genuinely worth an email address and fails when it is a brochure behind a form. Ask whether you would give your own email for it; if the honest answer is no, publish it and capture the enquiry through the page instead.

How long does the content take to work?

Existing-visitor changes — shorter forms, pricing, proof placement — show within weeks because they affect people already arriving. New service and question pages take three to six months, because they depend on search visibility that has to be built.

What if you have very little traffic?

Then the structural work still comes first, and it is cheaper than buying traffic to a site that will not convert it. Fixing conversion before increasing volume means every visitor you later pay for is worth more.

Does industry change the answer?

The structure holds; the emphasis moves. High-consideration services need more proof and comparison content; urgent local services need a tracked phone number visible on every page and far less reading; ecommerce needs different mechanics entirely.

Common mistakes

Seven, and the first two are why most website projects do not change enquiry volume.

Lead generation website mistakes and what to do instead
MistakeConsequenceInstead
Redesigning instead of restructuringSite looks better, enquiries unchangedSplit pages, add pricing, move proof
One page listing every serviceMatches no specific searchOne page per service
Proof on a separate testimonials pageEvidence away from the claimBeside the claim it supports
Long forms with qualification questionsGood enquiries removed firstMinimum needed to reply
No pricing information anywhereLosing a search nobody competes forPublish ranges and what moves them
No enquiry baselineMonth six is an argumentOne hour with last year’s records
Untracked phone numbersNo idea which page produced the callA tracked number per source

For the capture mechanics, our lead generation page covers owned forms and measurement, and the contractor lead generation page covers how this looks in a trade where the phone matters more than the form.

Run the audit before commissioning anything

The four-column exercise below takes about an hour on a typical business site and it reliably changes what gets bought. Most proposals are written before anybody has established which existing pages have a search behind them.

Count how many pages have no search behind them

On most business sites the figure is well over half. Those pages are not harmful and they are not lead sources either, and knowing which is which stops you optimizing the ones that were never going to produce anything.

A page-by-page audit template for your own site
PageWhat search brings people here?What question does it answer?Verdict
HomepageYour company name, mostlyWho you areKeep; not a lead source
Combined services pageNothing specificEverything, vaguelySplit into one page per service
About pageYour nameWho you areKeep; expect little
Testimonials pageNothingAre you any goodDistribute the proof, retire the page
Contact pageYour name plus contactHow do I reach youKeep; not the only route
News or blog archiveOccasionally somethingVaries wildlyAudit individually
Service page per serviceA specific service searchCan you do this, and howThe core asset
Pricing pageWhat does this costWhat does this costBuild it if missing

Run that four-column exercise on your own site map and the answer is usually stark: three or four pages have a real search behind them and the rest exist because the company thought it should have them. That list is the work plan.

What is a lead generation site, in one paragraph

Answer first: a lead generation site is a website whose page structure is derived from the questions buyers search rather than from the company’s own org chart. Everything else — form length, proof placement, tracked numbers — follows from that one decision, which is why lead generation web design is a structural discipline rather than a visual one.

Why the term causes confusion

People use lead generation website to mean three different things: a whole site built this way, a single landing page, or a site with a lot of calls to action bolted on. Only the first reliably produces enquiries, and the third is the most commonly sold.

Lead generation web design is not a visual style

There is no look that generates leads. What generates leads is a page that matches a real search, answers it properly, proves the claim in place and makes the next step obvious. A site doing all four can look almost any way at all.

Three things people mean by lead generation website
What they meanDoes it work?What it actually isBetter description
A whole site structured around buyer questionsYesThe real thingLead generation website
A single campaign landing pageFor paid traffic onlyOne page, one offerLanding page
An existing site with more buttons addedRarelyCalls to action on unvisited pagesA brochure with buttons
A site with pop-ups and chatSometimes, after structureInterruption layered onConversion tooling
A site behind gated downloadsDepends on the contentAn email capture mechanismContent gating
A rebuilt, better-looking siteRarelyA redesignVisual refresh
A site with a booking calendarHelps if people arriveOne friction point removedScheduling integration

Rows three and six are where most money goes and where the least happens. Both change something real about the site and neither changes whether its pages answer a question anybody searched, which is the thing that decides enquiry volume.

Want to know whether your site is a lead generation site or a brochure?

Send us your URL and we will tell you which pages answer a real search and which describe the company — and usually the highest-return fix is a pricing page you have been avoiding rather than anything expensive.

