Updated October 2026 · Written and maintained by the Progression Agency strategy team
Multifamily website design is the planning, design and build of the property website an apartment community uses to show floor plans, live pricing and availability, amenities and the neighborhood, and to turn a renter’s visit into a booked tour or a started application. It is for owners, operators, management companies and developers of garden, mid-rise, high-rise and build-to-rent communities, from a single lease-up to a portfolio, and a multifamily web design agency should deliver a site that leasing staff can keep accurate. Progression Agency is based in New York City and works with clients across the United States and worldwide.
On this page · 16 sections
- What is multifamily website design, and what does a renter need from it?
- Best apartment website design: what the strongest sites do
- Multifamily website floor plans, pricing and live availability
- Apartment building website examples: the page types every community needs
- Property management system data, tour scheduling and other integrations
- Apartment website templates, an apartment website builder, or custom apartment web design?
- Multifamily website design for portfolios: one site per community or one platform?
- Fair Housing on a property website: practices we build in
- Multifamily website accessibility and apartment website ADA compliance
- Speed and mobile: how fast should a property website be?
- Lease-up websites: a landing page first, the full site before move-in
- How much does an apartment website cost?
- Multifamily website development: how the build runs and what you own
- How AI assistants answer renters and owners about apartment websites
- How to choose a multifamily web design agency
- Related services for apartment and property websites
The short answerGood multifamily website design answers price, availability, floor plan, pets, parking, location and how to tour before a renter has to ask. Units and pricing should come from the property management system rather than being typed by hand, tours should be bookable online, and the site should be built to WCAG 2.2 AA with fair housing language reviewed before launch. On our fixed-scope table, a lease-up landing page is from $1,400, a five to eight page community site is from $9,500 and a 10 to 16 page site is from $18,000. Integrations and portfolios are quoted after a written scope.
Statute, rule and standard details are described as published and read in October 2026; laws change, and this page is general information, not legal advice. Prices are Progression’s published fixed-scope website prices; every engagement is quoted from a written scope.
What is multifamily website design, and what does a renter need from it?
It is website work built around how renters choose a home: comparing price, layout and location across communities, often on a phone, and moving on from any site that makes them hunt. Multifamily website design puts those answers on the first screen and makes the next step obvious.
Apartment website design means the community’s site, not interior design
Apartment website design, in the sense used here, is the property website for a rental community. It is not a tool for planning furniture or room layouts, and it is not a listing on a rental marketplace. It is the site the owner controls, with the community’s own domain and brand.
Who commissions apartment community websites
Developers opening a new building, owners repositioning an older asset, management companies taking over a property with a tired site, and operators that want every community on one platform. Each starts from a different place, so the scope differs.
Multifamily websites versus listing sites
Rental marketplaces bring traffic, but the community does not own the page, the layout or the renter’s next click. A property website is where the brand, the full photo set, the specials and the tour calendar live, and where every marketplace listing, ad and map listing should point.
Multifamily real estate websites for owners and investors are a separate project
A corporate site that presents an owner’s portfolio to investors and partners has different readers from a community site for renters. We build both, and keep them separate so neither tries to serve the wrong audience.
Best apartment website design: what the strongest sites do
The best apartment website design shows a starting rent and live availability on the floor plan list, offers a tour on every page, answers policy questions in plain sentences and loads fast on a phone. Design quality matters, but clarity sells leases.
Show the price
A floor plan list that shows a starting rent and how many units are available answers the first question most renters bring; one that says to call for pricing invites them to look elsewhere.
Make the tour the main button
In-person, self-guided and video tours each suit different renters. The site should offer whichever the community runs, with a calendar that shows real open times and a confirmation by email or text.
Luxury apartment website design
At the top of the market, the site has to carry the finish level the rent implies: large, accurate photography, film of the amenity spaces, restrained typography and concierge-style contact options. The basics still apply. Price, availability and the tour button do not disappear because the building is beautiful.
Apartment rental website design for smaller communities
A 40-unit building does not need a 30-page site. Apartment rental website design at that scale is a handful of strong pages: home, floor plans with availability, amenities and neighborhood, gallery, contact and tour booking.
