Ecommerce Advertising Agency | Shopping, Meta, TikTok and Amazon Ads to Profitable ROAS

Updated September 2026 · Written and maintained by the Progression Agency strategy team

An ecommerce advertising agency runs the paid channels an online store depends on: Google Shopping and Performance Max, Meta and Instagram ads, TikTok, YouTube, retargeting and marketplace ads, with the feed, creative, tracking and measurement that decide whether the spend returns a profit. Progression Agency manages ecommerce advertising from New York for stores across the United States. This page explains how ecommerce ad accounts are structured, the product feed, creative and offers, tracking and attribution, ROAS and contribution margin, seasonality and inventory, marketplace ads, what an ecommerce PPC agency should deliver, and what it costs.

On this page · 13 sections

How ecommerce ad accounts are structured
The product feed
Creative and offers
Tracking, attribution and measurement
ROAS, contribution margin and scaling
Seasonality, inventory and promotions
Retargeting, email and lifecycle
Marketplace advertising
Ecommerce advertising and AI answers
What an ecommerce PPC agency should deliver each month
How to choose an ecommerce advertising agency
What it costs: ecommerce advertising
Related services and guides

The short answerEcommerce advertising is a feed, a margin and a creative pipeline before it is a campaign. The feed decides which products Google and Meta can sell; the margin by product decides the ROAS target each campaign has to hit; the creative pipeline decides whether Meta and TikTok keep working after the first month. An ecommerce advertising agency manages all three, reports in contribution after ad spend rather than platform ROAS, and scales spend only where the numbers hold. Management fees are published below and are separate from media spend.

Ranges on this page are the planning figures Progression Agency publishes; a quote follows a written scope. Nothing here describes a named client or a measured result for one.

How ecommerce ad accounts are structured

Google: Shopping and Performance Max segmented by margin and product group, brand and non-brand search, retargeting; Meta: prospecting with broad targeting and creative testing, retargeting with dynamic product ads, advantage plus shopping where it earns its keep; TikTok and YouTube for creative-led demand; marketplace ads where the store sells on Amazon. Our ecommerce marketing page covers the whole channel mix; Shopify PPC covers Shopify-specific setups; this page is paid advertising for any store.

Channels an ecommerce advertising agency manages
Channel	What it does	What decides performance
Google Shopping and Performance Max	Sells products to people searching for them	Feed quality, margin segmentation, negative keywords
Google Search	Brand, category and product searches	Query control, landing pages
Meta and Instagram	Prospecting and retargeting with creative	Creative volume and testing, catalog setup
TikTok	Creative-led discovery	Native creative, offer
YouTube	Demand creation and retargeting	Video creative, audiences
Retargeting and dynamic product ads	Recovers visitors and cart abandoners	Frequency caps, exclusions, catalog
Amazon and marketplace ads	Sells where the store also lists	Listing quality, bids by ASIN

Stores search for this work as an ecommerce PPC agency or ecommerce PPC company, ecommerce PPC management or ecommerce PPC services, an ecommerce Google Ads agency, ecommerce paid search agency or ecommerce paid media agency, an ecommerce ads agency or ecommerce Facebook ads agency, a Google Shopping ads agency, and ecommerce ad management or ecommerce advertising services. The ecommerce advertising agency cost question is answered in the published ranges below.

The product feed

Titles rewritten for search terms, product types and categories set correctly, images that meet policy, GTINs, custom labels for margin and seasonality, supplemental feeds for promotions, and disapprovals fixed daily. Most under-performing Shopping accounts are feed problems, not bidding problems.

Creative and offers

Meta and TikTok performance decays without new creative; a pipeline of product video, user-generated content, static offers and reviews-led ads is tested weekly. Offers (bundles, thresholds, first-order discounts) are set against margin, not copied from competitors.

Tracking, attribution and measurement

Server-side conversion tracking, enhanced conversions, consent handling, and a reporting model that reconciles platform-reported ROAS against actual orders and refunds. Incrementality tests where spend justifies them. Our conversion optimization page covers on-site work that lifts every channel.

ROAS, contribution margin and scaling

Each campaign carries a target based on product margin, shipping and return rates; spend scales where contribution after ad spend is positive and pulls back where it is not. Blended new-customer acquisition cost is tracked alongside ROAS so growth does not hide in retargeting.

Seasonality, inventory and promotions

Budgets follow inventory and season: campaigns pause out-of-stock products automatically, ramp before peak, and run promotion calendars with creative prepared in advance.

Retargeting, email and lifecycle

Retargeting works with email and SMS, not instead of them; audiences exclude recent buyers, and post-purchase flows are coordinated with ecommerce email marketing.

Retargeting works with email and SMS, not instead of them; audiences exclude recent buyers, and post-purchase flows are coordinated with ecommerce email marketing.

