Small Business Website Redesign Services

Projects we are most often asked to build.

Service business redesigns

Contractors, home services, clinics, law and accounting firms, agencies: service pages that rank locally and convert, with click-to-call and booking; see service website design.

Local business redesigns

Restaurants, salons, gyms, retailers: menus, hours, reservations and Google Business Profile integration; see restaurant websites.

Professional website redesign

B2B and professional services sites with case studies, team pages and lead magnets, designed to a system so every page is consistent.

WordPress redesigns

Custom block themes replacing template or page-builder sites, on managed hosting with Cloudflare; see WordPress development company.

Webflow and builder redesigns

Design-led sites the owner can update, on Webflow, Squarespace or Wix; see Webflow development agency.

Ecommerce redesigns

Small stores on Shopify or WooCommerce with conversion-led product and checkout pages; see ecommerce website redesign services.

Small stores on Shopify or WooCommerce with conversion-led product and checkout pages; see ecommerce website redesign services.

Key features and components

What separates a useful build from a costly one.

Small business website redesign: key components
Feature	Why it matters
Mobile-first templates	Most small business traffic is mobile
Clear calls to action	Calls, forms, bookings on every page
Local SEO structure	Service and location pages, schema, GBP links
Fast pages (Core Web Vitals)	Rankings and conversion
Complete redirect map	Existing traffic preserved
Editable CMS	Update hours, prices, posts yourself
Lead tracking	Every inquiry measured in GA4
Secure hosting	Managed hosting, Cloudflare, backups

Common integrations

Where the value usually comes from.

Common integrations
System	What we connect
Lead capture	Forms, click-to-call, Calendly, HubSpot
Reviews	Google, Yelp, Trustpilot embeds
Booking	Calendly, Acuity, Square, OpenTable
Email and CRM	Mailchimp, HubSpot, Zoho
Analytics	GA4, Google Search Console, call tracking
Payments	Stripe, Square, Shopify

Standards that protect a small business redesign

A redesign is judged by inquiries after launch, not by how it looks on launch day.

Every old URL is redirected (301) and Search Console is monitored after launch, per Google’s site-move guidance.
Pages target Core Web Vitals on mobile before launch.
Local business schema follows Google’s LocalBusiness structured data guidance.
Accessibility follows WCAG 2.2 AA; domain, hosting and accounts stay in the business’s name.

How we deliver small business website redesign — Every old URL is mapped to a new one before launch; that single step is what separates a redesign that grows traffic from one that loses it.

Our small business website redesign process

We audit the current site, plan pages and calls to action, design mobile-first, build on the right platform with an editable CMS, refresh content and reviews, launch with redirects and tracking, and stay on for maintenance and growth if wanted.

How much does a small business website redesign cost?

As US planning figures: a template-based refresh $2,000-$5,000; a professional small business redesign with custom design and content $5,000-$25,000; larger sites with many service and location pages $20,000-$50,000; small stores $8,000-$30,000. Hosting and maintenance $50-$300 a month. See website development cost and how much a website costs.

Small business website redesign cost ranges (planning figures)
Scope	Typical range	Timeline
Template refresh (5-10 pages)	$2,000-$5,000	2-4 weeks
Professional small business redesign	$5,000-$25,000	4-10 weeks
Multi-location or many-service site	$20,000-$50,000	8-14 weeks
Small ecommerce redesign	$8,000-$30,000	6-12 weeks

Technology we typically use

Mainstream, maintainable choices.

Technology we typically use
Layer	Choice
Platforms	WordPress (custom block themes), Webflow, Squarespace, Shopify
Hosting	Managed WordPress, Webflow, Cloudflare in front
Design	Figma, mobile-first
SEO	Yoast/Rank Math, schema, redirects, Search Console
Tracking	GA4, call tracking, form tracking
Maintenance	Monthly plans

Mistakes to avoid

Common causes of overruns and low adoption.

