Updated September 2026 · Written and maintained by the Progression Agency strategy team
The custom CSS panel is easy to find. What causes problems is what people write in it: rules targeting generated class names that change without warning, blanket overrides that alter unrelated pages, and appearance changes that break keyboard navigation. This covers what to try before writing any code, how to write rules that survive an update, the accessibility mistakes worth knowing, and the point at which more CSS is the wrong answer.
The short answerEvery rule you do not write is a rule that cannot break during an update. Check the built-in style settings first — most spacing, type and color changes are settings rather than code, and settings survive updates. And never remove focus outlines for appearance: it makes the site unusable by keyboard, and restyling the outline achieves the same look without the damage.
Progression Agency is based in New York City and works with clients across the United States. Squarespace’s interface, custom CSS panel, template structures and generated class names change over time — follow the current process in the product and in Squarespace’s own documentation rather than any third-party description, including this one. Nothing here is a substitute for testing on your own site.
How do you use custom CSS on a Squarespace site?
Through the built-in custom CSS panel, which applies your rules on top of the template’s own styles — and the whole skill is writing rules specific enough to work and general enough to survive an update.
The panel is easy to find. What causes problems is what people write in it: rules targeting generated class names that change without warning, and blanket overrides that break unrelated parts of the site.
What should you try before writing any CSS?
Everything the built-in settings offer. Custom CSS that duplicates a setting is a maintenance liability with no benefit.
This is the single most useful discipline here: every rule you do not write is a rule that cannot break during an update.
Check the site styles panel first
Most spacing, type and color changes are settings rather than code, and settings survive updates.
Check whether a section option does it
Layout variations frequently cover what people write CSS for.
Ask whether the change is worth the maintenance
Every custom rule is something to re-test after a platform update.
Consider whether the design should change instead
Fighting a template with code usually means the template is the wrong one.
Check it is not already handled responsively
Overriding something that adapts by design frequently breaks it on other screen sizes.
Keep a note of why each rule exists
Six months later nobody remembers, and unexplained CSS never gets removed.
What makes a custom CSS rule fragile?
Targeting auto-generated class names, relying on element position, over-using importance declarations, and writing rules with no responsive consideration.
Fragile rules do not fail immediately. They fail at the next platform update, usually unnoticed, and usually on a page nobody checks.
| Fragile approach | Why it breaks | More durable approach |
|---|---|---|
| Auto-generated class names | They change on rebuild | Target stable structural selectors |
| Positional selectors like nth-child | Content order changes | Target by a stable attribute |
| Blanket element overrides | Affects unrelated areas | Scope to a section or page |
| Importance declarations everywhere | Nothing can override anything | Raise specificity instead |
| Fixed pixel heights | Content length varies | Let content set height |
| Desktop-only rules | Breaks on phones | Write mobile behavior deliberately |
| Hiding elements with display none | Still loads; may hide needed content | Remove it properly |
| Copying a snippet without reading it | Unknown side effects | Understand before pasting |
The last row causes more site problems than any technical issue on this list. A snippet copied from a forum solved somebody else’s problem on a different template, and its side effects arrive later.
How do you make a rule apply to one page only?
By scoping it to that page’s own identifier rather than writing a global rule and hoping nothing else uses the same element.
Page-scoped rules are the difference between a change you can reason about and a change that quietly alters something on a page you had forgotten existed.
How should custom CSS handle mobile?
Deliberately, with the mobile behavior written rather than inherited — because a desktop rule applied everywhere is the commonest cause of a broken phone layout.
Most site traffic is mobile, so a rule that improves desktop and degrades mobile is a net loss even when it looks like an improvement.
Write breakpoints deliberately
Rather than letting a desktop rule apply at every width.
Test at real device widths
Not by narrowing a browser window, which misses touch behavior.
Remember hover does not exist on touch
Anything revealed on hover is unavailable on a phone.
Watch touch target sizes
Small tap targets are a genuine usability failure, not a preference.
Check text remains legible
Reduced sizes and light colors fail faster on a phone in daylight.
