Updated September 2026 · Written and maintained by the Progression Agency strategy team
Social media management quotes range from a few hundred dollars a month to five figures for what sounds like the same brief, and usually nobody is overcharging — the quotes describe four genuinely different services. This page separates those tiers, breaks down what a fee actually buys, explains why per-post pricing fails both sides, and gives the test for whether you are paying too much: compare against hours, not against other quotes.
The short answerNever price or buy by post count. Post count is unrelated to effort — twelve posts from supplied assets is a morning, twelve requiring original photography is a week. Per-post pricing gives the buyer a feed full of low-value posts and makes the supplier’s best work economically irrational.
Fee ranges in this category vary enormously by market, scope and seniority, and this page deliberately does not quote specific figures because a number without a scope attached is misleading. The tiers, inclusions and exclusions described are general industry patterns rather than statements about any named agency. Updated September 2026.
What does social media management actually cost?
Anywhere from a few hundred dollars a month to five figures, and the range is not mostly about quality — it is about which of four quite different services is being sold.
Quotes in this category vary by more than tenfold for what sounds like the same brief, which is why buyers assume someone is overcharging. Usually nobody is. The quotes describe different work.
Before comparing any two numbers, establish which tier each one is. A freelancer scheduling twelve posts a month and an agency running strategy, original photography, community management and paid amplification are both accurately described as social media management, and they are not substitutes.
| Tier | What it includes | Who delivers it | What it does not include |
|---|---|---|---|
| Scheduling only | Posts written and scheduled from supplied material | A freelancer or a junior | Strategy, creative production, replies, paid |
| Content plus scheduling | Copy and simple graphics created, then posted | A freelancer or small studio | Original photography, video, community, paid |
| Managed channel | Strategy, content, community management, reporting | A small agency team | Original production at scale, paid media |
| Full social program | All of the above plus original production and paid | A full agency team | Little — this is the complete service |
What a social media management fee is actually paying for
Hours, mostly. The variables are how many hours, how senior the people are, and how much original material gets made.
Almost every difference between two quotes reduces to one of those three. It is worth asking about each explicitly, because agencies rarely volunteer the breakdown and buyers rarely think to ask.
Strategy time
Who you are talking to, what you are saying, and why. Usually front-loaded and then reviewed quarterly.
Content production
Writing, design, photography, video. This is the single largest variable between quotes and the one buyers most often underestimate.
Scheduling and publishing
The mechanical part, and the smallest line in any honest quote.
Community management
Replying, moderating, escalating. Priced by expected volume and by response-time commitment, and genuinely expensive if the commitment is tight.
Reporting and analysis
Monthly at minimum. The difference between a numbers export and an actual analysis is several hours a month.
Paid amplification management
Usually priced separately, often as a percentage of spend.
Account management
Calls, approvals, coordination. Real hours that show up in every retainer whether or not they are itemized.
How much should you charge for managing social media?
Work backwards from hours at a rate you can sustain, then check it against what the client’s outcome is worth. Never price by post count.
This is the question from the other side of the table, and it comes up as often as the buying question. The advice that matters is negative: do not price per post, because post count is unrelated to effort. Twelve posts drawn from supplied assets is a morning; twelve posts requiring original photography is a week.
- Estimate the monthly hours honestly, including account management and reporting, which are consistently underestimated.
- Add the hours you will spend on approvals and revisions, which for a client with several stakeholders can exceed the production time.
- Apply a rate you could sustain across a full book of clients, not the rate you would accept for one.
- Sense-check against the client’s outcome. If the channel plausibly produces meaningful revenue, an hours-derived price may be leaving value on the table.
- Decide the response-time commitment separately and price it, because it constrains your whole week.
- Put a revision limit in the scope, or the revisions will consume the margin.
- Price paid media management separately from organic, because they are different work with different skills.
- Review after three months against actual hours, and adjust rather than absorbing the difference indefinitely.
Why per-post pricing is a trap for both sides
It measures output rather than work, it incentivizes volume over quality, and it makes original production impossible to fund.
For the buyer it produces a feed full of low-value posts, because that is what is being paid for. For the supplier it makes the best work — the piece that took three days and performed better than the previous month combined — economically irrational.
