Updated October 2026 · Written and maintained by the Progression Agency strategy team
Mortgage website design is the work of planning, writing, designing and building a site for a mortgage broker, lender or loan officer so that it turns a borrower’s research into a quote request or a started application, with licensing, Equal Housing and rate disclosures built into the templates. We build for broker owners, independent and retail loan officers, mortgage bankers and the mortgage teams of banks and credit unions. Progression Agency is based in New York City and works with clients across the United States and worldwide.
On this page · 19 sections
- What is a mortgage website, and what should it do?
- Mortgage web design services we provide
- Loan program pages: conventional, FHA, VA, USDA, jumbo, DSCR, HELOC and reverse
- Mortgage website with calculator: payment, affordability and refinance tools
- Rate display and Regulation Z: designing the rate component
- Loan officer websites and profile pages
- Mortgage website compliance: NMLS, Equal Housing and state disclosures
- Quote forms, call consent and secure document upload
- Realtor and referral partner pages
- Mortgage website templates and builders versus a custom build
- Mortgage website examples: patterns from the best mortgage websites
- Mortgage broker website design: building for a brokerage
- Mortgage company website design and mortgage lender website design
- Speed, accessibility and security on mortgage sites
- AI answers: how borrowers ask assistants about lenders and loan officers
- How do you choose a mortgage website design company?
- How much does mortgage website design cost?
- How do you create a mortgage website, from kickoff to launch?
- Related services for mortgage businesses
The short answerMortgage web design that works gives every visitor two clear paths, buying or refinancing, then a page for each loan program, calculators that state their assumptions, a profile for each loan officer with an NMLS ID and licensed states, and a short quote form with consent wording your counsel approves. Stating a rate or a payment brings in Regulation Z disclosures, so we design the rate and calculator components with the disclosure attached. Results are measured in quote requests and started applications. Fixed-scope mortgage builds begin at $9,500 for five to eight pages; the ten to sixteen page business site begins at $18,000 and is usually live in 8 to 13 weeks. Licensing and advertising rules differ by state and by country, and your compliance team approves the wording.
Mortgage rules are summarized as they read in October 2026 and may change. This is general information, not legal or compliance advice; licensing and advertising rules vary by state and by country, and your compliance officer or counsel approves every page. Rate and payment examples are illustrative. Prices are starting figures from Progression’s fixed-scope list; a written scope comes before any quote.
What is a mortgage website, and what should it do?
A mortgage website is the online office of a lender, broker or loan officer: it explains loan options, lets borrowers run numbers, shows who is licensed to help them and hands them to an application. Its job is a quote request or an application, and every page should move a borrower toward one of the two.
| Site type | Who runs it | What it needs most |
|---|---|---|
| Broker company site | A brokerage and its originators | Loan options across programs, officer profiles, a quote path |
| Mortgage lender or banker site | A lender that funds its own loans | Program pages, rate components, branch pages, application hand-off |
| Loan officer site | One originator, inside or outside a company brand | Personal bio, NMLS ID, reviews, a direct calendar |
| Bank or credit union mortgage pages | A mortgage team inside a depository | Program pages within the institution’s disclosure system |
| Commercial mortgage site | A commercial lender or broker | Property types, deal sizes and a deal submission form, which commercial mortgage website templates rarely include |
| Reverse mortgage specialist site | Originators focused on older homeowners | Careful plain language, counseling information, accessible design |
Who we build for
Broker owners, independent loan officers, retail originators at mortgage companies, mortgage bankers, and the mortgage teams of community banks and credit unions. The buyer is usually the owner, a sales leader or the marketing lead, with the compliance officer joining early.
Where marketing, search and lead programs live
Campaigns and referral programs are covered on our mortgage marketing page, ranking for local and program searches on mortgage broker SEO, and paid lead programs on mortgage lead generation. This page is the website itself.
