Updated September 2026 · Written and maintained by the Progression Agency strategy team
Two different questions share these search terms. One is how to make a logo using Squarespace’s free tool, which produces a simple wordmark adequate as a placeholder and short of what a growing business needs. The other is how to display a row of client or partner logos on a Squarespace page, which the platform has no dedicated block for. This page answers both, along with the file-format decisions that cause most of the visible problems.
The short answerThe reason not to rely on a free logo generator is not that the output looks generic. It is that you end up without vector artwork, without the variants a real site needs — horizontal, stacked, single-color, favicon-safe — and sometimes without clear commercial rights. All three become expensive the first time you need signage, a printer or a trademark filing. If you are launching this week, use a clean typographic placeholder and commission a proper mark once the business has settled.
Progression Agency is based in New York City and works with clients across the United States. Squarespace changes its interface, tools and terms over time — verify the current state, availability and licensing of any Squarespace tool on their own site rather than relying on any third-party article, including this one. Nothing here is legal advice; take proper counsel on trademark and licensing questions. Cost figures are category-typical ranges rather than quotes.
Can you actually make a logo in Squarespace?
Yes, but not in the website builder. Squarespace has run a separate free logo tool, and what it produces is a simple wordmark suitable for a placeholder rather than a finished brand asset.
The distinction matters because people arrive expecting a logo feature inside the site editor and do not find one. What you can do inside the editor is upload a logo file and control how it appears in the header.
What the free tool produces
A text-based wordmark with an optional icon, in a limited set of typefaces and layouts. Adequate as a temporary mark; not a system you can build a brand on.
What it does not produce
A vector master file suitable for print and signage, alternate layouts for square and horizontal contexts, single-color versions, or any usage guidance.
Availability changes
Squarespace has altered the tool’s availability and terms over time. Check the current state on their own site before planning around it rather than relying on any article, including this one.
The licensing question
Read the current terms before using anything generated by a free tool commercially, particularly regarding trademark registration. This is worth checking directly with the provider rather than assuming.
What you upload instead
Most Squarespace sites use a logo made elsewhere and uploaded. The practical requirements for that file are what the rest of this page covers.
How do you add and control a logo in Squarespace?
Through the site header settings, where you upload an image file and set its display size. The exact path differs between Squarespace versions.
Because the interface changes between versions and over time, the reliable instruction is to look for header or site identity settings in the editor rather than to follow a fixed click path from any article.
Find the header settings
Edit the site, open the header, and look for site title and logo options. Version 7.1 and older 7.0 templates present this differently.
Upload a transparent PNG or SVG
Transparency matters because the header background may change with scroll or between pages, and a white box behind a logo is the commonest visible error.
Set the display size deliberately
Squarespace controls logo height in the header. Upload at roughly twice the intended display height so it stays sharp on high-resolution screens.
Check the mobile header separately
Mobile headers have less room and frequently need a different logo variant — a mark alone rather than a full lockup.
Set the favicon too
It is a separate upload, it is what appears in browser tabs and bookmarks, and it is skipped on a large share of sites.
Add the social sharing image
Also separate. It is what appears when somebody shares your page, and leaving it unset means a random or missing image represents you.
What file formats should you use?
SVG where the platform accepts it, high-resolution PNG with transparency otherwise, and never a JPEG for a logo.
A JPEG cannot hold transparency and compresses edges badly, which is why logos uploaded as JPEGs have visible boxes and fuzzy edges around the type.
| Format | Best for | Avoid when | Why |
|---|---|---|---|
| SVG | Web headers, anywhere it is supported | Complex artwork with effects | Scales to any size without loss |
| PNG, transparent | Web use where SVG is unsupported | Transparency, but fixed resolution | |
| JPEG | Photographs | Any logo use | No transparency; artefacts around edges |
| PDF, vector | Print, signage, suppliers | Web | The format printers actually want |
| EPS or AI | Master artwork and suppliers | Everyday use | Source files, not delivery files |
| WebP | Modern web performance | Supplier handoff | Efficient, and not universally accepted |
| ICO or PNG favicon | Browser tabs | Anything else | Tiny sizes need a simplified mark |
The practical rule for a small business: keep a vector master (SVG, PDF or AI), export PNGs for web use, and never let the only copy of your logo be a PNG somebody cropped out of a screenshot. That last situation is extremely common and it makes every future print job harder.