Multifamily website floor plans, pricing and live availability
Floor plans, rents and available units should come from your property management system on a schedule, not from a staff member editing pages. That single decision fixes the most common complaint about property websites: prices online that do not match the leasing office.
| Element | What renters see | Where the data should come from | How often it updates |
|---|---|---|---|
| Floor plan list | Name, beds, baths, size, starting rent, units available | Property management system feed | At least daily |
| Unit search | Filters for bedrooms, price, floor and move-in date | Property management system feed | At least daily |
| Unit detail | Unit number, price, available date, plan drawing, photos | Feed plus the media library | At least daily |
| Specials | The current concession and its end date | Leasing team in the site editor | When the offer changes |
| Fees | Application, pet, parking and other recurring fees | Leasing team, reviewed by the owner | When fees change |
| Interactive site map | Buildings, units and amenities on a plan | Site map file linked to unit data | When units change status |
How do you keep floor plans and prices current on the site?
Connect the site to the property management system’s data feed or interface where the vendor allows it, and refresh on a schedule. Where no feed is available, we build a simple editor for leasing staff with the fields they need and nothing else, and a visible last-updated date.
Rents, specials and fees stated clearly
Show what a renter will actually pay each month, including recurring fees, alongside the base rent. State and local rules on how rent and fees must be advertised vary, so the owner’s counsel confirms the wording for each market before launch.
An apartment community site map renters can use
On larger properties, an interactive site map lets a renter pick a building, see which units face the courtyard and find the parking. It connects to the same unit data as the floor plan pages, so a leased unit disappears from both at once.
Apartment building website examples: the page types every community needs
Most community sites are built from the same nine or ten page types. The difference between a strong site and a weak one is how well each page answers its one question, not how many pages there are.
| Page type | The renter’s question | What the page must include |
|---|---|---|
| Home | Is this worth a closer look? | Starting rent, availability count, best photo, tour button |
| Floor plans | Which layout fits me and my budget? | Plan list with filters, drawings, sizes, rents |
| Unit detail | Is this specific unit right? | Unit number, floor, available date, price, photos |
| Amenities | What do I get for the rent? | Every amenity with a photo, hours and any fee |
| Neighborhood | What is nearby? | Transit, commute times, shops, parks, schools as facts |
| Gallery and tours | What does it really look like? | Photos and video by plan, 3D tours where available |
| Pets and parking | Can I bring my dog and my car? | Policies, limits and fees in plain sentences |
| Contact and tour | How do I see it? | Tour calendar, phone, address, office hours, map |
| Lease-up teaser | When can I move in? | Opening date, renderings, interest form |
| Residents | I live here. Where do I go? | Portal link, maintenance requests, community notices |
Apartment website ideas that earn their place
A move-in cost calculator using the community’s own published fees, a commute checker from the property, a comparison of two floor plans side by side, and a short video walk from the front door to a typical unit.
Apartment website virtual tours
Video walk-throughs and 3D tours let out-of-town renters shortlist a unit before visiting. Label each tour with the floor plan it shows, and give it a text description so renters using screen readers get the same information.
Property management system data, tour scheduling and other integrations
Integrations are scoped per system, because each vendor sets its own rules for access to its data and your account’s permissions decide what is possible. We name the systems you use in the written scope and confirm access before quoting.
| Integration | What it does on the site | How it is scoped |
|---|---|---|
| Property management system | Floor plans, units, pricing and availability | Confirmed against the vendor’s access terms and your account |
| Leasing CRM and lead routing | Sends tour requests and inquiries to the right inbox | Mapped field by field before build |
| Tour scheduling | Open times, booking and confirmations | Your scheduling tool, embedded or linked |
| Online application | Hands the renter to the application | A link or a hand-off with the unit preselected |
| Listing and marketplace feeds | Keeps marketplace listings in step | Checked in discovery; these feeds may run from the property system |
| Call tracking | Shows which page or ad produced a call | Numbers swapped by source, with recordings off unless agreed |
| Analytics and tag management | Measures tours booked and applications started | Events listed and named in your accounts |
| Chat widget | Answers routine questions after hours | Your chosen tool, with a hand-off to staff |
Does the website connect to my property management software?
Usually, in some form. What is possible depends on the vendor’s data access program and the permissions on your account, so we confirm it in writing before quoting. When a live connection is not available, a scheduled import or a controlled editor keeps the site accurate.
Measuring tours and applications
Every important action becomes a named event: a tour booked, an application started, a call from the site, a floor plan viewed. In Google Analytics 4 these are marked as key events, and the ones used to optimize advertising are imported into Google Ads as conversions.
Resident portals stay with the software
Rent payment, maintenance requests and lease documents belong in the resident portal that comes with the management software. The site links to it clearly. Custom portal and leasing software builds are covered by our real estate software development team.