Mortgage web design services we provide
Mortgage web design services reach well past the visual layer: page planning, writing, calculators, rate components, officer profiles, forms, the application hand-off, accessibility and the disclosure layer.
| Workstream | Our part | Your result |
|---|---|---|
| Discovery | Interview owners, originators and compliance about programs, states and how loans start | A written scope, page plan and disclosure map |
| Page architecture | Organize pages around goals, programs, officers, branches and borrower questions | A sitemap where each page has a single job |
| Content | Draft purchase, refinance, program and first-time buyer pages borrowers can follow | Compliance-approved copy that belongs to you |
| Calculators | Payment, affordability and refinance break-even tools with stated assumptions | Tools that carry their own disclosures |
| Rate component | A rate display that pairs any rate with its APR and assumptions | Rates editors cannot publish without disclosures |
| Officer profiles | A template per originator with NMLS ID, states, reviews and links | Profiles that scale with the team |
| Forms and hand-off | Quote forms with consent wording and a secure link to the application | One path from any page to a loan |
| Accessibility and launch | WCAG 2.2 AA build, redirects, analytics and training | A tested, trackable site |
The header and hero: quote and rate paths before Apply Now
Most visitors are not ready to apply on their first visit. The header offers “Get a quote” and “See today’s rates”, and the first screen splits buyers from refinancers. The application link stays visible, but it is not the only door.
Two paths from the first screen
Buyers want to know what they can afford and how preapproval works; refinancers want to know whether a new loan is worth it. Two clear buttons send each to pages written for them, which keeps both from wading through the other’s questions.
Where does the application link belong?
In the header, on every officer profile and at the end of every program page, labeled for what happens next, such as “Start your application”. Placing it after the explanation instead of before it tends to bring better-prepared applicants.
Loan program pages: conventional, FHA, VA, USDA, jumbo, DSCR, HELOC and reverse
Each loan program gets its own page that explains who it tends to suit, how it works and what to do next, without promising approval or a rate. Programs the business does not offer stay off the site.
| Program page | What it explains | What the wording must avoid |
|---|---|---|
| Conventional | Down payment options, mortgage insurance, fixed or adjustable terms | Rates or payments without the required disclosures |
| FHA | Who the program suits and how insurance premiums work | Implying the business is part of the government |
| VA | Eligibility basics for service members and veterans | Suggesting endorsement by the Department of Veterans Affairs |
| USDA | Eligible areas and buyers in general terms | Government-look logos or wording |
| Jumbo | Loans above conforming limits and what lenders review | Promises about approval or speed |
| DSCR and investor | Qualifying on a property’s rental income | Guaranteed approval or income claims |
| HELOC and home equity | Drawing on equity, variable rates, closing costs | Hiding that the rate can change |
| Reverse mortgage | How it works, counseling, what heirs should know | Misleading use of words such as “counselor” |
Government program pages without implying endorsement
Regulation Z bars dwelling-secured credit ads from misrepresenting a government connection, and Regulation N makes it a violation to suggest an affiliation with a government entity through wording or look-alike logos. FHA, VA and USDA pages describe the programs in the business’s own design and never borrow agency seals.
Investor and DSCR pages
Investor pages speak to people buying rental property, explain qualifying on the property’s income in general terms and invite a scenario review. They avoid promises about approval, speed or returns.
Home equity and reverse mortgage pages
These pages reach homeowners who are often older or managing a change in circumstances. Short paragraphs, larger type, clear explanations of costs and an invitation to talk with a person do more than any calculator.
Pages for first-time buyers
First-time buyer pages explain preapproval, down payment options, closing costs and the timeline from offer to keys, in the order buyers meet them. A glossary of common terms, linked from each page, keeps the explanations short.
Mortgage website with calculator: payment, affordability and refinance tools
Calculators are among the most used tools on a mortgage site, and the easiest to get wrong. We build them to show their assumptions, to carry the disclosures their results trigger and to work with a keyboard and a screen reader.
Calculators that show their assumptions
Every result sits next to the inputs behind it: loan amount, rate, term, down payment and whether taxes and insurance are included. Default values are set by your compliance team and labeled as examples.
When does a calculator result become an advertisement?
Under Regulation Z, stating the down payment, the number of payments, a payment amount or a finance charge in an ad brings in further disclosures: the down payment, the repayment terms and the annual percentage rate. A calculator page that shows example payments by default is treated with the same care.
Taxes and insurance
For first-lien loans, an ad that states a payment must say that it does not include taxes and insurance premiums, where that applies, with prominence and close to the payment. Our payment result carries that line every time a payment appears.
