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How to Set Up a Google Business Profile: The Full Process

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Setting up a Google Business Profile takes about twenty minutes and getting it right takes about two hours, because the decisions that matter — primary category, service area versus address, business name exactly as it appears in the real world — are made in the first few screens and are the ones most people rush. The tool is also no longer called Google My Business, which is why so much published guidance describes an interface that no longer exists.

The short answerThree settings decide most of your visibility and all three are chosen during setup. The primary category has more influence than any other single field on which searches you appear for, and it is routinely picked in five seconds and never revisited. Whether you list an address or a service area determines how you are shown and cannot be casually changed later. And the business name must be your real-world name exactly — adding city or service keywords violates the guidelines, is reportable by any competitor, and risks the profile you are trying to improve.

Progression Agency is a New York City firm working with clients across the United States. Google changes this product and its interface regularly; the process described here reflects how it worked in August 2026 and should be checked against Google’s own current documentation before you rely on any specific screen or step. This page is general guidance, not a substitute for Google’s guidelines, which are the authority on what is permitted.

What people search when setting this up
The retired name still attracts substantially more search than the current one, which is why guidance referring to Google My Business is not out of date so much as using the name people still use.

“Set up”, “create”, “add”, “list”, “get on” — do these mean different things on Google?

They describe the same task in different words, with one real exception: claiming an existing listing is a different process from creating a new one, and Google will usually route you to the claim path if a record already exists.

People type this task a dozen ways and the underlying job is identical. What changes the process is not the verb but the starting state: whether a profile already exists, and whether you already have a Google account that should own it.

The same job, the way people actually search for it
What people typeWhat it actually asks forDifferent process?
how to set up google my business / how to set up google my business pageCreate and verify a profileNo
how to set up business on google / how to set up a google profileSameNo
how to create a google business page / create a new google business profileSameNo
google business profile create / google business create / create google businessSameNo
create business profile google / set up business profile on google / set up google business profileSameNo
google business account setup / add google my businessSame, plus the Google account that owns itOnly if you need a new Google account
how to get a google business listing / how to get my business listed on googleCreate or claim, depending on what existsYes — claiming differs from creating
how do you add your business to google / how do i add my business to google searchSame as aboveSame caveat
how to get your business on google search / get business on googleSameSame caveat
how to use google my business / google my business guideManaging an existing profile, not creating oneYes — this is the after step
how do i make a google business profileCreate and verifyNo

Two of those rows carry a real warning. If a listing already exists — Google generates unclaimed ones from other data sources — then how to get a google business listing is answered by claiming rather than creating, and creating a second profile alongside it produces duplicates that split your reviews. And how to use google my business is a different question entirely: it is about managing a profile you already own, which is where most of the ongoing value sits.

The decisions that actually matter during setup
All five are set in the first pass and four of them are rarely revisited. Reviewing them on an existing profile takes twenty minutes and frequently produces more visibility than a month of other work.

Is it still called Google My Business?

No. It was renamed Google Business Profile in 2021 and the standalone management app was retired in 2022. Profiles are now managed directly through Google Search and Maps while signed in to the owning account.

The old name persists because people still use it, and it attracts substantially more search volume than the current one. That is worth knowing when reading guidance: an article referring to Google My Business is not necessarily out of date, but one describing a separate dashboard definitely is.

How you actually manage it now

Sign in to the Google account that owns the profile and search for your own business name, or search for ‘my business’. The management controls appear directly in the results. There is no separate application to install and no distinct dashboard address to remember.

Why the product's name keeps confusing people
The 2022 change is why so many step-by-step guides do not match what you see. Profiles are now managed by searching for your own business while signed in, rather than through a separate dashboard.

How do you set up a Google Business Profile?

Check whether one already exists, choose the primary category, enter the exact business name, decide address or service area, add contact details and hours, verify, then complete everything else.

The setup process, in order
Step one prevents the most common mess. Profiles are auto-generated from other data sources, and creating a new one alongside an existing unclaimed listing produces duplicates that split your reviews and are tedious to merge.
1 — Check for an existing profile. Duplicates are hard to merge..
2 — Choose the primary category slowly. It matters most..
3 — Real name, exactly. No city, no keywords..
4 — Address or service area. Decides how you appear..
5 — Hours, including exceptions. Wrong hours cost reviews..
6 — Verify, then complete everything. Verification gates visibility..

