Updated September 2026 · Written and maintained by the Progression Agency strategy team
Published AEO case studies and SEO case studies from Progression Agency’s answer engine optimization, search and website work. Each one names the source and the date of every figure.
On this page · 3 sections
Why only some of our work appears hereMost of our client work is covered by non-disclosure agreements, so we are not allowed to publish every case study. The ones on this page are here because the client approved it.
Figures come from each client’s own reporting tools and are dated.
Paul Industries: named by ChatGPT, Perplexity, Copilot and other AI assistants
Paul Industries supplies drug, biotech and food manufacturers worldwide with process equipment, sanitary piping and high-purity water systems. We built its website and do its answer engine optimization and SEO. Since early August 2026 Microsoft has logged 3,800 citations of the site in Copilot and Bing’s AI answers; ChatGPT brings Paul up for most of the supplier questions we track; and Perplexity, among other AI assistants, uses the site as a source. The client’s own account of what that did for the business is on the case study page.
Read the Paul Industries AEO and SEO case study: the Copilot measurement, where Paul shows up in ChatGPT and Perplexity, and the client’s own account of the leads.
Why most of our work is not shown here
Many engagements are covered by non-disclosure agreements that stop us naming the client, describing the work or publishing its results. We keep to them. That is why this page lists only the case studies a client has approved, and why the list is shorter than the body of work behind it.
Where to go next
- Industrial SEO
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Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
Choosing and working with an agency
- Trade show marketing
- Paul Industries AEO & SEO case study
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- What does a marketing agency do?
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- Marketing agency pricing
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- Best marketing agency
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- TikTok Wrapped: what actually exists
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Frequently asked questions
Why doesn’t Progression Agency publish all of its case studies?
Which case studies are published?
How are the figures in a published case study sourced?
Want to be the company AI assistants name?Send your site and your field; we reply with where ChatGPT, Perplexity and Copilot place you today.
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