We have a nonprofit department, with a team that works specifically with charities and mission-driven organisations — people who understand restricted budgets, grant reporting cycles, donor retention and why the language that works for a product does not work for a cause.
What nonprofit marketing actually has to do
Two audiences, not one. Donors need a reason to give and a reason to keep giving. Beneficiaries need to find the service. Most nonprofit websites are built for a third audience — the board — and serve neither of the first two well.
Where nonprofits leak the most
- Donation friction. Every extra field on a donation form loses givers. Test your own form on a phone.
- One-off donors never converted to recurring. Recurring giving is worth several times a single gift and mostly requires asking.
- Grants and services not findable. The people you exist to help often cannot find you in search.
- No follow-up. A donor who hears nothing until the next appeal rarely gives twice.
The Google Ad Grant
Registered nonprofits can access substantial free Google advertising through the Ad Grant programme. It has strict rules on account structure, keyword relevance and click-through rates, and accounts get suspended for breaking them. Used properly it is the single largest free marketing asset available to a nonprofit — and it is routinely wasted on badly structured campaigns.
What we do
| Need | What actually moves it |
|---|---|
| More donations | Frictionless giving, recurring asks, donor follow-up |
| More awareness | Search visibility and the Ad Grant |
| More beneficiaries reached | Service pages answering what people search in crisis |
| Grant credibility | A site that looks like a serious organisation |
Related: SEO services, email marketing, web design.