Check nothing overflows horizontally
A page that scrolls sideways on mobile reads as broken.
What are the accessibility risks of custom CSS?
Removing focus outlines, reducing contrast, hiding content visually while leaving it in the document, and shrinking text below legible sizes.
Removing the focus outline is the most common and most damaging: it makes the site unusable by keyboard, and it is almost always done for appearance.
| What people write | What it breaks | What to do instead |
|---|---|---|
| Removing focus outlines | Keyboard navigation entirely | Restyle the outline, do not remove it |
| Lightening text for elegance | Legibility, especially outdoors | Check the contrast ratio |
| Very small text sizes | Readability for many users | Keep body text at a legible size |
| Color-only state changes | Anybody with color vision differences | Add a shape or text cue |
| Hiding content visually only | Screen readers still announce it | Remove or hide properly |
| Disabling zoom | Anybody who needs to enlarge | Never disable it |
| Fixed overlays covering content | Small screens especially | Test at real sizes |
| Motion without a preference check | People sensitive to motion | Respect reduced-motion |
The reduced-motion row is easy to satisfy and frequently overlooked: browsers expose a preference for reduced motion, and honoring it takes one media query.
Does custom CSS affect site speed or SEO?
A small amount of CSS is negligible. Large accumulated stylesheets and rules that cause layout shifts are not.
The bigger SEO risk is not the CSS itself but what people use it for — hiding content, which search engines treat differently from content that is genuinely visible.
How should you organize custom CSS so it stays maintainable?
Group it by page or component, comment every block with what it does and why, and delete rules when the reason for them goes away.
An unmaintained custom CSS panel becomes a file nobody dares to touch, which then constrains every future change to the site.
Comment every block
What it does, which page, and why. Future you will not remember.
Group by page or component
Rather than appending each new rule to the bottom.
Date significant additions
So the accumulation has some history.
Remove rules when their reason ends
Deleted CSS cannot break anything.
Keep a copy outside the platform
So the work is not only in one panel.
Re-test after platform updates
Especially anything targeting generated class names.
When should you stop using custom CSS and change something else?
When the amount of code needed to make a template behave is larger than the work of choosing a template that behaves that way already.
Fighting a template is the most common expensive mistake here, and it compounds: every subsequent change has to work around the accumulated overrides.
| Sign | What it usually means | Better response |
|---|---|---|
| Rules keep breaking after updates | Targeting unstable selectors | Reconsider the approach |
| Importance declarations everywhere | Fighting the template’s own styles | Change template or design |
| Hundreds of lines for one section | The section is wrong for the need | Use a different section |
| Nobody will touch the CSS panel | It has become unmaintainable | Rewrite it, commented |
| Mobile needs its own full ruleset | The design does not adapt | Rethink the design |
| Every new page needs new rules | No reusable system | Build components, not one-offs |
| Changes take longer than they should | Accumulated overrides | Audit and delete |
| Fear of updating the platform | Fragile customization | Stabilize it before updating |
The bottom row is the real cost. Customization that makes a business afraid to update its own platform is a security and maintenance problem rather than a design one.
What should you do before every platform update?
Note what you have customized, take a copy of the CSS, and check the customized pages afterwards — particularly anything targeting generated class names.
Ten minutes of checking after an update catches problems that otherwise sit unnoticed for months on pages nobody visits daily.
What can custom CSS not fix?
Anything that is a content or structure problem: unclear copy, a page that does not say what the business does, or a site organized around the owner rather than the visitor.
This is worth stating plainly because a great deal of custom CSS is written in pursuit of a conversion improvement that styling cannot deliver.
| Problem | CSS response | What actually fixes it |
|---|---|---|
| Visitors leave immediately | Restyle the hero | Say what you do, for whom |
| Nobody inquires | Make the button brighter | Clarify the offer and the next step |
| Page feels cluttered | Reduce spacing | Remove content nobody needs |
| Site looks dated | Change fonts and colors | Frequently a structure problem |
| Mobile is awkward | Add mobile overrides | Simplify what is on the page |
| Page is slow | Nothing CSS can do | Images, scripts and hosting |
| Not found in search | Nothing CSS can do | Content, structure, technical fixes |
| Content is hard to scan | Restyle headings | Write shorter sections with real headings |
Only the last row is even partly a styling problem, and the fix there is as much editorial as visual. CSS makes a page look the way you intend; it cannot make the page say something it does not say.
