Updated September 2026 · Written and maintained by the Progression Agency strategy team
A Shopify web agency can be doing any of four largely unrelated jobs: building a theme, integrating systems, running acquisition, or operating the email and retention program. Most stores need the last two far more than the first, and most agency proposals lead with the first because it is the easiest to sell and the easiest to show. This page separates the four, explains what each should cost you in scope terms, covers the email and analytics stack most stores actually run, and decodes the acronyms that make ecommerce proposals harder to read than they need to be.
The short answerDecide which of the four jobs you are buying before you talk to anybody: build, integrate, acquire, or retain. Retention is where most established stores have the largest untapped margin, and it is the least commonly proposed. Insist on owning every account — Shopify, the email platform, the ad accounts and the analytics — and on a written app inventory with the monthly cost of each, because app subscriptions are the silent line that grows without anybody approving it. Judge an agency on the questions it asks about your product data and your repeat rate rather than on the themes in its portfolio. And measure contribution per customer rather than revenue, because revenue growth funded by discounting is not growth.
A note on tools named here. Klaviyo, Polar Analytics and the Shopify APIs are mentioned because people search for them and because they are widely used, not because we have any commercial relationship with any of them. We have no affiliate arrangements with any platform on this page and receive nothing if you use them. Pricing and feature details change constantly, so we describe what each category of tool does rather than restating specifications that would be stale within months.
Agency versus freelancer on Shopify
The platform is simple enough that a competent freelancer handles most builds; agencies earn their fee on complex catalogues, migrations and integrations.
Partner tier tells you volume, not fit
The named tiers reflect merchant revenue influenced rather than skill in your category.
Theme choice constrains the build
A heavily customised premium theme is faster to launch and harder to maintain than a lean one extended deliberately.
App creep is the main performance problem
Each installed app adds script weight to every page; stores get slow by accumulation rather than by one decision.
Migrations need a redirect map
Every indexed URL mapped to its closest equivalent before launch, not after.
B2B needs the right plan
Wholesale pricing and customer-specific catalogues sit on specific tiers; discovering that late is expensive.
Checkout is mostly fixed
Customisation is limited by plan, and briefs assuming a bespoke checkout need correcting early.
Ask who does post-launch
Stores need continuous attention; a build-and-leave arrangement produces the slow, broken store you inherit.
Confirm ownership
Store, theme code, domain and apps should all be in the merchant’s own accounts.
On the UK comparison specifically: an ecommerce agency London-based competes in one of the largest Shopify partner concentrations outside North America, with real depth in fashion, beauty and DTC. Cambridge and the wider East of England cluster skews technical and B2B rather than consumer. Time-zone overlap with the US East Coast is workable and with the West Coast is not, which decides most of these engagements in practice.
Two operational points that come up in every scope. Email and SMS are usually delivered through Klaviyo, and Klaviyo agency partners are certified by the platform — the certification confirms training rather than results, so treat it as a filter and not a recommendation; a Klaviyo marketing agent embedded in your team is a different arrangement again. And content: publishing a blog post on Shopify uses the built-in blog under Content, where each Shopify article belongs to a blog you create first. That extra step is the reason blog posts on Shopify stores so often end up sitting on a separate subdomain instead, which splits the site’s authority and is worth avoiding.
On the acronyms: e commerce abbreviations turn up constantly in agency proposals and are rarely explained. The e commerce abbreviation itself is normally written as ecommerce or e-commerce; beyond it, AOV is average order value, LTV lifetime value, CAC customer acquisition cost, CR conversion rate, RPV revenue per visitor, and DTC direct-to-consumer. Any proposal using them without definitions is worth asking about, because the definitions vary between agencies more than you would expect — particularly LTV, which can be calculated over twelve months or over a customer’s whole history and differs by a multiple depending which.
