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How to Back Up and Export a Squarespace Website

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Squarespace has no full-site backup, and the export it does offer is designed for migrating to WordPress rather than for restoring a site. It carries your writing and leaves behind your design, your custom CSS, your code injection and all of your commerce data. This page sets out exactly what is and is not in the file, and the short routine that covers the gap.

The short answerTwo things are missing from the export that people only discover when they need them. Images are referenced by URL rather than included, so an export restored elsewhere without the media produces a site of broken images. And custom CSS — which on a customized site is most of the visual work — is not in the file at all. Copying that panel into a text file takes two minutes and is the highest-value thing on this page.

Progression Agency is based in New York City and works with clients across the United States. Squarespace changes its interface, plan features and export behavior periodically; the steps here reflect how the platform worked in August 2026 and should be checked against Squarespace’s own current documentation before you rely on any specific screen. This page is general guidance and not a substitute for that documentation. Updated August 2026.

What the Squarespace export is, and is not
The last row causes the commonest failure: an export restored without the media files produces a site of broken image links.

Can you back up a Squarespace website?

Not completely, and that is the important thing to understand before you plan around it. Squarespace has no single-click full-site backup. You can export most blog and page content as a WordPress-format XML file, and several things — commerce data, custom code injection, styling and most page layouts — do not come with it.

Squarespace is a closed hosted platform, so there is no filesystem or database to copy the way there is on self-hosted software. What exists is an export designed for migration to WordPress, plus per-area exports for products and contacts. Treating that as a backup is reasonable provided you know precisely what it does and does not contain.

What a Squarespace export actually includes
Content typeIn the XML export?How to preserve it
Blog posts and textYesThe export covers these well
Basic pagesYes, one page only in some plansCheck what your plan exports
ImagesReferenced by URL, not embeddedDownload separately or they break on migration
Page layout and stylingNoScreenshot every page; document the design
Custom CSSNoCopy the panel contents to a text file
Code injectionNoCopy header and footer injection separately
Products and inventoryNo — separate products exportExport from the Commerce panel
Orders and customersNo — separate exportsExport from Commerce and Contacts
Form submissionsNoExport or connect to storage before you need them
Galleries and portfolio structurePartially at bestDocument manually
Events and schedulingNoRecord separately

The rows that catch people are images and custom CSS. Images are referenced rather than included, so an export restored elsewhere without the media files produces a site of broken image links; and custom CSS represents most of the visual work on a heavily customized Squarespace site and is simply not in the file at all.

How do you export a Squarespace site?

From the site’s settings, choose Import & Export, then Export, then WordPress as the format. The file is generated in the background and offered as a download when ready.

The export is a WordPress WXR file, which is an XML format. That choice tells you what it is for: moving content to WordPress. It is not a restore file, and Squarespace cannot import it back to recreate a site.

  1. Open the site and go to Settings
  2. Choose Import & Export Content, then Export
  3. Select WordPress as the export format
  4. Wait for the file to be prepared — large sites take several minutes
  5. Download the .xml file and store it somewhere you will still find it in a year
  6. Separately export products from the Commerce panel if you sell anything
  7. Separately export contacts and mailing lists
  8. Copy the Custom CSS panel into a plain text file
  9. Copy header and footer code injection into the same file
  10. Screenshot every page at full length, because layout is not in the export
Bar chart showing the Squarespace export preserving written content fully and little else.
The export is excellent at one thing and absent on five others. That is not a criticism of the file; it is a reason to pair it with fifteen minutes of manual work.

What does the Squarespace export not include, and why does that matter?

Design, commerce data and anything you added as code. Which means an export alone cannot reconstruct the site — it preserves the writing, not the website.

This distinction is the whole point of the page. If your risk is losing the words — years of blog posts, service descriptions, case studies — the export addresses it well. If your risk is losing the site, it does not, and the mitigation is documentation and screenshots rather than a file.

Design and layout

Squarespace stores layout in its own structures, and there is no format that carries them out. A rebuilt site from an export is a content dump that needs redesigning, which is fine for a migration and useless as a disaster recovery plan.