Canva: magic eraser, seamless carousels, custom fonts, and Snappa
Design-tool questions arrive constantly alongside site-customization ones, because the same person is usually doing both. These are the ones that come up most.
Magic eraser in Canva
Magic eraser Canva offers is a Pro feature, so Canva Pro magic eraser access is required — which is the answer to most of the confusion. Where to find magic eraser in Canva: open an image, choose Edit, then the retouch tools. How to use magic eraser well is a matter of brushing slightly beyond the object rather than precisely around it, because the fill works from surrounding pixels.
Seamless Instagram carousels in Canva
How to make a continuous Instagram post on Canva means designing one wide canvas and slicing it, rather than designing separate panels. How to make a continuous Instagram post Canva handles well: set a canvas that is a multiple of the post width, design across it, then export as separate frames. A seamless carousel Instagram users can swipe without a visible join needs the slice boundaries planned before the design, not after. Seamless multi post Instagram layouts and a seamless Instagram carousel Canva produces are the same technique under different names.
Uploading fonts to Canva
Canva fonts upload is a Pro feature under Brand Kit. How to upload fonts to Canva: Brand Kit, then Fonts, then upload the file. Can you upload fonts to Canva on a free account — no, which is the answer people are usually looking for. Canva font upload accepts common desktop formats, and the license you hold for the font still governs commercial use once it is there; upload fonts to Canva you actually have rights to.
Canva versus Snappa
What is Snappa: a lighter graphics tool aimed at social and ad creative. The Snappa app covers a narrower set of use cases with less depth than Canva and, for some people, less friction because of it. Canva vs Snappa comes down to breadth against simplicity — if you need brand kits, video and document work, the answer is Canva; if you need social graphics quickly and nothing else, Snappa is defensible.
Site held together by custom CSS nobody wants to touch?
We work with clients across the United States on websites that stay maintainable — which sometimes means removing accumulated overrides rather than adding more, and occasionally means saying the template is the problem.
Video: web and marketing practice
A general library on marketing practice. The CSS material is written out in full above.
Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure
Ad Age · 2026-08-20This AI Tool Does Keyword Research For You
Ahrefs · 2026-07-08How to get your product data holiday ready on Google Merchant Center
Google Ads · 2026-08-19Claude Cowork for Marketing: Turn Customer Data Into Copy That Converts
HubSpot Marketing · 2026-08-03The Only Marketing Strategy You Need To Master This Year
Neil Patel · 2026-08-20Frontier Brief: What to do now that marketing has lost the plot
Think with Google · 2026-08-24Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales
Ad Age · 2026-08-13I Used AI Agents to Replace Our Marketing Agency
Ahrefs · 2026-06-10How to measure store visits and sales in Google Ads Performance Max
Google Ads · 2026-08-10How to Use Instagram Instants for Business (Step-by-Step Guide)
HubSpot Marketing · 2026-07-29The Only Marketing Strategy That Is Working In 2026
Neil Patel · 2026-08-12The New Era of Agency Partnerships: What Marketers Want in 2026
Think with Google · 2026-08-06Why marketers chase active demand and miss the passive majority, with Indeed's CMO
Ad Age · 2026-08-12Why I Switched from ChatGPT to Claude
Ahrefs · 2026-06-03How to set up Performance Max for store goals in Google Ads
Google Ads · 2026-08-10How to Set Up Your LinkedIn Profile in just 10 Minutes (Using AI)
HubSpot Marketing · 2026-07-27I'm Betting My Entire Marketing Strategy On This One Shift
Neil Patel · 2026-08-05Why Marketers Have Lost the Plot in the Age of AI
Think with Google · 2026-08-06Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing
Ad Age · 2026-08-05Your AEO Strategy + Action Plan Checklist | 4.2. AEO Course by Ahrefs
Ahrefs · 2026-05-18Community Q&A: August 17 bidding update
