Updated November 2026 · Written and maintained by the Progression Agency strategy team
Web design in Houston often means putting words like “net zero” and “low carbon” on a homepage, and each of those words needs proof the site can show. This register is for marketing leads, engineers and in-house counsel at energy transition and industrial firms. One row per claim lists what has to sit behind it, where it lives on the site and who keeps it current. Build costs come right after the register. Progression is headquartered in New York and handles Houston projects remotely, with on-site sessions on request. Counsel signs off each claim, and this page offers general information only.
On this page · 12 sections
- The phrase “net zero” on a homepage
- Web design in Houston that can back up the homepage
- The evidence register, one row per claim
- Where the proof sits on the site
- What website design in Houston costs with a register attached
- Website design Houston firms can put through legal review
- Web design company in Houston for plants, terminals and industrial sellers
- WordPress developer in Houston: a register inside the CMS
- Web development company in Houston for claims that run on data
- Website builder in Houston or a designed site
- Web design companies in Houston, tested on one claim
- Related services and guides
The short answer An environmental claim on a website is a promise with a paper trail. The register below gives each claim a row: the words as printed, what the FTC’s Green Guides say about that kind of claim, the evidence that has to exist, the page where it lives and the person who owns it. The Guides state the FTC’s current views and do not bind the public. Every sample claim here is invented, and no company is accused of anything.
Quotations are from 16 CFR Part 260, the FTC’s Guides for the Use of Environmental Marketing Claims, as of November 2026. Nothing here is legal advice or says that any claim or any client complies with the Guides.
The phrase “net zero” on a homepage
Imagine a hero line on an industrial firm’s homepage that reads “Net zero by 2040.” It is an invented example, and it takes four seconds to read. A careful reader has four questions in the margin before the sentence ends.
One line of copy, four missing pages. That gap is the subject of this page. A website is read by customers, regulators, journalists, lenders and AI assistants, and each of them can ask the margin questions. A site that can answer them in two clicks is a different kind of site from one that cannot.
Web design in Houston that can back up the homepage
Houston website design firms are asked more often than most to carry energy and industrial language. The Greater Houston Partnership says on its energy industry page that it supports over 4,200 firms in oil and gas and advanced energy tech; the page gives no date for the figure. Port Houston’s statistics page lists the port as the first ranked US port in foreign waterborne tonnage, 220.1 million short tons in 2024.
The website design companies in Houston, Texas that build for these sellers meet the same questions again and again. On the transition side, the HyVelocity Hub describes itself as an industry-led collaborative working on hydrogen production on the US Gulf Coast. We name it only as a regional effort and say nothing of its funding.
The rule that matters for a website is the FTC’s Guides for the Use of Environmental Marketing Claims. Under 16 CFR 260.1(c), the Guides apply to claims about the environmental attributes of a product, package or service, and they also apply to business-to-business transactions. That means an industrial seller whose only buyers are other companies is inside the scope. Anyone planning web design in Houston, Texas for a plant or a supplier should start from that sentence.
Does a B2B site really fall under the Guides?
The text says so in terms: the Guides apply to environmental claims in labeling, advertising, promotional materials and all other forms of marketing in any medium, whether asserted directly or by implication. A homepage and a product page are both marketing.
The evidence register, one row per claim
The table is the working document. Each row starts with a claim as it might print, invented for this page, then lists what the Guides say about that kind of claim, what must sit behind it, where it lives on the site and who owns it.
| Claim as written | What the Guides say | What must sit behind it | Where it lives on the site | Who owns it |
|---|---|---|---|---|
| “Net zero by 2040” | The Guides do not define the term. 260.2 requires that all reasonable interpretations be supported by a reasonable basis. | The boundary and scopes, interim targets, the method, third party review if any, and what is excluded | A methods page linked from the claim | Sustainability lead and counsel |
| “Carbon neutral operations” or any offset claim | 260.5 covers offsets: competent methods, no double selling, disclosure of timing, no credit for reductions the law required. | A ledger of offsets with quantity, project and timing | An offset ledger page | Finance and sustainability |
| “Low carbon hydrogen” | 260.2 and 260.4: claims need a reasonable basis and a clear qualification. | The carbon intensity and how it is measured, per product | A specification page for each product | Engineering |
| “Powered by renewable energy” | 260.15: no unqualified claim where fossil electricity powers part of the service unless matched by certificates. | The source stated, and certificates matched where fossil electricity is used | A facility or service page | Operations |
| “Green,” “eco-friendly,” “sustainable” as a general adjective | 260.4: marketers should not make unqualified general environmental benefit claims. | The specific benefit, stated and qualified | Sitewide copy review | Marketing |
The Guides state the FTC’s current views. In 260.1, they say they do not confer rights on any person and do not bind the FTC or the public, that the Commission can take action under the FTC Act if a marketer makes a claim inconsistent with them, and that they do not preempt federal, state or local laws. Ask counsel what a given row needs.