Buyers frequently compare across the Atlantic, and it is worth knowing the shape of it. A Shopify agency in London, and the e commerce agency London market generally, is deep — the city has one of the largest Shopify partner concentrations outside North America, with particular strength in fashion, beauty and DTC. A Shopify branding agency combining identity work with the build is a common structure there and less common in the US, where the two are more often bought separately. Time-zone overlap with the US East Coast is workable; with the West Coast it is not, which in practice is what decides most of these engagements.
Reading a Shopify case study without being misled by it
A Shopify case study is a selected result presented by the party who benefits from it. That does not make it worthless, but it does determine how it should be read.
The useful information in a case study is rarely the headline percentage. It is the starting point, the timeframe, what else changed, and what the agency actually did as opposed to what happened while they were engaged. A case study that omits all four is a testimonial with a chart on it.
Look for the starting point
A percentage increase from a very low base is arithmetic rather than achievement.
Look for the timeframe
Over what period, and was it seasonal? Retail comparisons that skip the calendar are meaningless.
Look for what else changed
New product, funding, a television appearance. Attribution to the agency requires ruling those out.
Look for what they actually did
Specific work, not ‘we optimized the funnel’.
Ask for one that went badly
The most informative request you can make, and the one most agencies cannot answer.
What does a Shopify ecommerce agency actually do?
One or more of four largely separate jobs: building the storefront, integrating it with other systems, acquiring customers, and retaining them. They require different skills, they are bought at different prices, and an agency excellent at one is frequently ordinary at another.
Naming which job you are buying is the single most useful thing you can do before contacting anybody. A shopify web agency proposal that covers all four equally is either a large firm with genuine breadth or a small one describing capabilities rather than plans, and the difference matters enormously.
The chart contains the finding that shapes this page. Retention and measurement score highest on effect on profit and lowest on how often anybody proposes them; theme work scores the reverse. That is not because agencies are dishonest — it is because a redesign is easier to show, easier to approve and easier to price.
Build
Theme selection or custom front-end work. Legitimate and frequently premature. Unless the theme is demonstrably the constraint — it is slow, it breaks on mobile, it cannot express your product structure — a rebuild consumes budget that would have produced more elsewhere.
Integrate
Connecting Shopify to inventory, ERP, fulfillment, accounting or tax systems. The scarcest skill of the four and the one most likely to be underestimated in a quote. Ask which system is master for every shared field before anybody writes code.
Acquire
Paid media, search and content that brings new customers. Most commonly proposed and most commonly bought before the store can retain the customers it already has, which is why so much acquisition spend produces revenue and no profit.
Retain
Email, SMS, loyalty and lifecycle programs. Where most established stores have the largest untapped margin, because the cost of selling again to an existing customer is a fraction of acquiring a new one and the systems to do it are already paid for.
Which job should you buy first?
Measurement, then retention, then acquisition, then build. Diagnose before constructing: know your repeat rate and contribution per customer before deciding what to fix, because those two numbers determine which of the four jobs is actually your constraint.
The quadrant chart is the uncomfortable summary. Email flows, repeat rate, checkout friction and product data are barely visible and move profit most. Theme redesign and hero imagery are highly visible and move it least. Budgets set by what impresses in a review meeting reliably get this backwards.
The app stack: the line that grows without approval
Ask for a written inventory of every installed app with its monthly cost and what uses it. Most stores carry apps nobody uses, apps duplicating each other, and apps installed for a campaign that ended eighteen months ago, all billing monthly.
This is the cheapest audit available to a Shopify merchant and almost nobody runs it. Beyond the direct cost, every app adds scripts to the storefront, and script weight is the most common cause of the mobile speed problems that then get diagnosed as a theme issue.
| Category | What it does | What to check |
|---|---|---|
| Email and SMS | Automated flows and campaigns | Are flows built, or only broadcasts? |
| Reviews | Collects and displays product reviews | Is it actually collecting, or just installed? |
| Upsell and bundling | Increases order value | Does it slow the cart measurably? |
| Subscriptions | Recurring orders | Is churn measured anywhere? |
| Analytics | Reporting beyond Shopify’s own | Does anybody open it weekly? |
| Search and filtering | On-site product discovery | Do zero-result searches get reviewed? |
| Page builders | Custom landing pages | How much script weight does it add? |
| Loyalty | Points and rewards | Does it change repeat rate, or only cost money? |
The right-hand column is the audit. For each app, if nobody can answer the question, that is your answer — the app is a monthly cost with no owner and no evidence, and removing it is free money and a faster storefront.