Google Ads · 2026-08-05I Built a Complete AI Email Marketing System in 16 Minutes (Prompts Included)
HubSpot Marketing · 2026-07-21The TikTok Shop Strategy Nobody Talks About
Neil Patel · 2026-07-15Frontier Brief: What it takes to lead marketing at Google during the AI revolution
Think with Google · 2026-08-03Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns i…
Ad Age · 2026-07-29How to Track AI Traffic in GA4 and Ahrefs Web Analytics (ChatGPT & More) | 4.1. AEO Course by Ahrefs
Ahrefs · 2026-05-18Google Ads Spending Limits: Master Your Daily Budget [Tutorial]
Google Ads · 2026-08-035 Social Media Trends Actually Working in 2026 (HubSpot Report)
HubSpot Marketing · 2026-07-14The One-Person Marketing Era Has Officially Begun
Neil Patel · 2026-07-08Inside Nescafé's Global YouTube Creator Strategy with Zach King | Nescafé
Think with Google · 2026-07-29Lessons from America's Hottest Brands
Ad Age · 2026-07-22YouTube SEO for AI Search: How to Rank your YouTube Videos | 3.3. AEO Course by Ahrefs
Ahrefs · 2026-05-13Fix disapproved Google Ads: A guide to Personalized advertising compliance
Google Ads · 2026-08-03The Free AEO Tool Stack to get Your Brand Promoted By AI
HubSpot Marketing · 2026-07-08How I Would Master Social Media in 2026 (If Starting From Zero)
Neil Patel · 2026-06-03Best of Frontier CMO: The Audience is in Charge with Colin and Samir
Think with Google · 2026-07-23Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads
Ad Age · 2026-07-16Brand Mentions for SEO: How to Get Cited by AI (3 Tiers) | 3.2. AEO Course by Ahrefs
Ahrefs · 2026-05-13Google Call Ads: Supplemental Terms & Compliance
Google Ads · 2026-08-03How to Create a WhatsApp Chatbot for Your Business (No Coding)
HubSpot Marketing · 2026-07-065 Signs Your AI SEO Strategy Is About to Take Off
Neil Patel · 2026-05-27Frontier Brief: Liquid Death’s unexpected recipe for marketing success
Think with Google · 2026-07-202026 ad budget check-in: where media money’s moving, with Brandon Doerrer
Ad Age · 2026-07-10How to Optimize Content for AI Search Engines | 3.1. AEO Course by Ahrefs
Ahrefs · 2026-05-13Google Ads Asset Studio: AI Tools & Asset Management Guide
Google Ads · 2026-08-03I Charge $2,000 for This Content Strategy (Copy Me)
HubSpot Marketing · 2026-06-29The Old SEO System Is Collapsing. Here's What Replaces It.
Neil Patel · 2026-05-20Lightning in a Can: Liquid Death’s Killer Creative
Think with Google · 2026-07-09Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing
Ad Age · 2026-07-08Keyword & Prompt Research for AI SEO (AEO) | 2.2. AEO Course by Ahrefs
Ahrefs · 2026-05-06Create effective Search ads: Responsive search ads for success (2026)
Google Ads · 2026-08-03How to Run ChatGPT Ads: The Complete Tutorial
HubSpot Marketing · 2026-06-225 AI CEOs Said the Same Thing About 2026 (Marketing Changes Forever)
Neil Patel · 2026-05-13Frontier Brief: What CMOs can learn from McLaren’s race to the top
Think with Google · 2026-06-29Why retailers should sell experiences, not products, with Macy's CMO
Ad Age · 2026-07-01How to Run a Brand Gap Analysis | 2.1. AEO Course by Ahrefs
Ahrefs · 2026-05-05How to Link accounts to your Google Ads Manager Account – Step-by-Step process
Google Ads · 2026-07-30How to Optimize Your Profile for LinkedIn's New AI Algorithm
HubSpot Marketing · 2026-06-17The Marketing Opportunity of a Decade (But Not for Long)
Neil Patel · 2026-04-22Will AI take the soul out of creative? 🎬
Think with Google · 2026-06-29What brands are missing in sports sponsorship, with Just Women's Sports Founder
Ad Age · 2026-06-24What Is AI Visibility? The 3 Types Every Marketer Needs to Know | 1.3. AEO Course by Ahrefs
Ahrefs · 2026-04-29Community Q&A: Measurement in the AI era & AI Max
Google Ads · 2026-07-29From Apartment Startup to Luxury Tech Brand
HubSpot Marketing · 2026-06-15How to Save Your Marketing Job (Stop Reporting Traffic)
Neil Patel · 2026-04-03Exclusive look at Google’s Cannes Creative House 🚪✨
Think with Google · 2026-06-25From instinct to evidence: Solving marketing's growth paradox
Ad Age · 2026-06-22How AI Search Engines Work | 1.1. AEO Course by Ahrefs
Ahrefs · 2026-04-29Google Ads: Sexual content policy guide (What’s allowed?)
