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Home Care Website Design: Websites That Bring Home Care and Home Health Agencies More Client Calls and Caregiver Applications

Updated October 2026 · Written and maintained by the Progression Agency strategy team

Home care website design is the planning, writing and building of a website for a home care or home health agency, so that families can judge the agency quickly and call, caregivers can apply in minutes, and referral sources can send clients without friction. It is for non-medical home care agencies, Medicare-certified home health agencies, private-duty nursing and companion care providers, franchise owners and multi-branch operators. Progression Agency is based in New York City and works with clients across the United States and worldwide.

On this page · 21 sections
  1. What does a home care website have to do?
  2. Website design for home care agencies: the two front doors
  3. Which pages should a home care agency website include?
  4. Intake forms, privacy and a HIPAA compliant website for home care
  5. Careers pages that bring caregivers in
  6. Showing state license, accreditation and insurance
  7. Senior-friendly design and WCAG 2.2 accessibility
  8. Pages in the languages your clients speak
  9. Speed and mobile for home health websites
  10. Trust content families look for
  11. Branch and service-area pages
  12. Pages for referral sources
  13. Home care website templates or a custom build?
  14. Choosing a platform and keeping ownership
  15. Home care website examples, ideas and inspiration
  16. Home health website design for Medicare-certified agencies
  17. How much does a home care website cost?
  18. Home care website development: process and timeline
  19. How AI assistants read a home care website
  20. How to choose a home care web design company
  21. Related services for home care and home health agencies

The short answerA home care website has two front doors: one for families who need care and one for caregivers who want work. Each needs its own path, its own short form and its own follow-up. The site should state services, rates or a rate range, license and screening plainly, keep health questions out of web forms and tracking, meet WCAG 2.2 AA so older readers can use it, and stay owned by the agency. Progression’s fixed-scope builds start from $9,500 for a five to eight page site, usually delivered in six to eight weeks.

HHS, FTC, Justice Department, W3C and Google guidance is described as published in October 2026 and can change; state licensing differs and your counsel decides what applies to your agency. Population and language figures are Census Bureau data. Progression’s prices on this page are its own published fixed-scope website prices; the other cost figures are market bands that agencies publish.

What does a home care website have to do?

Four jobs at once: earn a family’s trust within a few minutes, make the first call easy, recruit caregivers, and give discharge planners and other referrers what they need to send a client. A site that only describes services does one of the four.

Trust: Earn a family's trust in minutes. Real staff, license, screening, plain rates.
Call: Make the first call easy. Click to call, short form, after-hours path.
Hire: Turn visitors into applicants. Pay, shifts and a five-minute application.
Refer: Reassure referral sources. Intake hours, payers, a direct line.
Protect: Keep health details private. No diagnoses in forms or tags.
Include: Work for every reader. Large type, contrast, other languages.

For the adult child choosing care

Often reading at night on a phone, sometimes for a parent in another state. They want the services, the area served, the cost and a person to talk to, in that order.

For the spouse or the client

Older readers need large type, strong contrast, plain words and a phone number that is easy to tap. Every page should work for someone who does not want to fill in a form at all.

For the caregiver looking for work

Applicants decide in seconds whether a job page is worth their time. Pay, shifts, travel area and a short application decide whether they finish.

For the discharge planner

Hospital and rehab staff need intake hours, accepted payers, counties served and a direct line, on one page they can bookmark.

Marketing channels around the site, such as referral programs, ads and recruiting campaigns, are covered on our home care marketing agency page, and search visibility on home care SEO. This page is about the website itself.

Website design for home care agencies: the two front doors

Give client inquiries and caregiver applications separate paths from the header down. Mixing them sends applicants to intake staff and families to a recruiter, and both give up.

