Law Firm Website Design | Attorney Websites Built to Win Cases from Search

Updated September 2026 · Written and maintained by the Progression Agency strategy team

Law firm website design is the design and build of an attorney or law firm website: practice area pages that rank, attorney profiles that build trust, intake that converts a visitor into a consultation, and a technical base that loads fast on a phone and passes the bar’s advertising rules. Progression Agency designs and builds law firm websites from New York for firms across the United States. This page explains what a law firm website has to do, the page structure that ranks for practice areas, what a good attorney profile contains, intake and conversion, ethics and accessibility requirements, platforms and ownership, what a build should deliver, and what it costs.

On this page · 13 sections

What a law firm website has to do
Page structure that ranks
Attorney profiles that build trust
Intake and conversion
Speed, mobile and technical foundations
Ethics, advertising rules and accessibility
Practice-area specifics
Platforms and ownership
Content, video and AI answers
What a law firm website build delivers
How to choose a law firm website design company
What it costs: law firm website design
Related services and guides

The short answerA law firm website has two jobs: rank for the practice area and the city, and convert a frightened, hurried person into a call. That takes a page for every practice area and sub-practice, attorney profiles with real credentials and results stated within the bar’s rules, reviews and case results presented lawfully, a phone number and short form on every screen, sub-two-second mobile load, and ownership of the site by the firm. Design is the wrapper; structure, speed and intake are what produce cases.

Ranges on this page are the planning figures Progression Agency publishes; a quote follows a written scope. Nothing here describes a named client or a measured result for one.

What a law firm website has to do

Rank for practice area plus city, look credible in the first two seconds, answer the questions a potential client has before calling, and make the call or form easy. Our law firm marketing page covers the whole plan; law firm PPC covers paid search; this page is the website.

Firms search for attorney website design, lawyer website design, law firm web design, legal website design, a law firm website design company, the best law firm websites, an attorney website design company, law firm website development, law firm website cost, personal injury website design, law firm website templates, a law firm website redesign, lawyer web design and a legal web design agency. One build covers all of them.

Page structure that ranks

Pages a law firm website needs
Page type	What it contains	Why it matters
Practice area pages	One per practice area and sub-practice: what the law is, what the firm does, process, outcomes stated lawfully, FAQs	These are the pages that rank for practice area plus city
Attorney profiles	Credentials, bar admissions, notable matters, publications, photo, video	Clients hire a person, not a firm
Location pages	Office address, map, parking, courts served, local content	City and near-me searches
Case results and reviews	Presented within bar advertising rules, with disclaimers	Trust and conversion
Resources and guides	Plain-language answers to client questions	Long-tail search and AI citations
Contact and intake	Phone, short form, chat, hours, what happens next	The conversion

Attorney profiles that build trust

Profiles list education, bar admissions, courts, practice focus, representative matters stated within the rules, publications and speaking, community roles, a professional photo and a short video. They link to the practice areas the attorney handles and carry Person and Attorney schema.

Intake and conversion

Phone number in the header on every page, click-to-call on mobile, a form with three to five fields, chat with a real responder or a clear message, and a page that states what happens after contact. Intake speed decides case volume; the site should route to whoever answers within minutes. Our lead generation page covers intake.

Speed, mobile and technical foundations

Most potential clients arrive on a phone, often at a bad moment. Sub-two-second load, large tap targets, no intrusive pop-ups, clean structure, LegalService and Attorney schema, and an SEO base built in. Our technical SEO page covers the base.

Ethics, advertising rules and accessibility

State bar advertising rules govern testimonials, case results, specialization claims and disclaimers; the site is built to your state’s rules with counsel’s review. ADA accessibility (WCAG 2.2 AA) protects against demand letters and serves clients with disabilities.

Practice-area specifics

What changes by practice area
Practice area	Site emphasis
Personal injury	Case results, fast intake, Spanish pages, 24/7 contact
Criminal defense	Urgency, phone-first, discretion, county and court pages
Family law	Empathy, process explanation, consultation booking
Immigration	Multilingual pages, process guides, document checklists
Estate planning and business	Credentials, thought leadership, scheduling
Bankruptcy	Required disclosures, plain-language guides, intake forms

Personal injury marketing, criminal defense marketing and immigration lawyer marketing cover practice-area plans.

Platforms and ownership

WordPress for most firms, with a maintenance plan; the firm owns the domain, hosting, content and design files. Rented sites from marketing vendors that keep the domain or content are a trap. Our website design page covers builds generally.