Google Ads · 2026-07-226 AEO Trends To Get Your Brand Recommended By AI (2026 HubSpot Report)
HubSpot Marketing · 2026-06-10You Don't Have an SEO Problem. You Have a "Brand Entity" Problem.
Neil Patel · 2026-03-25Frontier Brief: Marketing is a hot mess right now—and Mark Ritson is actively tearing it apart
Think with Google · 2026-06-24CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Ad Age · 2026-06-19Answer Engine Optimization (AEO) Course by Ahrefs: What is AEO?
Ahrefs · 2026-04-29Community Q&A: The bidding & budgets special
Google Ads · 2026-07-22How to Use Substack as a Complete Beginner in 2026 (Full Tutorial)
HubSpot Marketing · 2026-06-08Why 98% of Websites Don't Make Money (It’s Not the Design)
Neil Patel · 2026-03-12Mark Ritson on Why the Fundamentals Still Win
Think with Google · 2026-06-04How the Cadillac F1 team is racing to define its brand and fan strategy
Ad Age · 2026-06-17How This Site Beat Amazon in Google Search (3 Step Strategy)
Ahrefs · 2026-04-01GCLID Explained: What is a GCLID?
Google Ads · 2026-07-16How to Scale a Skincare Brand (Marketing Breakdown)
HubSpot Marketing · 2026-05-28You're Wasting Money Trying to Get B2B Clients
Neil Patel · 2026-03-04Philipp Schindler at Google Marketing Live 2026
Think with Google · 2026-05-21Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer
Ad Age · 2026-06-12How to Pick a Niche If You’re Just Starting Out (SEO)
Ahrefs · 2026-03-04How to use Google Keyword Planner: Find the Best Keywords for Your Business (2026 Guide)
Google Ads · 2026-07-15How to Build Your First AI Agent (Step-by-step Tutorial)
HubSpot Marketing · 2026-05-26Amazon Just Became the Google of Streaming Ads
Neil Patel · 2026-02-25Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
Ad Age · 2026-06-10Keyword Research Tutorial for Google and AI SEO
Ahrefs · 2026-02-18Paid Search Association AMA: AI Max Q&A
Google Ads · 2026-07-15How to Dominate AI Search in 2026 (Complete Tutorial for Business)
HubSpot Marketing · 2026-05-20Why Google LOVES Reddit (And How Marketers Can Exploit It)
Neil Patel · 2026-02-19Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane
Ad Age · 2026-06-05I Outsourced our Digital Marketing to AI. Here's What Happened
Ahrefs · 2026-02-04PPC Chat Q&A: Ads in AI Search, QFC & Creator Partnerships
Google Ads · 2026-07-096 B2B Marketing Strategies Replacing the Old Playbook in 2026
HubSpot Marketing · 2026-05-11You're Wasting Your Money on Influencer Marketing
Neil Patel · 2026-02-11Top SEO Experts Build Me an AI Search Strategy (GEO)
Ahrefs · 2026-01-21Streamline your workflow with Ask Advisor in Google Ads
Google Ads · 2026-07-0922 Genius Marketing Campaigns You Can Run Without a Big Budget
HubSpot Marketing · 2026-05-06Everything you know about Marketing is changing (2026)
Neil Patel · 2026-02-05How to Transfer Google Ads Account to a New Agency (Billing Transfer)
Google Ads · 2026-06-24Do Reddit Ads Actually Work? I Ran a $100 Experiment (Full Results)
HubSpot Marketing · 2026-05-04You’re Wasting Your Time Creating Social Media Content
Neil Patel · 2026-01-29Ads Data Hub: Privacy checks explained [Tutorial]
Google Ads · 2026-06-233 Creator Economy Trends Every Brand Needs to Know in 2026 (HubSpot Report)
HubSpot Marketing · 2026-04-27Google Ads Data Collection Policy: Avoid Account Suspension (2026)