Chat on a property website
A chat widget can answer pet policy and parking questions at midnight. It should hand off to a person for anything about a specific unit or application, and it should never be the only way to reach the office.
Opening a new community in the next six months?Send the address, the unit mix and your opening date. You get a free proposal for a lease-up landing page now and the full property website before move-ins, with a same-business-day reply.
Apartment website templates, an apartment website builder, or custom apartment web design?
A template or builder suits a single small community that needs to be online quickly. Custom apartment web design pays off for lease-ups that must stand out, communities at the top of their market, and portfolios that need one system with a branded site per property.
| Factor | Apartment complex website template | Multifamily website builder subscription | Custom build |
|---|---|---|---|
| Speed to launch | Days to a few weeks | Days | Six to eight weeks for a five to eight page site |
| Look | Shared with other communities | Limited to the builder’s themes | Designed for the community and its price point |
| Unit data | Depends on the template | Often built in for supported systems | Scoped to your system and account |
| Accessibility control | Varies by template | Limited to the builder’s code | Built and tested to WCAG 2.2 AA |
| Portfolio scale | Each site maintained separately | Usually per-site fees | One codebase, many branded sites |
| Ownership | Check the license | Check the terms: often the subscriber | The owner holds the domain, code and content |
Should I choose a custom or template multifamily website?
Choose a template or builder when the community is small, the budget is tight and speed matters most, and confirm you can export your content. Choose custom when the property must compete on brand, when accessibility has to be tested rather than assumed, or when you run several communities and want one standard.
Where apartment website templates stop
Templates handle the usual pages well. They stop at the edges: a design many other properties share, limited control over accessibility and speed, and content that is hard to move if you change vendors.
When an apartment website builder is the right first step
For a small building under new management that needs a working site this month, a builder is a sensible bridge. Plan the custom site in parallel and keep the domain in the owner’s name so the switch is painless.
Multifamily website design for portfolios: one site per community or one platform?
Most operators with more than a handful of properties are better served by one platform with a branded site per community. Renters see a site that feels like their building; the operator sees one codebase, one set of templates and one place to fix things.
| Structure | How it works | Good fit | Trade-off |
|---|---|---|---|
| Standalone site per community | Each property has its own domain and its own build | Distinct flagship assets | Every fix is repeated per site |
| Portfolio platform with community sites | Shared templates, a domain per community, central content control | Operators with several to many properties | Needs governance for who edits what |
| Portfolio site with community pages | One domain, a section per property | Smaller owners with similar properties | Communities share one brand |
Central control, local voice
Fees, fair housing language, accessibility patterns and legal pages are managed centrally. Photos, amenities, neighborhood pages and specials stay with each community’s team.
How can my apartment website show up in search results?
The site’s structure, speed and markup give search engines a clear picture, and the ongoing work of local search is a separate program. That program is covered on our property management SEO page, and the wider leasing campaigns on our apartment marketing agency page.
Structured data for apartment communities
Schema.org defines an ApartmentComplex type with properties such as the number of available units, whether pets are allowed and a tour booking page, and a FloorPlan type with bedrooms, bathrooms, floor size and a layout image. We mark up community and floor plan pages with them so the facts are machine-readable.
Fair Housing on a property website: practices we build in
Write about the property, not about the people you expect to live there. The Fair Housing Act makes it unlawful to publish a rental advertisement that indicates a preference, limitation or discrimination based on a protected characteristic, and we treat every page of a property website as advertising.
What the statute says
Section 3604(c) of the Fair Housing Act, 42 U.S.C. 3604 covers any notice, statement or advertisement about the sale or rental of a dwelling that indicates a preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin. We build sites inside that rule; the owner’s counsel confirms the wording, and this page is not legal advice.
- Neighborhood pages describe places and distances, never the residents
- No words that point at a type of renter, such as ideal for young professionals or perfect for empty nesters
- Imagery reviewed so the people shown do not suggest who is welcome
- An Equal Housing Opportunity statement and logo in the footer of every page
- Accessibility features and accessible units described plainly where they exist
- One tour and inquiry path for every visitor, with no screening questions on the form
Advertising tags on the site
Retargeting and ad pixels follow the platforms’ housing rules. In the US and Canada, Google’s personalized advertising policy does not allow housing ads to target by gender, age, parental status, marital status or ZIP code. Campaign setup itself sits with our apartment marketing and real estate PPC teams.
Language reviewed before launch
Every page, alt text and photo caption goes through a fair housing language review before the site is published, and the same review runs when a community adds a page or a special.