What makes a logo work at header size?
Legibility at small sizes, a horizontal proportion that fits a header band, and enough contrast against whatever sits behind it.
Most logos that look poor in a Squarespace header were designed as a square or stacked lockup and are being squeezed into a horizontal space that flatters neither.
Horizontal lockups suit headers
A wide arrangement uses the available space; a tall stacked one forces the header taller or the logo smaller than it should be.
Test at the actual pixel height
A logo at 200 pixels wide is not the same object as the same logo on a presentation slide. Fine detail and thin strokes disappear.
Contrast against a changing background
Headers that become transparent over an image, or invert on scroll, need a logo that works on both light and dark.
Have a stacked variant ready
For mobile, footers and social profiles. One logo file is rarely enough for a real site.
Watch the clear space
Squarespace controls padding loosely. A logo with tight internal margins will look crowded against navigation links.
Should you use a free logo generator at all?
As a placeholder while you build, reasonably. As a permanent brand asset for a business you intend to grow, rarely — because of the file limitations more than the aesthetics.
The binding problem is not that generated logos look generic. It is that you end up without vector artwork, without variants, and sometimes without clear commercial rights, and all three become expensive the first time you need signage or a printer.
| Route | Typical cost | What you get | What is missing |
|---|---|---|---|
| Free platform generator | Free | A simple wordmark, raster export | Vector master, variants, rights clarity |
| Paid online logo maker | $20-$100 | More options, usually vector export | Any strategic thinking |
| Design marketplace or freelancer | $200-$1,500 | A designed mark, usually with files | Depth of process, variants may be limited |
| Design contest platform | $300-$800 | Many options, one winner | Originality risk; check the terms |
| Independent designer | $1,500-$8,000 | A considered mark plus a small system | Broader brand strategy |
| Branding studio | $8,000+ | Positioning, identity system, guidelines | Cost, and it is overkill early |
For most small businesses launching a Squarespace site, the middle rows are the honest answer: a competent independent designer producing a mark with vector files and two or three variants costs less than one month of most marketing spend and removes a problem you would otherwise hit repeatedly.
Ask for vector files in writing
Before paying. A logo delivered only as PNGs is incomplete, and recovering vectors from a departed designer ranges from awkward to impossible.
Ask what rights transfer
Whether you own the artwork outright, whether the designer may show it, and whether any licensed fonts are included. Font licensing in particular catches people out.
Ask for the variants you will need
Horizontal, stacked, mark alone, single color, and a favicon-safe simplification. Requesting these up front costs nothing extra.
Check originality
Reverse image search the proposed mark and run a basic trademark search before adopting it. Contest platforms in particular carry originality risk.
Do not register a trademark on a free generator’s output
Without clear rights and vector artwork, this is a problem waiting. Take proper advice if trademark matters to you.
What about the logo gallery pages people build in Squarespace?
That is a different question with the same search terms: displaying a row of client or partner logos on a page, which Squarespace does not have a dedicated block for.
The usual approaches are a gallery block, an image grid, or a summary block, each with different behavior on mobile and different amounts of control over spacing.
| Approach | Control over layout | Mobile behavior | Effort |
|---|---|---|---|
| Gallery block | Moderate | Reflows automatically | Low |
| Image blocks in a flexible layout | High | Needs checking per breakpoint | Moderate |
| A single composed image | Total | Scales as one image; poor on small screens | Low, and inflexible |
| Summary block from a collection | Moderate | Reflows | Moderate; easier to update |
| Third-party plugin or code block | High | Depends entirely on the plugin | Higher; adds a dependency |
The single composed image is tempting and is the worst option on mobile, because logos that were legible in a wide row become unreadable when the whole strip is scaled to phone width. Use it only where the logos are large and few.
Normalize the logos first
Client logos arrive at wildly different proportions and weights. Converting them all to a single color at a consistent optical size is what makes a row look deliberate rather than assembled.
Optical sizing beats mathematical sizing
A wide wordmark and a compact circular mark set to the same height look wrong. Size them so they appear equally prominent, not so they measure equally.
Greyscale is the usual answer
It removes clashing brand colors and keeps attention on your page rather than on the strongest logo in the row.
Check you have permission
Displaying another company’s logo generally needs their agreement, and some organizations have specific rules about how their mark may be shown.