Google Ads · 2026-06-22Anatomy of a Viral Campaign: How We Built Loop Marketing
HubSpot Marketing · 2026-04-22Google Ads Other Restricted Businesses Policy [Avoid Disapproval Guide]
Google Ads · 2026-06-16Claude AI for Business: The Complete Marketing Tutorial
HubSpot Marketing · 2026-04-20Google Ads Limited Ad Serving? How to Fix It (2026 Guide)
Google Ads · 2026-06-155 NEW Email Marketing Trends That Actually Work in 2026
HubSpot Marketing · 2026-04-15Google Ads Bidding Update: How to Maintain Predictable Performance (2026 Guide)
Google Ads · 2026-06-12How to Make Professional Video Ads on Any Budget (AI Finally Made It Possible)
HubSpot Marketing · 2026-04-13Google Ads for Crypto: How to Get Certified & Avoid Bans (Tutorial)
Google Ads · 2026-06-10The Marketing Playbook That Helped This Gym Beat Equinox
HubSpot Marketing · 2026-04-08Google Ads Editorial Policy: How to Fix Ad Disapprovals
Google Ads · 2026-06-09How to Dispute or Change Google Ads Invoices
Google Ads · 2026-05-28Google Marketing Live: Backstage with our product experts
Google Ads · 2026-05-28
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
- Hire PHP developers
- Bankruptcy lawyer website design
- Web design in North Carolina
- Web design in Seattle
- Ecommerce web development
- Ecommerce development services
- Squarespace customization
- Consulting websites
- Beauty stores on Shopify
- Content commerce
- 404 and bad request errors
- FTP clients
- Website design and development
- Design, development and management
- Creating a gallery
- Summary blocks
- Website maintenance services
- Web design agency, San Jose
- WordPress outsourcing
- StoryBrand website framework
- StoryBrand websites
- StoryBrand website design
- Squarespace logos
- Product configurators
- Web development services
- How much does a website cost?
- What to include on a homepage
- Website redesign services
- Website maintenance
- Shopify ecommerce agency
- Ecommerce website design
- BigCommerce vs Shopify
- Service business website design
- Healthcare website design
- Websites for restaurants
- Squarespace design services
- Squarespace vs WordPress
- Wix vs WordPress
- Web design in Queens
- Web design for small business
- Shopify agency
- Shopify checkout optimization
- Headless commerce and Hydrogen
- Shopify pricing guide
- Shopify checkout extensibility
- Squarespace pricing
- Publishing a Squarespace site
- What Squarespace is
- Learning Squarespace
- Squarespace dropdown menus
- Domain vs website
- Videography websites
- Ecommerce product configurators
- Negative space in design
- YouTube channels for web designers
- How to back up a Squarespace website
- Best dental websites
- Website dimensions and image sizes
- Web design in Charlotte NC
- Web design in Nashville
- Web design in Seattle
- Web design in Atlanta
- Retail consulting
- Product design agencies
- Digital product agencies
Choosing and working with an agency
Social, content and brand
By industry and by situation
Frequently asked questions
Where can I find squarespace css codes that actually work?
How do I squarespace edit css on a live site safely?
Where is the squarespace css editor located?
Can I edit css squarespace applies to only one page?
Is the css editor squarespace provides the same on every plan?