The alternative is to price the outcome or the retained capacity, and to let post count follow from what actually works rather than lead it.
What is included, and what is almost never included
Strategy, content and scheduling are usually in. Original photography, video, paid media budget and influencer fees are usually out, and this is where quotes diverge invisibly.
The exclusions matter more than the inclusions when comparing proposals, because a cheaper quote is frequently cheaper by excluding something the other one includes.
| Item | Usually included? | If extra, how it is priced |
|---|---|---|
| Content calendar and strategy | Yes | — |
| Copywriting | Yes | — |
| Simple graphics | Usually | Per asset if not |
| Original photography | No | Per shoot day |
| Video production | No | Per project |
| Community management | Sometimes | By volume or response-time commitment |
| Paid media management | No | Percentage of spend or a fixed fee |
| Paid media budget itself | Never | Paid directly by the client |
| Influencer or creator fees | Never | Paid directly, plus a management fee |
| Reporting | Yes, at some level | Deeper analysis often a separate line |
| Crisis or out-of-hours response | No | Retained separately, and expensive for good reason |
How many platforms should be in scope?
Fewer than most briefs specify. Each additional platform adds cost roughly linearly and adds results considerably less than linearly.
The instinct to be present everywhere is the most reliable way to underperform on a modest budget. Two platforms done properly beats five done thinly, for the same reason a media budget spread across five channels achieves insufficient frequency in all of them.
The right number depends on where your audience actually is, not on which platforms exist. Ask any agency proposing five platforms to justify each one, and watch which justifications are specific.
Freelancer, agency or in-house?
A freelancer for execution against an existing plan, an agency when strategy and production are needed, in-house when volume and responsiveness matter more than range.
All three work. The failure is choosing on cost alone without matching the model to the requirement.
Freelancer
Cheapest, most flexible, single point of failure. Best when you know what you want published and need someone to do it consistently.
Small studio or agency
Strategy plus production plus continuity when someone is away. The usual right answer for a business without internal marketing staff.
Full agency
Range and scale, including paid and original production. Justified when the channel is a material revenue source.
In-house
Fastest response, deepest product knowledge, hardest to keep staffed at a single hire. Often the right answer combined with an agency for production.
Hybrid
In-house for community management and responsiveness, external for strategy and production. Increasingly the common arrangement and usually the most efficient.
What a good social media proposal contains
A stated objective, the platforms and why, what is produced monthly, the response-time commitment, the exclusions, and how it will be measured.
The exclusions and the response-time commitment are the two items most often missing, and they are the two that cause most disputes later.
Contract terms worth negotiating
Notice period, revision limits, content ownership, account ownership and what happens to the assets if you part ways.
Account ownership is the one that catches people. If an agency creates a channel or a management account under its own credentials, disentangling it later is genuinely painful. Make sure the business owns every account and grants access, rather than the reverse.
- The business owns every social account and every advertising account, always. Grant the agency access; never let them own the asset.
- Content produced under the retainer belongs to the business, in writing, including source files.
- A defined revision limit, so revisions do not consume the scope.
- A response-time commitment for community management, priced accordingly.
- A reasonable notice period, with a handover obligation attached to it.
- Clarity on who approves and how quickly, because approval delay is the most common cause of missed schedules.
- Paid media budget held and paid by the business directly, not routed through the agency.
- Reporting cadence and format agreed up front, including what would indicate failure.
How to tell whether you are paying too much
Compare against hours, not against other quotes. Ask what is produced monthly, estimate the hours honestly, and see whether the fee implies a sane rate.
This is a more useful test than benchmarking against market rates, because market rates in this category describe wildly different services. If the monthly output would take twenty hours and the fee implies a rate far above or far below what a competent person costs, ask what accounts for the difference. There is often a good answer — strategy time, senior involvement, response-time commitment — and if there is not, that is informative too.
What should actually be measured
Whatever connects to the business outcome. For most companies that is not followers, and for many it is not engagement either.