Accessible calculators
Labeled inputs, visible focus, results announced to screen readers and no sliders that only work with a mouse. Calculators that fail these checks shut out some of the borrowers most likely to need them.
Rate display and Regulation Z: designing the rate component
If a site shows rates, the rate component is the most regulated element on it. We design it so a rate never appears without its annual percentage rate and the assumptions behind it, and so editors cannot break that pairing.
| Claim on the page | What it brings in | What we build beside it |
|---|---|---|
| An interest rate | The rate stated as an annual percentage rate, and whether it can increase | An APR field required before publishing |
| A down payment amount or percentage | Down payment, repayment terms and APR | A disclosure block attached to the figure |
| A monthly payment | Each payment over the term, the period of each, and the taxes and insurance note | A payment component with the note built in |
| Several rates over the loan term | Each rate, how long it applies, and the APR, with equal prominence | A table of rate periods |
| A loan that may exceed the home’s value | A note that interest on the excess is not tax deductible, and to consult a tax adviser | A fixed notice on equity pages |
| The word “fixed” | Only where the rate or payment really is fixed for the stated period | Wording reviewed by compliance |
Rates stated as APR, with equal prominence
Regulation Z requires any finance charge rate in an ad to be stated as an “annual percentage rate”, and for credit secured by a dwelling the simple rate may not appear more prominently than the APR. Our rate cards show both in the same type size.
Dates, scenarios and the word “illustrative”
Every rate shown carries the date and time it applies, the loan scenario behind it and a note that rates change. Any example on this or any page we build is labeled illustrative and is not an offer.
Only terms the business actually offers
Regulation Z says an ad stating credit terms may show only terms that are or will be arranged or offered. A rate component fed from the pricing engine, or updated by one named person, keeps the site honest.
Rates on your site but no disclosures beside them?Send the site and the pages that show rates or payments. A free proposal follows with the rate and calculator components we would rebuild first and a written scope.
Loan officer websites and profile pages
Loan officer websites win business because borrowers choose a person. Each officer gets a profile, or a full personal site, with a real photo, an NMLS ID, licensed states, reviews and a direct way to reach them.
What should every loan officer profile show?
A loan originator website or profile shows name, photo, NMLS ID, licensed states, languages spoken, years originating, the kinds of borrowers they help, reviews, phone, calendar and a personal application link. Profiles update from one template, so a new hire is live the day they are licensed.
Mortgage websites for loan officers inside a company brand
Mortgage websites for loan officers often sit on the company’s domain, with the officer’s name in the address and the company’s disclosures in the footer. That keeps the officer’s pages under compliance review and keeps search value on one domain. Independent mortgage loan officer websites follow the same pattern on their own domain.
Best loan officer websites: what they share
The best loan officer websites read like the officer talks. A short video introduction, the neighborhoods and buyers they know, a local partner list and a calendar with open times. They also look the same as the company site, so trust carries over.
Reviews on officer pages
The FTC’s rule on reviews bars suppressing reviews based on their rating or negative sentiment while implying the ones shown are all or most of them. We display eligible reviews in full and apply one moderation rule to all of them.
Mortgage website compliance: NMLS, Equal Housing and state disclosures
Mortgage website compliance is mostly about putting the right identifiers and statements on the right templates so they never go missing. What follows is general information; how each rule applies to your company is your counsel’s or compliance officer’s call, and rules differ by state and by country.