Custom CSS

On a customized site this is a substantial body of work. It lives in one panel, it is not exported, and copying it into a text file takes two minutes. Do it now rather than after an accidental deletion.

Code injection

Header and footer injection frequently contains analytics tags, verification codes, pixel implementations and third-party widgets. Losing it silently breaks measurement in ways that are discovered weeks later.

Commerce data

Products, variants, inventory, orders and customers export separately from the Commerce panel. They are not in the site export and they are usually the hardest data to reconstruct.

Form submissions

Squarespace form entries are not in the export. If forms are your lead capture, connect them to storage — email, a spreadsheet, a CRM — so the record exists somewhere you control.

How often should you export a Squarespace site?

Quarterly for a site that changes slowly, monthly for an active blog, and immediately before any significant redesign or template change.

The trigger that matters most is the last one. Template changes and major layout work are where content is most often lost, and an export taken the hour before is the difference between an inconvenience and a rewrite.

A realistic backup rhythm
Site typeExport cadenceAlso do this
Brochure site, rarely editedQuarterlyScreenshot after any design change
Active blogMonthlyKeep drafts in a document as well
Online storeMonthly, plus products and ordersExport orders before any high-volume period
Site with heavy custom CSSQuarterly, plus CSS every time you edit itVersion the CSS file
Before a redesignImmediately, without exceptionScreenshot every page first
Before changing templateImmediatelyTemplate changes are the highest-risk operation

Can you restore a Squarespace site from an export?

No. Squarespace cannot import its own export file to rebuild a site, which surprises people at exactly the wrong moment.

The export exists to move content out to another platform, principally WordPress. Within Squarespace, recovery depends on the platform’s own mechanisms — the trash for recently deleted pages, and Squarespace support in some circumstances. If a full restore is a requirement for your organization, that is an argument about platform choice rather than about backup procedure.

What are the alternatives to the built-in export?

Third-party backup services, a full site crawl saved as static HTML, and disciplined manual documentation. Each covers something the export does not.

None of these is a true backup in the sense of a restorable image, and saying so plainly is more useful than implying otherwise. What they give you is the ability to reconstruct rather than restore, which is genuinely valuable and is a different thing.

Backup approaches compared
ApproachWhat it preservesWhat it cannot do
Built-in WordPress exportBlog and page textDesign, CSS, commerce, forms
Products and contacts exportCommerce dataAnything else
Third-party backup serviceVaries; read carefully before relying on itUsually cannot restore into Squarespace
Site crawl saved as HTMLA visual and textual record of the live siteEditable content; it is a snapshot
Screenshots of every pageDesign and layout, for rebuilding by handAnything automated
Copying CSS and injection to a text fileThe custom workNothing else, but it takes two minutes

The combination that actually protects a business is the last three rows together: the export for the writing, a crawl or screenshots for the design, and a text file holding the custom code. That is twenty minutes a quarter and it removes most of the realistic risk.

Which routine operations actually put a Squarespace site at risk
Export before anything in the top two rows, without exception. Those are where content is most often lost and least easily recovered.

What is the fastest way to save a copy of a Squarespace site right now?

Run the export, copy the Custom CSS and code injection into a text file, and take full-page screenshots of every page. Twenty minutes, and it covers the three things you cannot otherwise reconstruct.

If you do nothing else from this page, do those three. The export is the part people know about and the other two are the parts that matter when something goes wrong, because text can be rewritten and a design cannot be remembered.

Does Squarespace keep its own backups?

Squarespace maintains its own infrastructure-level redundancy, which protects against their failures rather than against yours.

That distinction matters. Platform redundancy means the service does not lose your site to a hardware failure. It does not mean you can roll back a page you overwrote, recover content you deleted last month, or undo a template change. Those are user actions, and the platform’s resilience does not address them.

How do you migrate from Squarespace to WordPress?

Export the WXR file, import it into WordPress, then rebuild the design and re-upload media — the content moves, the site does not.

Budget for the rebuild rather than expecting a migration. In practice the import lands posts and pages as content, images arrive as external references that need importing properly, and the design is built fresh. Anyone quoting a Squarespace-to-WordPress move as a file transfer has not done one.