Client inquiry path and caregiver application path compared
ElementClient inquiry pathCaregiver application path
Entry pointGet care, services, rates, call buttonCareers link in the header and the footer
First screenServices, area served, phone, free assessment offerRoles, pay or pay range, shifts, apply button
Form fieldsName, phone, email, town, best time to callName, phone, area, availability, role
Who answersIntake or the care managerA named recruiter
Reply time to promiseA call back the same business dayA text or email within one business day
What is countedAssessments booked and starts of careApplications, interviews and hires

Home care web design for the header

Two clear buttons, one for care and one for jobs, plus a phone number that is tappable on every page. Keep the menu to the few sections people actually use.

After-hours handling

Many families first reach out in the evening. Say when someone will call back, offer an answering service number for urgent needs, and make sure a form sent at night gets a reply the next morning.

Text and chat

A text option suits applicants and many families. Choose a tool that does not pass messages to advertising platforms, and tell people not to send medical details by text.

The free assessment offer

Most agencies offer an in-home assessment. Explain what happens at it, who comes, how long it takes and that there is no obligation, then let the visitor book it or ask for a call.

Which pages should a home care agency website include?

A page for each kind of care, a page for each staffed area, rates and payment, your caregivers and how they are screened, license and accreditation, resources, careers and contact. Most home care websites need fifteen to forty pages to cover that honestly.

A home care sitemap with the owner and the action for each page
PagePrimary readerMain actionWho supplies the content
HomeFamilies and caregiversChoose care or jobsOwner and marketing lead
One page per kind of careFamiliesCall or book an assessmentDirector of care
Areas servedFamilies and referrersConfirm coverage and callOperations
Rates and ways to payFamiliesAsk a cost questionOwner or office manager
Our caregiversFamiliesRead screening and trainingRecruiting and training leads
License and accreditationFamilies and referrersCheck credentialsAdministrator
For referral partnersDischarge planners, attorneys, care managersSend a referralIntake lead
Careers and job pagesCaregiversApplyRecruiter
ContactEveryoneCall, text or send a short formOffice manager

Services by type of care

Companion care, personal care, dementia care, respite, overnight and live-in care, and, for licensed home health agencies, skilled nursing and therapy. Each page says what is included, what is not, and the minimum visit.

Rates and ways to pay

Private pay, long-term care insurance, Medicaid waiver programs where the agency is enrolled, and veterans’ benefits. The VA lists homemaker and home health aide care, a trained caregiver supervised by a registered nurse who comes to the Veteran’s home, and respite care among its home-based services; say which programs you accept.

About and leadership

Names and photos of the owner, the director of care and the office team, with their roles. Families want to know who answers when something goes wrong.

Resources that answer real questions

Short guides on paying for care, preparing for a hospital discharge and what happens at an assessment. Date them and keep them current.

Intake forms, privacy and a HIPAA compliant website for home care

Collect only what you need to call the person back, keep health details off the web form, and keep advertising and analytics tags away from intake and portal pages. Review the final setup with the agency’s privacy officer or counsel.

Six-point check for a home care inquiry form: four marks for safe fields and clear next steps, two crosses for health questions and form data sent to tracking tools.Six-point check for a home care inquiry form: four marks for safe fields and clear next steps, two crosses for health questions and form data sent to tracking tools.
Editorial checklist; review the final form with your privacy officer.

What not to collect on a public form

Diagnoses, medications, care histories, insurance member numbers and anything a care manager would ask in person. Gather those during the assessment call or in a secured system built for them.

What HHS says about tracking tools

HHS’s bulletin on online tracking technologies says regulated entities may not use tracking tools in a way that causes impermissible disclosures of protected health information. It gives a public scheduling page as an example where a tracking tool may collect a person’s email address or reason for seeking care, which brings the HIPAA Rules into play.

Business associate agreements

The same bulletin says a tracking vendor that receives protected health information for a regulated entity is a business associate and needs an agreement. The same question applies to form, chat and scheduling vendors: ask in writing whether they will sign one, and for which features.

Which website builders are HIPAA compliant?