Social media reporting defaults to the metrics the platforms hand you, which are the metrics platforms find flattering. The useful question is what the channel is for, and then what would indicate it was working.
| If the channel is for | Measure | Not |
|---|---|---|
| Awareness in a defined audience | Reach and frequency within that audience | Total followers |
| Demand generation | Assisted conversions and branded search lift | Engagement rate |
| Direct response | Cost per acquisition from social | Impressions |
| Customer service | Response time and resolution rate | Sentiment scores alone |
| Recruitment | Applications attributed to the channel | Follower growth |
| Credibility for buyers already in market | Whether the profile looks active and current | Anything |
| Community | Returning participants and contributions | Vanity totals |
Red flags in a social media management quote
Guaranteed follower numbers, per-post pricing, no exclusions listed, no response-time commitment, and no named person on the account.
Any one of these is worth a question. Guaranteed follower growth is the clearest warning, because the only reliable way to guarantee it is to buy followers, which damages the account.
Where the money is most often wasted
Producing volume nobody sees, buying presence on platforms the audience is not on, and paying for reporting nobody reads.
All three are consequences of scoping by activity rather than by objective, and all three survive for months because the retainer is being delivered exactly as written. The work is happening; it is simply not the work that would have made a difference.
When to stop and re-scope rather than renegotiate the fee
When the reporting cannot answer whether the channel is working. That is a scoping failure, not a price problem, and reducing the fee makes it worse.
The instinct when social media is underperforming is to cut the budget. If the underlying issue is that nobody agreed what the channel was for, a smaller budget buys a smaller amount of the same undirected activity. Re-scope from the objective instead, which frequently produces a narrower brief at a similar fee that actually works.
| Symptom | Usual cause | Wrong response | Right response |
|---|---|---|---|
| Lots of posts, nothing happening | Scoped by activity, not objective | Ask for more posts | Re-scope from the objective |
| Fee feels high for the output | Hidden hours in approvals and account management | Negotiate the fee down | Ask for the hours breakdown |
| Results plateaued after six months | Same format repeated indefinitely | Change agency | Change the brief |
| Nobody reads the reporting | It reports platform metrics, not outcomes | Stop reporting | Report against the objective |
| Slow replies to customers | No response-time commitment was priced | Complain | Add and pay for the commitment |
| Five platforms all underperforming | Budget spread too thin | Add budget | Cut to two platforms |
| Agency asks for more budget every quarter | Scope creep in both directions | Refuse reflexively | Re-baseline the scope in writing |
Social media priced against what it is for
We scope social work from the objective backwards — platforms justified individually, exclusions stated, response times committed. Tell us what the channel needs to do.
Objective first, platforms second
Each platform justified specifically, rather than presence everywhere on a budget that supports two. See our social media services.
Exclusions stated plainly
Because a cheaper quote is usually cheaper by excluding something.
Response times committed and priced
Community management is where the real cost variance is.
You own every account
Always. Access granted to us, never the other way round.
Measurement tied to the outcome
Not to whichever numbers the platform finds flattering.
Video: social media and marketing practice
A general library on marketing practice. The pricing material on this page stands on its own; these are background viewing on the wider discipline.
Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure
Ad Age · 2026-08-20This AI Tool Does Keyword Research For You
Ahrefs · 2026-07-08How to get your product data holiday ready on Google Merchant Center
Google Ads · 2026-08-19Claude Cowork for Marketing: Turn Customer Data Into Copy That Converts
HubSpot Marketing · 2026-08-03The Only Marketing Strategy You Need To Master This Year
Neil Patel · 2026-08-20Frontier Brief: What to do now that marketing has lost the plot
Think with Google · 2026-08-24Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales
Ad Age · 2026-08-13I Used AI Agents to Replace Our Marketing Agency
Ahrefs · 2026-06-10How to measure store visits and sales in Google Ads Performance Max
Google Ads · 2026-08-10How to Use Instagram Instants for Business (Step-by-Step Guide)
HubSpot Marketing · 2026-07-29The Only Marketing Strategy That Is Working In 2026
Neil Patel · 2026-08-12The New Era of Agency Partnerships: What Marketers Want in 2026
Think with Google · 2026-08-06Why marketers chase active demand and miss the passive majority, with Indeed's CMO
Ad Age · 2026-08-12Why I Switched from ChatGPT to Claude
Ahrefs · 2026-06-03How to set up Performance Max for store goals in Google Ads
Google Ads · 2026-08-10How to Set Up Your LinkedIn Profile in just 10 Minutes (Using AI)
HubSpot Marketing · 2026-07-27I'm Betting My Entire Marketing Strategy On This One Shift
Neil Patel · 2026-08-05Why Marketers Have Lost the Plot in the Age of AI
Think with Google · 2026-08-06Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing
Ad Age · 2026-08-05Your AEO Strategy + Action Plan Checklist | 4.2. AEO Course by Ahrefs
Ahrefs · 2026-05-18Community Q&A: August 17 bidding update
Google Ads · 2026-08-05I Built a Complete AI Email Marketing System in 16 Minutes (Prompts Included)
HubSpot Marketing · 2026-07-21The TikTok Shop Strategy Nobody Talks About
Neil Patel · 2026-07-15Frontier Brief: What it takes to lead marketing at Google during the AI revolution
Think with Google · 2026-08-03Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns i…
Ad Age · 2026-07-29How to Track AI Traffic in GA4 and Ahrefs Web Analytics (ChatGPT & More) | 4.1. AEO Course by Ahrefs
Ahrefs · 2026-05-18Google Ads Spending Limits: Master Your Daily Budget [Tutorial]
Google Ads · 2026-08-035 Social Media Trends Actually Working in 2026 (HubSpot Report)
HubSpot Marketing · 2026-07-14The One-Person Marketing Era Has Officially Begun
Neil Patel · 2026-07-08Inside Nescafé's Global YouTube Creator Strategy with Zach King | Nescafé
Think with Google · 2026-07-29Lessons from America's Hottest Brands
Ad Age · 2026-07-22YouTube SEO for AI Search: How to Rank your YouTube Videos | 3.3. AEO Course by Ahrefs
Ahrefs · 2026-05-13Fix disapproved Google Ads: A guide to Personalized advertising compliance
Google Ads · 2026-08-03The Free AEO Tool Stack to get Your Brand Promoted By AI
HubSpot Marketing · 2026-07-08How I Would Master Social Media in 2026 (If Starting From Zero)
Neil Patel · 2026-06-03Best of Frontier CMO: The Audience is in Charge with Colin and Samir
Think with Google · 2026-07-23Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads
Ad Age · 2026-07-16Brand Mentions for SEO: How to Get Cited by AI (3 Tiers) | 3.2. AEO Course by Ahrefs
Ahrefs · 2026-05-13Google Call Ads: Supplemental Terms & Compliance
Google Ads · 2026-08-03How to Create a WhatsApp Chatbot for Your Business (No Coding)
HubSpot Marketing · 2026-07-065 Signs Your AI SEO Strategy Is About to Take Off
Neil Patel · 2026-05-27Frontier Brief: Liquid Death’s unexpected recipe for marketing success
Think with Google · 2026-07-202026 ad budget check-in: where media money’s moving, with Brandon Doerrer
Ad Age · 2026-07-10How to Optimize Content for AI Search Engines | 3.1. AEO Course by Ahrefs
Ahrefs · 2026-05-13Google Ads Asset Studio: AI Tools & Asset Management Guide
Google Ads · 2026-08-03I Charge $2,000 for This Content Strategy (Copy Me)
HubSpot Marketing · 2026-06-29The Old SEO System Is Collapsing. Here's What Replaces It.
