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Advertising Agency Houston: What Agencies Charge

Updated September 2026 · Written and maintained by the Progression Agency strategy team

We work with advertisers across all fifty states, Houston included, and this page is written to be useful whether or not you hire us. It covers what Houston ad agencies actually charge and how the fee structures differ, the four quite different kinds of firm that all describe themselves as full-service, what belongs in a proposal, how the Houston market differs from the national picture, and the checks that prevent the disputes we hear about most often.

The short versionThe agency fee and the media spend are separate numbers, and any proposal that blends them is hiding something. Management fees commonly run 10 to 20% of spend, or a flat retainer where spend is small. Give a paid program ninety days before judging it. Creative is a larger lever on results than bidding is. And the ad accounts must be created under your business — that single item causes more grief than everything else combined.

Buying advertising in Houston, in five facts
Almost every dispute we hear about a paid-media agency traces back to one of these five, and all five are settled in the proposal rather than after launch.

What advertising agencies in Houston charge

There is no rate card in this industry, but the structures are few and knowing them lets you compare quotes that look nothing alike.

How advertising agencies charge
Percentage-of-spend has a structural flaw worth naming: it rewards the agency for spending more, not for spending well. Ask how the fee changes if spend halves.
Fee structures compared
StructureHow it worksTypical levelWatch for
Percentage of spendA share of the media you buy10 – 20%, falling as spend risesIt rewards spending more, not spending well
Flat retainerA fixed monthly fee$2,500 – $20,000Whether hours are stated
HourlyBilled against time$125 – $300Unpredictable invoices
PerformancePaid on results15 – 25% of attributed valueHow ‘a result’ is defined, precisely
HybridRetainer plus performanceVariesDouble counting between the two halves
ProjectOne-off campaign or creative$5,000 – $75,000What happens after delivery

The question that settles it

Ask what the fee would be if your media spend halved. A percentage-of-spend agency’s answer reveals whether they will still staff your account properly when the budget dips, and a flat-retainer agency’s answer reveals whether the retainer was ever tied to real hours.

What is normally extra

  • Creative production: photography, video, design beyond basic ad assembly.
  • Landing page design and build, which paid media frequently needs and rarely includes.
  • Third-party tooling: call tracking, bid management, analytics platforms.
  • Market research and audience studies.
  • Out-of-home production and installation, which is separate from the media buy.

Houston ad agencies: four different businesses, one label

Almost every firm you shortlist will describe itself as full-service. That is usually true in the sense that they will take the whole brief, and misleading in the sense that they are much better at one part of it than the others.

The kinds of agency you will be shortlisting
Houston ad agencies frequently describe themselves as full-service. Ask which of the four they actually started as, because that is usually what they are still best at.
What each kind of firm is actually built around
TypeStarted asStrongest atWeakest at
Creative agencyIdeas and craftBrand campaigns, distinctive workMedia efficiency and measurement
Media buying agencyBuying inventoryNegotiation, reach, planningOriginal creative
Full-service advertising agencyBoth, historicallyIntegrated campaigns at scaleSpeed and cost for smaller advertisers
Performance / digital shopPaid search and socialMeasurement, iteration, speedBrand-building and offline media
In-house team plus consultantYour own staffProduct knowledge, controlBreadth and objectivity

An advertising company Houston businesses hire for a brand campaign is frequently the wrong firm for a lead-generation program, and the reverse. The single most useful question in a first call is “what did you start as?” — the answer is usually still what they are best at.

Advertising agencies Houston TX: how to build a shortlist

  1. Take five names from three different sources — search, a directory, and one referral from a business whose advertising you have actually noticed.
  2. For each, find live work from the last twelve months for a client of roughly your size in a comparable category. If you cannot find any, the firm is not a fit regardless of reputation.
  3. Ask all five the same five questions so the answers can be compared side by side.
  4. Require the fee and the media spend as separate lines in every quote.
  5. Speak to one former client, not a current one. Ask specifically why the relationship ended.
What belongs in an advertising agency proposal
The four ‘no’ rows account for most of the complaints we hear, and every one of them is visible in the proposal before money changes hands.

The five questions worth asking

  1. Who works on my account day to day, and how many hours a month does the fee represent for each of them?
  2. Whose name are the ad accounts in, and what happens to the history if we part ways?
  3. How will conversions be tracked, and who verifies that the tracking is correct?
  4. What is included in creative, and what is billed separately?
  5. How long before it is fair to judge this, and what will we judge it on?

