Nonprofit Marketing

We have a nonprofit department, with a team that works specifically with charities and mission-driven organizations: people who understand restricted budgets, grant reporting cycles, donor retention and why the language that works for a product does not work for a cause.

What nonprofit marketing actually has to do

Two audiences, not one. Donors need a reason to give and a reason to keep giving. Beneficiaries need to find the service. Most nonprofit websites are built for a third audience, the board, and serve neither of the first two well.

Where nonprofits leak the most

Donation friction. Every extra field on a donation form loses givers. Test your own form on a phone.
One-off donors never converted to recurring. Recurring giving is worth several times a single gift and mostly requires asking.
Grants and services not findable. The people you exist to help often cannot find you in search.
No follow-up. A donor who hears nothing until the next appeal rarely gives twice.

The Google Ad Grant

Registered nonprofits can access substantial free Google advertising through the Ad Grant program. It has strict rules on account structure, keyword relevance and click-through rates, and accounts get suspended for breaking them. Used properly it is the single largest free marketing asset available to a nonprofit, and it is routinely wasted on badly structured campaigns.

How Progression can help with nonprofit marketing

We work with charities and mission-driven organizations on the pieces this page describes: donor-facing pages that make giving easy, search visibility, and the email follow-up that brings a first-time giver back for a second gift.

Tell us your mission, the audiences you need to reach and how your budget cycle runs. A written proposal follows. Most engagements draw on our nonprofit marketing agency work and our nonprofit SEO service. Whether the first need is donations, awareness or reaching the people you serve, the proposal says what we would do first and why.

Get a free proposal

What we do

Need	What actually moves it
More donations	Frictionless giving, recurring asks, donor follow-up
More awareness	Search visibility and the Ad Grant
More beneficiaries reached	Service pages answering what people search in crisis
Grant credibility	A site that looks like a serious organization

What it costs: Nonprofit Marketing

Marketing retainers are priced by the channels and the hours behind them, not by the size of the client. For Nonprofit Marketing, the price bands below are the ones we scope against; they come from our published marketing agency pricing guide, and the final number follows a written scope.

Price bands by engagement type (US figures)
Engagement	Typical range	What it suits
Boutique agency retainer	$2,000 to $15,000 / month	Senior attention across two or three channels
Solo consultant or fractional lead	$3,000 to $15,000 / month	Direction and one discipline done well
Full-service retainer	$8,000 to $50,000 / month	Integrated channels with a dedicated team
Fixed-scope project (audit, plan, launch)	$2,500 to $40,000	A defined deliverable with a start and an end
Google Ads management	$800 to $2,500 / month, or 10 to 20% of spend at scale	Search demand that already exists
Meta ads management	$1,200 to $4,000 / month	Creative-led demand generation

Ranges are US market price bands, not quotes. Every engagement is priced after a written scope, and the price band tells you which tier the conversation starts in.

Nonprofit marketing: questions answered straight

What is the Google Ad Grant and do we qualify?

Registered nonprofits can receive a substantial monthly Google Ads budget free. Qualification depends on charitable status and agreeing to Google’s policies. The grant is genuinely valuable and genuinely easy to lose: accounts get suspended for low click-through rates and irrelevant keywords.

How do we get more recurring donors?

Ask. Most one-off donors were never invited to give monthly. Add a recurring option as the default on your donation form, and follow up single gifts with a specific recurring ask rather than a general newsletter.

Why do we get donations but no repeat giving?

Usually silence between appeals. Donors who hear only when you need money give once. A short, genuine update on what their money did is the single highest-return email a nonprofit sends.

Should a nonprofit spend money on marketing?

Carefully, and with the overhead question answered honestly for your donors. Money that reliably brings in more than it costs is not overhead in any meaningful sense, but you should be able to show that ratio.

How do we reach the people we serve, not just donors?

Separate pages answering what beneficiaries actually search, in plain language, often in crisis. That content is a different job from donor-facing storytelling and usually gets neglected.

Does social media work for nonprofits?

For awareness and community, yes. For direct donations, rarely at small scale. It works best sustaining relationships with people who already care.

How much should a nonprofit website cost?

Less than most agencies quote. We publish market guidance and quote your scope in writing the same business day. Nonprofit budgets deserve straight numbers rather than a discovery process.

Can you help with grant applications?

We do not write grants, but we make the case easier to support: a credible site, clear impact reporting and evidence of reach are what funders look at.

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.