Where is custom css in squarespace 7.1 specifically?
How to add custom css in squarespace without breaking the theme?
Where is the custom CSS panel in Squarespace?
How do you add custom CSS to a Squarespace site?
What should I try before writing custom CSS?
Why does that matter so much?
What makes a CSS rule fragile?
Why are generated class names a problem?
How do I make a rule apply to one page only?
What is wrong with importance declarations?
Should I copy CSS snippets from forums?
How should custom CSS handle mobile?
How should I test mobile?
What about hover effects?
What is the most damaging accessibility mistake?
Can I make text lighter for a more elegant look?
Is hiding content with CSS a problem?
Should I ever disable zoom?
What about animation and motion?
Does custom CSS hurt site speed?
Does custom CSS affect SEO?
How should I organize custom CSS?
Why comment everything?
Should I keep a copy outside the platform?
What should I do before a platform update?
How do I know I am fighting the template?
What should I do about that?
What is the real cost of fragile customization?
Should every new page need new CSS?
Is it ever right to remove custom CSS rather than add more?
Where should I verify the current process?
Sources and further reading
- Google Search Essentials — SEO starter guide
- Google: creating helpful, reliable, people-first content
- Google: intro to structured data
- Google: LocalBusiness structured data
- Google: FAQPage structured data
- Google: Article structured data
- Google: Product structured data
- Google: title links in search results
- Google: control your snippets
- Google: robots.txt introduction
- Google: sitemaps overview
- Google: consolidate duplicate URLs
- Google: redirects and Search
- Google: JavaScript SEO basics
- Google: multi-regional and multilingual sites
- Google Search Central Blog
- Google: get started with Search Console
- Google: how local search results are determined
- Google Business Profile: prohibited and restricted content
- Google Business Profile: address and service area guidelines
- Google Business Profile: review policy
- Google Business Profile: add or edit categories
- Google Ads: location targeting settings
- Google Ads: about negative keywords
- Google Ads: about Quality Score
- Google Ads: importing offline conversions
- Google Ads: about Smart Bidding
- Google Ads: about Performance Max
- Google Local Services Ads: eligibility and screening
- Google Ads: keyword match types
- Google Analytics 4: about conversions
- Google Analytics 4: attribution models
- US Census Bureau QuickFacts: New Jersey
- US Census Bureau: American Community Survey
- US Census: Statistics of US Businesses
- Bureau of Labor Statistics: New Jersey data
- BLS: Occupational Employment and Wage Statistics
- NJ Department of Labor: labor market information
- New Jersey Business Action Center
- US Small Business Administration: New Jersey district
- USA.gov: business resources
- web.dev: Core Web Vitals explained
- web.dev: Largest Contentful Paint
- web.dev: Cumulative Layout Shift
- web.dev: Interaction to Next Paint
- Google PageSpeed Insights
- Google Rich Results Test
- Google Search Console
- W3C Markup Validation Service
- Schema.org: LocalBusiness type
- Schema.org: Service type
- Schema.org: FAQPage type
- Schema.org: HowTo type
- W3C: WCAG 2.2 quick reference
- FTC: CAN-SPAM Act compliance guide
- FCC: telemarketing and robocall rules (TCPA)
- FTC endorsement guides — reviews and testimonials
- FTC: rule on consumer reviews and testimonials
- HHS: HIPAA guidance on online tracking technologies
- New Jersey Courts: attorney advertising guidelines
- New Jersey DCA: construction codes and permits
- New Jersey Home Improvement Contractor registration
- New Jersey Division of Consumer Affairs
- TikTok for Business
