White Label Partner Program: Your Brand, Our Team

Updated October 2026 · Written and maintained by the Progression Agency strategy team

A white label partner is the team that does the work your agency sells, under your agency’s name. This page is for agencies and consultants looking for one: how the Progression Agency white label partner program works, what your agency keeps, what we commit to, how pricing works without a public rate card, and how a partnership starts. If you are a vendor offering services to us, this is not the right page. Progression Agency is based in New York City and works with clients across the United States and worldwide.

What is a white label partner?

A white label partner is a specialist company that delivers a service for another business, which sells that service under its own brand. For a marketing agency, it is the delivery team behind a service the agency offers but does not staff: the partner does the audits, campaigns, builds or writing, and the agency presents the result as its own work.

Three parties, one invisible seam

Every white label arrangement involves the end client, the agency the client hired, and the partner doing the work. The client signs with the agency and pays the agency. The agency signs with the partner and pays the partner. Done well, the client never notices the seam between the two teams, because the work, the reports and the tone all arrive in the agency’s name.

A partner, a vendor or a freelancer?

A vendor sells a fixed product or tool. A freelancer sells one person’s hours. A white label partner sells delivery capacity with a team, a process and accountability behind it, and agrees to stay out of view. The difference shows up when something goes wrong: a partner has someone else to cover the work and a written promise about how problems are handled.

White label partners compared with outsourcing

Outsourcing hands work to an outside team that the client knows by name. White label partners do the same kind of work, but the client relationship and the brand stay with the agency. If your client knows and approves of the outside team, you are outsourcing; if the client sees only your agency, you are working with a white label partner.

What is white label partnership, in practice?

A white label partnership is the ongoing agreement between the agency and its partner, rather than any single project. It sets how clients are added, how each one is scoped, how work is reviewed, how the agency is billed and how either side can end it. Individual clients come and go; the partnership is what makes adding the next one quick.

Why a standing agreement beats project-by-project deals

Negotiating terms for every client slows the sale you are trying to close. With one partnership in place, adding a client means agreeing a scope and a quote, not rewriting confidentiality, ownership and billing each time. Your sales team can answer a prospect the same week instead of waiting on a new contract.

White label partnerships across several services

Many agencies start with one service and add others once the first works. White label partnerships that cover several services under one agreement save the agency from managing a different set of terms, reports and contacts for each. That is how our program is set up: one agreement, every service listed below.

Who the Progression white label partner program is for

Agencies and consultants whose clients ask for work the agency does not do in-house, or does not have the people to do this quarter. The program is not for businesses buying marketing for themselves; they should start at our digital marketing agency page.

Web design and development studios

Clients who launch a new site ask what happens next: search, ads, content, email. A studio that can answer with its own name on the work keeps the client after launch instead of referring that revenue away.

PR, communications and branding firms

Coverage and brand work raise questions about search visibility, social and the website. Adding those services through a partner turns a campaign relationship into a retained one.

Paid media agencies and consultants

Campaigns depend on landing pages, tracking and follow-up email. Paid media teams use a partner for the pieces around the ads; consultants use one to deliver the strategy they sell without hiring a bench.

White label services for agencies: what the program covers

Every service below can be delivered under your brand through the same partnership. Each has its own page explaining how that service works when it is resold.

• White label SEO
• White label local SEO
• White label link building
• White label content writing
• White label PPC
• White label Facebook ads
• White label social media management
• White label email marketing
• White label web design
• White label web development
• White label reputation management
• White label lead generation
• White label video editing
• White label graphic design
• White label AEO
• White label marketing agency services, all in one place

What your agency keeps

The client, the brand, the price and the final say. A white label partner that asks for any of those is selling something other than white label delivery.

The client relationship stays with you

Your agency signs the client, runs the meetings, handles renewals and decides what the client hears. We work to your brief and your schedule, and we raise questions with you rather than with your client.

Your margin is yours to set

We quote your agency a price for each client’s scope; what you charge the client is your decision. There is no requirement to publish, share or justify your retail price to us.

What Progression commits to as your partner

The commitments below are the published white label terms that every one of our white label service pages describes.

How a white label partnership with Progression starts

With one real client, not a sales deck. You tell us what you sell and send a typical brief; we reply with a written scope and a quote for that client, then put the terms in a partner agreement before any access is granted.

What to send in your first message

Which services your clients request, one or two of those clients in a sentence each, and the look you want for reports. A real brief, even an untidy one, gets you a more useful scope than a general question.