Neil Patel · 2026-05-20Lightning in a Can: Liquid Death’s Killer Creative
Think with Google · 2026-07-09Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing
Ad Age · 2026-07-08Keyword & Prompt Research for AI SEO (AEO) | 2.2. AEO Course by Ahrefs
Ahrefs · 2026-05-06Create effective Search ads: Responsive search ads for success (2026)
Google Ads · 2026-08-03How to Run ChatGPT Ads: The Complete Tutorial
HubSpot Marketing · 2026-06-225 AI CEOs Said the Same Thing About 2026 (Marketing Changes Forever)
Neil Patel · 2026-05-13Frontier Brief: What CMOs can learn from McLaren’s race to the top
Think with Google · 2026-06-29Why retailers should sell experiences, not products, with Macy's CMO
Ad Age · 2026-07-01How to Run a Brand Gap Analysis | 2.1. AEO Course by Ahrefs
Ahrefs · 2026-05-05How to Link accounts to your Google Ads Manager Account – Step-by-Step process
Google Ads · 2026-07-30How to Optimize Your Profile for LinkedIn's New AI Algorithm
HubSpot Marketing · 2026-06-17The Marketing Opportunity of a Decade (But Not for Long)
Neil Patel · 2026-04-22Will AI take the soul out of creative? 🎬
Think with Google · 2026-06-29What brands are missing in sports sponsorship, with Just Women's Sports Founder
Ad Age · 2026-06-24What Is AI Visibility? The 3 Types Every Marketer Needs to Know | 1.3. AEO Course by Ahrefs
Ahrefs · 2026-04-29Community Q&A: Measurement in the AI era & AI Max
Google Ads · 2026-07-29From Apartment Startup to Luxury Tech Brand
HubSpot Marketing · 2026-06-15How to Save Your Marketing Job (Stop Reporting Traffic)
Neil Patel · 2026-04-03Exclusive look at Google’s Cannes Creative House 🚪✨
Think with Google · 2026-06-25From instinct to evidence: Solving marketing's growth paradox
Ad Age · 2026-06-22How AI Search Engines Work | 1.1. AEO Course by Ahrefs
Ahrefs · 2026-04-29Google Ads: Sexual content policy guide (What’s allowed?)
Google Ads · 2026-07-226 AEO Trends To Get Your Brand Recommended By AI (2026 HubSpot Report)
HubSpot Marketing · 2026-06-10You Don't Have an SEO Problem. You Have a "Brand Entity" Problem.
Neil Patel · 2026-03-25Frontier Brief: Marketing is a hot mess right now—and Mark Ritson is actively tearing it apart
Think with Google · 2026-06-24CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Ad Age · 2026-06-19Answer Engine Optimization (AEO) Course by Ahrefs: What is AEO?
Ahrefs · 2026-04-29Community Q&A: The bidding & budgets special
Google Ads · 2026-07-22How to Use Substack as a Complete Beginner in 2026 (Full Tutorial)
HubSpot Marketing · 2026-06-08Why 98% of Websites Don't Make Money (It’s Not the Design)
Neil Patel · 2026-03-12Mark Ritson on Why the Fundamentals Still Win
Think with Google · 2026-06-04How the Cadillac F1 team is racing to define its brand and fan strategy
Ad Age · 2026-06-17How This Site Beat Amazon in Google Search (3 Step Strategy)
Ahrefs · 2026-04-01GCLID Explained: What is a GCLID?
Google Ads · 2026-07-16How to Scale a Skincare Brand (Marketing Breakdown)
HubSpot Marketing · 2026-05-28You're Wasting Money Trying to Get B2B Clients
Neil Patel · 2026-03-04Philipp Schindler at Google Marketing Live 2026
Think with Google · 2026-05-21Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer
Ad Age · 2026-06-12How to Pick a Niche If You’re Just Starting Out (SEO)
Ahrefs · 2026-03-04How to use Google Keyword Planner: Find the Best Keywords for Your Business (2026 Guide)
Google Ads · 2026-07-15How to Build Your First AI Agent (Step-by-step Tutorial)
HubSpot Marketing · 2026-05-26Amazon Just Became the Google of Streaming Ads
Neil Patel · 2026-02-25Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
Ad Age · 2026-06-10Keyword Research Tutorial for Google and AI SEO
Ahrefs · 2026-02-18Paid Search Association AMA: AI Max Q&A
Google Ads · 2026-07-15How to Dominate AI Search in 2026 (Complete Tutorial for Business)
HubSpot Marketing · 2026-05-20Why Google LOVES Reddit (And How Marketers Can Exploit It)
Neil Patel · 2026-02-19Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane
Ad Age · 2026-06-05I Outsourced our Digital Marketing to AI. Here's What Happened
Ahrefs · 2026-02-04PPC Chat Q&A: Ads in AI Search, QFC & Creator Partnerships
Google Ads · 2026-07-096 B2B Marketing Strategies Replacing the Old Playbook in 2026