Ad agencies in Houston TX: what is different about this market

Houston is the fourth-largest city in the United States and its advertising market has three characteristics that genuinely change how campaigns should be planned.

Geography and the commute

Houston is enormous and overwhelmingly car-based. That has a direct media consequence: out-of-home and audio deliver more effective reach here than in denser cities where people travel by transit and look at their phones. Any plan that treats Houston like a coastal metro will under-weight both.

The energy and industrial base

A significant share of Houston’s B2B advertising serves energy, petrochemical, engineering and industrial services. Those categories share a profile: very narrow audiences, long sales cycles, high contract values, and buyers who are unmoved by consumer-style creative. Marketing companies Houston firms hire for consumer work are frequently poor at this, and it shows quickly.

Houston search phrasings and what each signals
What is searchedWho is usually searchingWhat tends to rank
advertising agency houston / advertising agencies houston txBuyers with a campaign in mindEstablished local agency sites
advertising agencies houston texasOften out-of-state or procurement-ledDirectories and larger firms
houston ad agencies / ad agencies in houston txEarly browsing, building a longlistRoundups and listicles
advertising company houstonTraditional or offline-led buyersFull-service and media shops
houston marketing agency / marketing agencies houston txBroader remit than paid media aloneFull-service marketing firms
marketing agency houston texas / marketing agency in houston texasFormal phrasing, often B2BCorporate-oriented agencies
marketing companies houstonComparison shoppingDirectory listings
marketing agencies in houston texasLonglist buildingAggregated ranking sites
creative agency in houstonIdea and craft-led briefsStudios rather than media buyers
advertising firmsOlder, more traditional framingEstablished shops, not digital-first

None of these rank anyone on results. Use whichever phrasing you like to gather names, then judge every name on the same evidence.

Language

Houston is one of the most linguistically diverse cities in the country, and Spanish-language advertising is a genuine requirement in many categories rather than an optional extra. Translated creative is not the same as creative made in the language, and audiences can tell the difference immediately.

Where Houston advertising budgets actually go
Houston’s geography changes this mix. Long commutes make out-of-home and audio work harder here than in denser cities where people take transit.
Which channel fits which Houston business

Marketing agencies Houston TX versus advertising agencies

Marketing agency houston tx and advertising agency houston are used interchangeably by buyers, and there is a real distinction underneath even though few firms police it.

  • Advertising is paid placement: buying attention you did not earn, with creative designed to work in that placement.
  • Marketing is broader and includes the things that are not paid — search, content, email, lifecycle, pricing and positioning.
  • A creative agency in Houston sells the idea and the craft, and may not buy media at all.
  • Advertising firms as a term skews older and more traditional, and tends to reach established shops rather than digital-first ones.

The practical consequence: if your problem is that nobody knows you exist, advertising is the right purchase. If your problem is that people find you and then do not buy, advertising will make it worse by sending more people to the same experience. A marketing agency Houston texas businesses retain for the second problem should be looking at the offer and the site before touching the media plan.

Advertising agencies Texas: hiring in Houston versus elsewhere in the state

Advertising agencies texas wide cluster in Houston, Dallas and Austin, and the differences are real but smaller than agencies suggest.

The Texas markets compared
MarketConcentrationTypical strengthCost relative to Houston
HoustonLargest by populationEnergy and industrial B2B, healthcare, bilingualBaseline
Dallas-Fort WorthLargest agency countRetail, finance, national brand workSimilar to slightly higher
AustinFastest growingTechnology, consumer, performance marketingHigher
San AntonioSmaller marketHealthcare, military, hospitalityLower
Out of state, remoteUnlimitedWhatever specialism you needVaries widely

Texas advertising companies competing for statewide work will all tell you they understand the market. Ask a specific question instead: name three publications or stations that reach my customers in Houston. A firm that actually works here answers immediately.

Ad agencies in Texas: when local presence genuinely matters

  • Out-of-home and radio buying, where local relationships affect what you pay.
  • Production: shoots, talent, locations.
  • Sponsorship and event work tied to local institutions.
  • Anything where somebody should physically see your operation before advertising it.