Email and retention: what the program should contain
Flows before campaigns. Automated sequences triggered by behavior — welcome, abandoned browse, abandoned cart, post-purchase, winback, and replenishment for consumables — produce a large share of email revenue for most stores and run without anybody scheduling them.
People search for a klaviyo agency or klaviyo experts because Klaviyo is widely used for exactly this work in the Shopify ecosystem. The important thing to understand when hiring is that the platform is not the skill. Knowing the tool is table stakes; knowing which flows to build, what to say in them and how to measure their incremental effect is the actual capability.
Flows versus campaigns
A campaign is a broadcast sent to a list on a date. A flow is triggered by something a person did and reaches them at the moment it is relevant. Flows require building once and then run indefinitely; campaigns require work every time. Stores that lead with campaigns are doing the expensive version of the cheaper thing.
SMS and WhatsApp
Messaging channels have far higher open rates than email and far lower tolerance for irrelevance, which makes them powerful for transactional and time-sensitive messages and risky for routine promotion. Searches for klaviyo whatsapp reflect real interest in running these channels alongside email; the discipline required is restraint rather than technology.
Consent and compliance
Email and SMS marketing are governed by rules on consent, identification and opt-out. In the US the FTC publishes guidance on commercial email compliance; messaging carries its own consent requirements. Check the current position with a primary source rather than relying on a platform default, and treat unsubscribe handling as a system requirement rather than a courtesy.
Analytics: what Shopify’s own reporting does not tell you
Contribution per customer, cohort behavior over time, and the incremental effect of a channel. Shopify reports orders and revenue well; the questions that decide whether you are profitable usually need something on top of it.
That gap is why third-party ecommerce analytics tools exist — searches for polar analytics and similar products reflect merchants looking for cohort and contribution reporting in one place. The category is legitimate. What matters when buying one is whether anybody will open it weekly, because an unopened dashboard is an app subscription with no owner.
Revenue is not the measure
Revenue growth funded by discounting, or by acquisition spend that exceeds contribution, is not growth. Contribution per customer — revenue minus cost of goods, shipping, payment fees and the acquisition cost of that customer — is the number that answers whether the store is getting better.
Ecommerce abbreviations, decoded
Proposals in this market are unusually dense with acronyms, and several of them measure importantly different things. Here is what each actually means and what it hides.
| Abbreviation | Stands for | What it measures | What it hides |
|---|---|---|---|
| AOV | Average order value | Revenue per order | Margin; a high-AOV order can be less profitable |
| LTV | Lifetime value | Total contribution from one customer | Assumptions about how long they stay |
| CAC | Customer acquisition cost | Spend divided by new customers | Whether organic customers are counted in |
| ROAS | Return on ad spend | Revenue divided by ad spend | Cost of goods entirely |
| MER | Marketing efficiency ratio | Total revenue over total marketing spend | Which channel did the work |
| CVR | Conversion rate | Orders divided by sessions | Traffic quality differences |
| CR | Conversion rate, same thing | As above | Nothing extra; the two are used interchangeably |
| RPV | Revenue per visitor | Revenue divided by sessions | Combines CVR and AOV, so movements are ambiguous |
| COGS | Cost of goods sold | Direct product cost | Shipping, fees and returns unless stated |
| SKU | Stock keeping unit | One distinct purchasable item | Nothing; it is a counting unit |
| PDP | Product detail page | The individual product page | Nothing; it is a page type |
| PLP | Product listing page | A category or collection page | Nothing; it is a page type |
The row that causes most damage is ROAS. It ignores cost of goods entirely, so a campaign can show a healthy return on ad spend while losing money on every order. Ask for contribution, not ROAS, whenever somebody is arguing that a channel is working.