Content, video and AI answers

Practice guides, FAQ pages and attorney videos rank, convert and get cited by AI assistants that people now ask for lawyer recommendations. Our law firm video page covers video; answer engine optimization covers AI search.

What a law firm website build delivers

Discovery: practice areas, markets, competitors, intake process, bar rules.
Site architecture and keyword map by practice area and city.
Design system: credible, fast, accessible.
Practice area, attorney, location and resource pages written and reviewed.
Intake integration: phone, forms, chat, CRM.
Technical SEO, schema, analytics and call tracking.
Launch with redirects, then maintenance and content.

How to choose a law firm website design company

Ask whether the firm owns the domain, content and design. It must.
Ask to see practice area pages that rank, not only design awards.
Ask how bar advertising rules are handled.
Ask about mobile load time and accessibility.
Ask what intake integration is included.

What it costs: law firm website design

Website work is priced by the number of templates, the content that has to be produced and the systems that must connect, not by page count. For law firm website design, the ranges below are the planning figures from our marketing agency pricing guide and website cost guide; a quote follows a written scope and a redirect map.

Website planning ranges (US figures)
Project	Small agency range	What drives the number
Brochure site, 5–12 pages	$8,000–$25,000	Custom design versus template
Site plus content program	$20,000–$45,000	The content is the half that makes it rank
Service business site, 20–60 pages	$18,000–$55,000	Templates, integrations, content volume
Ecommerce, small catalog	$20,000–$70,000	Integrations and SKU count
Redesign of an existing site	$9,000–$40,000	Redirect map, content migration, platform change
Landing page, single	$1,200–$4,000	Offer strategy more than design
Website maintenance	$150–$800 / month	Updates, backups, security, minor edits

Every figure above is a planning range already published on this site; the quote for law firm website design follows a written scope, and the same ranges apply across the United States and worldwide.

Pages on this site that sit next to law firm website design and that a buyer usually reads alongside it.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Software and app development

Web development, platforms and hosting

Social, content and brand

By industry and by situation

Frequently asked questions

What does law firm website design cost?

A custom law firm website runs $8,000–$30,000 depending on practice areas, pages and integrations, with maintenance from $200 per month; large multi-office firms are scoped separately. Ranges are published; quotes follow discovery.

How long does a law firm website take?

Eight to fourteen weeks from discovery to launch for a typical firm, longer for many practice areas or offices.

What pages should a law firm website have?

Practice area and sub-practice pages, attorney profiles, location pages, case results and reviews within bar rules, resources and guides, and contact and intake pages.

Will the site rank on Google?

It is built to: one page per practice area and city, technical SEO, schema and content written for the searches clients make. Ranking then depends on ongoing content and links.

Do you follow state bar advertising rules?

Yes; the site is built to your state’s rules for testimonials, results, specialization and disclaimers, with your review.

Is the site ADA accessible?

Yes, built to WCAG 2.2 AA.

Who owns the website?

The firm does: domain, hosting, content and design files.

What platform do you build on?

WordPress for most firms, with a maintenance plan; other platforms when there is a reason.

Do you write the content?

Yes, with your attorneys’ review; practice area pages, profiles and guides.

Do you integrate intake and CRM?

Yes: phone, forms, chat, call tracking and your case management or CRM.

Do you build multilingual sites?

Yes, with Spanish and other languages as full pages, not machine translation.

Can you redesign an existing site without losing rankings?

Yes, with a redirect map, content carried over and improved, and rank monitoring through launch.

Do you build sites for solo attorneys?

Yes, with a smaller scope and price.

Do you build multi-office firm sites?

Yes, with location pages and attorney assignment per office.

Do you provide hosting and maintenance?

Yes; updates, security, backups and speed monitoring.

Do you handle video?

Yes; attorney and practice videos through our law firm video production service.

Do you work with firms outside New York?

Yes, across the United States, with each state’s bar rules applied.

Is there a contract?

A fixed-price build with milestones, then month-to-month maintenance.

How does the site help with AI search?

Structured practice guides, FAQs and schema are what AI assistants cite when people ask for a lawyer.

What is the first step?

Send your current site, practice areas and markets. You get a written scope and a quote.

Planning a new site?Send the current URL, what the site has to do and when you need it. You get a written scope, a page plan and a fixed price.

Get a fixed quote

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

Law Firm Website Design: Attorney Websites Built to Win Cases from Search, Not Just Look the Part