- TikTok Creative Center
- TikTok Ads Help Center
- TikTok Community Guidelines
- TikTok Terms of Service
- TikTok Privacy Policy
- TikTok Safety Center
- TikTok Transparency Center
- TikTok Creator Portal
- TikTok Newsroom
- TikTok for Developers
- TikTok advertising solutions
- TikTok Creator Marketplace
- TikTok Business Center
- TikTok for Business blog
- TikTok Creative Center: top ads
- TikTok Branded Content policy
- TikTok Shop for sellers
- Instagram for Business
- Instagram for Creators
- Instagram Help Center
- About Instagram
- Meta Business Suite
- Meta Business Help Center
- Meta Transparency Center
- About Meta
- Meta: Instagram platform docs
- YouTube Creators
- YouTube Official Blog
- YouTube Shorts help
- How YouTube Works
- YouTube Studio
- LinkedIn Marketing Solutions
- LinkedIn Help
- Pinterest Business
- Pinterest Business Help
- Snapchat for Business
- X for Business
- Reddit communities
- Reddit for Business Help
- ASCAP
- BMI
- SESAC
- Global Music Rights
- PRS for Music (UK)
- PPL (UK)
- SOCAN (Canada)
- APRA AMCOS (Australia)
- GEMA (Germany)
- SACEM (France)
- SIAE (Italy)
- JASRAC (Japan)
- IFPI
- RIAA
- National Music Publishers Association
- Harry Fox Agency
- SoundExchange
- Music Reports
- Epidemic Sound
- Artlist
- Soundstripe
- PremiumBeat
- AudioJungle
- Free Music Archive
- Creative Commons
- Incompetech
- FTC: advertising and marketing
- FTC: disclosures 101
- FTC: endorsement guides
- FTC: consumer reviews rule
- FTC: advertising FAQs
- US Copyright Office
- US Copyright Office: DMCA
- US Copyright Office: music FAQ
- US Copyright Office: fair use FAQ
- USPTO: trademarks
- UK Advertising Standards Authority
- ACCC (Australia)
- Competition Bureau Canada
- GDPR overview
- California Consumer Privacy Act
- COPPA
- FTC: children’s privacy
- W3C Web Accessibility Initiative
- W3C: WCAG
- W3C: captions
- W3C: making audio and video accessible
- ADA.gov
- WebAIM
- Epilepsy Foundation
- Pew Research: internet and technology
- DataReportal
- US Census Bureau
- US Bureau of Labor Statistics
- Interactive Advertising Bureau
- Think with Google
- Google Trends
- Nielsen insights
- Schema.org: VideoObject
- Schema.org: SocialMediaPosting
- Schema.org: MusicRecording
- Schema.org: HowTo
- Schema.org: FAQPage
- Schema.org: Organization
- Google: video best practices
- Google: video structured data
- CapCut
- Adobe Premiere Rush
- DaVinci Resolve
- Canva
- Descript
- VEED
- Kapwing
- Otter.ai
- Later
- Buffer
- Hootsuite
- Sprout Social
- Google Analytics
- Google Search Console
- Google Analytics developer docs
- GA4: events and conversions
- Matomo
- Plausible Analytics
- Similarweb
- UK Information Commissioner’s Office
- Office of the Privacy Commissioner of Canada
- Australian OAIC
- European Data Protection Board
- EU data protection
- EU Digital Services Act
- Ofcom
- FCC
- AIGA
- Nielsen Norman Group
- Smashing Magazine
- web.dev
- MDN: web media
- MDN: the video element
- ISO 21001 (reference)
- Buma/Stemra (Netherlands)
- STIM (Sweden)
- Teosto (Finland)
- Koda (Denmark)
- TONO (Norway)
- IMRO (Ireland)
- SGAE (Spain)
- ZAiKS (Poland)
- KOMCA (South Korea)
- MCSC (China)
- CISAC
- World Intellectual Property Organization
- TikTok: creating videos
- TikTok: exploring videos
- TikTok: privacy settings
- TikTok: growing your audience
- TikTok Creator Academy
- TikTok Effect House
- TikTok for small business
- Instagram: Reels help
- YouTube: Shorts best practice
- How YouTube recommends
- Pinterest Predicts
- Snapchat for Business
- Hootsuite blog
- Social Media Examiner
- Marketing Week
- Adweek
- MDN — CSS specificity
- MDN — prefers-reduced-motion
- MDN — the focus-visible pseudo-class
- W3C — Understanding focus visible
- W3C — Understanding reflow
- web.dev — cumulative layout shift
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.