Do not imply a relationship that does not exist
A row of logos presented as clients when they are integrations, tools you use, or publications that mentioned you is misleading and is the kind of claim that damages trust when noticed.
Add alt text
Each logo image should name the organization. It is both an accessibility requirement and the only way the content is machine-readable.
Are Squarespace plugins worth using for this?
For a logo row, usually not. The built-in blocks handle it, and a plugin adds a dependency that can break with a platform update.
Third-party Squarespace plugins and code injections are widely sold and they sit outside the platform’s own support. When something breaks after an update, you are dependent on the plugin author’s responsiveness rather than on Squarespace.
| Need | Plugin worth it? | Why |
|---|---|---|
| A row of logos | No | Gallery and image blocks already do this |
| A logo carousel that auto-scrolls | Maybe | Not built in; weigh it against the dependency |
| Custom header behavior | Maybe | Depends how central it is to the design |
| Accordion or tab layouts | Sometimes | Built-in options have improved; check first |
| Anything affecting checkout | No | Too central to depend on a third party |
| Purely cosmetic effects | No | Cost outweighs benefit when it breaks |
Before adding any plugin, check whether a built-in block does the job adequately, and check when the plugin was last updated. An abandoned plugin on a live site is a scheduled outage.
Code injection carries the same risk
Custom CSS and code blocks are not supported by the platform and can break with updates. Keep a record of what you added and why, or the next person will not know.
Check the last update date
A plugin not updated in over a year against a platform that ships changes regularly is a risk you are accepting on behalf of your site.
Test after every platform update
Anything relying on custom code or a plugin should be checked when the platform changes, which means somebody has to own that.
Does a logo affect search visibility?
Not directly, and the file choices around it do: page speed, alt text, favicon and structured data all touch search in small ways.
The honest answer is that no logo will make a site rank. An oversized logo image slowing a page will hurt it, and that is the only meaningful connection.
Compress the file
A logo is small artwork and frequently uploaded as a multi-megabyte PNG, which delays the header on every page load.
Alt text on the header logo
Usually the business name. It is read by screen readers and is what a search system sees where an image carries the site identity.
Add Organization structured data with a logo property
It tells search systems which image represents the organization, and Squarespace does not add it for you.
Set the social sharing image separately
Not the same as the logo, and it decides how your pages look when shared.
What should you do first if you are launching now?
Use a simple placeholder, launch, and commission a proper mark once you know what the business actually is. Do not delay a launch over a logo.
Businesses change substantially in their first year, and a logo commissioned before the positioning settles is frequently redone. A clean typographic placeholder costs nothing and looks considerably better than a rushed permanent mark.
Want the parts of the site that actually affect enquiries handled properly?
We work with clients across the United States on the things a logo cannot do — whether the header explains what you sell, whether the site loads, and whether anybody can find it.
The Squarespace social sharing logo and image, and what size it should be
The social sharing image is what appears when a page is posted to a social platform or a messaging app. Squarespace has a site-wide default and a per-page override, and most sites set neither.
A social sharing logo in Squarespace is the fallback used when a page has no image of its own. It is worth setting because the alternative is the platform picking something arbitrary from the page, or nothing at all — and a link with no preview image is measurably less likely to be clicked.
Squarespace social sharing image size
Platforms crop to roughly 1.91:1, so around 1200 by 630 pixels is the safe target. Keep any text well inside the center, because the crop varies between platforms.
Site default versus per-page image
Set a site-wide default in the settings, then override it on pages that deserve their own. A default is far better than nothing on every page that never gets one.
Social share image examples that work
A clear product or place photograph, a legible title on a plain ground, or a clean logo lockup with space around it. What consistently fails is a busy graphic with small text, because it is seen at thumbnail size.
Why the preview does not update
Platforms cache link previews aggressively. After changing an image, use the platform’s own debugging or sharing tool to force a refresh rather than assuming the change failed.
Video: web and design practice
A general library on marketing and web practice. The logo material is written out in full above.
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Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
- Bankruptcy lawyer website design
- Web design in North Carolina
- Web design in Seattle
- Ecommerce web development
- Ecommerce development services
- Squarespace customization
- Consulting websites
- Beauty stores on Shopify
- Content commerce
- 404 and bad request errors
- FTP clients
- Website design and development
- Design, development and management
- Creating a gallery
- Custom CSS
- Summary blocks
- Website maintenance services
- Web design agency, San Jose
- WordPress outsourcing
- StoryBrand website framework
- StoryBrand websites
- StoryBrand website design
- Product configurators
- Web development services
- How much does a website cost?