HubSpot Marketing · 2026-05-11You're Wasting Your Money on Influencer Marketing
Neil Patel · 2026-02-11Top SEO Experts Build Me an AI Search Strategy (GEO)
Ahrefs · 2026-01-21Streamline your workflow with Ask Advisor in Google Ads
Google Ads · 2026-07-0922 Genius Marketing Campaigns You Can Run Without a Big Budget
HubSpot Marketing · 2026-05-06Everything you know about Marketing is changing (2026)
Neil Patel · 2026-02-05How to Transfer Google Ads Account to a New Agency (Billing Transfer)
Google Ads · 2026-06-24Do Reddit Ads Actually Work? I Ran a $100 Experiment (Full Results)
HubSpot Marketing · 2026-05-04You’re Wasting Your Time Creating Social Media Content
Neil Patel · 2026-01-29Ads Data Hub: Privacy checks explained [Tutorial]
Google Ads · 2026-06-233 Creator Economy Trends Every Brand Needs to Know in 2026 (HubSpot Report)
HubSpot Marketing · 2026-04-27Google Ads Data Collection Policy: Avoid Account Suspension (2026)
Google Ads · 2026-06-22Anatomy of a Viral Campaign: How We Built Loop Marketing
HubSpot Marketing · 2026-04-22Google Ads Other Restricted Businesses Policy [Avoid Disapproval Guide]
Google Ads · 2026-06-16Claude AI for Business: The Complete Marketing Tutorial
HubSpot Marketing · 2026-04-20Google Ads Limited Ad Serving? How to Fix It (2026 Guide)
Google Ads · 2026-06-155 NEW Email Marketing Trends That Actually Work in 2026
HubSpot Marketing · 2026-04-15Google Ads Bidding Update: How to Maintain Predictable Performance (2026 Guide)
Google Ads · 2026-06-12How to Make Professional Video Ads on Any Budget (AI Finally Made It Possible)
HubSpot Marketing · 2026-04-13Google Ads for Crypto: How to Get Certified & Avoid Bans (Tutorial)
Google Ads · 2026-06-10The Marketing Playbook That Helped This Gym Beat Equinox
HubSpot Marketing · 2026-04-08Google Ads Editorial Policy: How to Fix Ad Disapprovals
Google Ads · 2026-06-09How to Dispute or Change Google Ads Invoices
Google Ads · 2026-05-28Google Marketing Live: Backstage with our product experts
Google Ads · 2026-05-28
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
Choosing and working with an agency
Social, content and brand
- Create a LinkedIn business page
- Editing Instagram Reels after posting
- Reordering Instagram highlights
- Trending Reels audio
- TikTok trends this week
- Instagram active times
- Instagram posting guide
- TikTok video length
- Instagram Reel length
- TikTok pay per view
- YouTube pay per view
- Why people use social media
- Buffer review
- Social media agency in Denver
- Social media agency in Chicago
- Publicity vs public relations
- Specialist PR agencies
- PR for startups
- PR firms in Pittsburgh
- Influencer marketing guide
- Reputation management in NYC
- Brand advertising case studies
- Logo design in New Jersey
- Documentary interview questions
- Video production in Washington DC
- Video production in Jacksonville
- Video production in West Palm Beach
- Wellness photography
- Public domain image sites
- Social media marketing
- Manufacturing social media marketing
- Social media marketing tips
- Managing a business social account
- Social media and marketing trends
- Social media food marketing
- Influencer marketing agency
- Video marketing agency
- Creative agency
- What branding costs
- What color represents strength
- Branding agency
- Graphic design
- Choosing a color palette
- Medical logo design
- Hospitality branding agency
- Can a brand own a color?
- Iconography definition
- Storytelling in marketing
- Brand consistency for small business
- Life coach website design
- Insurance branding agency
- Advertising mascots
- Event marketing agency
- Email marketing service
- The Progression blog
- Video production company NYC
- What does a video production company do?
- Video production near me
- How to make a film
- Micro-documentaries
- LED volume walls
- LED video wall rental
- AV companies, Washington DC
- Grip and electric
- Documentary filmmaking
- Post-production
- Production technology
- Real estate videography
- Film production in Florida
- Finding a web design studio
- Growing a painting business
- Business vlogs
- Social media trends this week
- B2B social media agency
- Automotive social media marketing
- Saving Instagram Stories as drafts
- What is guerrilla marketing?