No website builder makes a site compliant by itself. Some vendors sign business associate agreements only for certain products or plans, and many sign none for standard forms. If a vendor will not sign, keep health questions off that vendor’s forms and route them to a system that will.

A plain privacy notice linked beside every form, a line on what you do with the details sent, and an opt-in box for any texts or emails you plan to send later.

Where a portal, scheduling tool or care app has to hold health data, it is a software project rather than a website task; see HIPAA compliant software development.

Careers pages that bring caregivers in

A careers section with one page per role, posted pay or a pay range, shift patterns, the training you provide and an application that takes a few minutes on a phone. For many agencies it is the most valuable part of the site.

Process map in six steps: finds a role, checks the basics, applies in minutes, gets a reply, schedules an interview, counted in reporting.Process map in six steps: finds a role, checks the basics, applies in minutes, gets a reply, schedules an interview, counted in reporting.
Editorial map. Each step is a page, a form or a message the agency controls.

A short first application

Ask for name, phone, area, availability and role. Collect the resume, certifications and references after the first conversation, not before it.

Connecting to the applicant tracking system

Send applications straight into the ATS or recruiting inbox the agency already uses, with the job page recorded, so recruiters see where each applicant came from.

Pay and shift clarity

State pay or a range, the kinds of shifts, mileage policy and any sign-on terms in plain numbers. Vague job pages lose applicants to agencies that say it.

Job search visibility

Job markup and how postings appear in Google’s job results are search work, explained on our home care SEO page. The website’s job is to give each role a clean, fast page that the markup can describe.

Staffing firms with large job feeds have their own patterns, shown on recruitment agency website design.

Families call, but caregivers never apply?Send your current site, the roles you hire for and how applications reach you today. You get a free proposal with a written scope and a same-business-day reply.

Get a free proposal

Showing state license, accreditation and insurance

Families and referrers check credentials before they call. Put the license, accreditation and insurance details on a dedicated page, summarize them in the footer, and keep them current.

Credential and disclosure checklist for a home care site
ItemWhere it goesHow to keep it right
State license name and number, where issuedCredentials page and footerUse the state’s own wording; update on renewal
Medicare certification, for home health agenciesCredentials page and home health service pagesMatch the agency name CMS lists
AccreditationCredentials page with the accrediting body namedShow the current period only
Liability insurance and bondingCredentials pageState what is covered in plain words
Caregiver screening stepsOur caregivers pageDescribe the checks you run, not ones you do not
Reviews and testimonialsService pages and a reviews pageReal clients, with permission, never edited for meaning

Medicare-certified agencies are public record

CMS publishes its Home Health Care Agencies list of agencies registered with Medicare, with addresses, phone numbers and quality ratings. Keep the agency name, address and phone on the site identical to that record.

Testimonials and the FTC

The FTC’s rule on consumer reviews and testimonials makes it unlawful to write or buy reviews or testimonials that misrepresent that the reviewer exists or used the service, and to claim that the reviews shown on a site represent most or all reviews when some are being suppressed.

Photos with permission

Use photos of your real staff and, only with written permission, of clients. A site built entirely from stock images tells a family nothing about who will come to the house.

Senior-friendly design and WCAG 2.2 accessibility

Design for readers with low vision, tremor or limited patience for small screens: large type, strong contrast, big tap targets and forms that never ask twice. Build to WCAG 2.2 level AA.

The audience is large and growing. The Census Bureau counted 55.8 million people aged 65 and older in 2020, 16.8 percent of the US population, up 38.6 percent from 40.3 million in 2010.

4.5:1: Contrast for body text. WCAG 2.2 success criterion 1.4.3.
200%: Text resizes without loss. WCAG 2.2 success criterion 1.4.4.
24 px: Minimum tap target. 24 by 24 CSS pixels, WCAG 2.2 at AA.
Once: Never ask for the same detail twice. Redundant Entry, WCAG 2.2.
2.5 s: Largest Contentful Paint. Good, at the 75th percentile.
15: Languages for a 1557 notice. Where Section 1557 applies.