Multifamily website accessibility and apartment website ADA compliance
We build and test property websites to WCAG 2.2 Level AA, because renters with disabilities need the same access to floor plans, pricing and tours as everyone else. In our multifamily website design process accessibility is a practice, not a legal guarantee.
What the Justice Department has said about business websites
The Justice Department’s 2022 guidance on web accessibility says the ADA applies to the goods and services businesses open to the public offer, including those offered on the web. It also says the department has no regulation setting detailed technical standards for businesses, and points to WCAG as helpful guidance.
Public owners and the Title II rule
The Title II web rule applies to state and local governments and sets WCAG 2.1 Level AA as their standard. An interim final rule published on April 20, 2026 moved compliance to April 26, 2027 for governments serving 50,000 or more people and April 26, 2028 for smaller ones and special districts. A publicly owned housing provider should ask its counsel how the rule applies.
What we test before launch
Keyboard access to unit search and the tour calendar, visible focus, text contrast of at least 4.5 to 1 for body text under WCAG 2.2, tap targets large enough on a phone, labeled form fields, alt text on plan drawings, captions on video, and an accessible alternative to any 3D tour.
Fixing an existing site
If the site works and only fails accessibility, remediation brings it to WCAG 2.2 AA from $4,000 over 3 to 6 weeks on our fixed-scope table. Our accessible website design page covers the wider approach.
Speed and mobile: how fast should a property website be?
Fast enough to pass Google’s Core Web Vitals on a mid-range phone. The web.dev guidance treats loading as good when the largest content appears within 2.5 seconds, responsiveness as good at 200 milliseconds or less, and layout shift as good at 0.1 or less, measured at the 75th percentile of visits.
Photo-heavy pages without the weight
Galleries load responsive images in modern formats, lazy-load anything below the first screen, and reserve space so the layout does not jump when photos arrive.
Third-party scripts under control
Chat, tour, call tracking and ad tags each add weight. We load them after the main content and remove any that nobody uses.
Lease-up websites: a landing page first, the full site before move-in
A new community needs to be online long before it has photos or live units. Start with a landing page and an interest list during construction, add floor plans and pricing for pre-leasing, and launch the full site with live availability before the first move-ins.
The construction-phase landing page
Renderings, the address, the opening season, the unit mix and an interest form that feeds the leasing CRM. It is a single landing page on our fixed-scope table, from $1,400 and 1 to 2 weeks.
From renderings to real photos
As units are finished, renderings are replaced by photography of the model and then of real units, labeled by floor plan. The campaigns that drive lease-up traffic are planned on our apartment marketing agency page, with AEO for apartments for AI assistant visibility.
How much does an apartment website cost?
On our fixed-scope table, a single landing page is from $1,400, a five to eight page community site is from $9,500, a 10 to 16 page site with neighborhood content is from $18,000 and a site plus content program is from $36,000. Property management system integration and portfolio platforms are quoted after a written scope.
| Build type | Price from | Typical timeline | Fits |
|---|---|---|---|
| Single landing page | $1,400 | 1 to 2 weeks | A lease-up teaser or a single campaign page |
| Restyle in place | $4,800 | 3 to 5 weeks | A working community site that only looks dated |
| Brochure site, 5 to 8 pages | $9,500 | 6 to 8 weeks | One community with a standard page set |
| Business site, 10 to 16 pages | $18,000 | 8 to 13 weeks | A larger community with neighborhood and amenity depth |
| Bilingual site, 12 to 20 pages | $26,000 | 12 to 18 weeks | A community marketing in two languages |
| Site plus content program | $36,000 | 14 to 20 weeks | A flagship property with 30 to 60 pages |
| Accessibility remediation | $4,000 | 3 to 6 weeks | An existing site brought to WCAG 2.2 AA |
| Data integration and portfolio platform | Quoted after a written scope | Set in the scope | Live units, several communities |
Multifamily website cost drivers
The number of templates, the property management data connection, the size of the photo and video library, an interactive site map, a second language and the number of communities on the platform. The full table is on our website design and development page, with market context in our website cost guide.
What the owner pays for separately
Hosting, the property management system and its data access fees, photography and video, 3D tours, chat and tour scheduling subscriptions, and the domain renewal.
Running a portfolio on mismatched sites?Tell us how many communities you run and which property management system holds your units. You get a free proposal for one platform with a branded site per community, with a same-business-day reply.