Content and the Shopify blog
Most Shopify blogs are abandoned within a year because they were started without a reason. A store blog earns its place when it answers the questions buyers ask before purchase — sizing, materials, care, compatibility, comparisons — and does not when it publishes generic industry commentary.
Searches for shopify blogger reflect merchants trying to work out whether to run one at all. The honest answer is that it depends entirely on whether your category has pre-purchase questions worth answering. Fashion, hobby, technical and considered-purchase categories usually do; impulse categories usually do not.
What a store blog should contain
- Buying guides that genuinely help somebody choose between your own products.
- Sizing, fit and compatibility answers that reduce returns.
- Care and maintenance content that improves the post-purchase experience.
- Comparisons between options you actually sell, written honestly.
- Answers to the questions your support inbox receives most often.
- Anything you find yourself explaining repeatedly to customers.
- Nothing written purely because a content calendar demanded a post that week.
The fifth bullet is the shortcut. Your support inbox is a list of the questions people ask before and after buying, already ranked by frequency, and every one of them is a page somebody is searching for.
Store credit, gift cards and returns
Offering store credit rather than a refund retains revenue and, done badly, damages trust. The Shopify APIs support store credit programmatically, which is why merchants search for store credit shopify while planning returns policies.
The commercial logic is straightforward: a return converted into credit keeps the money in the business. The constraint is that it must be genuinely optional and clearly stated. A returns process that quietly makes credit the default, or that hides the refund route, produces short-term retention and long-term damage, and in some jurisdictions raises consumer-protection questions worth checking.
Checkout and product page details that move revenue
Answer first: guest checkout, delivery cost and date shown before the basket, honest stock status, and a returns policy visible before purchase rather than after. Each is a small change and each recovers orders that were already earned.
Guest checkout
Forcing account creation before purchase costs completed orders. Offer the account after the order, when the customer has a reason to want one.
Delivery cost before the basket
Unexpected shipping cost at the final step is among the most common abandonment causes. State it on the product page, not in the cart.
A delivery date, not a window
‘Three to five business days’ is a range; a date is a commitment. Dates convert better, especially on gift purchases.
Honest stock status
Showing low stock accurately builds urgency legitimately. Showing it inaccurately is a deceptive practice and erodes trust the first time somebody notices.
Variant selection that cannot break
Unavailable combinations should be clearly indicated rather than silently failing. A customer who selects a size and gets nothing simply leaves.
Returns visible before purchase
The returns policy is a conversion asset, not a legal footnote. Buyers of considered purchases look for it before ordering, and hiding it in the footer costs orders.
Real photography over stock
Product photography showing scale, texture and use converts better than styled stock, particularly in categories where fit or size is uncertain.
Reviews near the buy button
Collected genuinely and displayed near the decision point. Reviews further down the page are read by fewer people at the moment they matter.
| Check | How | What good looks like |
|---|---|---|
| Guest checkout | Try to buy without an account | Possible, and obvious |
| Delivery cost visibility | Look at a product page | Cost shown before the basket |
| Delivery date | Add to cart | A date rather than a range |
| Variant behavior | Select an out-of-stock combination | Clearly indicated, not broken |
| Returns policy | Find it as a first-time visitor | Linked from the product page |
| Mobile speed | Test a product page, not the homepage | Usable quickly on a mid-range phone |
| Search quality | Search a misspelling and a product code | Returns the right product for both |
All seven take under half an hour together, and they routinely surface problems that a theme rebuild was about to be commissioned to fix.
Product data: the constraint behind most storefront problems
Answer first: how variants, options and attributes are structured determines the templates, the filtering, the on-site search and the shopping feeds. Storefront problems that look like design issues are frequently data issues wearing a design costume.
Variants and options
Which options combine, and which combinations are invalid, has to be decided before templates are built. Retrofitting a variant model means rebuilding the product page.
