AR/VR App Development Services: Augmented Reality & Virtual Reality App Developer

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Progression Agency provides AR and VR application development services: augmented reality features in iOS and Android apps, product visualization, training and simulation experiences, and web-based AR that runs without an install.

What is AR/VR app development?

AR/VR app development is building applications that place digital content in the physical world (augmented reality) or immerse the user in a virtual one (virtual reality), using device cameras, sensors, headsets and 3D engines.

The useful business cases are specific: seeing a product in your room before buying, guiding a technician through a repair, training staff on equipment safely, or walking a property before it is built. See mobile app development for the app around the feature.

AR and VR development services

Projects we are most often asked to build.

AR features for iOS and Android apps

ARKit and ARCore experiences inside your app: product placement, measurement, wayfinding and interactive guides.

Product visualization and virtual try-on

Furniture, fixtures, vehicles and wearables shown at scale in the customer’s space, from your 3D catalog.

VR training and simulation

Headset applications for equipment, safety and procedural training with progress tracking.

Web AR

Browser-based AR through WebXR and model viewers, with no download required.

3D content pipeline

Model creation, optimization and management so experiences load fast on phones.

Augmented reality fitness and wellness apps

Form guidance, guided sessions and gamified movement using device cameras and sensors.

Headset applications for equipment, safety and procedural training with progress tracking.

Key features and components

What separates a useful build from a costly one.

Common integrations

Where the value usually comes from.

Devices and platforms

The device decides the experience; we design for the ones your users actually have.

• Mobile AR follows Apple’s ARKit and Google’s ARCore capabilities and guidelines.
• Headset work targets Apple Vision Pro (visionOS) and Meta Quest, chosen per audience.
• Web AR uses WebXR where it is supported and model viewers where it is not.
• Camera and spatial data are handled with explicit permissions and no unnecessary retention.

Our AR and VR app development process

We define the use case and devices, prototype one scene on a real device, build or optimize the 3D content, develop the experience with ARKit, ARCore, Unity or WebXR, test in real spaces and lighting, launch through the stores or the web and measure engagement and outcomes.

How much does AR/VR app development cost?

As planning figures, an AR feature in an existing app commonly costs $30,000-$80,000, a product visualization app $60,000-$150,000, and a VR training application $80,000-$300,000+, driven mainly by 3D content and device targets.

Technology we typically use

Mainstream, maintainable choices.

Mistakes to avoid

Common causes of overruns and low adoption.

• Building AR for novelty rather than a decision it helps the user make.
• Unoptimized 3D models that crash phones.
• No real-space testing.
• Ignoring motion comfort in VR.
• Locking content into app releases.
• Choosing a headset your users do not own.

Why choose Progression Agency for AR and VR app development?

Engineering, design and go-to-market in one team.

• Mobile app engineers who add AR where it changes a decision.
• 3D content pipeline included, not assumed.
• Honest device advice before budget is committed.
• You own the code, data and accounts.
• Headquartered in New York City, working nationwide.

Related services

See mobile app development, iOS app development, fitness app development and real estate software.

Frequently asked questions