Why is a target not an achievement?
A future target is stated as a target: the date, the starting year and the progress to date belong beside it. A page that says “net zero by 2040” and shows no progress invites the reader to supply a meaning. Section 260.2 says marketers must ensure that all reasonable interpretations of their claims are truthful, not misleading and supported by a reasonable basis before they make them.
Offsets on a page: four things to show
Section 260.5 puts four points on a seller of offsets. The cards state them in plain words.
Renewable claims and the electricity bill
Section 260.15 says a marketer should not make an unqualified renewable energy claim if fossil fuel, or electricity derived from it, powers any part of the service, unless the marketer has matched that use with renewable energy certificates. It adds that marketers who lack substantiation should clearly and prominently qualify the claim, for instance by naming the source, wind or solar. On a page, that means the source goes in the sentence.
What counts as qualified language?
Section 260.4(c) says marketers can qualify a general environmental benefit claim with clear and prominent language that limits it to a specific benefit or benefits, and should not imply that a specific benefit is significant if it is negligible. In practice the qualifier sits in the same sentence as the claim, not in a footnote.
- Name the specific benefit, such as lower emissions at one facility.
- Give the year and the basis of the comparison.
- Keep the qualifier in the same sentence and the same type size.
- Link the methods page from the claim itself.
- Avoid “green” and “eco” on their own as the whole claim.
Where the proof sits on the site
Structure decides whether a claim can be defended. Each claim links to one methods page. A PDF is an appendix, not the only home for the evidence. Every figure carries a date, and superseded figures go to an archive.
Footnotes need a pattern a screen reader can follow, which means real links and headings and not tiny superscripts. Our work on accessible design covers that side.
One methods page, not a folder of PDFs?
Search engines and AI assistants read text. A methods page in text can be quoted, linked and translated; a folder of PDFs is often skipped. Keep the PDFs as attachments.
Dated figures and retired claims
A figure with a year can be checked. A claim that changes gets a dated note saying what it was and what replaced it, and the old page redirects to the new one so that no link in a customer’s email lands on a dead end.
What goes on a methods page?
Five things, in this order, so that a reader and a reviewer find the same answers.
- The boundary: which facilities, products and years the claim covers.
- The method: how the number was calculated and by whom.
- The dates: when it was measured and when it will be updated.
- The exclusions: what the claim does not cover.
- The reviewer: who outside the team has checked it, if anyone.
What website design in Houston costs with a register attached
Houston Texas website design is priced like any other site, and the register work is scoped in writing with no separate band. The site itself falls into published ranges, and web page design in Houston follows the same bands, since the number of pages and templates drives the price.
Published bands by site type
These are published US price bands (market figures, not a Progression rate card).
| Site type | Published US price band | Notes |
|---|---|---|
| Brochure or small business site | $3,000 to $25,000 | A small site with a few templates |
| Custom business site | $15,000 to $100,000 | Integrations and custom templates |
| Enterprise or multi-site build | $50,000 to $250,000 | Several brands or regions |
| Ecommerce site | $5,000 to $100,000 | Catalog and checkout |
| Landing page | $1,000 to $15,000 | A single page |
| Monthly care | $100 to $2,500 a month | Updates, security and backups |
| Accessibility audit and fixes | $1,500 to $7,500 | Large sites cost more |
No band covers a price per claim, so none is printed. Nothing in the table is a Houston price.
Progression’s site prices, as listed
Our website design and development page lists fixed-scope prices. The table repeats them, each one a starting price.
| Build type | Price from |
|---|---|
| Single landing page | $1,400 |
| Brochure site, 5 to 8 pages | $9,500 |
| Business site, 10 to 16 pages | $18,000 |
| Site plus content program, 30 to 60 pages | $36,000 |
| Ecommerce, under 200 SKUs | $34,000 |
| Ecommerce with integrations | $78,000 |
| Accessibility remediation | $4,000 |
Which three claims worry your team most?Send your homepage and the three claims your team worries about most. You get a free proposal for web design in Houston with a written scope.
Website design Houston firms can put through legal review
A claim touches four people before it is published: the engineer who knows the number, the sustainability lead who owns the method, counsel who reads the wording and marketing who places it. Buying website design in Houston, TX goes better when the content system mirrors that chain.
In a CMS, each claim is a record with six fields, and a claim cannot publish until the reviewer field is filled. Any team doing web design in Houston, TX can set this up in WordPress or in another content system with structured fields.
- Draft: marketing writes the claim and attaches the evidence link.
- Check: the engineer confirms the number.
- Reviewer: counsel or the sustainability lead approves the wording.