Redesigning without a redirect map and losing local rankings.
Choosing a look over calls to action and speed.
A builder the owner cannot actually use, or a custom site nobody maintains.
Dropping the pages that were ranking.
Letting the agency own the domain and hosting.
No tracking, so nobody knows whether inquiries went up.

Why choose Progression Agency for small business website redesign?

Engineering, design and go-to-market in one team.

Design, development, local SEO and paid media in one team, so the redesign is measured in inquiries.
Honest platform advice across WordPress, Webflow, Squarespace and Shopify.
Redirect maps, tracking and maintenance as standard.
You own the code, data and accounts.
Headquartered in New York City, working nationwide.

See website redesign services, small business website examples, website hosting for small business, local SEO services and lead generation websites.

Ready to scope it?

Tell us the users, workflow and systems involved. We will propose a first release and planning estimate.

Get a proposal

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Software and app development

Web development, platforms and hosting

Social, content and brand

By industry and by situation

Frequently asked questions

What are small business website redesign services?

Professional redesign of a small business site: audit, mobile-first design, a build on WordPress, Webflow or a custom stack, refreshed content, lead capture, redirects and launch, with optional maintenance.

How do I find website redesign services near me?

Website redesign services near me is a search most businesses no longer need to make: redesign work is done remotely, and the questions that matter are the redirect process, who owns the site and how inquiries will be measured. We are in New York City and serve businesses nationwide.

What makes professional website redesign services different from a template refresh?

Professional website redesign services start with an audit and strategy, use a design system, rebuild content and technical SEO, map every redirect and set up tracking; a template refresh changes the look and leaves the rest.

How do I choose a website redesign services company?

Choose a website redesign services company on its redirect process, platform advice, examples of measurable results, ownership terms and maintenance offering rather than on portfolio visuals alone.

How much does a small business website redesign cost?

$5,000-$25,000 for a professional redesign, $2,000-$5,000 for a template refresh, more for large or ecommerce sites, as planning figures.

How long does a redesign take?

4-10 weeks for most small business sites.

Will I lose my Google rankings?

Not if every URL is redirected, content is preserved and the new site is faster; that is our standard process.

Which platform should my small business use?

WordPress on managed hosting for most; Webflow for design-led owners; Squarespace or Wix for simplicity; Shopify for stores.

Can I edit the site myself after the redesign?

Yes; we build on CMSs you can use and train you.

Do you write the content?

Yes, or refresh yours; photography and reviews are gathered as part of the project.

Do you handle hosting and maintenance?

Yes, set up in your name, with monthly maintenance plans available.

Do you work with businesses near me?

We are in New York City and work with small businesses across the United States remotely.

What is a professional website redesign?

A redesign done to a plan: audit, strategy, design system, technical SEO, redirects and tracking, rather than a new theme applied to old pages.

Do you redesign restaurant, clinic or contractor websites?

Yes; local and service businesses are most of our redesign work.

Can you add online booking or payments?

Yes, through Calendly, Acuity, Square, Stripe and similar.

Will the new site be faster on mobile?

Yes; pages are built and tested against Core Web Vitals on mobile.

Who owns the website?

You do: domain, hosting, code and content.

How do I start?

Send your current site; we return an audit summary and a fixed-price proposal.

Do you offer an affordable website redesign for a small business?

Yes. An affordable website redesign for a small business starts from the lower end of the cost table on this page: a template-based rebuild on WordPress or Webflow with the pages that generate inquiries, done in phases so the site keeps earning while it changes.

How do I get a website redesign quote?

Send the current site address and what the site needs to do, through the form on this page. A website redesign quote from Progression Agency itemizes design, build, content migration, redirects and launch, with a written scope you can compare against other quotes.

Planning an app?We design, build, launch and maintain iOS, Android and web apps, with a written scope before any code.

Get an app proposal

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

Small Business Website Redesign Services | Professional Redesigns That Keep Your Rankings

What does a small business website redesign include?