Talk to Progression Agency

Video: websites, conversion and buyer behavior

Three talks on web conversion, buyer behavior and how people evaluate businesses online. Everything relevant to the structure above is written out in text, so nothing on this page depends on watching them.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Social, content and brand

By industry and by situation

Frequently asked questions

What is a lead gen site?
A website built to produce enquiries rather than to inform or sell directly. Everything on it is subordinate to a single action and it is measured on cost per qualified enquiry.
How is a lead gen site different from a normal website?
Fewer navigation options, one repeated action, and content that stops once it has justified the enquiry. A brand site doing the same things would be doing them wrong.
Should form fields be short or long?
Short for volume, longer to filter. The right answer depends on whether your constraint is enquiry volume or sales capacity to handle it.
How do you measure a lead generation website?
Cost per qualified enquiry. Traffic and rankings are inputs, and reporting that stops at them is not reporting on lead generation.
What is a lead generation website?
A website built to produce enquiries rather than describe a company. Every page answers a question somebody searched, proof sits beside the claims it supports, and each page offers one obvious next step. A brochure site describes the business and waits.
What is the difference between a lead generation site and a normal business website?
Structure rather than appearance. A lead generation site is organized around the questions visitors arrive with; a brochure site is organized around the company’s internal view of itself. That is why redesigns rarely change enquiry volume.
Which pages actually produce enquiries?
Service pages written one per service, problem and question pages, pricing pages, comparison pages, location pages where relevant, and case detail that states the problem. About pages and combined services pages produce very little.
Why should each service have its own page?
Because somebody searching a specific service does not want a page listing eleven of them. A page per service matches the intent and can rank on its own; a combined page matches no specific search and ranks for nothing in particular.
Should I publish pricing on my website?
Yes, as ranges with the factors that move them. It is the highest-return page most service businesses can add and almost nobody has one — it filters out enquiries that were never going to convert and captures a search barely anyone competes for.
Where should testimonials go?
Next to the claim they support, on the page where the claim is made. A separate testimonials page puts evidence where the person reading the claim will not go, which is the wrong place for everything on it.
How many fields should a contact form have?
The minimum needed to reply — usually a name, a way to reach them, and a sentence about what they need. Every additional required field removes people who would have replied.
Should I ask about budget on the form?
No, not before any value has been given. Budget and company-size questions remove good enquiries first: somebody serious enough to have a budget resents being qualified before you have told them anything and contacts someone else.
What is a problem page and why does it work?
A page answering a question somebody has before they know which service they need — ‘why does this keep happening’. It reaches people earlier than any service page can, and it is cheap to write from your own support and sales conversations.
Do I need a new website to generate leads?
Usually not. Most sites need restructuring rather than rebuilding: pages split, pricing added, proof moved, forms shortened. A rebuild is warranted when the site cannot be edited, is not indexable, or fails on a phone.
Why do redesigns rarely increase enquiries?
Because the structural problems survive them. A rebuilt site with no pricing page, one combined services page and proof quarantined on a testimonials page has the same conversion problems it had before, in a better-looking wrapper.
What should I measure?
Enquiries per month against a baseline recorded before anything changed, split by source and by page, plus the enquiry-to-qualified rate. Volume alone can rise while quality falls, and only tracking qualification separates the two.
Why does an enquiry baseline matter so much?
Because without it every later conversation about performance is a matter of memory. Recording twelve months of enquiry numbers takes about an hour and turns month six into arithmetic rather than an argument.
Should I use pop-ups and live chat?
Sparingly, and after the structural work. Both can add enquiries on a site that already answers people’s questions and both add friction to one that does not. Interruption on an unwanted page produces irritation rather than leads.
Does gated content work?
When the content is genuinely worth an email address, yes. When it is a brochure behind a form, no. Ask whether you would give your own email for it; if not, publish it and capture the enquiry through the page instead.
How long before these changes show results?
Changes affecting existing visitors — shorter forms, pricing, proof placement — show within weeks. New service and question pages take three to six months because they depend on search visibility that has to be earned.
What if my site has very little traffic?
Do the structural work first anyway. It is cheaper than buying traffic to a site that will not convert it, and fixing conversion first means every visitor you later pay for is worth more.
Does the right structure change by industry?
The structure holds; the emphasis moves. High-consideration services need more proof and comparison content; urgent local services need a tracked phone number on every page and far less reading; ecommerce needs different mechanics entirely.
Should every page have a form?
Every page should have one obvious next step, which is not always a form. A tracked phone number, an email address and a form together cover the range of how people actually prefer to make contact, and some will never type into a form.
Why track phone numbers by source?
Because without it you cannot tell which page or channel produced a call, which means every decision about what to continue is made on impression. Tracked numbers are inexpensive and they make the monthly review arithmetic.
What is the single highest-return change?
Cutting unnecessary form fields, because it takes minutes and affects everybody already visiting. The highest-return new page is a pricing page, which almost no service business publishes and almost every visitor wants.
How does a lead generation website relate to SEO?
They are the same work. A page written to answer a real search is both the SEO asset and the conversion asset, because ranking for a question and converting the person who asked it are one page doing two jobs. Buying them separately is why they often conflict.