| Rule | In brief | Where it shows up in the build |
|---|---|---|
| State licensing laws on the unique identifier | Some states, Minnesota among them, require the NMLS ID on ads, forms, business cards and websites | NMLS ID fields on company, branch and officer templates |
| Regulation Z, 12 CFR 1026.24 | Triggering terms, APR statements and prohibited practices in credit ads | Rate, payment and calculator components with disclosures |
| Regulation N, 12 CFR Part 1014 | No misrepresentations about rates, fees or government affiliation | Program pages reviewed for these claims |
| FDIC 12 CFR 338.3 | FDIC-supervised banks show the Equal Housing Lender or Equal Housing Opportunity logo in dwelling-loan ads | Logo and statement in the footer |
| Fair Housing Act, 42 USC 3604(c) | No housing ads indicating a preference based on protected characteristics | Image and wording review |
| RESPA Section 8, 12 CFR 1024.14 | No fees or things of value for referrals of settlement service business | Partner pages reviewed for referral arrangements |
| TCPA, 47 CFR 64.1200 | Prior express written consent for autodialed or prerecorded telemarketing calls | Consent wording on forms |
| FTC Safeguards Rule, 16 CFR Part 314 | Safeguards and service provider oversight for customer information | Vendors and forms chosen with your security lead |
| ADA and WCAG 2.2 | Businesses open to the public make online services usable for people with disabilities | Calculators, forms and templates tested for accessibility |
NMLS ID on every originator page
State licensing laws commonly require the identifier to be clearly shown on ads and websites. Minnesota’s statute, for example, requires the unique identifier of anyone originating a residential mortgage loan on applications, solicitations, ads, business cards and websites. We add a link to the public record in NMLS Consumer Access, which regulators such as California’s DFPI describe as a fully searchable site.
Equal Housing logo and statement
FDIC-supervised banks must show the Equal Housing Lender logotype and legend in written ads for dwelling loans, or HUD’s Equal Housing Opportunity logo. Nonbank lenders and brokers confirm with counsel what their regulators expect. We place it in the footer with the statement, and review images and wording against the Fair Housing Act ban on discriminatory housing ads.
Licensed states in the footer
The company’s NMLS ID, its licensed states and any state-specific notices your counsel requires sit in a shared footer, with a full licensing page linked from it. One approved edit updates every page when a license is added.
State and country differences
Disclosure wording, license display and even what counts as an ad vary by state, and businesses lending outside the United States answer to other regimes. The templates stay the same; the disclosure map we write in discovery records what each market needs.
Quote forms, call consent and secure document upload
A mortgage site collects some of the most sensitive data any website handles. We keep marketing forms short, write consent wording your counsel approves and send anything sensitive through systems built and contracted for it.
Short quote forms
Name, contact details, purchase or refinance, rough price and loan amount, timing and the preferred officer. Social Security numbers, income documents and credit authorizations belong in the application, not the quote form.
Consent wording for calls and texts
The FCC’s TCPA rule defines prior express written consent as a signed written agreement, electronic signatures included, that discloses the person is authorizing autodialed or prerecorded telemarketing calls and is not required to agree as a condition of purchase. We place that wording beside the submit button, never in fine print.
The application hand-off
The site links to the business’s application system, which collects the Uniform Residential Loan Application data; the redesigned URLA became mandatory for all new loans delivered to Fannie Mae and Freddie Mac on March 1, 2021. Each link carries the officer and the source, so credit and reporting stay correct.
Safeguards and the vendors behind the forms
The FTC Safeguards Rule lists a mortgage broker among the financial institutions it covers and requires overseeing service providers by contract. We choose form, chat and hosting tools with your security lead and document where each piece of data goes.
Realtor and referral partner pages
Partner pages help agents and builders send buyers to the right officer, and they need care: RESPA Section 8 bars paying for referrals. We build them to share useful information, not to reward the referral.
Partner pages without paying for referrals
RESPA’s rule bars giving or accepting a fee, kickback or other thing of value for referrals of settlement service business, and says a referral is not a compensable service. Partner pages list resources and contacts; any co-marketing arrangement is reviewed by counsel first.
Co-branded landing pages
A page for a specific listing or open house can carry both the agent’s and the officer’s details if counsel approves the arrangement. Each carries the officer’s NMLS ID and the company’s disclosures.
Pages for real estate agents
Agents want quick preapproval letters, a direct line and updates on their buyer’s file. A partner page that explains how the officer works with agents answers that in one place. Our real estate website design page covers the agent’s own site.