What you receive back

A written scope for the client you described, listing what it covers and what it leaves out, and a quote your agency can price from. You get a free proposal and a same-business-day reply on weekdays.

Who talks to your client?

Your agency decides, and the decision is made before the first client starts. Three arrangements work; the wrong one is the one nobody agreed on.

Silent fulfillment

We never speak to the client. Your team relays questions and presents every report. It keeps your brand simple and makes your account manager the single point of contact.

A specialist under your name

A specialist joins calls or email using your agency’s domain and title, so the client gets direct expertise without a second brand in the room. Agree beforehand which mailbox they use, how they sign their messages and what they may commit to for you.

Sales support under your name

When you are trying to win a client, we can draft the proposal and the audit on your letterhead and join the pitch as part of your team, so you can bring a specialist into a pitch without introducing a second agency.

Branded reporting your client will read

Reports arrive in your template and from your inbox. They are built from the client’s own analytics and platforms, so the numbers match what the client can check for itself.

What a resold monthly report should hold

Results the client cares about first, such as inquiries, sales or booked calls; then what changed during the month and why; then the plan for next month in order of priority. Your commentary goes on top, written by the person who knows the client best.

How does pricing work without a public rate card?

There is no separate partner price list on this site. Every client gets its own written scope, priced from the figures we already publish for direct clients; any volume arrangement is written into our agreement with your agency once; the price your client pays is a decision for your agency alone.

Why there are no partner tiers

Tiers price agencies by volume before anyone knows what the clients need. We would rather quote each client from its scope and settle volume terms with your agency once, so a small first client and a large tenth client are both priced on what the work actually involves.

What moves a quote

The size of the client’s site or account, how competitive its market is, how many locations or platforms are involved, how much content is needed and how quickly the work has to start. The written scope lists each of these, so a quote can be checked line by line.

Setting your retail price

Base the price on the going rate in the client’s market and on the value of a new customer to the client, not on our quote plus a fixed percentage. Our quote tells you your cost; the client’s market tells you the price.

Markup and margin are different numbers

If our quote for a client is $2,000 a month and you charge $3,000, you keep $1,000. That is half of your cost but only a third of your price. Agencies that confuse the two often find their margin thinner than they planned once account management time is counted.

Leave room for your own time

Calls, client questions, report commentary and renewals all take your team’s hours. Build them into the retail price from the beginning; agencies that leave them out usually notice by the third month.

Client-owned accounts and access

Each account remains registered to the client, your agency controls access, and our people are added as users. Platforms build their permission systems for exactly this arrangement.

Platform rules that support this

Google documents separate access roles in Analytics and owners and users in Search Console, and its Business Profile third-party policies set out what an agency managing a profile for a business must do. Meta’s business portfolio settings work the same way for ad accounts and Pages, with partners given access to assets they do not own. Following them keeps the client in control and makes any change of partner painless.

Confidentiality and your clients

Your client list, pricing and strategy stay between our two businesses. The partner agreement covers confidentiality in both directions and states that we do not approach your clients, during the partnership or after it ends.

Why non-solicitation matters to a reseller

An agency that hands its clients to a partner is trusting that partner with its revenue. A clear non-solicitation term, agreed before the first client starts, is what makes that trust reasonable. Ask any partner you consider whether it will put one in writing.

The white label partnership agreement, at a glance

One document covers the whole partnership, so adding a client means agreeing a scope rather than renegotiating terms. Your lawyer should review it like any other supplier agreement.

What the agreement settles

Confidentiality, ownership of client accounts and work, how each client is scoped and billed, notice for ending a client scope or the whole partnership, handover at the end, and how personal data is handled. The detail is agreed with each agency, not published.

Before any access is granted

Terms come first. We do not ask for logins to a client’s accounts until the agreement is signed and the client’s scope is written, which protects your agency as much as it protects us.

White label reseller or referral partner?

Both are partnerships, but they move the client in opposite directions. A reseller keeps the client and adds a margin; a referral partner hands the client over and may receive a fee.

White label reseller programs elsewhere

Some white label reseller programs sell fixed packages at fixed prices with little room for a client’s specifics. Ours scopes each client in writing, which takes a day longer at the start and saves arguments later about what was included.

White label providers: the kinds you will meet

Agencies shopping for white label providers usually find four types. Each suits a different agency, and only one of them is a full delivery partner.

Software is not fulfillment

A rebranded dashboard can make reporting look consistent, but it does not write content, fix a site or run a campaign. Agencies that need the work done need people, which is what a delivery partner provides.

How to vet any white label partner

Ask questions whose answers you can check. A partner that answers vaguely before you sign will answer vaguely when something breaks.