What WCAG 2.2 asks for

The W3C’s WCAG 2.2 Recommendation sets a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, text that can be resized to 200 percent without loss of content, and, at level AA, pointer targets of at least 24 by 24 CSS pixels with listed exceptions. Its Redundant Entry criterion says information already given in a process should be filled in or selectable rather than typed again.

ADA exposure for private agencies

The Justice Department’s web accessibility guidance of March 2022 says businesses open to the public must comply with the ADA, including what they offer on the web, and that the department has no regulation setting detailed standards; it points to WCAG as helpful guidance.

Section 504 deadlines for HHS funding recipients

Under 45 CFR 84.84, a recipient of HHS federal financial assistance with fifteen or more employees must meet WCAG 2.1 levels A and AA on its web content and apps beginning May 11, 2027, and a smaller recipient beginning May 10, 2028. Ask counsel whether your Medicaid or Medicare participation makes you a recipient.

Plain language

Short sentences, common words and the answer first. Write the way a care manager explains things on the phone.

Remediation of an existing site is covered on ADA-compliant website design.

Pages in the languages your clients speak

If many families in your area speak Spanish, Chinese, Vietnamese or another language at home, translate the pages that lead to a call, not only the home page, and have a person who speaks the language answer.

The Census Bureau reports that 67.8 million people spoke a language other than English at home in 2019, and that Spanish was the most common of those languages, at 62 percent.

Bar chart of the share of speakers who speak English less than very well: Vietnamese 57 percent, Chinese 52 percent, Spanish 39 percent, Arabic 35 percent, Tagalog 30 percent.Bar chart of the share of speakers who speak English less than very well: Vietnamese 57 percent, Chinese 52 percent, Spanish 39 percent, Arabic 35 percent, Tagalog 30 percent.
Census Bureau figures for 2019.

The Section 1557 notice

For covered entities under 45 CFR 92.11, a notice that free language assistance is available must be given in English and at least the 15 languages most commonly spoken by people with limited English proficiency in the relevant state, including at a conspicuous location on the website. Your counsel can confirm whether it applies.

Native writing, not machine output

Translate the service, rates, contact and careers pages with a fluent writer and a reviewer from your staff. Keep names of services consistent across languages.

Language switcher and separate addresses

Each language on its own address, a switcher on every page, and forms that reach staff who speak that language. Details are on multilingual website design.

Speed and mobile for home health websites

Most visits come from phones, often on cellular data. Keep pages light, images compressed and the call button in reach, and measure Core Web Vitals from real visits.

The numbers to hit

Google’s Core Web Vitals guidance treats a Largest Contentful Paint of 2.5 seconds or less, an Interaction to Next Paint of 200 milliseconds or less and a Cumulative Layout Shift of 0.1 or less as good, measured at the 75th percentile of page loads.

What slows home care sites down

Large photo sliders, video backgrounds, several chat and tracking scripts, and page builders that load everything everywhere.

Testing on real phones

Check every form and call button on an older phone over a cellular connection before launch, and again after each change. Our website speed optimization team handles sites that are already slow.

Trust content families look for

Show who the caregivers are, how they are screened and trained, how care plans are made and supervised, and how the family will hear about visits. Specific facts persuade; adjectives do not.

Screening and training

List the checks you run, the training hours you provide and who supervises caregivers in the field. Say only what is true for every hire.

Care plans and matching

Explain how a care plan is written after the assessment, how a caregiver is matched to a client and what happens if the match is not right.

Family communication

Describe how families hear about visits, changes and concerns: a named care manager, a phone line, a family app if you use one.

Reviews on the site

Show real reviews with permission, link to your public profiles, and never hide critical ones while implying the list is complete.

Branch and service-area pages

One page for each branch or county you actually staff, with the office address if clients visit, the towns covered, the local phone number and the team. Search strategy for these pages is covered on home care SEO.