Mortgage website templates and builders versus a custom build
Mortgage website templates get one officer online quickly; a custom build suits companies with many officers, several states and calculators that must carry disclosures. Between the two sits semi-custom work: our tested mortgage layout, carrying your brand and your copy.
| Approach | You get | Right for | Watch out for |
|---|---|---|---|
| Specialist mortgage website builder | Templates, prebuilt calculators and a subscription | A single loan officer who needs a site now | Sites look alike; check who controls the disclosures |
| Free mortgage website template | A theme for a general builder or WordPress | Very small budgets | No disclosure layer, calculators or profiles |
| Semi-custom on WordPress | Our mortgage page structure, styled for your brand and written for your borrowers | Most brokers and small lenders | Less room for one-off layouts |
| Custom design and build | Templates for programs, officers, branches, calculators and rates | Multi-state lenders and growing brokerages | More time and budget up front |
| Restyle in place | Updated type, color and photos on the pages you already have | Sites that still bring quotes but look old | Structural problems remain |
When is a mortgage website template enough?
A mortgage website template works for one originator in one or two states with simple needs, if you can edit the NMLS ID, licensed states and Equal Housing statement yourself. Replace it once the team grows or the site needs its own calculators.
Mortgage company website templates and loan officer website templates
Mortgage company website templates should include branch and officer templates, not only a home page. Loan officer website templates should let each officer edit the bio while compliance controls the footer, and mortgage broker website templates need an originator directory as well. Check that all of them export your content.
Mortgage website builders and platforms
Mortgage website builders bundle templates and tools for a monthly fee; WordPress gives full ownership and a review workflow; Webflow suits design-led sites with a small page count. Our comparison of Webflow and WordPress goes further. The best mortgage website builder for you lets compliance control the footer and lets you leave with your content; a mortgage broker website builder that hides the export is worth avoiding. When you need a mortgage website developer for custom calculators or rate feeds, our WordPress development team covers it.
Adding loan officers or licensed states?Tell us how many originators, branches and states the site has to cover. We reply with a free proposal for profile, branch and footer templates that scale.
Mortgage website examples: patterns from the best mortgage websites
The best mortgage websites share patterns more than styles. These mortgage website examples are described as patterns, without naming lenders, because what suits another company’s borrowers may not suit yours.
Best mortgage website design starts with the borrower’s goal
Strong mortgage website designs open with a choice, buying or refinancing, and a single line on who the business helps. The rate card, if there is one, sits below with its APR and date.
The local broker who leads with people
Best mortgage broker website design often puts the team first: faces, NMLS IDs, the neighborhoods they serve and reviews, with loan programs one click away.
The lender with a calculator hub
A hub page that gathers payment, affordability and refinance tools, each linking to the program pages it relates to, keeps researchers on the site until they are ready to ask for a quote.
The first-time buyer guide
A step-by-step guide from saving to closing, with a checklist download and a short workshop page, gives buyers who are months away a reason to come back.
The bilingual originator
Spanish and English pages written natively, with officers who speak each language named on the profiles, serve borrowers who prefer to read about a loan in their first language. Our multilingual website design work covers the technical side.
Mortgage broker website design: building for a brokerage
Mortgage broker website design explains the broker’s value, shopping a loan scenario across lenders, without implying guarantees, and makes each originator easy to reach.
Mortgage broker web design that explains the broker’s role
Mortgage broker web design starts with what borrowers misunderstand: what a broker does, how a broker is paid as your counsel directs it be described, and why that can help. A short, plain explanation on the home page and its own page answers it.
Website design for mortgage brokers with several originators
Website design for mortgage brokers with a team needs a directory, profiles, routing so each lead reaches the right officer and reports by officer. Mortgage websites for brokers that skip this end up with one shared inbox and slow replies; the best mortgage broker websites send each inquiry to a named officer automatically.
How do you build a broker website the team will keep current?
Keep the page count to what the team can maintain, give each officer edit rights to their own profile only and set a monthly review of rates, programs and licenses. A site that stays accurate earns more trust than one that is larger.
Mortgage company website design and mortgage lender website design
Mortgage company website design adds scale: branches, many officers, several states and recruiting. Mortgage lender website design adds rate components fed from pricing and a direct application path. Mortgage company websites and mortgage lender websites carry more pages, more people and more disclosures than a broker site, so the templates do more of the work.
Branch and service-area pages
Each branch gets a page with its address, hours, branch NMLS ID, officers and the areas it serves. A service-area page earns its place only if it says something specific about lending there.
Recruiting loan officers
A careers page that explains compensation structure as approved, the support originators get and the tools they use helps the company grow. It also gives the site a second audience that links to it.
