Web Design in Bellingham for a Company That Sells Berries by the Tote

Updated November 2026 · Written and maintained by the Progression Agency strategy team

Six ways to buy one raspberry: whole and frozen in a single layer, crumbled, pureed with seeds, sieved without them, reduced to concentrate, or pressed into a block. Web design in Bellingham, for a Whatcom County processor, starts with that list, because the county produces 90 percent of the nation’s frozen red raspberries and most of the buyers are food manufacturers with a spec sheet open. This page sets out a format chooser, one row per form, and what each row needs on the site, then gives the cost. Progression is based in New York, works with Bellingham companies remotely, and offers on-site sessions on request.

Six ways to buy one berry

A food manufacturer’s buyer opens an email to a processor and types a request for red raspberries. One line is blank: the format. Whole, broken, puree, concentrate or block all fit the sentence, and each one is a different product with its own spec.

The example is made up, and the blank is common. A site that makes the buyer guess costs the processor a reply it did not need to write. A site that asks the question, by name, up front, saves both sides a day.

Why web design in Bellingham starts with the format

Cascadia Daily News reported on October 27, 2026 that Whatcom County produces 90 percent of the frozen red raspberries in the nation, most of them for the instant quick freeze market, and that Lynden is the epicenter of the county’s raspberry industry. The paper also reported that farmers grew 68 million pounds of red raspberries in 2025, according to the Washington Red Raspberry Commission.

Bellingham web design for a processor in that market is about one thing: helping a buyer find the right form of the same berry. The Washington Red Raspberry Commission lists the forms, and says Washington red raspberries are frozen within hours of harvest, often on the same farm where they were grown. The Commission also speaks directly to food professionals, processors and manufacturers.

What is the first job of the site?

To let a buyer who already knows the format reach its spec sheet in two clicks, and to let a buyer who does not know it see all six side by side.

• Name every format the company sells, using the Commission’s terms.
• Give each format its own page and its own spec sheet.
• Show pack sizes and minimums as text.
• Put the order contact on every page.

The format chooser

The table lists the six formats from the Commission, with the buyers who ask for each, what a food manufacturer needs to see, and the page that answers. Keep only the rows for the formats your company sells.

IQF whole and crumbles

These two share a freezer and often a buyer. Give each its own page, link them to each other, and say what separates them: whole berries are intact, crumbles are whole and broken berries. Let the buyer compare the two spec sheets from either page.

Sieved puree and puree with seeds

The only difference the buyer cares about may be the seeds. Put that difference in the first line of each page, and link the pair. Show the same fields in the same order, so that a buyer comparing the two can read across.

Which format should a first-time buyer see first?

Whichever one the company sells the most of. Lead with it, then show the other five as a short list beneath, each linked to its page.

• Order the rows by what you sell most, not alphabetically.
• Keep the names identical to the spec sheets.
• Show the six side by side on one overview page.
• Link every row to its own page and its own sheet.

Concentrate and block

These are the formats a buyer is least likely to find by browsing. Make sure each has a page that a search for its name will reach, with the pack size and the contact above the fold.

The cards list the six lines that belong on every format page. A buyer who finds all six does not need to write first.

What a processor’s site costs

Website design in Bellingham, WA for a food company costs what its scope costs. A site with six format pages, spec sheet downloads and a request form is a modest project. Add a customer portal, a reorder system or a retail store, and it grows.

Bands for a food company’s site

Each band below starts at the typical low and ends at the published high.

Progression list prices for a food company’s site

Our own list, taken from the website design and development page, gives a starting price for each build. There is no price per format here, and no berry prices.

Our web design for small business page explains what moves a quote for a smaller company.

The questions a buyer sends before sampling

Before a buyer asks for a sample, a quality team usually has a list. The site can answer most of it ahead of time, so the first message is about the order and not about basics.

• Which format, and what pack sizes?
• What is the minimum order?
• Is there a spec sheet to download?
• Which lot and harvest year does a sample come from?
• Which certifications does the company hold?
• Who is the contact for quality questions?

List a certification only if the company holds it, with its number and date. Leave the line out otherwise, and send a buyer who asks about a document to the quality contact. Ask the buyer’s quality team for its own list and build the page from it.

What does a spec sheet page hold?

The format by name, the key numbers as text, a download link and the date of the last revision. Put the numbers on the page itself, because a buyer comparing five suppliers will not open five PDFs.

Grower pages without a stock photo farm

Bellingham website design for a grower or processor should show the real operation: the fields, the harvest, the plant. The Commission says Washington red raspberries are frozen within hours of harvest, and a company can use that line only if it is true of its own berries.

Invent no family story, no founding year and no award. A short, accurate page with real photos and a named contact does more for a buyer than a long one with a stock photo of a barn.

Does a processor need a photo gallery?

A small one. Six to eight real photos, each dated, serve a buyer better than a long carousel. Put the contact beside them.

• Photos of the plant and fields, taken in the last two seasons.
• No customer packaging or marks in any photo.
• Alt text that says what the photo shows.
• A caption with the month and year.

Selling direct to a home kitchen, or not at all

A processor may also sell a small retail line. If it does, keep that on its own path so wholesale buyers do not have to wade through it.

• A separate section, with its own menu item.
• Separate contact details for retail questions.
• No retail prices on wholesale pages.
• A clear link from each side to the other, for the visitor who landed in the wrong place.

If the company does not sell at retail, say so in one line and point visitors to a store that does, if one carries the product.

How should a recall page work?

Give it a page of its own, with a plain title, a named contact and a date on every update. Ask counsel what a recall notice must say. Keep it out of the main menu, but link it from the footer and from every spec sheet.

• One page, one owner.
• A date on every update.
• A contact who answers.
• Counsel’s wording for the notice.

Should the site list customers?

Only with written permission. Describe the kinds of product the berries go into, and leave names out unless a customer agrees.

• Ask in writing before any name appears.
• Describe the use, not the account.
• Remove a name the day a customer asks.

Who approves a spec sheet before it goes online?

The quality lead, with a date. A spec sheet that no one approved is a document that can contradict the lot a buyer receives.

A brief for a Whatcom County food site

Fill in the card below before anyone opens a design file. It turns a product list into something a designer can price.

When the blanks are filled, send the card along with your spec sheets. Our website design and development page covers the build, and SEO in Bellingham covers search for local customers.

Related services and guides

Pages that sit beside this format chooser:

• Website design and development
• SEO in Bellingham
• Web design for small business
• Web design by city

Frequently asked questions