Website Design in Florida for Urgent Care, Imaging and Surgery Centers That Publish Their Prices

Updated November 2026 · Written and maintained by the Progression Agency strategy team

Florida law tells an urgent care center to post a schedule of charges in its reception area, on a sign of at least 15 square feet, with cash prices for the 50 services it provides most. A center tied to a hospital also has to say, in all media and Internet advertisements, whether its charges match the hospital’s or run higher, and a separate section puts price lists and billing pages on the websites of surgery centers. Website design in Florida for these facilities starts with the price page. Progression’s team works from New York, builds for Florida clinics remotely and comes to a clinic for on-site sessions when asked.

Fifteen square feet on the waiting room wall

A walk-in clinic with three locations under one name hangs a schedule of charges in each reception area: cash prices in three levels. Its website says call for pricing.

A patient who sees the wall and then checks the site finds two different answers. Section 395.107 describes a sign of at least 15 square feet, with the text describing the services filling at least 12 square feet of it. The website is the place a patient looks first.

• The wall shows a schedule of charges.
• The site shows the same schedule.
• The prices match.
• Nothing on the site says call for pricing in place of a price.

Website design in Florida under sections 395.107 and 395.301

Section 395.107 reaches a facility, which it defines as an urgent care center as defined in section 395.002, or a diagnostic imaging center operated by a licensed hospital that is not located on the hospital’s premises. Section 395.301 speaks to licensed facilities, hospitals and ambulatory surgical centers among them. A facility used exclusively for employees and dependents of the business that owns or contracts for it is exempt from 395.107. Failing to publish and post the schedule results in a fine of not more than $1,000 per day until it is published and posted.

Whether a clinic meets the urgent care definition is a question for counsel or the Agency for Health Care Administration. The build follows once that answer is in.

• Urgent care centers, as section 395.002 defines them.
• Diagnostic imaging centers a licensed hospital operates away from its premises.
• Licensed facilities, which include ambulatory surgical centers, for 395.301.
• An exemption for a clinic that serves only the owner’s employees and their dependents.

The build matrix: three facilities, one row per page element

A web design agency in Florida that builds for these facilities sorts the page elements by facility type. The table runs the elements down the side and the three facility types across the top. A cell that says not on its face means the section does not name that facility, and counsel confirms.

Fifty services written the way a patient says them

The schedule must describe the medical services in language comprehensible to a layperson and must include, but is not limited to, the 50 services most frequently provided. A patient looks for a sore throat, not a billing code, and the page lists the service in the words the patient uses.

Three price levels and the services in each

The schedule may sort services into three price levels, listing the services in each level. A level is a heading and a price, and each service sits under the heading it belongs to.

The hospital notice inside every online ad

For an affiliated center, the notice must be in a font size equal to or greater than the font used for prices and in a contrasting color, and the text shall be included in all media and Internet advertisements for the center. The ad copy for search and social carries it, as the site does.

Three hundred shoppable services, or an estimator

A licensed facility posts on its website a consumer-friendly list of standard charges for at least 300 shoppable health care services, or an Internet based price estimator tool meeting federal standards. A shoppable service is one a consumer can schedule in advance, and a facility with fewer than 300 lists each one.

Pricing a clinic site that shows its own prices

Pricing depends on scope and is set in the written proposal, and published prices are subject to change. A clinic site is usually a brochure build with a price page, a billing help page and location pages.

What Progression lists for a clinic build

These are the fixed-scope prices on our website design and development page. Hosting and maintenance are separate.

Walk-in clinics with three or more locations under one name

Section 395.002 counts as an urgent care center a clinic organization licensed under part X of chapter 400 that maintains three or more locations using the same or a similar name, does not require an appointment and holds itself out to the public as a place for immediate but not emergent care.

Florida website design for a chain of walk-in clinics carries the schedule on every location page or links to it, and shows prices that differ by location by location. A booking widget that implies appointments are required should be checked with counsel.

• Every location page carries the schedule or links to it.
• Prices that differ by location are shown by location.
• A booking widget is checked with counsel before launch.
• The wall and the site agree at every location.

Imaging centers a hospital runs away from its campus

Section 395.107 reaches a diagnostic imaging center operated by a licensed hospital that is not located on the hospital’s premises. The hospital charges notice applies when the center is affiliated.

Web design in Florida for an imaging center puts the same notice on the center’s own pages and on the hospital system’s pages, and a paid search ad or social ad for the center carries it too. See our healthcare advertising agency page.

• The notice on the center’s own pages.
• The same notice on the hospital system’s pages.
• The notice inside paid search and social ads.
• The type size and color matched to the prices.

Surgery centers and the price list that began January 1, 2026

A note to section 395.301 says that under section 15 of chapter 2024-183, the shoppable services requirement did not apply to ambulatory surgical centers until January 1, 2026. It also says the act’s good faith estimate changes are not effective until the federal Departments of Health and Human Services, Labor and the Treasury issue a final rule.

A Florida web development company that builds the estimator sets up the list or the tool, the average payment link, and the financial assistance and practitioner pages beside it. See our healthcare website design page for the general build.

• A list of at least 300 shoppable services, or an estimator.
• The average payment link to the agency’s system.
• A financial assistance page and a charity care page.
• A page of contracted practitioners with instructions to check their networks.

Billing help pages a Florida web design firm should not skip

The statute asks each facility to prominently post on its website the instructions for starting a billing grievance and the direct contact information for it. A licensed facility must also tell a patient whether a cost sharing obligation for a covered service exceeds the cash price for the same service, with a fine of up to $500 per incident.

One billing help page holds the grievance steps, the direct contact, the financial assistance policy and the personalized estimate request, and every price page links to it. Questions about a specific bill go to the facility’s own billing office.

• Grievance steps and direct contact.
• The financial assistance policy.
• A request for a personalized estimate.
• A link from every price page.

Before the price page goes live

Ten checks sit beside the page. Urgent care centers can see our urgent care marketing and urgent care SEO pages, and our digital marketing agency in Florida page covers wider campaigns.

Who answers which question about a clinic’s prices

Some questions never belong on the site. The table sends each one to the office that holds the answer.

Can a developer say whether a clinic is covered?

No. That is a question for counsel or the Agency for Health Care Administration.

Does the site show insurance prices?

The schedule shows prices charged to an uninsured person paying by cash, check, credit card or debit card. Insurance questions go to the patient’s insurer.

What if the prices change?

The wall and the site change together, on the same day, and one person owns both.

Who keeps the schedule current?

The facility. The site makes the update a short task and keeps a dated record of each change.

A schedule a patient can open at any hour

An electronic device or messaging board used for the schedule must be at least 3 square feet, and patients must be able to access the schedule during all hours of operation. On a phone, the same idea means the price page opens without a login and without a form.

• No login to see prices.
• No form to fill before the schedule appears.
• Text on the page, not an image of a sign.
• A page that loads on a phone in a waiting room.
• A print version that matches the wall.

Can the schedule sit behind a booking form?

The plain choice is no. The point of the schedule is that a patient sees prices before deciding, so the page opens first.

Should the schedule be a PDF?

A PDF alone is hard to read on a phone and to search. The page carries the text, and a PDF can sit beside it.

How are the levels shown on a small screen?

As three headings, each with its services listed underneath and the price on the heading.

Frequently asked questions