Web Design in Yakima for the Brewer Who Asks for the Lot Number

Updated November 2026 · Written and maintained by the Progression Agency strategy team

A brewer in Ohio emails a hop farm on a Sunday asking for last year’s lot analysis on a variety before committing to next year’s contract, and the farm’s website has a photo of the bines and a phone number. Washington grew about three of every four acres of US hops harvested in 2024, and the growers’ national association keeps its office in Yakima, so the buyers reading these sites are often far away and very specific. Web design in Yakima for a hop grower is a variety page a brewer can act on. Progression is based in New York, builds for Central Washington growers remotely, and offers on-site sessions on request.

A Sunday email asking for lot numbers

A brewer has a contract to fill and a Sunday to spare. The email goes to a hop farm in the Yakima Valley and asks three things about one variety: what crop year, whether there is an analysis, and what the minimum order is. The card below is hypothetical, and it lists what a farm’s site has to answer before anyone has to write back.

If the site answers the three questions, the brewer can decide on Sunday and write on Monday with a number. If it does not, the brewer opens another tab and a competitor’s page. The farm’s own site is the first spec sheet a buyer sees, long before a sales call.

• Put the crop year on every lot.
• Link the analysis file where the brewer is looking.
• State the minimum order in a unit a brewer uses.

What web design in Yakima looks like for a hop farm

The USDA’s National Agricultural Statistics Service reports that US hop production in 2024 was 87.1 million pounds on 44,793 harvested acres. Washington harvested 33,361 of those acres and produced about 64.1 million pounds, and harvested acreage fell in every state. See the National Hop Report for the tables by state and by variety. The Hop Growers of America keeps its office in Yakima, as its About page lists.

Those figures describe a trade where the buyers are technical, remote and few. A brewer comparing varieties reads like an engineer: numbers first, story second. The site’s job is to put the numbers where the brewer looks, and to keep them current.

Who is the reader?

A brewer, a purchasing manager or a head of production at a brewery that may be a thousand miles away. They know hops better than most web designers do, and they want the lot, the year and the analysis.

What is the first spec sheet?

The variety page. It should read like a spec sheet before it reads like a brochure, with the story in a separate place.

One variety page, field by field

Here is one variety page laid out as a brewer reads it. Each row is a field, with what the brewer looks for, where the field sits on the page and how it stays current. The order follows the way a brewer scans: what it is, when it was grown, what is in it and how to buy it.

Crop year on every lot

A lot from last year is a different thing from this year’s lot. Show the year in the lot list, in the analysis file’s name and in the order, so no brewer has to guess which one they are looking at.

• Put the year in the file name, such as the variety, the lot and the year.
• Keep last year’s lots in an archive, labeled as last year’s.
• Never reuse a lot number for a new crop.

Analysis files a brewer can download

A lot analysis normally includes figures such as alpha acids, beta acids, oil content, moisture and a storage index. Offer the file as a download beside the lot, and name it clearly. A brewer who has to ask for the file has already started to look elsewhere.

• One file per lot, with the crop year in its name.
• A short note on what the file contains.
• A way to ask for an older lot’s file.

Proprietary varieties and whose name they carry

Some varieties belong to a breeder or a company, and their names and marks are theirs. Write the name the way the owner requires, link the owner’s terms when they exist and ask the owner when you are unsure. Never use a variety’s mark in a logo or a design element.

• Check each variety’s naming terms before it goes live.
• Keep the owner’s name where the variety is named.
• Write plain text, with no brand graphics from the owner.

The order field, last

The order sits at the end of the lot row, after the year, the analysis and the terms. It should carry the lot number with it, so the farm’s office never has to ask which lot a message is about.

• Keep the form short, with seven fields or fewer.
• Send the brewer a copy with the lot number in it.
• Send the office a message that names the lot in its subject line.
• Test the form on a phone each season.

Should the form take payment?

For samples and small spot orders it can. For contracts, a conversation usually comes first, so a form that sends an inquiry is enough. Match the form to how the farm actually sells.

What should happen after a brewer submits it?

A confirmation on the screen, a copy by email and a reply from a named person within a stated time. A form that says nothing after it is sent looks like a form that did not work.

• Name the person who will reply.
• State the time a brewer can expect to wait.
• Keep the copy the brewer gets, with the lot details in it.

What a build like this costs

A variety page system is a small custom site. Cost follows the number of varieties and lots, how often the lot list changes, whether orders are taken on the site and whether a brewer can log in. Progression confirms scope in a written proposal, with a free proposal first. The bands below are published market figures, from the typical low to the published high.

Progression site prices, as listed

Progression lists fixed scope prices on its website design and development page. They are separate from the market bands above.

Hosting and maintenance are separate. If a farm wants to take orders online, see ecommerce website design for how those builds are scoped.

Contract buyers and spot buyers on the same site

A brewer planning a year ahead and a brewer who ran short last week are different readers. One wants a contract window and next season’s varieties. The other wants what is available now and how fast it ships.

Give each of them a page. The contract page lists varieties, quantities and the dates when contracts are being written. The spot page lists lots, their analysis and the earliest shipping date. Leave prices off unless the farm wants them public, and offer a quote form for the rest.

• Label every lot as contract or spot.
• Show the dates of the contract window.
• Offer a quote form beside each lot.

When the harvest report changes the page

The National Agricultural Statistics Service publishes a hop report every year, with acreage and production by variety for Idaho, Oregon and Washington. A farm can use it as a reason to review its page each winter, because buyers read the same report and ask about it.

The report describes the past crop and does not forecast the next one, so the page should not either. Use it to check your own numbers, to update availability notes and to see which varieties are growing or shrinking in acreage.

How should the page react to a new report?

Review each variety page against the new figures, update any statement about acreage and keep availability notes tied to your own lots. Do not repeat the report’s figures as if they were your farm’s.

A farm story that stays out of the way

The family, the valley and the years belong on the about page. The variety page stays technical. A brewer who wants the story will find it, and one who wants the lot number should not have to scroll past it.

• Keep the story on its own page, one link away.
• Use photos that show the product and the storage, not only the fields.
• Put a person’s name and a phone number on the contact block.

Merchants and brokers who sell many farms’ hops

A Yakima merchant sells for many growers, and one site has to hold them all. The risk is that every farm blurs into one inventory. The fix is a lot page that keeps each grower’s identity clear.

A merchant’s site should let a brewer filter by variety, crop year and form, and should show the grower on every lot. For a merchant that also sells accessories or gear, ecommerce website design covers that side.

Who owns the analysis file?

The lab that made it, and the farm or merchant that offers it. Show the lab’s name on the file and keep a copy for each lot, so a buyer can trace it.

The winter update list

Winter is when the crop year rolls over. A short list keeps the site honest from one season to the next. Print it, and put one person’s name on each line.

The five cards above are the update list. For other cities in the same state, web design in Bellingham has its own page. Our website design and development page describes how builds are scoped in general.

Related services and guides

Pages that sit beside this variety page:

• Website design and development
• Ecommerce website design
• Farm website design
• Web design by city

Frequently asked questions