Check for an existing listing first

Google generates unclaimed listings from other data sources, which means a profile for your business may already exist without anyone having created it. Creating a second one alongside it produces duplicates that split reviews and require a merge request to resolve. Searching for the business first takes thirty seconds.

The primary category is the most consequential field

It has more influence than anything else on the profile over which searches you appear for, and the list is more specific than most people realize. Spending ten minutes reading the available options, rather than picking the first plausible one, is the highest-return decision in the entire process.

Add every secondary category that genuinely applies

Secondary categories add relevance at no risk provided they are accurate. A business that does three genuinely different things should list all three; a business adding categories it does not serve is misrepresenting itself and can be reported for it.

Profile fields by effort and by effect on visibility
The primary category sits in the ideal corner: almost no effort, more effect than anything else on the profile. Posts sit in the worst one, which is the opposite of how much attention each usually receives.

What exactly can the business name be?

Your real-world business name, as it appears on your signage, your website and your legal documents. Nothing added.

This is the guideline most frequently broken and the one with the clearest downside. Adding a city, a service term or a descriptor — the pattern that produces names like ‘Smith Plumbing Emergency Plumber Chicago’ — violates Google’s representation guidelines, is reportable by any competitor in seconds, and risks suspension of the profile you were trying to improve.

It sometimes works, until it does not

Keyword-stuffed names do occasionally appear to help, which is why the practice persists. The correction, when it comes, removes the profile from results while it is resolved, and competitors in a contested category report each other routinely.

What to do if the real name contains a keyword

If your business is genuinely called Chicago Emergency Plumbing, that is your name and you use it. The guideline prohibits adding terms, not having a descriptive name, and the distinction is whether the name is what appears on your signage and paperwork.

Setup decisions, and whether each is allowed
Row ten is genuinely conditional. Individual practitioners — some professionals and specialists — may have their own profile alongside the business, and the rules around it are specific. Check the guidelines rather than assuming.

Should you list an address or a service area?

An address if customers come to you at a staffed location. A service area if you travel to them. Both if you genuinely do both.

Address, service area, or both
SituationWhat to listWhy
Shop, restaurant, clinic, office customers visitAddressCustomers need to find you
Trades, mobile services, delivery-onlyService area, address hiddenNo customer-facing premises
Home-based business serving customers elsewhereService area, address hiddenHome addresses need not be public
Business with premises that also travelsBothAccurate, and it is permitted
Virtual office or mailboxNeither; do not list itAgainst the guidelines
Coworking desk with no dedicated spaceGenerally not an addressRequires a real, staffed presence
Multiple genuine locationsOne profile per locationEach with its own address

The fifth and sixth rows are where businesses get into trouble deliberately, usually to appear in a market they are not physically in. Proximity is a dominant local ranking factor, and the temptation is understandable; the consequence of being caught is losing the visibility you already had.

Service areas do not extend your reach indefinitely

Listing a service area tells Google and customers where you will travel; it does not make you appear in map results across that whole area. Proximity to the searcher still governs, which is why a service-area business generally appears most reliably nearer its actual base.

Home addresses can and usually should be hidden

Businesses run from home can list a service area and hide the street address, which satisfies the guidelines and does not publish where you live. This is a standard configuration rather than a workaround.

How does verification work, and why does it take so long?

Google offers a verification method based on your business type, category and history. Video verification has become common; postcards, phone, email and instant verification via Search Console all still exist for some cases.

Verification methods compared
Availability is the constraining column rather than speed. You generally do not choose your verification method — Google offers what it offers for your business type and category, and video verification has become the common path.

You generally do not choose the method. What is offered depends on factors Google does not publish in detail, and businesses in categories associated with higher abuse rates tend to face more demanding verification. Nothing you enter is visible in search until verification completes.

What video verification usually asks for

A single continuous recording showing evidence of the location, evidence that the business operates there, and evidence that you have management access — signage, equipment, keys, back-of-house areas. Preparing what you will show before recording avoids the most common rejection, which is a video that does not establish the connection between all three.

If verification fails

You can generally reattempt, and repeated failures are worth pausing on rather than retrying identically. The usual causes are a mismatch between the address entered and what the video shows, a location that does not appear to be a genuine business premises, or a name that does not match the signage.

What should you complete after verification?