Attributes and filtering
Every attribute you want customers to filter by must exist as structured data, consistently populated. Filtering cannot be added later over data that was never captured.
Images per variant
If color is a variant, each color needs its own images and the page needs to swap them. This is a data and template decision jointly.
Stock accuracy
Where stock is held and how often it syncs decides whether you oversell. It is an integration question that surfaces as a customer service problem.
Shopping feed requirements
Product feeds for shopping channels need specific fields in specific formats. Missing attributes means disapproved products, which is invisible until somebody checks.
Discontinued products
Deleting them outright produces a wall of dead pages on URLs that previously ranked. Decide the rule in advance: keep, mark unavailable, and link to the replacement.
Speed on a Shopify store
Answer first: measure a product page rather than the homepage, because that is where most sessions land and where most weight accumulates. Script weight from apps is the usual cause, and it is cheaper to remove than to design around.
Test the right page
Homepages are optimized because they are looked at. Product and collection pages carry the traffic and the apps, and they are where slowness costs orders.
Images are the second cause
Oversized product images, served at full resolution to phones, are the most common weight problem after scripts. Correct sizing costs nothing and is frequently never done.
Third-party scripts
Chat widgets, review apps, upsell tools and analytics all add scripts. Each is individually defensible and the cumulative effect is what people experience.
Measure on a real phone
Test on a mid-range device on a normal connection rather than a developer machine. The difference between the two is where most of the disagreement about speed comes from.
How to choose a Shopify agency
By the questions they ask before quoting. An agency that asks about your repeat rate, your contribution per customer, your app stack and your product data structure is diagnosing. One that opens with a theme portfolio is selling.
- Which of the four jobs are you proposing, and why that one first?
- What is our repeat purchase rate, and what should it be for our category?
- Which of our installed apps would you remove, and what do they cost?
- How is our product data structured, and does it constrain anything?
- Which email flows exist, and which are missing?
- How will you measure this, in contribution rather than revenue?
- Who owns the Shopify, email, advertising and analytics accounts?
- What would you tell us not to spend money on?
Question two is the fastest filter. An agency that has not asked about repeat rate before proposing work is proposing without a diagnosis, and the proposal will therefore be whatever they sell most often.
Migrating to or from Shopify
Answer first: export every existing URL with its traffic before anything changes, map each one to a new address, implement and test the redirects before launch, and verify them live on launch day. This is where replatform traffic is lost, months before anybody notices.
URL structure
Shopify imposes some URL patterns. Decide early which existing URLs can be preserved and which must change, because that list drives the whole redirect map.
Product and customer data
Product data usually migrates adequately; customer data, order history and subscriptions are where migrations get expensive. Scope them explicitly rather than assuming they come across.
Email list and consent state
Consent status must migrate with the addresses, not just the addresses. Losing the record of who opted in leaves you unable to demonstrate consent for the list you rely on most.
Reviews
Collected reviews are an asset and are frequently locked into the app that gathered them. Check exportability before migrating, not after.
| Item | Decide before build | Verify after launch |
|---|---|---|
| URL map | Every ranking URL paired with a destination | Redirects resolve, no chains |
| Product data | Field mapping, variants, images | Spot-check fifty products |
| Customer records | What migrates and what does not | Login works for existing customers |
| Order history | Whether it is needed and where it lives | Support can find past orders |
| Email list and consent | Consent state travels with the address | Sending works and unsubscribes honor |
| Reviews | Exportable from the current app | Reviews visible on the right products |
| Analytics | New property or continued | Revenue tracking verified within a day |
| Subscriptions | Whether they can transfer at all | Renewals process correctly |
The subscriptions row is the one that most often derails a migration timetable. Recurring billing rarely transfers cleanly between platforms, and discovering that mid-project is expensive.
Ownership, and why it matters more than price
Your Shopify store, your email platform, your advertising accounts and your analytics should all be registered to your business with the agency granted access. This is free at the start and expensive later, and the email list in particular is the most valuable asset most stores own.