Marketplace advertising

Sponsored products, brands and display on Amazon and other marketplaces where the store lists, managed with the same margin discipline and reported alongside the store’s own channels.

Ecommerce advertising and AI answers

Shoppers ask assistants which product to buy; structured product data, reviews and clear category pages support both ads and AI visibility. Our answer engine optimization page covers the method.

What an ecommerce PPC agency should deliver each month

Feed management and disapproval fixes.
Campaign structure by margin and product group across Google, Meta and other channels.
A creative pipeline with weekly tests.
Tracking maintenance and reconciliation against orders.
Budget and bid changes tied to contribution margin and inventory.
Reporting: revenue, contribution after ad spend, new-customer cost and ROAS by channel.

How to choose an ecommerce advertising agency

Ask how they report: contribution after ad spend, not platform ROAS alone.
Ask who manages the feed and how often.
Ask how much creative is produced and tested each month.
Ask how tracking is verified against orders.
Ask who owns the ad accounts, pixels and data. The store must.

What it costs: ecommerce advertising

Paid search is priced as a management fee plus the media you buy. For ecommerce advertising, the planning ranges below are from our marketing agency pricing guide; below a few thousand dollars of monthly media the management economics stop working, which is where a quote starts.

Paid media planning ranges (US figures)
Service	Typical range	Notes
Google Ads management	$800–$2,500 / month, or 10–20% of spend at scale	Media budget is on top
Microsoft / Bing Ads	$400–$1,200 / month	Usually an add-on
Meta ads management	$1,200–$4,000 / month	Creative volume drives cost
LinkedIn ads	$1,500–$5,000 / month	High CPCs; B2B only
Conversion tracking across channels	$1,200–$5,000 one-off	Automated bidding is only as good as the data
Landing page, single	$1,200–$4,000	Often the highest-return spend

Every figure above is a planning range already published on this site; the quote for ecommerce advertising follows a written scope, and the same ranges apply across the United States and worldwide.

Pages on this site that sit next to ecommerce advertising and that a buyer usually reads alongside it.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Software and app development

Web development, platforms and hosting

Social, content and brand

By industry and by situation

Frequently asked questions

What is an ecommerce advertising agency?

An agency that manages paid channels for online stores: Google Shopping and search, Meta, TikTok, YouTube, retargeting and marketplace ads, with the feed, creative, tracking and margin-based measurement that decide profitability.

What does ecommerce advertising management cost?

Google Ads management runs $800–$2,500 per month or 10–20% of spend at scale; Meta management runs $1,200–$4,000 per month; tracking setup runs $1,200–$5,000 one-off. Media spend is on top. Ranges are published; quotes follow discovery.

What ROAS should an ecommerce store expect?

It depends on margin, return rate and repeat purchase; the target is set per product group so that contribution after ad spend is positive, and reported alongside new-customer cost.

Do you manage the product feed?

Yes; feed quality is the largest lever in Shopping and catalog ads.

Do you produce ad creative?

Yes: product video, UGC-style content, static offers and review ads, tested weekly.

Do you run Google Shopping and Performance Max?

Yes, segmented by margin and product group with query and placement control.

Do you run Meta and Instagram ads for stores?

Yes: prospecting with creative testing and retargeting with dynamic product ads.

Do you run TikTok and YouTube ads?

Yes, where the product and creative suit them.

Do you run Amazon ads?

Yes, for stores that also sell on marketplaces.

How do you handle tracking after privacy changes?

Server-side tracking, enhanced conversions, consent handling and reconciliation against actual orders.

How do you handle out-of-stock products?

Campaigns pause them automatically through the feed and inventory rules.

Do you work with Shopify stores?

Yes; see our Shopify PPC page for platform-specific setup. We also work with WooCommerce, BigCommerce, Magento and custom stores.

What is the minimum ad spend?

We take on stores spending from about $3,000 per month in media; below that, a fixed-scope launch is usually better.

How long before results?

Shopping and retargeting produce revenue within weeks; prospecting on Meta and TikTok takes one to three months of creative testing to stabilize.

Do you also do ecommerce SEO?

Yes; see our ecommerce SEO page. Paid and organic are reported together.

Do you coordinate with email and SMS?

Yes; retargeting audiences and post-purchase flows are aligned.

What do you report?

Revenue, contribution after ad spend, new-customer acquisition cost, ROAS by channel and creative performance, monthly and in a shared dashboard.

Do you work outside New York?

Yes, across the United States and for stores selling internationally.

Who owns the ad accounts?

You do; we work inside your accounts.

What is the first step?

Send read-only access to your ad accounts and store analytics. You get a written account review and a quote.

Want an account review before you spend more?Send read-only access. You get a written review of structure, tracking, waste and the next three changes, at no charge for the first look.

Request the review

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

Ecommerce Advertising Agency: Google Shopping, Meta, TikTok and Amazon Ads Managed to Profitable ROAS