Sources and further reading

  1. Google Search Essentials — SEO starter guide
  2. Google: creating helpful, reliable, people-first content
  3. Google: intro to structured data
  4. Google: LocalBusiness structured data
  5. Google: FAQPage structured data
  6. Google: Article structured data
  7. Google: Product structured data
  8. Google: title links in search results
  9. Google: control your snippets
  10. Google: robots.txt introduction
  11. Google: sitemaps overview
  12. Google: consolidate duplicate URLs
  13. Google: redirects and Search
  14. Google: JavaScript SEO basics
  15. Google: multi-regional and multilingual sites
  16. Google Search Central Blog
  17. Google: get started with Search Console
  18. Google: how local search results are determined
  19. Google Business Profile: prohibited and restricted content
  20. Google Business Profile: address and service area guidelines
  21. Google Business Profile: review policy
  22. Google Business Profile: add or edit categories
  23. Google Ads: location targeting settings
  24. Google Ads: about negative keywords
  25. Google Ads: about Quality Score
  26. Google Ads: importing offline conversions
  27. Google Ads: about Smart Bidding
  28. Google Ads: about Performance Max
  29. Google Local Services Ads: eligibility and screening
  30. Google Ads: keyword match types
  31. Google Analytics 4: about conversions
  32. Google Analytics 4: attribution models
  33. US Census Bureau QuickFacts: New Jersey
  34. US Census Bureau: American Community Survey
  35. US Census: Statistics of US Businesses
  36. Bureau of Labor Statistics: New Jersey data
  37. BLS: Occupational Employment and Wage Statistics
  38. NJ Department of Labor: labor market information
  39. New Jersey Business Action Center
  40. US Small Business Administration: New Jersey district
  41. USA.gov: business resources
  42. web.dev: Core Web Vitals explained
  43. web.dev: Largest Contentful Paint
  44. web.dev: Cumulative Layout Shift
  45. web.dev: Interaction to Next Paint
  46. Google PageSpeed Insights
  47. Google Rich Results Test
  48. Google Search Console
  49. W3C Markup Validation Service
  50. Schema.org: LocalBusiness type
  51. Schema.org: Service type
  52. Schema.org: FAQPage type
  53. Schema.org: HowTo type
  54. W3C: WCAG 2.2 quick reference
  55. FTC: CAN-SPAM Act compliance guide
  56. FCC: telemarketing and robocall rules (TCPA)
  57. FTC endorsement guides — reviews and testimonials
  58. FTC: rule on consumer reviews and testimonials
  59. HHS: HIPAA guidance on online tracking technologies
  60. New Jersey Courts: attorney advertising guidelines
  61. New Jersey DCA: construction codes and permits
  62. New Jersey Home Improvement Contractor registration
  63. New Jersey Division of Consumer Affairs
  64. TikTok for Business
  65. TikTok Creative Center
  66. TikTok Ads Help Center
  67. TikTok Community Guidelines
  68. TikTok Terms of Service
  69. TikTok Privacy Policy
  70. TikTok Safety Center
  71. TikTok Transparency Center
  72. TikTok Creator Portal
  73. TikTok Newsroom
  74. TikTok for Developers
  75. TikTok advertising solutions
  76. TikTok Creator Marketplace
  77. TikTok Business Center
  78. TikTok for Business blog
  79. TikTok Creative Center: top ads
  80. TikTok Branded Content policy
  81. TikTok Shop for sellers
  82. Instagram for Business
  83. Instagram for Creators
  84. Instagram Help Center
  85. About Instagram
  86. Meta Business Suite
  87. Meta Business Help Center
  88. Meta Transparency Center
  89. About Meta
  90. Meta: Instagram platform docs
  91. YouTube Creators
  92. YouTube Official Blog
  93. YouTube Shorts help
  94. How YouTube Works
  95. YouTube Studio
  96. LinkedIn Marketing Solutions
  97. LinkedIn Help