- Publish date: recorded automatically.
- Next review date: a reminder goes to the owner.
- Archive: a retired claim moves to a dated note.
- Redirect: an old page points to the current one.
Who signs off a changed claim?
The same reviewer who approved the original, or a named substitute. A changed number is a changed claim, and the record shows the date, the old words and the new ones.
- Engineering confirms the number.
- The sustainability lead confirms the method.
- Counsel confirms the wording.
- Marketing confirms the placement.
Web design company in Houston for plants, terminals and industrial sellers
Not every page needs a register. A contractor, a terminal operator or a supplier needs specification sheets, certifications stated as held and a way to ask for a quote. Houston web design companies that serve industrial buyers learn early that an engineer wants the data sheet before the story.
A web design company in Houston that builds for these buyers should leave room for the register whenever a claim appears. Smaller shops may not raise it, and a larger one may route it to a legal team you never meet.
Ask web design companies in Houston, TX whether they bring up claims themselves. The same question works for web design agencies in Houston.
For the wider guides, see manufacturing website design and oil and gas marketing. Port Houston’s statistics page gives the port’s foreign waterborne tonnage as 220.1 million short tons in 2024, a reminder of how much of this work is trade.
WordPress developer in Houston: a register inside the CMS
A Houston WordPress developer can build the register as a custom post type with structured fields for the claim, the evidence link, the reviewer and the next review date. Next to a rebuild, it is a small project that can be scoped in a day.
Custom web design in Houston is not required for it.
Responsive web design in Houston is, since an engineer will open the methods page on a phone in a plant. Our WordPress developers page describes the work, and we claim no Houston team.
Web development company in Houston for claims that run on data
Some claims run on data: live emissions readings, product specifications pulled from a source system. A web development company in Houston can connect the page to the source and show a dated snapshot, so a reader sees what was true on a given day.
Any Houston web development company you consider should say how the snapshot is stored and whether history is kept.
If you searched for web app development Houston teams can commission, our page on app development in Houston covers that work.
Website builder in Houston or a designed site
A website builder in Houston can hold a small site. A register needs fields and review dates, which most builders do not offer.
Anyone searching for a website builder in Houston, TX should first ask whether the plan needs a register. If it does, a builder will not hold it.
The same goes for a website builder in Houston, Texas aimed at small shops: fine for a brochure, thin for evidence.
Website designers in Houston, TX can tell you in a sentence whether your plan fits a builder.
So can web designers in Houston, TX who have built a register before.
Web design companies in Houston, tested on one claim
Pick one row of the register and ask each firm to walk through it. The questions below tie to the rows, so they are not a generic list.
| Register row | What to ask to see | A weak answer |
|---|---|---|
| Net zero claim | A methods page they built, with boundary and scopes | We follow the client’s wording |
| Offset claim | How an offset ledger is shown | We link to the vendor |
| Low carbon product | A specification page with the measure stated | We use the data sheet |
| Renewable energy | Where the source appears in the sentence | We say renewable and move on |
| General adjective | How they replace it with a specific benefit | We keep it short |
Every one of the Houston website design companies on your list should be able to answer all five.
A website design company in Houston that cannot answer is a risk on a site that makes claims.
A Houston website design company that answers with a portfolio has not answered the question.
A search for web design in Houston, Texas returns a crowded field, and the table is a faster filter than reading portfolios.
Get a free proposal
Send your homepage and the three claims your team worries about most. You get a free proposal for web design in Houston with a written scope.
Related services and guides
Pages that sit beside this register:
- Website design and development
- Manufacturing website design
- B2B website design
- Oil and gas marketing agency
- Web design by city
- SEO companies in Houston
- App development in Houston
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
Choosing and working with an agency
Software and app development
Website design by industry and type
Web development, platforms and hosting
Social, content and brand
By industry and by situation
Frequently asked questions
What should web design in Houston include for an energy company?
Do Houston website design firms need to know the Green Guides?
Does website design Houston companies buy need a review step?
Do the FTC’s Green Guides apply to B2B websites?
Is “net zero” defined in the Green Guides?
Can a company say it is carbon neutral using offsets?
Which document should a Houston design firm request before quoting?
Can we just call our product sustainable?
What does an evidence register cost?
Should the proof be in a PDF?
Which is the best web design firm in Houston for energy companies?
Do the Green Guides bind us?
Are you based in Houston?
Who should own each claim?
How often does a claim need another look?
Can marketing publish a claim without counsel?
What happens when a claim is retired?
Is a hydrogen carbon intensity figure a claim?
Does the register work for a small supplier?
Which two things do we send to start?
Which three claims worry your team most?Send your homepage and the three claims your team worries about most. You get a free proposal for web design in Houston with a written scope.
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.