Mortgage pages for banks and credit unions
A depository’s mortgage pages live inside a wider disclosure system. Our bank website design page covers that build, and credit union marketing covers member growth.
Speed, accessibility and security on mortgage sites
Borrowers use phones, many visitors are older, and every form handles financial data. Templates meet WCAG 2.2 level AA, speed is measured on real devices, and security decisions stay with your security lead.
Accessibility for borrowers
Federal web accessibility guidance from the Justice Department applies the ADA to the online services of businesses open to the public, and it calls out unlabeled forms as a frequent barrier. WCAG 2.2 requires text contrast of 4.5:1 for regular-size type. Existing mortgage sites can be brought up to standard by our ADA compliant website design team.
Page speed
We aim for Google’s good Core Web Vitals marks across at least 75 percent of visits: the main content painted inside 2.5 seconds and taps answered inside 200 milliseconds. Rate widgets and chat tools are what usually drag mortgage pages down, so they load after the content.
Security basics
HTTPS everywhere, a limited set of third-party scripts, administrator accounts with two-factor sign-in and backups with a tested restore. The domain, hosting and DNS are registered to the business.
AI answers: how borrowers ask assistants about lenders and loan officers
More borrowers start with an AI assistant: ChatGPT, Claude, Perplexity, Gemini, Copilot or the AI Overviews at the top of Google. They want a loan program explained, brokers weighed against banks or a loan officer suggested nearby, and the assistant builds its reply from pages it is able to crawl.
Borrower prompts we plan pages around
Examples: “FHA loan officer near me who speaks Spanish”, “is a mortgage broker better than a bank”, “how much house can I afford on my salary” and “best lender for self-employed borrowers”. Each pulls program explanations, officer profiles, reviews and regulator pages.
Pages assistants can use
Program pages that explain one loan each, officer profiles with NMLS IDs and licensed states, calculators with stated assumptions and straight answers about costs. Google’s own guidance says AI Overviews carry no additional requirements; a page needs to be indexed and able to show a snippet.
Ongoing AI search work
Our AEO for mortgage brokers program takes this further, using the pages this build creates as its raw material.
How do you choose a mortgage website design company?
Look for a designer whose first questions are about your loan programs, licensed states, officers and review process, not colors, and who registers every account to your company.
| Must have | How to test it |
|---|---|
| Working knowledge of mortgage ad rules | Have them walk you through how their rate and payment components carry Regulation Z disclosures |
| NMLS and license display | Ask where officer IDs and licensed states are stored and who updates them |
| Consent and privacy on forms | Request their consent wording and the list of vendors that receive form data |
| Calculators that hold up | Check that results state assumptions and work with a keyboard and a screen reader |
| Room to grow the team | Ask for the steps that take a new loan officer profile live |
| Company-owned accounts | Get written confirmation that domain, hosting, CMS, content and design files are registered to you |
| Reporting by officer | Ask how quote requests and started applications will be attributed to officers and sources |
Ask these before signing
Who drafts program pages and who checks them? How many compliance passes are included in the price? Which redirects protect our current traffic? How many days from a new hire’s license to a live profile?
Proposals to walk away from
Walk away from anyone who suggests “lowest rates” headlines or approval guarantees, holds your domain in its own account, shrinks consent wording to fine print or leaves disclosures to you. Fixing any of those later is costlier than the saving.
How much does mortgage website design cost?
Most mortgage sites land between $9,500, where our five to eight page builds start, and $18,000, the starting price for ten to sixteen pages. Multi-state lenders needing 30 to 60 pages and a content program start at $36,000. Pricing is confirmed in a written scope.
| Build | Typical timeline | Price | Common mortgage use |
|---|---|---|---|
| Landing page | 1 to 2 weeks | From $1,400 | A mortgage landing page for a first-time buyer campaign or one loan officer |
| Restyle of an existing site | 3 to 5 weeks | From $4,800 | A site that still brings quotes but looks old |
| WCAG 2.2 AA remediation | 3 to 6 weeks | From $4,000 | Calculators and forms that fail accessibility checks |
| Brochure site (5 to 8 pages) | 6 to 8 weeks | From $9,500 | An independent loan officer or a small broker |
| Business site (10 to 16 pages) | 8 to 13 weeks | From $18,000 | Programs, calculators, profiles and a rate component |
| Bilingual site (12 to 20 pages) | 12 to 18 weeks | From $26,000 | Lenders serving borrowers in English and Spanish |
| Content program site (30 to 60 pages) | 14 to 20 weeks | From $36,000 | Multi-state lenders with branches and many officers |
What moves the price
The number of officers, branches and states, calculators and rate components, integrations with application and CRM systems, a second language and how many review rounds the compliance team needs.