For paid search, paid social, connected TV, measurement and creative iteration, location is irrelevant, and restricting your search to marketing agencies in houston texas will exclude specialists who would serve you better.

How a paid program should actually run

How a paid program should start
An agency that launches without verifying conversion tracking is guessing, and will be guessing for as long as you pay them.
What to expect, month by month
Judging a paid program at week three is the most common self-inflicted wound in this category. The data is not significant yet and cutting early destroys the learning you paid for.

Tracking comes before spending

Conversion tracking should be verified — not merely installed — before any budget goes live. An agency optimizing against broken tracking will confidently spend your money in the wrong direction, and the reports will look fine. Ask them to show you a test conversion firing.

The learning period is real

Modern ad platforms need conversion volume before their optimization works at all. Cutting a campaign at day four because the cost per lead looks bad destroys the learning you have already paid for. Agree a learning period in writing and hold both sides to it.

What a monthly report should contain

A useful monthly advertising report
SectionWhat it should showWhat it should not be
HeadlineCost per acquisition against targetImpressions or reach
SpendMedia spend and agency fee, separatelyOne blended figure
By channelCost per acquisition per channelClicks by channel only
CreativeWhich ads worked and which were retiredA screenshot gallery
Changes madeWhat was altered and why‘Ongoing optimization’
Next monthSpecific tests with a hypothesis‘Continue to monitor’

Creative is the largest lever

Once tracking and structure are competent, creative accounts for more variance in paid performance than bidding, budget allocation or audience targeting. If a proposal is heavy on media mechanics and silent on what the ads will actually say, that is the gap that will cost you.

Measuring advertising honestly

Metrics, ranked by how much they tell you
MetricWhat it measuresWorth leading a report with?
Cost per acquisitionWhat a customer actually costsYes
Return on ad spendRevenue against media costYes, with attribution caveats
Incrementality from a holdout testWhat the advertising actually causedYes — the strongest evidence
Qualified leads, verified by salesWhether the leads are realYes
Cost per leadVolume at a priceUseful, easily gamed by lowering quality
Click-through rateCreative and targeting fitDiagnostic only
Impressions and reachHow many times an ad servedNo
Engagement rateInteraction with the postNo, for advertising

Two things make measurement honest. First, define the conversion before launch and do not redefine it mid-flight. Second, run a geographic or audience holdout at least once a year — it is the only way to know whether the advertising caused the outcome or merely accompanied it.

The account-ownership problem, in detail

This is unglamorous and it is the single most consequential paragraph on the page.

  1. Create the Google Ads and Meta accounts under your own business, then grant the agency access. Never the reverse.
  2. The same applies to analytics, tag management, and any call-tracking platform.
  3. Your conversion history and machine-learning signal live in those accounts. Starting fresh elsewhere means re-learning from zero, at your expense.
  4. Get the exit terms in writing: what transfers, in what format, within how many days.
  5. Check today rather than at the point you want to leave. The answer is much cheaper to fix now.

An agency that resists this is protecting switching costs rather than your interests. It is a reasonable question, asked politely, and the reaction to it tells you a great deal.

Our Houston advertising practice draws on the Performance Marketing, Google Ads & PPC and Creative Services divisions in particular — energy and industrial buyers with long cycles alongside a large consumer market. We are a New York City firm working across the United States, and we do not claim a local office here — what we run is a division focused on this market, not an address in it.

A reference library for people buying advertising

Publicly available talks and guidance from Google Ads, Think with Google, Ad Age, HubSpot, Ahrefs and Neil Patel on campaign structure, creative, measurement, attribution and budget. None of these are ours; each links to its original channel and is credited by name and upload date, and every identifier was verified live before publication. Tiles load the player only when you click, so the page stays fast. If you are about to brief an agency, the measurement and attribution talks will tell you which questions are worth asking.

Doing some of this in-house

Plenty of Houston businesses can run a competent paid search program themselves, and we would rather say so than sell you something you do not need.

  • Feasible in-house: branded search, simple local campaigns, retargeting, and basic reporting. These are largely mechanical once set up correctly.
  • Worth outsourcing: creative production, non-brand search at scale, paid social where the creative volume is high, connected TV and out-of-home buying, and measurement design.
  • Never worth doing badly: conversion tracking. If it is wrong, everything built on it is wrong, and it is the one thing worth paying an expert to set up even if you run the rest.