- Video production services
- How green screen works
- Outsourcing social media
- Film production companies
- What video production costs
- Corporate video production
- Adding music to a Canva video
- Video production in Tampa
- Public relations agency
- PR agency in NYC
- Crisis management PR
- What is a backgrounder?
- PR firms in Austin
- PR firms in Chicago
- Beauty PR agency
- Event PR firms
- PR firm services
- Crisis communications
- Media training, New York
- Healthcare PR questions
- Nonprofit public relations
- B2B PR agencies
- PR for venture-backed startups
- Proactive and reactive outreach
- Sports PR and athlete branding
- Mobile app PR agency
- Arts and culture PR
- Lifestyle PR
- Executive brand building
By industry and by situation
Frequently asked questions
How much does social media management cost?
Why do social media quotes vary so much?
How much should I charge for managing social media?
Should I price per post?
What is included in a social media management fee?
What is usually excluded from a social media quote?
How many platforms should I be on?
Should I hire a freelancer or an agency?
Is in-house cheaper than an agency?
How do I know if I am paying too much?
What should be in a social media proposal?
Who should own the social media accounts?
Who owns the content an agency produces?
What contract terms should I negotiate?
What is a red flag in a social media quote?
Should paid advertising be part of the same retainer?
Who should hold the advertising budget?
What should social media actually be measured on?
Are followers worth anything?
How long before social media management shows results?
Sources and further reading
- Google Search Essentials — SEO starter guide
- Google: creating helpful, reliable, people-first content
- Google: intro to structured data
- Google: LocalBusiness structured data
- Google: FAQPage structured data
- Google: Article structured data
- Google: Product structured data
- Google: title links in search results
- Google: control your snippets
- Google: robots.txt introduction
- Google: sitemaps overview
- Google: consolidate duplicate URLs
- Google: redirects and Search
- Google: JavaScript SEO basics
- Google: multi-regional and multilingual sites
- Google Search Central Blog
- Google: get started with Search Console
- Google: how local search results are determined
- Google Business Profile: prohibited and restricted content
- Google Business Profile: address and service area guidelines
- Google Business Profile: review policy
- Google Business Profile: add or edit categories
- Google Ads: location targeting settings
- Google Ads: about negative keywords
- Google Ads: about Quality Score
- Google Ads: importing offline conversions
- Google Ads: about Smart Bidding
- Google Ads: about Performance Max
- Google Local Services Ads: eligibility and screening
- Google Ads: keyword match types
- Google Analytics 4: about conversions
- Google Analytics 4: attribution models
- US Census Bureau QuickFacts: New Jersey
- US Census Bureau: American Community Survey
- US Census: Statistics of US Businesses
- Bureau of Labor Statistics: New Jersey data
- BLS: Occupational Employment and Wage Statistics
- NJ Department of Labor: labor market information
- New Jersey Business Action Center
- US Small Business Administration: New Jersey district
- USA.gov: business resources
- web.dev: Core Web Vitals explained
- web.dev: Largest Contentful Paint
- web.dev: Cumulative Layout Shift
- web.dev: Interaction to Next Paint
- Google PageSpeed Insights
- Google Rich Results Test
- Google Search Console
- W3C Markup Validation Service
- Schema.org: LocalBusiness type
- Schema.org: Service type
- Schema.org: FAQPage type
- Schema.org: HowTo type
- W3C: WCAG 2.2 quick reference
- FTC: CAN-SPAM Act compliance guide
- FCC: telemarketing and robocall rules (TCPA)
- FTC endorsement guides — reviews and testimonials
- FTC: rule on consumer reviews and testimonials