Every field the profile offers: secondary categories, services, attributes, description, photographs, products where relevant, and the opening date.

Every applicable category — Complete. Secondary ones are free relevance..
Services, itemised — Complete. What you actually do..
Attributes — Complete. Accessibility, payment, amenities..
Real photographs — Complete. Premises, team, work..
Products where relevant — Complete. Retail and some services..
Opening date — Complete. Small, and it is asked for..

Completeness is genuinely a factor and it is unglamorous work that takes an afternoon once. Most profiles are half-finished, which means finishing yours is a real differentiator in categories where competitors have not bothered.

Services should be itemised, not summarized

Listing the specific things you do, individually, gives the profile more to match against than a single general description. It is the closest thing the profile has to on-page content and it is frequently left empty.

Add a cover photo and a logo deliberately

The cover photo is the image Google prefers to show first on the profile, and the logo appears beside your posts and replies. Both are set separately from the general photo gallery, and leaving them empty means the profile displays whichever image the system picks — frequently a customer’s photograph rather than yours.

Photograph the things people are deciding on

The premises from the street so people recognize it, the entrance, parking, the interior, and the work itself. Those are what somebody is checking before deciding to visit, and they matter more than a polished hero image of something generic.

Photographs should be current and real

Actual photographs of the premises, the team and the work outperform stock imagery and a logo, and adding them regularly signals an active business. Current beats polished; a recent phone photograph of the real space is more useful than a two-year-old professional shot.

Enable messaging only if somebody will answer

An unanswered messaging channel is worse than not offering one, because it creates an expectation and then fails it publicly. Turn it on when there is a person and a process; leave it off otherwise.

What matters after setup?

Reviews, responses, question answering, hours maintenance, and an annual look at whether the primary category is still the best one.

Ask for reviews continuously — After setup. The strongest ongoing factor..
Respond to every review — After setup. Visible to everyone reading..
Answer the questions section — After setup. Anyone can answer it otherwise..
Update hours before holidays — After setup. Set special hours in advance..
Add photographs regularly — After setup. Current beats polished..
Check the category annually — After setup. Categories change; yours may improve..

Setup is a one-off; the profile’s performance is decided by what happens afterwards. Reviews in particular are the strongest ongoing factor a business controls, and they accumulate at the rate you ask for them.

Answer the questions section before someone else does

Anybody can answer a question on a business profile, including competitors and confused former customers, and those answers sit publicly on your listing. Populating it with genuine questions and correct answers takes an hour and prevents the alternative.

Set special hours before holidays, not after

Holiday and seasonal hours can be set in advance and are shown to searchers on those dates. Doing this ahead of each holiday period is the single cheapest way to avoid the review from somebody who arrived to a closed door.

Revisit the primary category annually

Google adds and revises categories, and the best available option for your business may not be the one that existed when you set it up. A ten-minute annual check occasionally finds a materially better fit.

What are the mistakes that cause real damage?

Keywords in the name, a virtual office address, a profile per service, incentivised reviews, and hours left uncorrected.

Keywords in the name — Never. Reportable and risky..
A virtual office address — Never. Against the guidelines..
A profile per service — Never. One business, one profile..
Fake or incentivised reviews — Never. Policy and legal exposure..
A competitor's address — Never. Obviously, and it happens..
Stale hours left uncorrected — Never. The commonest own goal..

One business, one profile per genuine location

Creating separate profiles for each service you offer is a common attempt to appear in more searches and is against the guidelines. Separate profiles are for separate locations with separate addresses, staff and contact details.

Never gate or incentivise reviews

Filtering for happy customers before asking, or offering anything in exchange, breaches platform policy and in some framings consumer protection rules. Asking every customer, without conditions, is both permitted and more effective over time.

Where should you check the authoritative rules?

Google’s own guidelines and help documentation, which are the authority on what is permitted and are revised regularly.

The guidelines for representing your business on Google set out the name, address, category and eligibility rules directly, and Google’s Business Profile help center documents the current process. Where anything on this page and anything there disagree, they are correct and this page is out of date.

Expect the interface to change

This product has been renamed once, had its app retired, and has moved its management controls. Any step-by-step guidance, including this one, is a snapshot, and the underlying principles — accurate name, right category, real location, complete profile, steady reviews — have outlasted every interface change.

How does the profile relate to your website?