What makes a branch page useful

The branch manager’s name, the hospitals and rehab centers nearby, start times for new clients and the minimum visit in that area.

Matching the Business Profile

The branch page and its Google Business Profile should show the same name, phone and hours. Profile work is covered on Google Business Profile optimization.

Franchise territories

Franchise owners often get a page on the brand’s site and want their own. Agree with the franchisor what you may publish, then build pages that are written for your territory; franchise website design covers the rules.

Pages for referral sources

A page each for discharge planners, elder law attorneys and geriatric care managers, saying how to refer, what you accept and how fast you respond. Referrers send clients to agencies that make referring easy.

Hospital and rehab discharge planners

Intake hours, counties served, payers accepted, the fastest way to send a referral and a direct phone line answered by a person.

Elder law attorneys and care managers

How you work with powers of attorney and family meetings, what reports you can provide with consent, and a named contact.

Physicians, for home health agencies

How to send orders, the services the agency is certified to provide and how the agency reports back to the ordering physician.

Home care website templates or a custom build?

Templates and builders are a fair start for a new single-office agency on a tight budget. Agencies with several services, branches, a careers program or home health lines usually outgrow them within a year or two.

Home care website templates compared with a custom build
QuestionTemplate or builder siteCustom build
Cost to startLowest; free home care website templates existHigher; quoted after a written scope
Time to launchDays to a few weeksWeeks to a few months
Two front doorsPossible, but often squeezed into one contact formDesigned in from the start
Forms and privacyLimited to the builder’s form tools and agreementsChosen for the agency’s privacy needs
AccessibilityDepends on the theme and how it is editedBuilt and tested to WCAG 2.2 AA
Who looks the sameOther agencies on the same templateNobody

Home health care website templates

Templates sold for home health usually include service and contact pages but rarely a referral partner page, a careers path or credential display. Check for those before buying.

Home care agency website builder tools

A home care website builder that is drag-and-drop gets a site live quickly. Before choosing one, confirm you can export your content, keep your own domain and add the forms you need.

When to move from a template

When the site needs branch pages, a second language, a real careers section or forms that the builder cannot keep private.

Still on the site your franchisor or first vendor built?Share the address, who holds the domain and hosting logins, and the pages that bring calls. You get a free proposal and a same-business-day reply.

Get a free proposal

Choosing a platform and keeping ownership

WordPress, Webflow, Wix, Squarespace, a franchise-supplied site or an agency-run system can all work. What matters most is that the agency owns the domain, the content and the analytics, and can move if it needs to.

Platform options for a home care agency website
PlatformStrengthsTrade-offsWhat you own
WordPressFlexible, portable, large choice of developersNeeds updates, security and backupsEverything, if hosting is in your name
WebflowStrong design control, hosted, fastPlan costs; fewer pluginsContent, with export limits on some features
Wix or SquarespaceQuick to start, hosted, low effortForm, privacy and layout limitsDomain and content; the site stays on the platform
Franchise-supplied siteBrand consistency, little workLittle control over pages and formsOften only your local page
Agency-run systemSomeone else maintains itCan be hard to leaveCheck the contract before signing

How to build a home care agency website with WordPress

Choose managed hosting in the agency’s name, a lightweight theme, a form tool that does not send data to ad platforms, and a short list of plugins. Plan the sitemap and write the content before design starts. See WordPress development for custom builds.

A home care WordPress website versus Webflow

WordPress is more portable; Webflow is simpler to keep secure. Both suit home care when built well. Comparisons are on Webflow vs WordPress and Squarespace vs WordPress.

Ownership checklist

Domain registered to the agency, hosting and CMS logins in the agency’s name, analytics and Search Console owned by the agency, and design files and content handed over at launch.

Home care website examples, ideas and inspiration

Rather than copy another agency, borrow patterns that work. The best home care websites share a handful of choices, whatever their colors or platform.