  1. Export from Squarespace as WordPress format
  2. Install WordPress and choose a theme before importing
  3. Use the WordPress Importer plugin to bring in the XML
  4. Tick the option to download and import file attachments, or images will remain hosted on Squarespace
  5. Verify every image actually imported; this step fails quietly on large sites
  6. Rebuild navigation, which does not transfer
  7. Rebuild the design; nothing about layout comes across
  8. Recreate forms and reconnect them to storage
  9. Map every old URL to its new equivalent and set redirects before the domain moves
  10. Keep the Squarespace site live until the redirects are verified

Step nine is the one that decides whether the migration costs you search traffic. Squarespace and WordPress use different URL structures by default, and a migration without a redirect map loses the accumulated value of every page that ranked. Build it from a crawl of the existing site rather than from memory.

What should you do before changing a Squarespace template?

Export, screenshot every page, and copy the custom CSS — because template changes can rearrange or drop content and are not straightforwardly reversible.

This is the single highest-risk routine operation on the platform. Different template families support different features, and content that has nowhere to live in the new template can be lost rather than hidden. Fifteen minutes of preparation prevents the outcome where a redesign turns into a rewrite.

Planning a Squarespace migration or redesign?

Progression Agency is a New York City firm working with clients across the United States. If you are moving off Squarespace, the redirect map is the part that decides whether you keep your search traffic — and it is worth settling before the build starts rather than after.

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Squarespace, WordPress and Webflow: what each lets you actually take with you

Squarespace exports text only; WordPress exports everything including a restorable database; Webflow sits between the two. If portability matters to you, that difference is worth knowing before you build rather than after.

This is not an argument that one platform is better. It is a statement of what each commits you to, because the ability to leave is a real feature and it is rarely compared when the platform is chosen.

What you can take with you, by platform
SquarespaceWordPress (self-hosted)Webflow
Text content exportYes, WXRYes, WXRYes, CSV
Media filesReferenced onlyFull file accessDownloadable
Design and layoutNoYes, theme filesYes, code export
Custom stylingNoYesYes
Full restorable backupNoYes, files plus databasePartial
Commerce dataSeparate exportsFull database accessSeparate exports
Who controls hostingSquarespaceYouWebflow, or export and self-host

The row that matters most for this page is the fifth. A self-hosted WordPress site can be backed up completely and restored completely, which is what most people mean when they say backup. Squarespace cannot, and no third-party tool changes that, because the platform provides no route to write a site back in. If a genuine restore capability is a requirement for your organization, that is a platform decision rather than a procedure decision.

How to export a Squarespace site, and what the Squarespace export leaves behind

The Squarespace export produces a WordPress-format XML file. It is a genuine backup of some of your content and no backup at all of the rest, and knowing which is which is the whole point of doing this properly.

When people say they want to export a Squarespace website they usually mean one of two things: taking a safety copy, or moving to another platform. The same export file serves both, and disappoints both in the same way, because a Squarespace site backup built only from the export is missing several categories of content that never appear in the XML.

What the Squarespace export website file contains

Pages, blog posts, text blocks, image blocks and page-level metadata, written into a WordPress-compatible XML that most platforms can read.

What backing up a Squarespace site with the export alone misses

Product and commerce data, form submissions, custom CSS and code injection, and audio, video and album blocks. Each has to be captured separately.

How to export a Squarespace site step by step

From the site menu, open Settings, then Import & Export Content, choose Export, select WordPress, and wait for the file to be prepared before downloading it.

Why a Squarespace export is not a complete site backup

Because it is designed as a migration format rather than an archive. It carries what another CMS can import, not everything your site is made of.

Video: web and platform practice

A general library on web and marketing practice. The Squarespace export material on this page is written out in full above; these are background viewing rather than the answer to any question here.