They reinforce each other. Information should match exactly, and the profile drives actions the website then has to fulfill.

Name, address, phone number and hours should be identical across the profile, the website and any other listing. Inconsistency is a genuine problem for local visibility and a practical one for customers, and it usually arises because nobody owns updating both. The wider local search picture is covered in our local SEO page.

If the profile is not appearing at all

Verification incomplete, a suspension, a duplicate listing, or a category and location combination with no local demand are the usual causes. The diagnostic sequence is set out in our page on profiles not showing up.

What if you have multiple locations?

One profile per genuine location, each verified separately, each with its own address, phone number and hours — and a location group to manage them together.

Multi-location setup, and where it goes wrong
RequirementWhat it meansCommon mistake
One profile per locationEach with a real, staffed addressOne profile covering several sites
A distinct phone number per locationWhere practicalA single central number everywhere
Location-specific hoursThey genuinely differCopied hours that are wrong somewhere
A landing page per location on your siteNot the homepageEvery profile pointing at one page
Consistent naming across locationsSame name, no city appended‘Business Name Springfield’ as the name
A location group for managementBulk management and permissionsManaging each from a separate account

The fifth row catches multi-location businesses constantly. The instinct to distinguish locations by adding the city to each name is understandable and is still a name modification, which the guidelines prohibit. The address field is what distinguishes them.

Each profile should point at its own page

Sending every location’s profile to the site homepage wastes the most valuable link each profile has. A page per location, with that location’s address, staff, hours and area detail, serves both the visitor and the local relevance signal.

What does ‘how to set up google my business’ actually involve today?

The same underlying steps under a different name and in a different place: the product is Google Business Profile, and setup happens in Search rather than in a separate dashboard.

What changed between the old guides and the current process
What older guides describeWhat actually happens nowPractical difference
Log in to the GMB dashboardSearch for your business while signed inNo separate address to visit
Download the Google My Business appNo standalone app; use Search or MapsThe app was retired in 2022
A separate insights tabPerformance data inside the profile viewSame data, different place
Postcard verification by defaultVideo verification is now commonLonger, and needs preparation
Posts as a growth tacticStill available, low effectEffort better spent on reviews
Business description as a ranking factorMinimal influenceWrite it for readers, not for search

People searching how to set up google my business are looking for a process that still exists under a different name. Nothing about the underlying decisions changed with the rename — category, name, location and verification are the same problems — but the screens in older guides no longer match anything.

Google my business verification is the step people get stuck on

It is also the step where guides help least, because what Google offers varies by business type, category and history rather than following a documented path. The practical advice is to prepare for video verification by default, since it has become the common route, and to treat anything faster as a bonus.

How long does the whole process take?

Twenty minutes to enter everything, days to weeks for verification, and an afternoon afterwards to complete the profile properly.

A realistic timeline
StageHow longWhat determines it
Checking for an existing listing5 minutesNothing; just do it
Category research10-20 minutesHow specific your business is
Entering the core information15-20 minutesHow ready your details are
Verification2 days to 3 weeksMethod offered, and whether it succeeds first time
Completing every remaining field1-2 hoursHow many services and photographs you have
Appearing consistently in resultsWeeks to monthsReviews, competition and proximity
Building a useful review profileOngoingHow consistently you ask

The gap between the fourth and sixth rows is where expectations break. A verified profile exists; a visible one is the result of reviews, completeness and competition, and that takes considerably longer than setup does.

Nothing is visible before verification completes

Everything entered during setup sits inactive until verification succeeds, which is why the verification step is worth preparing for rather than attempting casually. A failed attempt extends the whole timeline.

Want the profile set up properly and the site to match?

We set up and complete business profiles, align them with the website, and put a review process in place — and we will tell you plainly when the profile needs an afternoon rather than a retainer.