Patterns worth borrowing

Home care website examples that convert tend to share these traits:

  • A header with two buttons, one for care and one for jobs
  • A first screen that names the services and the area served
  • A rates page with a real number or a narrow range
  • Photos of the actual care team, with permission
  • A credentials page that names the license and accreditation
  • A referral partner page with intake hours and a direct line
  • Job pages with pay, shifts and a short application
  • A contact page that offers a call, a text and a short form

Home care website ideas for small agencies

A short video of the owner explaining an assessment, a printable discharge checklist, a page on paying for care in your state, and a page that answers the ten questions callers ask most.

Home care website design inspiration outside home care

Hotels and clinics with good booking flows, and local services with clear pricing, often show better ideas than other care agencies do.

Home health website design for Medicare-certified agencies

Home health websites carry everything a home care site does plus physician referral paths, eligibility explanations and the agency’s public quality record. The tone is more clinical; the need for plain words is the same.

Home health care website design for two lines of business

Agencies running both private-duty home care and certified home health should give each its own section, services and contact path, so families and physicians each land in the right place.

Home health care web design for eligibility

Explain in plain words who qualifies for home health and what it does not cover, and link to Medicare’s own page for the final word.

How many home care agencies are there?

CMS’s Home Health Care Agencies list held 12,409 Medicare-registered agencies when we read it in October 2026. That list covers agencies registered with Medicare only, so non-medical home care agencies are not counted in it.

Home healthcare websites for larger health systems overlap with healthcare website design, and hospice programs are covered on hospice marketing.

How much does a home care website cost?

Progression’s fixed-scope prices start at $9,500 for a brochure site of five to eight pages and $18,000 for a business site of ten to sixteen pages, the size most multi-service agencies need. A quote follows a written scope.

Progression’s published website prices applied to home care
BuildPrice fromTypical timelineWhere it fits a home care agency
Single landing page$1,4001 to 2 weeksA recruiting page or one service campaign
Restyle in place$4,8003 to 5 weeksA site that works but looks dated
Accessibility remediation$4,0003 to 6 weeksAn existing site brought to WCAG 2.2 AA
Brochure site, 5 to 8 pages$9,5006 to 8 weeksOne office, a few services, a careers page
Business site, 10 to 16 pages$18,0008 to 13 weeksSeveral services, branch pages, referral and careers sections
Bilingual site, 12 to 20 pages$26,00012 to 18 weeksAgencies serving families in two languages
Site plus content program$36,00014 to 20 weeks30 to 60 pages for multi-branch agencies

Market figures for comparison

Published US price bands (market figures, not a Progression rate card) put a brochure site of five to twelve pages at $8,000 to $25,000 from a small agency and $2,500 to $8,000 from a freelancer, and website maintenance at $150 to $800 a month from a small agency.

Published US price bands for website work (market figures, not a Progression rate card)
Line itemFreelanceSmall agency
Brochure site, 5 to 12 pages$2,500 to $8,000$8,000 to $25,000
Redesign of an existing site$2,000 to $9,000$9,000 to $40,000
Landing page, single$400 to $1,500$1,200 to $4,000
Accessibility remediation$1,000 to $5,000$4,000 to $20,000
Website maintenance$50 to $250 a month$150 to $800 a month
Hosting$10 to $60 a month$40 to $300 a month

What changes the home care website cost

The number of services and branches, a second language, writing the content for you, careers integrations, a referral portal and accessibility testing. Hosting and maintenance are separate and optional. The full market picture is on website development cost, and smaller budgets are covered on web design for small business.

Home care website development: process and timeline

Discovery and sitemap, content interviews, design, build, testing on real phones and launch. A brochure-sized site usually takes six to eight weeks when the agency’s staff are available for interviews.

Timeline of a home care website build of about eight weeks, from discovery and redirects to launch and thirty days of support.Timeline of a home care website build of about eight weeks, from discovery and redirects to launch and thirty days of support.
Editorial timeline. Larger sites with many branch pages or two languages take longer.