Costs after the build
Hosting registered to your company, $50 to $250 a month for upkeep of a small site under our website maintenance plan, and whatever your pricing engine, chat and CRM vendors charge. For the wider market, see our guide to what a website costs.
How do you create a mortgage website, from kickoff to launch?
Five phases take a mortgage site from kickoff to launch; the speed depends mostly on how quickly rate, payment and program wording clears review. Ten to sixteen pages usually means 8 to 13 weeks.
| Step | Activity | Hand-over to you | Quality gate |
|---|---|---|---|
| Discovery | Programs, states, officers, systems and approvers mapped | Written scope, page plan and disclosure map | Scope and approvers agreed in writing |
| Content | Interviews with owners, officers and compliance | Draft program, purchase, refinance and profile pages | First compliance review |
| Design | Phone-first templates for every page type | Design files with a prototype to click through | Contrast ratios and minimum type sizes |
| Build | Pages, calculators, rate component, forms and hand-off | A staging site to review | Disclosure fields, consent wording, data flow |
| Launch | Redirect map applied, analytics live, speed and accessibility tested | The live site, recorded training and test results | Final sign-off and tracking by officer |
What we need from the business
An hour with the owner and each lead originator, time with compliance for each review round, the list of licenses and IDs, logins for current tools and a named approver for content.
The first month live
Support runs for 30 days after launch; we confirm tracking by officer and source and go through the first month’s quote requests with you. Our conversion rate optimization team can test forms and calculators from there.
Related services for mortgage businesses
These services build on a mortgage website once it is live.
- Mortgage marketing for lenders, brokers and loan officers
- SEO for mortgage brokers
- Mortgage lead generation
- AEO for mortgage brokers
- Websites for real estate agents and brokerages
- Real estate lead generation
- Real estate email marketing
- Websites for banks and credit unions
- Bank marketing agency
- SEO for banks
- AEO for banks
- Credit union marketing agency
- AEO for credit unions
- Financial services SEO
- Fintech software development
- Landing pages for loan programs
- Bilingual and multilingual websites
- Webflow development
- CRM consulting for sales teams
- Review management service
- Google Business Profile optimization
- Redesigning an existing website
- Our website design and development standard
- Website design for financial advisors
Plan your mortgage website with us
Tell us your programs, your states and how many loan officers the site must carry. You will get a free proposal back, with a written scope.
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
Choosing and working with an agency
Software and app development
Website design by industry and type
Web development, platforms and hosting
Social, content and brand
By industry and by situation
Frequently asked questions
What does mortgage website design cost with Progression?
What is a realistic timeline for a mortgage company website?
What has to appear on a mortgage website for compliance?
Do loan officer websites need to show an NMLS number?
Can a mortgage website show today’s rates?
Why does a payment calculator need disclosures?
Is a mortgage website template good enough for a new loan officer?
Is a free mortgage website template a sensible starting point?
Where should the Equal Housing logo go on a mortgage website?
What consent language belongs on a mortgage quote form?
Can our website link straight to the loan application?
Should every loan officer have a separate website?
Can a mortgage website have pages for real estate agents?
How should loan program pages describe FHA, VA and USDA loans?
Must lenders and brokers make their websites accessible to people with disabilities?
Will a new mortgage website keep our Google rankings?
Does the mortgage company keep ownership of its site after launch?
What should a lender track to judge its website?
Can one mortgage website cover several states and branches?
Should a mortgage website be bilingual?
How do borrowers find a loan officer through ChatGPT or Google AI Overviews?
Does Progression work with mortgage companies licensed outside New York?
Rates on your site but no disclosures beside them?Send the site and the pages that show rates or payments. A free proposal follows with the rate and calculator components we would rebuild first and a written scope.
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.