Talk to Progression Agency

Video: local search and business profiles

A general library on marketing and analytics practice. The setup process is written out in full above and does not depend on watching anything.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Social, content and brand

By industry and by situation

Frequently asked questions

How do you put my business on Google if someone else already created the listing?
Claim it rather than create a second one. How to put my business on Google, when an unclaimed listing already exists, is a claim-and-verify process: search the business name, select the existing profile, choose the option to manage it, and complete verification. Creating a parallel profile splits reviews across two records and needs a merge request to undo.
How do I get your business on Google Maps as well as Search?
The same profile powers both. How to get your business on Google covers Maps automatically once verification completes, because Maps and Search read the same Business Profile record. What differs is ranking: Maps weights proximity to the searcher more heavily, so a service-area business often appears in Search for a term it never places for on the map.
How do I list your business on Google without a shop front?
Choose a service area instead of a street address. How to list your business on Google as a mobile or home-based operation means entering your address for verification, then hiding it and specifying the regions you travel to. Google still needs a real address to confirm you exist; it simply will not display it.
How do I create a Google My Business account from scratch?
You create a Google account first, then the profile attached to it. How to create a Google my business account is really two steps that people conflate: the Google account is the login that owns the listing, and the Business Profile is the listing itself. Use a company address rather than a personal one, because transferring ownership later is far easier than recovering an ex-employee’s account.
What is the fastest way to list business on Google?
Twenty minutes of entry, then however long verification takes. How to list business on Google is quick to start and slow to finish, because the postcard, video or phone verification step is outside your control and can run from a day to three weeks. Complete every other field while you wait rather than leaving the profile half-built.
Do I need to make Google business account separate from my personal one?
Yes, if more than one person will ever manage it. To make google business account ownership survivable, use a company-controlled address, then add colleagues as managers rather than sharing one password. Ownership transfer requires the current owner to act, which is impossible if that person has left and nobody can reach the mailbox.
How do you put your business on Google?
Create or claim a business profile, complete every field, and verify it. How to put your business on Google is a two-part question: appearing at all requires the profile, and appearing well requires the profile to be complete, accurate and maintained afterwards.
Is it still called Google My Business?
No. It was renamed Google Business Profile in 2021 and the standalone app was retired in 2022. The old name persists because people still search for it far more often than the new one.
How do I manage my profile now?
Sign in to the owning Google account and search for your business name, or search ‘my business’. The management controls appear directly in search results. There is no separate dashboard or app.
How do I set up a Google Business Profile?
Check whether one already exists, choose the primary category, enter the exact business name, decide address or service area, add contact details and hours, complete verification, then finish every remaining field.
Why check for an existing listing first?
Because Google generates unclaimed listings from other data sources. Creating a second profile alongside one produces duplicates that split your reviews and need a merge request to fix.
Which setting matters most?
The primary category. It has more influence than any other single field on which searches you appear for, and it is usually chosen in seconds and never revisited.
Should I add secondary categories?
Yes, every one that genuinely applies. They add relevance at no risk provided they are accurate. Adding categories you do not serve is misrepresentation and is reportable.
Can I put my city or service in the business name?
No. The name must be your real-world business name exactly as it appears on signage and paperwork. Adding terms violates the guidelines, is reportable by competitors, and risks suspension.
What if my real business name contains a keyword?
Then use it. The guideline prohibits adding terms, not having a descriptive name. The test is whether it is what appears on your signage and legal documents.
Should I list an address or a service area?
An address if customers come to a staffed location, a service area if you travel to them, both if you genuinely do both. Hide the address for home-based businesses.
Can I use a virtual office or mailbox address?
No. Listing a location without a genuine staffed presence is against the guidelines, and being caught costs you the visibility you already had.
Does a service area make me appear across that whole area?
No. It tells customers where you travel; proximity to the searcher still governs map visibility, so a service-area business appears most reliably nearer its actual base.
Can I hide my home address?
Yes, and you generally should. Listing a service area with the street address hidden is a standard configuration for home-based businesses, not a workaround.
How does verification work?
Google offers a method based on your business type, category and history — commonly video verification, sometimes postcard, phone, email or instant verification via Search Console. You do not usually get to choose.
What does video verification require?
Usually a single continuous recording establishing three things: the location, that the business operates there, and that you have management access. Plan what you will show before recording.
Why did my verification fail?
Commonly a mismatch between the address entered and what the video shows, a location that does not look like a genuine business premises, or a name that does not match the signage. Repeated identical attempts rarely help.
What should I complete after verifying?
Secondary categories, an itemised services list, attributes, the description, real photographs, products where relevant, and the opening date. Most profiles are half-finished, so completing yours is a genuine differentiator.
Should I turn on messaging?
Only if somebody will answer it. An unanswered messaging channel is worse than not offering one, because it creates a public expectation and then fails it.
What matters most after setup?
Reviews and responses, answering the questions section yourself, keeping hours accurate including holidays, adding photographs regularly, and rechecking the primary category once a year.
Can competitors answer questions on my profile?
Anyone can, and their answers sit publicly on your listing. Populating the section with genuine questions and correct answers takes an hour and prevents the alternative.
Can I create a profile for each service I offer?
No. One business, one profile per genuine location with its own address, staff and contact details. Separate profiles per service are against the guidelines.
Can I offer customers something for a review?
No. Incentivising or gating reviews breaches platform policy and, in some framings, consumer protection rules. Asking every customer without conditions is permitted and works better over time.
Where are the authoritative rules?
Google’s guidelines for representing your business and its Business Profile help center. They are revised regularly, and where they and any guide disagree, they are correct.