Multifamily website development: how the build runs and what you own
A five to eight page community site usually takes 6 to 8 weeks and a larger one 8 to 13 weeks. The data map comes before design, and the handover leaves every account in the owner’s name.
What the owner provides
A single contact, access to the property management system’s data and the old site, brand files, photography or a shoot date, the fee schedule, and a decision on who edits the site after launch.
Can we change the design after launch?
Yes. The site is built on a mainstream content management system with reusable components, so layouts, colors and sections can be changed later without a rebuild. Small changes are edits; a new design direction is a restyle.
Redesigning without losing traffic
Every old address is mapped to its new page and redirected, so marketplace links, ads and search results keep working. Larger moves follow our website migration process.
How AI assistants answer renters and owners about apartment websites
Renters now ask ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews which communities near a job or a school allow large dogs or have units under a budget. Owners ask the same tools who builds property websites. Assistants answer from pages that state facts plainly and consistently.
What assistants can read on a property website
Floor plan pages with prices and sizes in text, pet and parking policies in sentences, an address and transit facts on the neighborhood page, and structured data that matches the visible content. Images and PDFs alone tell an assistant very little.
What gets a website provider cited
Clear service pages with published prices, comparison tables and FAQs that match how people phrase the question. Community-level AI visibility is covered on our AEO for apartments page and, for management companies, on AEO for property management.
How to choose a multifamily web design agency
Choose an apartment website design company that shows you how units and prices stay accurate, tests accessibility rather than promising it, reviews fair housing language, keeps every account in your name and quotes from a written scope.
| Requirement | How to check it |
|---|---|
| Live, accurate unit data | Ask how floor plans, rents and availability reach the site and how often |
| Integration claims in writing | Ask them to confirm access to your property management system before quoting |
| Accessibility tested, not assumed | Ask which standard they test to and to see a test report |
| Fair housing language review | Ask who reviews copy, captions and imagery before launch |
| Owner holds the domain, code and content | Ask whose name is on the registrar, hosting and analytics accounts |
| Portfolio thinking | Ask how a tenth community would launch on the same system |
| Speed on a phone | Ask for Core Web Vitals results from their recent builds |
| Written scope and fixed price | Ask for both before any work starts |
- A discovery call about the community, its renters and its systems
- A written data map for floor plans, units, pricing and leads
- Page map and design reviewed on real floor plans and real photos
- Accessibility and fair housing review before launch
- Redirects from the old site and a tested launch
- Training for leasing staff and documentation in your name
Get a written scope for your community’s website
Tell us about the property, its unit count, your property management system and your timing. You get a free proposal with a written scope, a fixed price and a timeline.
Related services for apartment and property websites
These pages cover the work around a property website: leasing campaigns, local search, AI answers, management company marketing and wider website projects.
- Apartment marketing agency for leasing campaigns
- Property management SEO
- AEO for apartment communities
- AEO for property management companies
- Marketing for property management companies
- Real estate PPC
- Real estate website design for agents and brokers
- Commercial real estate website design
- HOA and condo association websites
- Senior living website design
- Real estate software development
- Website design and development prices
- Web design for small business
- Landing page design agency
- Conversion rate optimization agency
- Branding agency
- Accessible website design
- Website maintenance
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
Choosing and working with an agency
Software and app development
Website design by industry and type
Web development, platforms and hosting
Social, content and brand
By industry and by situation
Frequently asked questions
What does multifamily website design cover for an apartment community?
Should I choose a custom or template apartment website?
What do Progression’s apartment community websites cost?
How often should a multifamily website be redesigned?
How often should content on an apartment website be updated?
Can an apartment website pull units from our property management software?
How do you stop website rents from drifting away from the leasing office?
Is the website ADA and Fair Housing compliant?
Can we change the look of the site after it launches?
What is the difference between a property website and a rental marketplace listing?
Do we need a separate website for each apartment community?
When will our new apartment website be live if we start this month?
What belongs on a lease-up landing page while the building is under construction?
Can renters book tours directly from the website?
Who owns the domain, hosting and content after launch?
Do apartment websites need an Equal Housing Opportunity statement?
Do you build apartment community sites on WordPress?
What schema markup helps an apartment community website?
Will a new property website hurt our existing search traffic?
What makes luxury apartment website design different?
What load time should an apartment community site hit on mobile?
Can a New York team build apartment websites for communities in other states?
Opening a new community in the next six months?Send the address, the unit mix and your opening date. You get a free proposal for a lease-up landing page now and the full property website before move-ins, with a same-business-day reply.
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.