Website Migration Services

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Progression Agency provides website migration services: moving sites between platforms (WordPress, Webflow, Shopify, Next.js, Astro, HubSpot, Squarespace, Wix), between hosts, to new domains or new designs, with content, redirects, tracking and search rankings preserved.

On this page · 11 sections

What do website migration services include?
Website migration services
Key features and components
Common integrations
SEO safeguards during migration
Our website migration process
How much do website migration services cost?
Technology we typically use
Mistakes to avoid
Why choose Progression Agency for website migration?
Related services

The short answerA website migration is any change that alters where or how a site is served: a new platform or CMS, a new host, a new domain, a new URL structure or a redesign. Rankings are lost when URLs change without redirects, content is dropped, speed falls or tracking breaks. A managed migration inventories every URL, maps redirects, moves content and integrations, tests on staging, switches DNS at a quiet time and monitors Search Console afterward. Planning figures: hosting migrations $1,000-$5,000; platform migrations $8,000-$60,000; large or enterprise migrations $50,000 and up.

Cost ranges are US planning figures, not quotes.

Website migration searches — Businesses search for website migration services when changing platforms, leaving a slow host, rebranding to a new domain, or after a migration has already cost them traffic.

What do website migration services include?

A full inventory of the existing site; a migration plan covering platform, hosting, URLs and redirects; migration of content, media, metadata and users; rebuilding of templates and features; re-implementation of forms, tracking and integrations; staging tests; the DNS switch; and post-launch monitoring of indexing, rankings, errors and performance until the site is stable.

Common migrations we run: WordPress to Webflow or Next.js, Wix or Squarespace to WordPress, Magento or WooCommerce to Shopify, Gatsby or Create React App to Next.js, shared hosting to managed hosting, and domain changes after rebranding. See WordPress alternatives and hosting types compared.

The process follows Google’s guidance on site moves with URL changes and redirects.

Map — Redirect map. Every URL accounted for..

Cont — Content migration. Pages, media, metadata..

Int — Integrations. Forms, tracking, CRM..

Projects we are most often asked to build.

Platform and CMS migrations

WordPress to Webflow, Next.js or Astro; Wix, Squarespace or HubSpot to WordPress; Drupal to WordPress; legacy CMS to headless; see best CMS platforms.

Ecommerce platform migrations

Magento, BigCommerce, WooCommerce or custom stores to Shopify, or Shopify to WooCommerce, with products, customers, orders and redirects; see ecommerce redesign.

Hosting migrations

Shared hosting to managed WordPress hosting, Heroku to Render or AWS, on-premises to cloud, with zero or minimal downtime; see WordPress hosting guide and cloud migration services.

Domain and URL structure migrations

Rebrands, domain consolidations, HTTP to HTTPS, subdomain to subfolder, with redirect rules and Search Console change-of-address.

Framework migrations

Gatsby, Create React App, AngularJS or jQuery sites to Next.js or Astro; see Next.js development.

Migration recovery

Diagnosing and repairing traffic loss after a migration done elsewhere: missing redirects, dropped content, crawl errors, speed regressions.

Diagnosing and repairing traffic loss after a migration done elsewhere: missing redirects, dropped content, crawl errors, speed regressions.

Key features and components

What separates a useful build from a costly one.

Website migration: key components
Feature	Why it matters
Full URL inventory	No page forgotten
One-to-one redirect map	Rankings pass to new URLs
Metadata and schema preserved	Titles, descriptions, structured data
Media and file migration	Images, PDFs, downloads
Forms and tracking rebuilt	Leads and analytics continue
Staging QA	Broken links and speed caught early
Quiet-hour DNS switch	Minimal disruption
Post-launch monitoring	Search Console and rankings watched

Common integrations

Where the value usually comes from.

Common integrations
System	What we connect
Analytics	GA4, GTM, Search Console, Bing Webmaster
CRM and forms	HubSpot, Salesforce, Gravity Forms, Webflow Forms
Email	Google Workspace, Microsoft 365 (DNS records preserved)
Commerce	Shopify, WooCommerce migration tools
CDN and DNS	Cloudflare
Crawling	Screaming Frog, Sitebulb

SEO safeguards during migration

A migration is successful only if organic traffic is the same or better ninety days later.

Every old URL is crawled and mapped to a new URL with a 301 redirect, avoiding chains and loops, per Google’s redirect guidance.
Titles, meta descriptions, headings, canonical tags and schema.org structured data are preserved or improved, never dropped.
XML sitemaps are regenerated and submitted; Search Console change-of-address is used for domain moves.
Speed is measured against Core Web Vitals on staging and after launch, because a slower site loses rankings even with perfect redirects.

How we deliver website migration — Crawling the old site before anything else produces the URL inventory that every redirect and every check depends on.

Our website migration process

We crawl and inventory the current site, plan the target platform and URL map, migrate content and integrations, rebuild templates, test on staging, switch DNS at a quiet time with redirects live, and monitor indexing and rankings for ninety days.

How much do website migration services cost?