Sources and further reading

  1. Google Search Essentials — SEO starter guide
  2. Google: creating helpful, reliable, people-first content
  3. Google: intro to structured data
  4. Google: LocalBusiness structured data
  5. Google: FAQPage structured data
  6. Google: Article structured data
  7. Google: Product structured data
  8. Google: title links in search results
  9. Google: control your snippets
  10. Google: robots.txt introduction
  11. Google: sitemaps overview
  12. Google: consolidate duplicate URLs
  13. Google: redirects and Search
  14. Google: JavaScript SEO basics
  15. Google: multi-regional and multilingual sites
  16. Google Search Central Blog
  17. Google: get started with Search Console
  18. Google: how local search results are determined
  19. Google Business Profile: prohibited and restricted content
  20. Google Business Profile: address and service area guidelines
  21. Google Business Profile: review policy
  22. Google Business Profile: add or edit categories
  23. Google Ads: location targeting settings
  24. Google Ads: about negative keywords
  25. Google Ads: about Quality Score
  26. Google Ads: importing offline conversions
  27. Google Ads: about Smart Bidding
  28. Google Ads: about Performance Max
  29. Google Local Services Ads: eligibility and screening
  30. Google Ads: keyword match types
  31. Google Analytics 4: about conversions
  32. Google Analytics 4: attribution models
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  34. US Census Bureau: American Community Survey
  35. US Census: Statistics of US Businesses
  36. Bureau of Labor Statistics: New Jersey data
  37. BLS: Occupational Employment and Wage Statistics
  38. NJ Department of Labor: labor market information
  39. New Jersey Business Action Center
  40. US Small Business Administration: New Jersey district
  41. USA.gov: business resources
  42. web.dev: Core Web Vitals explained
  43. web.dev: Largest Contentful Paint
  44. web.dev: Cumulative Layout Shift
  45. web.dev: Interaction to Next Paint
  46. Google PageSpeed Insights
  47. Google Rich Results Test
  48. Google Search Console
  49. W3C Markup Validation Service
  50. Schema.org: LocalBusiness type
  51. Schema.org: Service type
  52. Schema.org: FAQPage type
  53. Schema.org: HowTo type
  54. W3C: WCAG 2.2 quick reference
  55. FTC: CAN-SPAM Act compliance guide
  56. FCC: telemarketing and robocall rules (TCPA)
  57. FTC endorsement guides — reviews and testimonials
  58. FTC: rule on consumer reviews and testimonials
  59. HHS: HIPAA guidance on online tracking technologies
  60. New Jersey Courts: attorney advertising guidelines
  61. New Jersey DCA: construction codes and permits
  62. New Jersey Home Improvement Contractor registration
  63. New Jersey Division of Consumer Affairs
  64. TikTok for Business
  65. TikTok Creative Center
  66. TikTok Ads Help Center
  67. TikTok Community Guidelines
  68. TikTok Terms of Service
  69. TikTok Privacy Policy
  70. TikTok Safety Center
  71. TikTok Transparency Center
  72. TikTok Creator Portal
  73. TikTok Newsroom
  74. TikTok for Developers
  75. TikTok advertising solutions
  76. TikTok Creator Marketplace
  77. TikTok Business Center
  78. TikTok for Business blog
  79. TikTok Creative Center: top ads
  80. TikTok Branded Content policy
  81. TikTok Shop for sellers
  82. Instagram for Business
  83. Instagram for Creators
  84. Instagram Help Center
  85. About Instagram
  86. Meta Business Suite
  87. Meta Business Help Center
  88. Meta Transparency Center
  89. About Meta
  90. Meta: Instagram platform docs
  91. YouTube Creators