A useful middle path is to keep media buying in-house and retain an agency for creative and measurement, which is where the leverage actually is.

15-20% — common fee band. on managed media spend.
90 days — before judging. paid performance fairly.
$0 — for tracking setup. it should never be an extra.
30 days — fair notice. after a reasonable initial term.
Separate — fee from spend. any blended number hides something.
Yours — the ad accounts. created under your business, not theirs.
CPA — the metric that matters. not impressions, not reach.
Creative — the biggest lever. bigger than bidding, by a distance.
4th — largest US city. Houston, by population.
Commute — shapes the mix. out-of-home and audio work harder here.
Energy — anchors the B2B market. long sales cycles, narrow audiences.
Bilingual — a real requirement. not an afterthought in this market.

Tell us what you are trying to sell, and to whom

Send your current spend, what you are advertising, and what a customer is worth. You will get an honest read on whether paid media is the right lever right now, what a realistic cost per acquisition looks like in your category, and a fee quoted separately from the media — including when the answer is that a Houston firm with local media relationships would serve you better.

Start a conversation

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Social, content and brand

By industry and by situation

Digital and social specialists in the Houston market

A Houston digital marketing agency operates in a market whose economy — energy, petrochemicals, healthcare, the port and aerospace — is heavily B2B and industrial, and that shapes what the local agencies are good at. A digital marketing agency in Houston with genuine industrial and energy experience is a real asset for those categories and largely irrelevant to a consumer brand. Digital agencies in Houston serving consumer and retail clients are a smaller group. A social media agency in Houston faces the same split, and social media agencies in Houston working with energy and industrial clients are doing recruitment and reputation work more than consumer engagement. Internet marketing companies in Houston and Houston online marketing companies as categories cover the performance end; media companies in Houston usually means production or broadcast rather than agency services, which is a frequent source of crossed wires. Digital marketing in Houston TX is a deep enough market that specializing your search by sector will produce a much better shortlist than searching by service.