- HHS: HIPAA guidance on online tracking technologies
- New Jersey Courts: attorney advertising guidelines
- New Jersey DCA: construction codes and permits
- New Jersey Home Improvement Contractor registration
- New Jersey Division of Consumer Affairs
- TikTok for Business
- TikTok Creative Center
- TikTok Ads Help Center
- TikTok Community Guidelines
- TikTok Terms of Service
- TikTok Privacy Policy
- TikTok Safety Center
- TikTok Transparency Center
- TikTok Creator Portal
- TikTok Newsroom
- TikTok for Developers
- TikTok advertising solutions
- TikTok Creator Marketplace
- TikTok Business Center
- TikTok for Business blog
- TikTok Creative Center: top ads
- TikTok Branded Content policy
- TikTok Shop for sellers
- Instagram for Business
- Instagram for Creators
- Instagram Help Center
- About Instagram
- Meta Business Suite
- Meta Business Help Center
- Meta Transparency Center
- About Meta
- Meta: Instagram platform docs
- YouTube Creators
- YouTube Official Blog
- YouTube Shorts help
- How YouTube Works
- YouTube Studio
- LinkedIn Marketing Solutions
- LinkedIn Help
- Pinterest Business
- Pinterest Business Help
- Snapchat for Business
- X for Business
- Reddit communities
- Reddit for Business Help
- ASCAP
- BMI
- SESAC
- Global Music Rights
- PRS for Music (UK)
- PPL (UK)
- SOCAN (Canada)
- APRA AMCOS (Australia)
- GEMA (Germany)
- SACEM (France)
- SIAE (Italy)
- JASRAC (Japan)
- IFPI
- RIAA
- National Music Publishers Association
- Harry Fox Agency
- SoundExchange
- Music Reports
- Epidemic Sound
- Artlist
- Soundstripe
- PremiumBeat
- AudioJungle
- Free Music Archive
- Creative Commons
- Incompetech
- FTC: advertising and marketing
- FTC: disclosures 101
- FTC: endorsement guides
- FTC: consumer reviews rule
- FTC: advertising FAQs
- US Copyright Office
- US Copyright Office: DMCA
- US Copyright Office: music FAQ
- US Copyright Office: fair use FAQ
- USPTO: trademarks
- UK Advertising Standards Authority
- ACCC (Australia)
- Competition Bureau Canada
- GDPR overview
- California Consumer Privacy Act
- COPPA
- FTC: children’s privacy
- W3C Web Accessibility Initiative
- W3C: WCAG
- W3C: captions
- W3C: making audio and video accessible
- ADA.gov
- WebAIM
- Epilepsy Foundation
- Pew Research: internet and technology
- DataReportal
- US Census Bureau
- US Bureau of Labor Statistics
- Interactive Advertising Bureau
- Think with Google
- Google Trends
- Nielsen insights
- Schema.org: VideoObject
- Schema.org: SocialMediaPosting
- Schema.org: MusicRecording
- Schema.org: HowTo
- Schema.org: FAQPage
- Schema.org: Organization
- Google: video best practices
- Google: video structured data
- CapCut
- Adobe Premiere Rush
- DaVinci Resolve
- Canva
- Descript
- VEED
- Kapwing
- Otter.ai
- Later
- Buffer
- Hootsuite
- Sprout Social
- Google Analytics
- Google Search Console
- Google Analytics developer docs
- GA4: events and conversions
- Matomo
- Plausible Analytics
- Similarweb
- UK Information Commissioner’s Office
- Office of the Privacy Commissioner of Canada
- Australian OAIC
- European Data Protection Board
- EU data protection
- EU Digital Services Act
- Ofcom
- FCC
- AIGA
- Nielsen Norman Group
- Smashing Magazine
- web.dev
- MDN: web media
- MDN: the video element
- ISO 21001 (reference)
- Buma/Stemra (Netherlands)
- STIM (Sweden)
- Teosto (Finland)
- Koda (Denmark)
- TONO (Norway)
- IMRO (Ireland)
- SGAE (Spain)
- ZAiKS (Poland)
- KOMCA (South Korea)
- MCSC (China)
- CISAC
- World Intellectual Property Organization
- TikTok: creating videos
- TikTok: exploring videos
- TikTok: privacy settings
- TikTok: growing your audience
- TikTok Creator Academy
- TikTok Effect House
- TikTok for small business
- Instagram: Reels help
- YouTube: Shorts best practice
- How YouTube recommends
- Pinterest Predicts
- Snapchat for Business
- Hootsuite blog
- Social Media Examiner
- Marketing Week
- Adweek
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.