- What to include on a homepage
- Website redesign services
- Website maintenance
- Shopify ecommerce agency
- Ecommerce website design
- BigCommerce vs Shopify
- Service business website design
- Healthcare website design
- Websites for restaurants
- Squarespace design services
- Squarespace vs WordPress
- Wix vs WordPress
- Web design in Queens
- Web design for small business
- Shopify agency
- Shopify checkout optimization
- Headless commerce and Hydrogen
- Shopify pricing guide
- Shopify checkout extensibility
- Squarespace pricing
- Publishing a Squarespace site
- What Squarespace is
- Learning Squarespace
- Squarespace dropdown menus
- Domain vs website
- Videography websites
- Ecommerce product configurators
- Negative space in design
- YouTube channels for web designers
- How to back up a Squarespace website
- Best dental websites
- Website dimensions and image sizes
- Web design in Charlotte NC
- Web design in Nashville
- Web design in Seattle
- Web design in Atlanta
- Retail consulting
- Product design agencies
- Digital product agencies
Choosing and working with an agency
Social, content and brand
By industry and by situation
Frequently asked questions
What size should a Squarespace social sharing image be?
What is a social sharing logo in Squarespace?
Can I set a different sharing image per page?
What makes a good social share image?
Why has my social sharing image not updated?
What is the right logo size for squarespace headers?
What squarespace logo size works for both desktop and mobile?
What is the squarespace social sharing logo and where is it set?
Can you create a logo in Squarespace?
Can you make a logo in Squarespace?
What does the free tool actually produce?
What does it not produce?
Can I use a free generator’s logo commercially?
How do I add a logo in Squarespace?
What file format should a logo be?
Why does my logo have a white box around it?
What size should I upload?
Does the mobile header need a different logo?
What is a favicon and does it matter?
What is the social sharing image?
What makes a logo work at header size?
Which variants should I ask a designer for?
Should I use a free logo generator?
What does a proper logo cost?
What should I confirm before paying a designer?
How do I check a logo is original?
How do I display a row of client logos in Squarespace?
Which approach is worst for mobile?
How do I make a row of logos look deliberate?
Why greyscale the logos?
Do I need permission to display another company’s logo?
Can I present logos as clients if they are not?
Should logo images have alt text?
Do I need a Squarespace plugin for a logo row?
When is a Squarespace plugin worth the dependency?
What should I check before installing a plugin?
Does a logo affect SEO?
Should I add structured data for my logo?
What should I do if I am launching this week?
Why not commission the logo first?
Sources and further reading
- Google Search Essentials — SEO starter guide
- Google: creating helpful, reliable, people-first content
- Google: intro to structured data
- Google: LocalBusiness structured data
- Google: FAQPage structured data
- Google: Article structured data
- Google: Product structured data
- Google: title links in search results
- Google: control your snippets
- Google: robots.txt introduction
- Google: sitemaps overview
- Google: consolidate duplicate URLs
- Google: redirects and Search
- Google: JavaScript SEO basics
- Google: multi-regional and multilingual sites
- Google Search Central Blog
- Google: get started with Search Console
- Google: how local search results are determined
- Google Business Profile: prohibited and restricted content
- Google Business Profile: address and service area guidelines
- Google Business Profile: review policy
- Google Business Profile: add or edit categories
- Google Ads: location targeting settings
- Google Ads: about negative keywords
- Google Ads: about Quality Score
- Google Ads: importing offline conversions
- Google Ads: about Smart Bidding
- Google Ads: about Performance Max
- Google Local Services Ads: eligibility and screening
- Google Ads: keyword match types
- Google Analytics 4: about conversions
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- US Census Bureau QuickFacts: New Jersey
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- Bureau of Labor Statistics: New Jersey data
- BLS: Occupational Employment and Wage Statistics
- NJ Department of Labor: labor market information
- New Jersey Business Action Center
- US Small Business Administration: New Jersey district
- USA.gov: business resources
- web.dev: Core Web Vitals explained
- web.dev: Largest Contentful Paint
- web.dev: Cumulative Layout Shift