Frequently asked questions

How much do advertising agencies in Houston charge?
Management fees commonly run 10 to 20% of media spend, falling as spend rises, or a flat retainer of $2,500 to $20,000 a month where spend is smaller. Hourly work runs $125 to $300. Project campaigns run $5,000 to $75,000. Crucially the fee sits on top of the media budget — any proposal presenting one blended number is hiding the split.
What is the difference between the agency fee and the media spend?
The media spend is what the platforms and media owners are paid to show your ads. The agency fee is what the agency is paid to plan, buy, build and manage. They are separate, they should appear as separate lines, and you should know what proportion of your total budget is going to each.
Are Houston ad agencies different from agencies elsewhere?
In three specific ways. Houston is enormous and car-based, so out-of-home and audio deliver more effective reach than in transit-heavy cities. A large share of B2B advertising serves energy and industrial categories with narrow audiences and long sales cycles. And Spanish-language advertising is a genuine requirement in many categories rather than an optional extra.
What is the difference between an advertising agency and a marketing agency?
Advertising is paid placement — buying attention with creative designed for that placement. Marketing is broader and includes search, content, email, lifecycle, pricing and positioning. If nobody knows you exist, advertising is the right purchase. If people find you and do not buy, advertising will make it worse by sending more people to the same experience.
How long before I can judge whether advertising is working?
Ninety days for a fair read. Month one is setup and tracking, month two produces enough data to cut the obvious losers, month three gives the first honest cost per acquisition. The real gains usually come from creative iteration in months four to six. Cutting campaigns at week three destroys the learning you already paid for.
Who should own the Google Ads and Meta accounts?
You. Create them under your own business and grant the agency access, never the reverse. Your conversion history and the platforms’ learning live in those accounts; starting fresh elsewhere means re-learning from zero at your expense. Get the exit terms in writing before you sign, not when you want to leave.
What should I look for in an advertising agency proposal?
The fee stated separately from media, named team members with monthly hours, confirmation the ad accounts are yours, how conversions will be tracked and verified, what creative is included versus billed extra, a defined learning period, and a thirty-day notice term. Guaranteed cost per lead before any data exists is a warning, not a selling point.
Which fee structure is best?
For most mid-market advertisers, a flat retainer tied to stated hours. Percentage of spend has a structural flaw — it rewards spending more rather than spending well — though it is fine at larger budgets where the percentage tapers. Performance pricing can work, but only if ‘a result’ is defined precisely enough that it cannot be gamed.
What are Houston advertising firms best at?
It depends entirely on what each one started as, and almost all of them now say full-service. Creative agencies are strongest on ideas and weakest on media efficiency; media buying agencies are the reverse; performance shops are fastest and most measurable but weaker on brand. Ask what they started as — that is usually still where they are best.
Do I need a Houston agency, or can I hire remotely?
Local presence genuinely matters for out-of-home and radio buying where relationships affect price, for production and talent, for sponsorship tied to local institutions, and for anything where somebody should see your operation in person. For paid search, paid social, connected TV, measurement and creative iteration, location is irrelevant.
What is a realistic advertising budget to start with?
Enough to generate meaningful conversion volume in your category, which is the real constraint. In low-cost categories that can be $2,000 a month; in competitive B2B or legal it can be $15,000 before the data is usable. A budget too small to produce conversion volume will not fail informatively — it will just fail.
How do I know the agency’s reporting is honest?
Insist on cost per acquisition or verified qualified leads as the headline number, never impressions or reach. Define the conversion before launch and do not redefine it mid-flight. And run a geographic or audience holdout at least once a year, which is the only way to know whether the advertising caused the result or merely accompanied it.
Should creative be included in the agency fee?
Basic ad assembly usually is; production is usually not. Photography, video, and significant design are normally billed separately, and they should be quoted before you sign rather than discovered later. Since creative is the largest single lever on paid performance, a proposal silent on what the ads will say is missing the most important part.
What is an incrementality test and do I need one?
It holds advertising back from a comparable region or audience and compares outcomes, which measures what the advertising actually caused rather than what it was merely present for. Every advertiser spending meaningfully should run one at least annually. It is the only measurement that survives attribution arguments.
Can I run Houston advertising in-house?
Branded search, simple local campaigns, retargeting and basic reporting are genuinely feasible in-house once set up correctly. Creative production, non-brand search at scale, paid social with high creative volume, connected TV and out-of-home buying are worth outsourcing. Conversion tracking is the one thing never worth doing badly, because everything built on it inherits the error.
Is Spanish-language advertising necessary in Houston?
In many categories, yes, and it is a substantive requirement rather than a translation exercise. Creative made in the language performs differently from creative translated into it, and audiences recognize the difference immediately. Ask any agency you shortlist how they handle it and who does the work.
How does Houston compare to Dallas and Austin for hiring an agency?
Dallas-Fort Worth has the largest agency count and strength in retail, finance and national brand work. Austin skews technology, consumer and performance marketing, and costs more. Houston’s distinctive strengths are energy and industrial B2B, healthcare, and bilingual work. The differences are real but smaller than agencies imply.
What is a fair notice period?
Thirty days after a reasonable initial term — three months is defensible because setup is real work with no visible output. Twelve-month minimums protect the agency rather than you and are worth negotiating hard on, particularly when combined with agency-owned ad accounts.
Why did my cost per lead rise after we scaled spend?
Almost always because scaling exhausted the cheapest audience first. The initial results came from your warmest, most in-market prospects; additional budget reaches progressively colder ones. This is normal and expected. The question to ask is whether cost per acquisition is still profitable at the new volume, not whether it rose.
What should I do before contacting any agency?
Know what a customer is worth to you, what you can afford to pay to acquire one, and what you are currently spending. Without those three numbers every conversation is theoretical, and you will not be able to tell a good proposal from a confident one.
Are advertising agencies in Houston, Texas different from national agencies?
Advertising agencies Houston Texas buyers hire tend to be stronger in three areas: energy and industrial B2B, bilingual creative, and out-of-home and audio planning for a car-based city. National agencies match or beat them on paid search, paid social, connected TV and measurement, where location makes no difference at all.
Should I hire a Houston marketing agency or an advertising agency?
A Houston marketing agency covers the broader remit — search, content, email, lifecycle, positioning — while an advertising agency focuses on paid placement and the creative that fills it. If nobody knows you exist, buy advertising. If people find you and do not convert, a marketing agency in Houston Texas looking at your offer and your site will get further than more media will.
How many agencies should I shortlist?
Five, from three different sources. More than that and you will not do proper diligence on any of them. Ask all five the same five questions so the answers are comparable, and require the agency fee and the media spend as separate lines in every quote.
What happens to my campaigns if I change agencies?
If the ad accounts are in your name, almost nothing — access transfers and the history, conversion data and platform learning stay with you. If they are in the agency’s name, you start again from zero, which typically costs three to six months of performance. This is why account ownership is worth settling before you sign.
Is a percentage-of-spend fee ever the right structure?
At larger budgets, where the percentage tapers and the agency’s work genuinely scales with spend, it is reasonable. At small and mid-market budgets a flat retainer tied to stated hours is usually fairer, because percentage pricing rewards spending more rather than spending well.
What is the most common mistake advertisers make?
Judging too early. Modern platforms need conversion volume before optimization works, so cutting a campaign at day four destroys the learning already paid for. The second most common is spending before conversion tracking has been verified, which means optimizing confidently in the wrong direction.
How do I set an advertising budget?
Work backwards from what a customer is worth. Decide what you can afford to pay to acquire one, then make sure the budget is large enough to produce meaningful conversion volume in your category — that is the real constraint. A budget too small to generate conversions will not fail informatively.
Do agencies get better media rates than I would?
In out-of-home, radio and some local media, genuinely yes — relationships and volume affect what you pay. On self-serve digital platforms, no: you pay auction price either way, and the agency’s value is in structure, creative and measurement rather than in rate negotiation.
What is a learning period and why does it matter?
The initial phase in which ad platforms gather enough conversion data for their optimization to work. Performance during it is not representative. Agree its length in writing before launch and hold both sides to it, so neither party can reinterpret week-two results as a verdict.
Should the agency also build my landing pages?
Someone should, and paid media frequently needs them while rarely including them. Sending paid traffic to a general service page is one of the most common reasons campaigns underperform. Confirm explicitly whether landing page design and build sit inside the fee or outside it.
How do I check an agency is not just reporting flattering numbers?
Insist the headline metric is cost per acquisition or sales-verified qualified leads. Define the conversion before launch and refuse to redefine it mid-flight. Then run a geographic holdout once a year — it is the only measurement that settles attribution arguments rather than continuing them.
Can a small Houston business afford an advertising agency?
Often yes, but be honest about fit. Below roughly $3,000 a month in media, agency fees consume a disproportionate share and you may get more from a one-off setup by a specialist plus running it yourself. Branded search, retargeting and simple local campaigns are genuinely manageable in-house.
What are Houston digital marketing agencies typically strongest at?
Industrial, energy, healthcare and B2B work, reflecting the local economy. That experience is genuinely valuable in those categories and largely irrelevant to a consumer brand — for which the local pool is smaller and worth identifying specifically.
Is a social media agency in Houston different from a consumer market?
Often, yes. A lot of Houston social work is recruitment and reputation management for energy and industrial employers rather than consumer engagement. If you need consumer social, say so early — the two require different creative teams.