Discovery

Services, areas, payers, roles you hire for, current forms and every page that brings calls today.

Content interviews

Thirty-minute calls with the director of care, the recruiter and the intake lead produce better pages than a questionnaire.

Build and testing

Forms tested end to end, accessibility checked with keyboard and screen reader, and every page tried on an older phone.

Launch and the first month

Thirty days of support after launch, with forms re-tested and indexing checked.

Moving from an old site without losing rankings

Map every old address that gets visits to its new page with a 301 redirect, before launch, and keep titles for pages that rank. Our website migration services page covers larger moves.

How AI assistants read a home care website

Families ask ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews which agencies serve a town, offer overnight care or accept a payer. Assistants repeat sites that state those facts in plain sentences.

Write facts an assistant can quote

Services, towns, hours, payers accepted, minimum visit and rates in full sentences, not only in images or sliders.

Let the crawlers in

Google’s AI features page says no additional requirements apply beyond being indexed and eligible for a snippet, and OpenAI recommends allowing OAI-SearchBot for ChatGPT search. The full program is on AEO for home care agencies.

How to choose a home care web design company

Pick one that asks about both front doors, keeps health details out of forms and tags, builds to WCAG 2.2 AA, hands you every login and publishes its prices. Ask to see a sample sitemap and a sample form before you sign.

Checklist for hiring a home care website designer
RequirementHow to check it
Plans client and caregiver paths separatelyAsk for a sample sitemap with both
Keeps health details out of forms and tagsAsk which fields and scripts they would remove
Builds to WCAG 2.2 AAAsk how they test with a keyboard and a screen reader
Writes or interviews for contentAsk who writes the service and careers pages
Handles redirects on a redesignAsk for a redirect map before development
Leaves you owning everythingConfirm domain, hosting, CMS and analytics are in your name
Publishes pricesAsk for a fixed price with a written scope
Supports after launchAsk what the first month covers

Red flags

Sites held hostage on the vendor’s hosting, forms that ask for diagnoses, stock photos only, no redirect plan and prices that change after the deposit.

Questions to ask on the first call

How would you handle a caregiver who applies at midnight? What would you remove from our current form? Who owns the domain today?

These pages cover the marketing, search and technical work around the website.

Want a site that families trust and caregivers finish applying on?

Send your current site, the services and counties you cover and the roles you hire for. You get a free proposal with a written scope and a same-business-day reply.