- web.dev: Interaction to Next Paint
- Google PageSpeed Insights
- Google Rich Results Test
- Google Search Console
- W3C Markup Validation Service
- Schema.org: LocalBusiness type
- Schema.org: Service type
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- Schema.org: HowTo type
- W3C: WCAG 2.2 quick reference
- FTC: CAN-SPAM Act compliance guide
- FCC: telemarketing and robocall rules (TCPA)
- FTC endorsement guides — reviews and testimonials
- FTC: rule on consumer reviews and testimonials
- HHS: HIPAA guidance on online tracking technologies
- New Jersey Courts: attorney advertising guidelines
- New Jersey DCA: construction codes and permits
- New Jersey Home Improvement Contractor registration
- New Jersey Division of Consumer Affairs
- TikTok for Business
- TikTok Creative Center
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- TikTok Community Guidelines
- TikTok Terms of Service
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- TikTok Creator Portal
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- TikTok for Business blog
- TikTok Creative Center: top ads
- TikTok Branded Content policy
- TikTok Shop for sellers
- Instagram for Business
- Instagram for Creators
- Instagram Help Center
- About Instagram
- Meta Business Suite
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- Meta Transparency Center
- About Meta
- Meta: Instagram platform docs
- YouTube Creators
- YouTube Official Blog
- YouTube Shorts help
- How YouTube Works
- YouTube Studio
- LinkedIn Marketing Solutions
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- Pinterest Business
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- Snapchat for Business
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- Reddit communities
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- ASCAP
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- Global Music Rights
- PRS for Music (UK)
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- SOCAN (Canada)
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- GEMA (Germany)
- SACEM (France)
- SIAE (Italy)
- JASRAC (Japan)
- IFPI
- RIAA
- National Music Publishers Association
- Harry Fox Agency
- SoundExchange
- Music Reports
- Epidemic Sound
- Artlist
- Soundstripe
- PremiumBeat
- AudioJungle
- Free Music Archive
- Creative Commons
- Incompetech
- FTC: advertising and marketing
- FTC: disclosures 101
- FTC: endorsement guides
- FTC: consumer reviews rule
- FTC: advertising FAQs
- US Copyright Office
- US Copyright Office: DMCA
- US Copyright Office: music FAQ
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- USPTO: trademarks
- UK Advertising Standards Authority
- ACCC (Australia)
- Competition Bureau Canada
- GDPR overview
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- COPPA
- FTC: children’s privacy
- W3C Web Accessibility Initiative
- W3C: WCAG
- W3C: captions
- W3C: making audio and video accessible
- ADA.gov
- WebAIM
- Epilepsy Foundation
- Pew Research: internet and technology
- DataReportal
- US Census Bureau
- US Bureau of Labor Statistics
- Interactive Advertising Bureau
- Think with Google
- Google Trends
- Nielsen insights
- Schema.org: VideoObject
- Schema.org: SocialMediaPosting
- Schema.org: MusicRecording
- Schema.org: HowTo
- Schema.org: FAQPage
- Schema.org: Organization
- Google: video best practices
- Google: video structured data
- CapCut
- Adobe Premiere Rush
- DaVinci Resolve
- Canva
- Descript
- VEED
- Kapwing
- Otter.ai
- Later
- Buffer
- Hootsuite
- Sprout Social
- Google Analytics
- Google Search Console
- Google Analytics developer docs
- GA4: events and conversions
- Matomo
- Plausible Analytics
- Similarweb
- UK Information Commissioner’s Office
- Office of the Privacy Commissioner of Canada
- Australian OAIC
- European Data Protection Board
- EU data protection
- EU Digital Services Act
- Ofcom
- FCC
- AIGA
- Nielsen Norman Group
- Smashing Magazine
- web.dev
- MDN: web media
- MDN: the video element
- ISO 21001 (reference)
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- Koda (Denmark)
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- IMRO (Ireland)
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- MCSC (China)
- CISAC
- World Intellectual Property Organization
- TikTok: creating videos
- TikTok: exploring videos
- TikTok: privacy settings
- TikTok: growing your audience
- TikTok Creator Academy
- TikTok Effect House
- TikTok for small business
- Instagram: Reels help
- YouTube: Shorts best practice
- How YouTube recommends
- Pinterest Predicts
- Snapchat for Business
- Hootsuite blog
- Social Media Examiner
- Marketing Week
- Adweek
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