As US planning figures: hosting migrations $1,000-$5,000; domain or URL-structure migrations $2,000-$10,000; platform migrations for business sites $8,000-$60,000; ecommerce platform migrations $15,000-$80,000; large content or enterprise migrations $50,000 and up.

Website migration cost ranges (planning figures)
Scope	Typical range	Timeline
Hosting migration	$1,000-$5,000	1-2 weeks
Domain / URL structure migration	$2,000-$10,000	2-4 weeks
Platform migration (business site)	$8,000-$60,000	4-12 weeks
Ecommerce platform migration	$15,000-$80,000	6-16 weeks

Technology we typically use

Mainstream, maintainable choices.

Technology we typically use
Layer	Choice
Crawling	Screaming Frog, Sitebulb, Search Console
Redirects	Server rules, Cloudflare rules, platform redirect managers
Content	Platform importers, custom scripts, WP-CLI
Hosting	Managed WordPress, Vercel, Cloudflare, AWS
QA	Link checkers, Lighthouse, form tests
Monitoring	Search Console, rank tracking, uptime

Mistakes to avoid

Common causes of overruns and low adoption.

Changing URLs without a redirect map.
Dropping thin pages that were ranking.
Launching a slower site than the old one.
Forgetting email DNS records during a domain move.
Switching DNS at peak hours.
Stopping monitoring the day after launch.

Complete — Move. Every URL inventoried..

Why choose Progression Agency for website migration?

Engineering, design and go-to-market in one team.

Engineers and SEO specialists on the same migration, so nothing ranks less after the move.
Experience across WordPress, Webflow, Shopify, Next.js, Astro and HubSpot.
Recovery work for migrations that went wrong elsewhere.
You own the code, data and accounts.
Headquartered in New York City, working with clients nationwide and worldwide.

See website redesign services, traffic dropped after a redesign, custom website development and website not showing up on Google.

Ready to scope it?

Tell us the users, workflow and systems involved. We will propose a first release and planning estimate.

Get a proposal

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Software and app development

Web development, platforms and hosting

Social, content and brand

By industry and by situation

Frequently asked questions

What are website migration services?

Professional management of moving a site between platforms, hosts, domains or designs with content, redirects, tracking and rankings preserved.

How much does a website migration cost?

$1,000-$5,000 for hosting moves, $8,000-$60,000 for platform migrations, more for ecommerce and enterprise sites, as planning figures.

Will I lose SEO when migrating my website?

Not with a complete redirect map, preserved content and a fast new site; some short-term fluctuation is normal.

How long does a website migration take?

One to two weeks for hosting, four to twelve weeks for platform migrations, longer for large stores.

What is a website migration checklist?

Inventory URLs, plan the URL map, migrate content and media, rebuild templates and forms, set redirects, test on staging, update sitemaps and Search Console, switch DNS, monitor.

How do you protect website migration SEO?

Website migration SEO is protected by a complete URL inventory, one-to-one 301 redirects, preserved titles, metadata and structured data, regenerated sitemaps, a fast new site and ninety days of Search Console monitoring.

Can you help us migrate from WordPress?

Yes. Businesses that migrate from WordPress usually move to Webflow, Next.js with a headless CMS or Astro; we map every URL, move the content and keep WordPress as a headless CMS when that is the better path.

Can you migrate WordPress to Webflow or Next.js?

Yes; both are common migrations.

Can you migrate Wix or Squarespace to WordPress?

Yes, with content exported and rebuilt in a custom theme.

Can you migrate my store to Shopify?

Yes, including products, customers, orders and redirects.

Do you migrate hosting only?

Yes, for example from shared hosting to Kinsta or WP Engine, or from Heroku to AWS.

What about email during a domain change?

MX and authentication records are preserved and tested so email keeps working.

Do you handle redirects?

Yes, one-to-one 301 redirects for every URL, without chains.

How do you avoid downtime?

Staging first, DNS switch at a quiet hour with low TTL, and rollback ready.

Can you fix a migration that lost traffic?

Yes; we audit redirects, content, indexing and speed and repair the causes.

Do you migrate to headless setups?

Yes, including WordPress kept as a headless CMS behind Next.js or Astro.

Do I need to be involved?

For access, approvals and content decisions; we handle the technical work.

Where is Progression Agency located?

New York City, serving clients nationwide.

How do I start?

Share the site and the target; we return a migration plan and fixed-price proposal.

Do you provide SEO website migration services?

Yes. SEO website migration services are the core of every migration we run: crawl and inventory, one-to-one redirect map, metadata and schema carried over, and rank monitoring after launch. A website migration SEO service that skips the redirect map is where traffic is lost.

What is on an SEO website migration checklist?

An SEO website migration checklist covers: full URL inventory, redirect map, metadata and structured data parity, internal link updates, XML sitemap and robots changes, Search Console verification and post-launch rank and error monitoring. SEO website migration is a process, not a launch-day task.

Is website hosting migration different from a platform migration?

Website hosting migration moves the same site to a new server, so URLs do not change and the risk is downtime and DNS. A platform migration changes the software and often the URLs, which is why a website migration agency treats it as an SEO project.

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Website Migration Services | Platform, Hosting, Domain and CMS Migrations Without Losing SEO

What do website migration services include?