Run one client first

Start with a single client you know well, so you can judge the work against what you would have done yourself. One good first client tells you more than any number of sample reports.

Red flags in a white label partnership

Some offers sound efficient and cost the agency later. These are the ones to walk away from.

Shortcuts that land on your name

Bought links, invented reviews and promised rankings all carry the reselling agency’s name when they go wrong. A partner willing to take those shortcuts for you will take them on your clients’ accounts.

White label fulfillment beside your own team

Most agencies keep some services in-house and resell others. White label fulfillment works best when both teams use the same brief format and the same review step, so the client gets one standard of work.

Handing work back when you hire

If a service grows to the point where an in-house hire makes sense, the work can move to your team. Because the accounts were always the client’s, the move is a handover of files and notes, not a migration.

When a client leaves or the partnership ends

Endings are part of agency work. Planning them at the start keeps them quiet when they come.

A clean handover

Work produced for the client is handed over, our access is removed from every account, and a record of what was done goes to your agency so the next team can continue without starting again.

Quality: your review step

Every deliverable reaches your agency before it reaches your client. Use that step: it is where you catch anything that does not sound like your agency.

What to check before you send

That the work matches the written scope, that the facts and claims are ones your client can stand behind, and that the tone fits the client. If something is off, send it back with a note; that is what the review step is for.

Agency partner programs from software companies

Many software companies run an agency partner program that pays referral commissions or offers discounts for recommending their tools. Those programs reward introductions. A white label partner program is different: it delivers client work under your brand, and your agency earns from the margin rather than a commission.

Agency partnership and AI assistants

Agency owners increasingly ask AI assistants who could deliver a service for them. Assistants answer from pages that state clear facts: what a company does, for whom, where and on what terms.

What this means for your own agency

The same is true for your clients. Agencies that resell white label AEO can measure what assistants say about each client today and improve it, under the agency’s name.

What the first month of a partnership looks like

The first client sets the rhythm for every client after it, so the first month is mostly about agreeing how work moves between our two teams. The exact sequence depends on the service in the scope.

Your time in the first month

Expect to spend more of your own time on the first client than on any later one: answering questions about the client, reviewing the first deliverables closely and shaping the report template. That time falls sharply once both teams know how the other works.

Questions your clients may ask, and how to answer them

Clients rarely ask who does the work. When they do, they usually want reassurance about quality and continuity, not a list of suppliers. Answer the real question: who is accountable, how the work is checked and what happens if something goes wrong.

When a client asks who is on the team

Describe the team as your agency’s specialists for that service, which is what they are for the length of the engagement. If a client’s contract requires subcontractors to be named, that requirement comes first, and the disclosed arrangement above is the one to use.

Disclosure when a client or contract requires it

White label does not mean concealment where the law or a contract asks for openness. Some clients, especially larger companies and public bodies, require suppliers to list subcontractors or approve them in advance. Our published terms work in that case too: the client still owns its accounts, your agency still leads, and we are named as your specialist partner.

Growing from one client to many

The second client is quicker than the first because the agreement, the report template and the review habits already exist. By the fifth, adding a client is mostly a matter of writing its scope. Volume terms agreed in the partner agreement apply as the number grows, so you do not renegotiate at each step.

Keeping quality as volume grows

Keep the review step even when the work has been reliable for months. The one deliverable you skip is the one a client remembers. A short checklist per service makes the review quick without making it optional.

Working across time zones and markets

We work from New York City with agencies across the United States and worldwide. Scopes state the client’s market, language and any local rules that apply, and reporting dates are set in the time zone your agency works in, so your client receives its report when your team expects to send it.

What we will not do under your brand

Work that would put your agency’s name at risk. That includes buying links, writing or incentivizing reviews against FTC and Google rules, promising rankings, and holding a client’s accounts in our name.

Vendors and freelancers offering services

This page and its form are for agencies that want a delivery partner. If you are offering services, software or a job application to Progression, please choose that option in the form, so your message reaches the right place.

Start a white label partnership

Describe the services your clients keep requesting and one client you are thinking of. You get a free proposal with a written scope and a same-business-day reply.

Related pages for agencies

Pages agency owners usually read before starting a partnership.

• White label marketing agency: every service and the wider partner terms
• SEO reseller program: plans and margins for search
• White label SEO: the deliverables, under your name
• White label PPC: paid media under your brand
• White label web design for agencies
• SEO services: our published retainers
• Website design and development: fixed-scope prices
• Social media marketing pricing
• About Progression Agency

Frequently asked questions