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Frequently asked questions

How do I export a Squarespace website?
Settings → Import & Export Content → Export → WordPress. Squarespace prepares a WordPress-format XML file for download. That file is the export; it is not the whole site.
What does the Squarespace export contain?
Pages, blog posts, text and image blocks, and page metadata. Commerce data, form submissions, custom code and several block types are not included.
Is a Squarespace export the same as a site backup?
No. Backing up a Squarespace site properly means the export plus separate captures of your products, form responses, custom CSS and code injection, and any audio or video blocks.
Can I export a Squarespace site to WordPress?
Yes — the export is already in WordPress format, which is why it imports cleanly there and requires conversion for anything else.
How often should I take a Squarespace site backup?
Before any significant change, and on a schedule that matches how often you publish. The export is manual, so an unscheduled backup is in practice no backup.
Can you back up a Squarespace website?
Not completely. Squarespace has no single-click full-site backup. You can export blog and page text as a WordPress-format XML file, and design, custom CSS, code injection, commerce data and form submissions are not included.
How do you export a Squarespace site?
Go to Settings, then Import and Export Content, then Export, and choose WordPress as the format. The file is prepared in the background and offered as a download. Large sites take several minutes to generate.
What format is the Squarespace export?
A WordPress WXR file, which is XML. That format choice tells you its purpose: it exists to move content to WordPress, not to restore a Squarespace site.
Can you import a Squarespace export back into Squarespace?
No. Squarespace cannot import its own export to rebuild a site, which is the single most important thing to know before treating the file as a backup.
Does the Squarespace export include images?
It references images by URL rather than including the files. An export restored elsewhere without importing the media produces a site of broken image links, which is the commonest migration failure.
Does the export include custom CSS?
No. Custom CSS is not in the export at all, and on a heavily customized site it represents most of the visual work. Copying that panel into a plain text file takes two minutes.
Does the export include code injection?
No. Header and footer code injection frequently holds analytics tags, verification codes and tracking pixels, and losing it silently breaks measurement in ways discovered weeks later.
Does the export include products and orders?
No. Products, inventory, orders and customers export separately from the Commerce panel, and they are usually the hardest data to reconstruct if lost.
Are Squarespace form submissions included?
No. If forms are your lead capture, connect them to email, a spreadsheet or a CRM so the record exists somewhere you control rather than only inside Squarespace.
How often should I export my Squarespace site?
Quarterly for a site that changes slowly, monthly for an active blog or store, and immediately before any redesign or template change. The last trigger matters most.
What should I do before changing a Squarespace template?
Export, screenshot every page at full length, and copy your custom CSS. Template changes are the highest-risk routine operation on the platform because content with nowhere to live in the new template can be lost rather than hidden.
Does Squarespace keep backups of my site?
Squarespace maintains infrastructure-level redundancy, which protects against their failures rather than yours. It does not let you roll back a page you overwrote or recover content you deleted.
Can Squarespace support restore my deleted page?
Sometimes, within limits, and it is not a service to plan around. Recently deleted pages may sit in the trash for a retention period; beyond that, recovery is not guaranteed.
What is the fastest way to save a copy of my site?
Run the export, copy Custom CSS and code injection into a text file, and take full-page screenshots of every page. Twenty minutes, and it covers the three things you cannot otherwise reconstruct.
Are third-party Squarespace backup tools worth using?
They can be, and read carefully before relying on one. Most cannot restore into Squarespace either, which means they preserve a copy for reference rather than providing true recovery.
Can I save my Squarespace site as static HTML?
Yes, by crawling the live site with a site-downloader tool. That gives you a visual and textual record of exactly how the site looked, which the export does not, though the result is a snapshot rather than editable content.
How do I migrate from Squarespace to WordPress?
Export the WXR file, install WordPress, import with the WordPress Importer plugin, tick the option to download attachments, then rebuild navigation and design. The content moves; the site does not.
Why do images break when migrating to WordPress?
Because the export references them at their Squarespace URLs rather than including the files. The WordPress Importer can fetch them if you enable attachment import, and that step fails quietly on large sites, so verify afterwards.
Do I need redirects when migrating off Squarespace?
Yes, and it is the step that decides whether you keep your search traffic. The two platforms use different URL structures by default, so build a redirect map from a crawl of the existing site before the domain moves.
Should I keep the Squarespace site live during a migration?
Yes, until the redirects are verified on the new site. Turning off the old site before confirming the new one resolves correctly is how migrations lose traffic irrecoverably.
Can I export only my blog posts?
The standard export is site-wide rather than selective. If you only need the posts, the same file contains them and you can ignore the rest at import time.
Does the export work on every Squarespace plan?
Export availability and what it covers have varied by plan and platform version. Check your own settings rather than assuming, particularly regarding how many pages beyond the blog are included.
What happens to my galleries and portfolio pages?
They transfer partially at best, because gallery structure is a layout feature rather than content. Document them manually if the arrangement matters.
Are events and scheduling included?
No. Events, appointment scheduling and related data are not in the site export and need recording separately if you depend on them.
How do I back up my Squarespace store?
Export products from the Commerce panel and orders and customers separately, on their own schedule. Do it before any high-volume trading period rather than after.
Is version history available in Squarespace?
Squarespace offers limited page-level version history rather than a full site history, and it is not a substitute for exporting. Treat it as an undo for recent edits.
What is the single highest-value backup habit?
Copying Custom CSS and code injection into a versioned text file every time you change them. It takes two minutes, it is not in any export, and it is the work that is hardest to recreate.
Where should I store the export file?
Somewhere you will still find it in a year and that is not the machine that made it — cloud storage with version history, ideally. An export saved to a desktop that later fails is not a backup.
Can I automate Squarespace backups?
Not natively. The export is a manual operation, which is exactly why setting a recurring calendar reminder is part of any realistic backup routine on this platform.
Should the risk of no full backup change my platform choice?
It should be part of the decision rather than the whole of it. If a restorable backup is a hard requirement for your organization, that argues for self-hosted software; for most small businesses the twenty-minute routine on this page covers the realistic risk.