  98. Pinterest Business
  99. Pinterest Business Help
  100. Snapchat for Business
  101. X for Business
  102. Reddit communities
  103. Reddit for Business Help
  104. ASCAP
  105. BMI
  106. SESAC
  107. Global Music Rights
  108. PRS for Music (UK)
  109. PPL (UK)
  110. SOCAN (Canada)
  111. APRA AMCOS (Australia)
  112. GEMA (Germany)
  113. SACEM (France)
  114. SIAE (Italy)
  115. JASRAC (Japan)
  116. IFPI
  117. RIAA
  118. National Music Publishers Association
  119. Harry Fox Agency
  120. SoundExchange
  121. Music Reports
  122. Epidemic Sound
  123. Artlist
  124. Soundstripe
  125. PremiumBeat
  126. AudioJungle
  127. Free Music Archive
  128. Creative Commons
  129. Incompetech
  130. FTC: advertising and marketing
  131. FTC: disclosures 101
  132. FTC: endorsement guides
  133. FTC: consumer reviews rule
  134. FTC: advertising FAQs
  135. US Copyright Office
  136. US Copyright Office: DMCA
  137. US Copyright Office: music FAQ
  138. US Copyright Office: fair use FAQ
  139. USPTO: trademarks
  140. UK Advertising Standards Authority
  141. ACCC (Australia)
  142. Competition Bureau Canada
  143. GDPR overview
  144. California Consumer Privacy Act
  145. COPPA
  146. FTC: children’s privacy
  147. W3C Web Accessibility Initiative
  148. W3C: WCAG
  149. W3C: captions
  150. W3C: making audio and video accessible
  151. ADA.gov
  152. WebAIM
  153. Epilepsy Foundation
  154. Pew Research: internet and technology
  155. DataReportal
  156. US Census Bureau
  157. US Bureau of Labor Statistics
  158. Interactive Advertising Bureau
  159. Think with Google
  160. Google Trends
  161. Nielsen insights
  162. Schema.org: VideoObject
  163. Schema.org: SocialMediaPosting
  164. Schema.org: MusicRecording
  165. Schema.org: HowTo
  166. Schema.org: FAQPage
  167. Schema.org: Organization
  168. Google: video best practices
  169. Google: video structured data
  170. CapCut
  171. Adobe Premiere Rush
  172. DaVinci Resolve
  173. Canva
  174. Descript
  175. VEED
  176. Kapwing
  177. Otter.ai
  178. Later
  179. Buffer
  180. Hootsuite
  181. Sprout Social
  182. Google Analytics
  183. Google Search Console
  184. Google Analytics developer docs
  185. GA4: events and conversions
  186. Matomo
  187. Plausible Analytics
  188. Similarweb
  189. UK Information Commissioner’s Office
  190. Office of the Privacy Commissioner of Canada
  191. Australian OAIC
  192. European Data Protection Board
  193. EU data protection
  194. EU Digital Services Act
  195. Ofcom
  196. FCC
  197. AIGA
  198. Nielsen Norman Group
  199. Smashing Magazine
  200. web.dev
  201. MDN: web media
  202. MDN: the video element
  203. ISO 21001 (reference)
  204. Buma/Stemra (Netherlands)
  205. STIM (Sweden)
  206. Teosto (Finland)
  207. Koda (Denmark)
  208. TONO (Norway)
  209. IMRO (Ireland)
  210. SGAE (Spain)
  211. ZAiKS (Poland)
  212. KOMCA (South Korea)
  213. MCSC (China)
  214. CISAC
  215. World Intellectual Property Organization
  216. TikTok: creating videos
  217. TikTok: exploring videos
  218. TikTok: privacy settings
  219. TikTok: growing your audience
  220. TikTok Creator Academy
  221. TikTok Effect House
  222. TikTok for small business
  223. Instagram: Reels help
  224. YouTube: Shorts best practice
  225. How YouTube recommends
  226. Pinterest Predicts
  227. Snapchat for Business
  228. Hootsuite blog
  229. Social Media Examiner
  230. Marketing Week
  231. Adweek

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

Our website uses cookies from third party services to improve your browsing experience. Read more about this and how you can control cookies by clicking "Privacy Preferences".
Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.
Privacy Policy
You have read and agreed to our privacy policy
Required