Worldwide | Marketing, Websites and Software From New York for Companies Entering the US and Clients Abroad

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Progression Agency is a New York marketing agency, web and software company that works with clients worldwide and with global clients entering the United States. Two kinds of company use this page: businesses outside the United States that want a US agency for their own market, and businesses planning a US market entry that need marketing built for American search, advertising law and buyers. Both get the same process, the same contract and the same prices; what changes by country is set out below.

Who this page is for

The first group is companies abroad that want a US agency for marketing, websites or software in their own market: a UK consultancy that wants an American agency’s search and AI work, a South African firm building a client-intake system, a Gulf company that wants its site rebuilt. The second group is companies entering the US market: a European software vendor opening a US subsidiary, an Australian consumer brand launching on US marketplaces, a Canadian services firm expanding south. The engagement terms are on our international clients page; this page covers what changes by country and what a US market entry actually involves.

Marketing in the United States: what changes for a foreign company

US search demand is larger and more fragmented than most home markets. Buyers search by state and city, compare several providers, read reviews before contacting anyone, and expect prices or ranges on the site. Advertising law is federal and state at once: commercial email is governed by CAN-SPAM, calls and texts by the TCPA, reviews and testimonials by the FTC’s consumer review rule, and consumer privacy by a growing set of state laws rather than one national statute. Health, finance and legal services carry their own advertising rules. A site that converts in Manchester or Melbourne usually needs US spellings, US-format phone numbers, an American address or a clear statement of where the company is, and pricing in dollars before it converts in Chicago.

US market entry strategy: a market entry strategy framework that survives the first year

A market entry strategy for the United States is mostly a marketing plan with compliance attached, and market entry USA searches usually start with a company that already has a product. Most failed US launches did not fail on product. They failed on demand assumptions carried over from the home market, on a website that made American buyers unsure who they were dealing with, and on paid media bought at home-market prices. The plan below is the sequence we run; each phase is a written deliverable and is prepaid, so no client is asked to fund a launch they have not seen scoped. It is also the market entry consulting we offer: market entry strategy consulting for the demand, positioning and channel questions, then execution. The same market entry strategy framework runs in reverse for a US company going abroad, where it becomes an international market entry strategy or a global market entry strategy across several countries at once.

Countries we work with

We do not publish a list of countries we decline. The paid discovery phase, the company verification and the prepayment terms qualify every project, whichever country it comes from. The table shows the countries we work with most, the privacy law we design to for users there, the public register we use to verify a company, the payment rail that usually suits, and the working-hours overlap with New York. Where your country is not listed, the same terms apply; ask.

Regional notes

United Kingdom and Ireland

The closest fit to US work: shared language, similar buying behaviour, a five-hour offset that gives a full morning of overlap. UK GDPR and the EU GDPR are near-identical for design purposes; the practical differences are cookie consent (stricter than the US), PECR’s rules on marketing email, and the need for a data-processing agreement when we run tools in your accounts. UK and Irish companies entering the US usually underestimate how much US buyers rely on reviews and how different US search volumes are for the same product.

Canada

Same time zones as the US, similar search behaviour, different law. CASL is stricter than CAN-SPAM on consent for commercial email, Quebec’s Law 25 adds French-language and privacy obligations, and PIPEDA governs the rest. Canadian companies entering the US typically need US-specific pages rather than a new site, plus hreflang between en-CA and en-US versions so Google serves the right one.

Australia and New Zealand

The time difference is the constraint: a New York morning is an Australian evening, so we run written updates and schedule calls in the overlap. The Privacy Act and the Australian Privacy Principles govern data; the Spam Act governs email. Australian brands entering the US market often arrive with strong products and home-market pricing that has to be rebuilt for US competition and shipping.

European Union, EEA and Switzerland

GDPR applies to every EU and EEA client, with national add-ons (Germany’s TDDDG for cookies, France’s CNIL guidance on analytics, Spain’s LOPDGDD). Switzerland’s revised data-protection act is close enough to GDPR that we design to both at once. Consent mode, EU hosting where required and a data-processing agreement are standard in our builds. For EU companies entering the US, the reverse question matters more: US state privacy laws are lighter than GDPR, but US advertising and review rules are stricter than many European teams expect.

United Arab Emirates and the Gulf

Companies are verified through the Department of Economy licence or the free-zone register (DIFC, ADGM, DMCC and others). The federal data-protection law applies onshore; DIFC and ADGM have their own regimes, which affects where data can sit. Payment is by wire in AED or USD. The eight-to-nine-hour offset means a New York morning is a Gulf afternoon, which works well for calls.

Singapore, Japan and South Korea

Singapore’s PDPA, Japan’s APPI and Korea’s PIPA each have consent and cross-border transfer rules that shape how a site collects data. Search behaviour differs too: Naver matters in Korea, and Yahoo Japan still carries meaningful share, so a US-built SEO plan does not transfer unchanged. For companies from these markets entering the US, the work is usually English-language positioning, US search demand and US paid media, run from New York while the home team sleeps.

Israel

A seven-hour offset and a large share of English-language B2B and software companies make Israel a frequent source of US market entry work. The Protection of Privacy Law was substantially amended in 2024; we design to it and to the US state laws at the same time when a company sells in both.

South Africa

POPIA requires an operator agreement when we process personal information for you, an information officer on your side and conditions on cross-border transfer; all three are part of our contract. Companies are verified through CIPC. Payment is by wire or Wise in USD; exchange-control paperwork on the client side is the client’s responsibility and we supply the invoices and declarations a bank asks for.

What does not change by country

The scope is written before work starts. Discovery is a fixed-price, prepaid phase whose deliverable is yours whether or not you continue. Each build phase is prepaid before it begins. The contract is governed by New York law with arbitration in New York. Accounts, hosting, repositories and ad accounts are opened in your name from the start, and code, designs, prompts and content transfer to you on final payment. Planning ranges on our pricing page are US figures and apply worldwide; a quotation follows discovery.

Discovery is a fixed-price, prepaid phase whose deliverable is yours whether or not you continue.

Services delivered worldwide

• Search: SEO, international SEO for sites that serve more than one country, and answer engine optimization for AI search.
• Marketing: global marketing strategy and campaigns, paid social, email and public relations, run in your accounts.
• Websites: custom website development, redesigns, WordPress and Webflow builds with hosting and maintenance.
• Software and AI: custom software, web applications and AI client-intake assistants designed to the privacy law that applies to you.
• Video: editing and delivery for teams anywhere; on-site shoots in New York through B2B video production.
• Technical: the free hreflang checker and guide for sites that already serve several countries.

How to start

Send the project, your country and any specification through the contact form. You get a written feasibility view and a fixed-price discovery proposal, usually within two business days. Company verification happens during discovery; the terms above are the same for every client and are summarised on the international clients page.

Frequently asked questions