Sources and further reading

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  7. Google: Product structured data
  8. Google: title links in search results
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  11. Google: sitemaps overview
  12. Google: consolidate duplicate URLs
  13. Google: redirects and Search
  14. Google: JavaScript SEO basics
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  18. Google: how local search results are determined
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  75. TikTok advertising solutions
  76. TikTok Creator Marketplace
  77. TikTok Business Center
  78. TikTok for Business blog
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  80. TikTok Branded Content policy
  81. TikTok Shop for sellers
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  139. USPTO: trademarks
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  154. Pew Research: internet and technology
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  161. Nielsen insights
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  164. Schema.org: MusicRecording
  165. Schema.org: HowTo
  166. Schema.org: FAQPage
  167. Schema.org: Organization
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  169. Google: video structured data
  170. CapCut
  171. Adobe Premiere Rush
  172. DaVinci Resolve
  173. Canva
  174. Descript
  175. VEED
  176. Kapwing
  177. Otter.ai
  178. Later
  179. Buffer
  180. Hootsuite
  181. Sprout Social
  182. Google Analytics
  183. Google Search Console
  184. Google Analytics developer docs
  185. GA4: events and conversions
  186. Matomo
  187. Plausible Analytics
  188. Similarweb
  189. UK Information Commissioner’s Office
  190. Office of the Privacy Commissioner of Canada
  191. Australian OAIC
  192. European Data Protection Board
  193. EU data protection
  194. EU Digital Services Act
  195. Ofcom
  196. FCC
  197. AIGA
  198. Nielsen Norman Group
  199. Smashing Magazine
  200. web.dev
  201. MDN: web media
  202. MDN: the video element
  203. ISO 21001 (reference)
  204. Buma/Stemra (Netherlands)
  205. STIM (Sweden)
  206. Teosto (Finland)
  207. Koda (Denmark)
  208. TONO (Norway)
  209. IMRO (Ireland)
  210. SGAE (Spain)
  211. ZAiKS (Poland)
  212. KOMCA (South Korea)
  213. MCSC (China)
  214. CISAC
  215. World Intellectual Property Organization
  216. TikTok: creating videos
  217. TikTok: exploring videos
  218. TikTok: privacy settings
  219. TikTok: growing your audience
  220. TikTok Creator Academy
  221. TikTok Effect House
  222. TikTok for small business
  223. Instagram: Reels help
  224. YouTube: Shorts best practice
  225. How YouTube recommends
  226. Pinterest Predicts
  227. Snapchat for Business
  228. Hootsuite blog
  229. Social Media Examiner
  230. Marketing Week
  231. Adweek

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