Sources and further reading

  1. Google Search Essentials — SEO starter guide
  2. Google: creating helpful, reliable, people-first content
  3. Google: intro to structured data
  4. Google: LocalBusiness structured data
  5. Google: FAQPage structured data
  6. Google: Article structured data
  7. Google: Product structured data
  8. Google: title links in search results
  9. Google Ads: location targeting settings
  10. Google Ads: about negative keywords
  11. Google Ads: about Quality Score
  12. Google Ads: importing offline conversions
  13. Google Ads: about Smart Bidding
  14. Google Ads: about Performance Max
  15. US Census Bureau QuickFacts: New Jersey
  16. US Census Bureau: American Community Survey
  17. US Census: Statistics of US Businesses
  18. Bureau of Labor Statistics: New Jersey data
  19. BLS: Occupational Employment and Wage Statistics
  20. NJ Department of Labor: labor market information
  21. FTC: CAN-SPAM Act compliance guide
  22. FCC: telemarketing and robocall rules (TCPA)
  23. FTC endorsement guides — reviews and testimonials
  24. FTC: rule on consumer reviews and testimonials
  25. Google Ads — how conversion tracking works
  26. Google Ads — account access and ownership
  27. FTC — advertising FAQs for small business
  28. FTC — endorsement and testimonial guidance
  29. US Census Bureau — Houston city QuickFacts
  30. City of Houston — official site
  31. Think with Google — research and insight
  32. Google Ads — bidding and the learning period

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