  92. YouTube Official Blog
  93. YouTube Shorts help
  94. How YouTube Works
  95. YouTube Studio
  96. LinkedIn Marketing Solutions
  97. LinkedIn Help
  98. Pinterest Business
  99. Pinterest Business Help
  100. Snapchat for Business
  101. X for Business
  102. Reddit communities
  103. Reddit for Business Help
  104. ASCAP
  105. BMI
  106. SESAC
  107. Global Music Rights
  108. PRS for Music (UK)
  109. PPL (UK)
  110. SOCAN (Canada)
  111. APRA AMCOS (Australia)
  112. GEMA (Germany)
  113. SACEM (France)
  114. SIAE (Italy)
  115. JASRAC (Japan)
  116. IFPI
  117. RIAA
  118. National Music Publishers Association
  119. Harry Fox Agency
  120. SoundExchange
  121. Music Reports
  122. Epidemic Sound
  123. Artlist
  124. Soundstripe
  125. PremiumBeat
  126. AudioJungle
  127. Free Music Archive
  128. Creative Commons
  129. Incompetech
  130. FTC: advertising and marketing
  131. FTC: disclosures 101
  132. FTC: endorsement guides
  133. FTC: consumer reviews rule
  134. FTC: advertising FAQs
  135. US Copyright Office
  136. US Copyright Office: DMCA
  137. US Copyright Office: music FAQ
  138. US Copyright Office: fair use FAQ
  139. USPTO: trademarks
  140. UK Advertising Standards Authority
  141. ACCC (Australia)
  142. Competition Bureau Canada
  143. GDPR overview
  144. California Consumer Privacy Act
  145. COPPA
  146. FTC: children’s privacy
  147. W3C Web Accessibility Initiative
  148. W3C: WCAG
  149. W3C: captions
  150. W3C: making audio and video accessible
  151. ADA.gov
  152. WebAIM
  153. Epilepsy Foundation
  154. Pew Research: internet and technology
  155. DataReportal
  156. US Census Bureau
  157. US Bureau of Labor Statistics
  158. Interactive Advertising Bureau
  159. Think with Google
  160. Google Trends
  161. Nielsen insights
  162. Schema.org: VideoObject
  163. Schema.org: SocialMediaPosting
  164. Schema.org: MusicRecording
  165. Schema.org: HowTo
  166. Schema.org: FAQPage
  167. Schema.org: Organization
  168. Google: video best practices
  169. Google: video structured data
  170. CapCut
  171. Adobe Premiere Rush
  172. DaVinci Resolve
  173. Canva
  174. Descript
  175. VEED
  176. Kapwing
  177. Otter.ai
  178. Later
  179. Buffer
  180. Hootsuite
  181. Sprout Social
  182. Google Analytics
  183. Google Search Console
  184. Google Analytics developer docs
  185. GA4: events and conversions
  186. Matomo
  187. Plausible Analytics
  188. Similarweb
  189. UK Information Commissioner’s Office
  190. Office of the Privacy Commissioner of Canada
  191. Australian OAIC
  192. European Data Protection Board
  193. EU data protection
  194. EU Digital Services Act
  195. Ofcom
  196. FCC
  197. AIGA
  198. Nielsen Norman Group
  199. Smashing Magazine
  200. web.dev
  201. MDN: web media
  202. MDN: the video element
  203. ISO 21001 (reference)
  204. Buma/Stemra (Netherlands)
  205. STIM (Sweden)
  206. Teosto (Finland)
  207. Koda (Denmark)
  208. TONO (Norway)
  209. IMRO (Ireland)
  210. SGAE (Spain)
  211. ZAiKS (Poland)
  212. KOMCA (South Korea)
  213. MCSC (China)
  214. CISAC
  215. World Intellectual Property Organization
  216. TikTok: creating videos
  217. TikTok: exploring videos
  218. TikTok: privacy settings
  219. TikTok: growing your audience
  220. TikTok Creator Academy
  221. TikTok Effect House
  222. TikTok for small business
  223. Instagram: Reels help
  224. YouTube: Shorts best practice
  225. How YouTube recommends
  226. Pinterest Predicts
  227. Snapchat for Business
  228. Hootsuite blog
  229. Social Media Examiner
  230. Marketing Week
  231. Adweek

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