Get a free proposal

Frequently asked questions

What is home care website design, and who is it for?
It is the planning, writing and building of a website for a home care or home health agency. A good one gives families a clear path to call or book an assessment, gives caregivers a short application, gives referral sources intake details, keeps health questions off web forms and meets WCAG 2.2 AA.
Which pages and features should a home care website give families and caregivers?
A page for each kind of care, areas served, rates and ways to pay, your caregivers and screening, license and accreditation, a referral partner page, careers with one page per role, and a contact page offering a call, a text and a short form. Most agencies need fifteen to forty pages.
What does a home care agency pay for a new website?
Progression’s fixed-scope builds start at $9,500 for a five to eight page site and $18,000 for ten to sixteen pages; a landing page starts at $1,400 and a restyle of an existing site at $4,800. Each quote follows a written scope. Hosting and maintenance are separate and optional.
How many weeks does a new home care agency website take?
A five to eight page site usually takes six to eight weeks when staff can join short content interviews. Ten to sixteen pages take eight to thirteen weeks, and a bilingual site twelve to eighteen. Waiting on content and approvals causes most delays.
Where do home care agencies get new clients, and what part does the website play?
Clients come from search and maps, referral sources such as discharge planners, word of mouth and ads. Nearly all of them check the website before calling, so the site decides whether the interest becomes an assessment. Clear services, rates, credentials and an easy call path do most of that work.
What is the best home care agency website?
The one that answers a family’s questions in the first screen: what care is offered, where, roughly what it costs and how to reach a person now. It also has a separate careers path, a referral partner page, honest credentials and pages that load quickly on a phone.
What website builders are HIPAA compliant?
No builder makes a site compliant by itself. Some vendors sign business associate agreements for particular products or plans, and many do not cover standard forms. Ask each vendor in writing, and if it will not sign, keep health questions off its forms.
Does a home care website need to be HIPAA compliant?
It depends on whether the agency is a covered entity and what the site collects. Agencies that bill health plans electronically usually are. The safest design keeps health details out of public forms and keeps tracking tags off intake pages. Your privacy officer or counsel decides; this is general information, not legal advice.
Can the site take caregiver applications as well as client inquiries?
Yes, and it should, on separate paths. Caregivers get job pages with pay, shifts and a short application that feeds your applicant tracking system; families get service pages and a short inquiry form that reaches intake. Mixing them slows both.
How should we show our state license and accreditation?
On a dedicated credentials page, using the state’s own license wording and number, the accrediting body’s name and the current period, with a summary in the footer. Update it on renewal. Medicare-certified agencies should match the name and address CMS lists.
Do we need a new website or can we update the one from our franchisor?
Start by reading the franchise agreement: many limit what a local owner can publish. If you may run your own site, a restyle or a small build focused on your territory, careers and referral pages is often enough. Keep the domain in your own name.
Who owns the domain, content and analytics after launch?
With Progression, the agency does: the domain, hosting, CMS, content, design files and analytics transfer on final payment, and none of it depends on continuing to work with us. Whatever vendor you choose, confirm this in the contract.
Are free home care website templates worth using?
They can get a new single-office agency online quickly. Check that the template has room for separate care and careers paths, a credentials page and accessible forms, and that you can export your content later. Most growing agencies replace them within a year or two.
How do I build a home care agency website with WordPress?
Put managed hosting and the domain in the agency’s name, choose a lightweight theme, use a form tool that keeps entries away from ad platforms, and install only the plugins you need. Write the sitemap and content first, then design. Plan for updates and backups every month.
How should a home care website look for older readers?
Large type, contrast of at least 4.5:1 for body text, buttons at least 24 by 24 CSS pixels, plain words and short pages. Text should resize to 200 percent without breaking the layout, and forms should never ask for the same detail twice.
Should a home care site be in more than one language?
If many families in your service area speak another language at home, yes, for the pages that lead to a call: services, rates, contact and careers. Write them with a fluent writer, put each language on its own address and make sure someone who speaks it answers the phone.
Can we publish rates on a home care website?
Yes, and most families want them. A rate or a narrow range, the minimum visit and how overnight or live-in care is priced lets families shortlist you without a call. If rates vary, explain what changes them.
What payment options should a home care site explain?
Private pay, long-term care insurance, Medicaid waiver programs if you are enrolled, and veterans’ programs such as the VA’s homemaker and home health aide care. Say which you accept and how billing works, without promising coverage.
How is a home care website different from a home health agency website?
A home care site sells non-medical help by the hour and speaks mostly to families. A home health site also serves physicians and discharge planners, explains eligibility for skilled care and should match the agency’s public Medicare record. Agencies offering both need a section for each.
What page speed should a home care site reach on a family member’s phone?
Aim for Google’s good thresholds: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of real page loads, on phones as well as desktops.
Can we redesign a home care site without losing the calls it gets from search?
Not if old pages that get visits are redirected to their new versions with 301 redirects before launch, titles of ranking pages are kept, and indexing is watched for the first month. Redesigns without a redirect map are the usual cause of lost traffic.
Do you design websites for home care agencies in other states?
Yes. Progression Agency is based in New York City and works with clients across the United States and worldwide. License wording, payer programs and privacy rules differ by state and country, so we confirm them with each agency before pages go live.

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