Working with an agency versus building in-house
Answer first: buy the capability you cannot hire for, and hire the one you use daily. Email and merchandising are used every day and suit an in-house owner; integration and technical SEO are occasional and specialist, and suit an external supplier.
What suits in-house
Merchandising, campaign scheduling, customer service and content. All are continuous, context-heavy, and expensive to buy by the hour.
What suits an agency
Integration work, technical audits, paid media management at scale, and the initial build of an email program. All are periodic or specialist.
The handover that should happen
An agency building your email flows should leave you able to run and edit them. If the flows live somewhere you cannot access, you have rented your most valuable asset.
| Task | Best owner | Why |
|---|---|---|
| Email flow strategy and build | Agency initially, then in-house | Specialist to build, routine to run |
| Campaign scheduling | In-house | Continuous and context-heavy |
| Merchandising and collections | In-house | Requires product knowledge daily |
| Paid media at scale | Agency | Specialist and tooling-heavy |
| Technical SEO and site health | Agency, periodically | Occasional and specialist |
| Integrations | Agency or contractor | Rare, high-consequence work |
| Customer service | In-house | It is the product experience |
| Analytics reporting | Agency to build, in-house to read | Nobody external will read it weekly |
The last row is the one that decides whether analytics investment pays back. A dashboard built by an agency and read by nobody internally is an expense; the same dashboard opened weekly by somebody who can act on it is the cheapest decision-making tool a store owns.
A realistic first year
Measure, audit the apps, fix data and checkout, build the flows, then scale acquisition against a known lifetime value, and do the design work last with evidence in hand.
Putting design last is unpopular and it is the recommendation that most reliably improves outcomes. By month nine you know which pages matter and what people do on them, which turns design decisions from aesthetic arguments into evidential ones.
The search data underneath this cluster is worth noticing: operational and tool queries outnumber agency-shopping queries substantially. Merchants are mostly trying to run the store better rather than to hire somebody, which is a reasonable description of where the value is.
Not sure which of the four jobs you need?
Tell us your repeat rate and your app list and we will tell you where the constraint actually is — including when the answer is that your store is fine and the problem is upstream of it.
What it costs: Choosing a Shopify Ecommerce Agency
Website work is priced by the number of templates, the content that has to be produced and the systems that must connect, not by page count. For Choosing a Shopify Ecommerce Agency, the ranges below are the planning figures from our marketing agency pricing guide and website cost guide; a quote follows a written scope and a redirect map.
| Project | Small agency range | What drives the number |
|---|---|---|
| Brochure site, 5–12 pages | $8,000–$25,000 | Custom design versus template |
| Site plus content program | $20,000–$45,000 | The content is the half that makes it rank |
| Service business site, 20–60 pages | $18,000–$55,000 | Templates, integrations, content volume |
| Ecommerce, small catalog | $20,000–$70,000 | Integrations and SKU count |
| Redesign of an existing site | $9,000–$40,000 | Redirect map, content migration, platform change |
| Landing page, single | $1,200–$4,000 | Offer strategy more than design |
| Website maintenance | $150–$800 / month | Updates, backups, security, minor edits |
Ranges are US planning figures, not quotes. Every engagement is priced after a written scope, and the planning range tells you which tier the conversation starts in.
Two more scoping questions
Who owns the theme after the engagement
A store built inside an agency’s proprietary theme is expensive to leave. Establish before signing whether the theme, the code and the app configuration transfer with the store.
What happens to the roadmap when traffic dips
Agencies differ in whether a bad quarter triggers diagnosis or more of the same activity. Ask how the plan changes when the numbers go the wrong way.
Interface quality is the part of an ecommerce build that gets shopped last and matters most
Buyers comparing an e commerce website agency against a general web studio — or searching web agency e commerce, ecommerce website agency, ecommerce web design agency or ecommerce website agencies, which return much the same firms — usually compare price, platform experience and timeline. Ecommerce UI rarely enters the conversation, which is odd, because the interface is where nearly all revenue is won or lost after the traffic arrives.
The ecommerce user interface decisions that move revenue are unglamorous and specific: how variants are selected — the substance of e commerce ui design and e commerce interface design, whatever a given ecommerce design services line item calls it — whether the cart confirms an addition without interrupting browsing, how many fields checkout demands, whether shipping cost appears before the final step, and how search behaves when a query returns nothing. None of these is a visual-design question, and none is usually visible in a portfolio, which is why they are so often left to whatever the theme did by default.
This is worth raising directly when comparing an ecommerce web agency to a general one. Ask what they changed about the default checkout on their last build and why. An agency that treats ecommerce UI design as a solved problem supplied by the theme is offering a website, not a store, and the difference shows up in conversion rate rather than in the launch screenshot.
Ecommerce, performance and measurement talks from the platform publishers
Publicly available sessions on ecommerce, web performance, email and measurement. None of these are ours; each is credited to its channel and upload date, every identifier was checked live before publication, and each tile loads its player only when clicked.
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
- Hire PHP developers
- Bankruptcy lawyer website design
- Web design in North Carolina
- Web design in Seattle
- Ecommerce web development
- Ecommerce development services
- Squarespace customization
- Consulting websites
- Beauty stores on Shopify
- Content commerce
- 404 and bad request errors
- FTP clients
- Website design and development
- Design, development and management
- Creating a gallery
- Custom CSS
- Summary blocks
- Website maintenance services
- Web design agency, San Jose
- WordPress outsourcing
- StoryBrand website framework
- StoryBrand websites
- StoryBrand website design
- Squarespace logos
- Product configurators
- Web development services
- How much does a website cost?
- What to include on a homepage
- Website redesign services
- Website maintenance
- Ecommerce website design
- BigCommerce vs Shopify
- Service business website design
- Healthcare website design
- Websites for restaurants
- Squarespace design services
- Squarespace vs WordPress
- Wix vs WordPress
- Web design in Queens
- Web design for small business
- Shopify agency
- Shopify checkout optimization
- Headless commerce and Hydrogen
- Shopify pricing guide
- Shopify checkout extensibility
- Squarespace pricing
- Publishing a Squarespace site
- What Squarespace is
- Learning Squarespace
- Squarespace dropdown menus
- Domain vs website
- Videography websites
- Ecommerce product configurators
- Negative space in design
- YouTube channels for web designers
- How to back up a Squarespace website
- Best dental websites
- Website dimensions and image sizes
- Web design in Charlotte NC
- Web design in Nashville
- Web design in Seattle
- Web design in Atlanta
- Retail consulting
- Product design agencies
- Digital product agencies
Choosing and working with an agency
Social, content and brand
By industry and by situation
Frequently asked questions
How should I read a Shopify case study?
Why can case study percentages mislead?
What is the best question to ask about an agency’s case studies?
What does a Shopify ecommerce agency do?
Which job should I buy first?
Why is a theme rebuild usually the wrong first move?
What is the most underused opportunity in an established store?
How do I audit my app stack?
Do apps slow down a Shopify store?
What email flows should every Shopify store have?
What is the difference between a flow and a campaign?
Do I need a Klaviyo agency specifically?
Should I use SMS or WhatsApp alongside email?
What consent rules apply to ecommerce email and SMS?
What does Shopify’s own reporting not tell me?
Is a third-party ecommerce analytics tool worth it?
Why is revenue the wrong success measure?
What does ROAS hide?
What is the difference between LTV and AOV?
What is MER and when is it useful?
Should my Shopify store have a blog?
What should a store blog actually publish?
What is store credit and should I offer it?
What is a SKU, a PDP and a PLP?
Who should own my Shopify and email accounts?
What should I ask a Shopify agency before hiring?
What is the fastest way to filter Shopify agencies?
What should I ask an e-commerce website agency that I would not ask a normal web agency?
Does ecommerce UI really affect revenue that much?
Is an ecommerce web agency worth the premium over a general web design service?
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.