Contractor Advertising Agency | Google, LSA and Facebook Ads for Contractors

Updated September 2026 · Written and maintained by the Progression Agency strategy team

A contractor advertising agency plans and runs paid campaigns for general contractors, remodelers, electrical, painting, concrete and other trade contractors: Google search and Local Services Ads for the jobs people search for by trade and town, Facebook and Instagram ads for remodels and projects that start as an idea, retargeting for estimates that stalled, and the call and form tracking that shows which spend became signed work. Progression Agency provides contractor advertising from New York for companies across the United States. This page explains how advertising for contractors works by trade, Google Ads for contractors, Local Services Ads, Facebook ads for contractors, PPC for contractors, landing pages, licensing and compliance in ads, tracking to signed jobs, what a contractor advertising program should deliver, and what it costs.

On this page · 14 sections

How advertising for contractors works by trade
Google Ads for contractors
Local Services Ads for contractors
Facebook ads for contractors
PPC for contractors: bids, negatives and budgets
Licensing, insurance and claims in ads
Landing pages that book estimates
Tracking to signed jobs
Contractor leads from advertising versus purchased leads
Contractor advertising and AI answers
What a contractor advertising agency should deliver each month
How to choose a contractor advertising agency
What it costs: contractor advertising
Related services and guides

The short answerAdvertising for contractors is expensive per click and cheap per job when it is structured well: a homeowner searching for a trade and a town is ready to get estimates, so search and Local Services Ads carry the highest-intent demand, while Facebook and Instagram carry the projects still forming (a kitchen, an addition, a repaint). The agency’s job is to split campaigns by trade and job type, send each to a page that qualifies and books an estimate, track calls and forms to signed jobs, and report cost per job rather than cost per click.

Ranges on this page are the planning figures Progression Agency publishes; a quote follows a written scope. Nothing here describes a named client or a measured result for one.

How advertising for contractors works by trade

General contracting, remodeling, electrical, painting, concrete and specialty trades have different tickets, seasons and buyers; each gets its own campaigns, offers and pages. Our marketing agency for contractors page covers the whole program; contractor SEO covers organic; this page is paid advertising.

Contractors describe this work as advertising for contractors or contractors advertising, a contractor advertising agency, Facebook ads for contractors and Facebook ads for general contractors, PPC for contractors and contractor PPC, Google Ads for contractors and contractor Google Ads, electrical contractors advertising and advertising for electrical contractors, advertising for painting contractors and advertising for concrete contractors, and the outcome they want: contractors leads, general contractors leads and painting contractors leads.

Google Ads for contractors

Search campaigns for a contracting company
Trade or job type	Keywords	Notes
General contractor	general contractor, home remodeling contractor, contractors near me plus town	Broad; qualify on the page
Kitchen and bath remodeling	kitchen remodel, bathroom remodel, remodeling contractor plus town	High tickets; portfolio pages and financing
Electrical contractors	electrician, panel upgrade, EV charger installation plus town	Mix of emergency and project demand
Painting contractors	house painters, exterior painting, interior painting plus town	Seasonal; fast quote pages
Concrete contractors	concrete contractor, driveway replacement, stamped concrete	Project demand; photo-led pages
Commercial	commercial contractor, tenant improvement, commercial electrician	Separate pages for property and facility buyers

Local Services Ads for contractors

Google’s Local Services Ads run for most trades in US markets: a Google Guaranteed or Screened badge above the results, per-lead pricing, and a dependence on license verification, reviews and answering the phone. They sit beside search campaigns and are managed weekly for disputes and responsiveness.

Facebook ads for contractors

Facebook and Instagram ads work for remodels, additions, painting and concrete projects that begin as an idea: before-and-after photos, short video walkthroughs, financing offers and neighborhood targeting, with lead forms or estimate pages. Our Facebook ads page covers Meta management.

PPC for contractors: bids, negatives and budgets

Contractor CPCs run from $10 to $80 in many metros, so weekly search-term reviews, negative lists (jobs, DIY, materials, free), tight service-area targeting and bidding to signed-job value are what keep cost per job in range. Our Google Ads page covers management generally.

Licensing, insurance and claims in ads

License numbers where states require them in advertising, accurate insurance and bonding statements, and no claims about pricing or timelines the company cannot keep; the agency builds compliance into ad copy and pages.

Landing pages that book estimates

Trade and town pages with photos of the company’s own work, reviews, license and insurance, service area, financing where offered, and an estimate form that asks the questions an estimator needs, with calls tracked by campaign. Our contractor website design page covers the site.

Tracking to signed jobs

Contractor advertising measurement
Stage	What is tracked	Used for
Click	Cost per click, search terms	Diagnostics
Enquiry	Calls, forms, chats by campaign	Cost per lead
Estimate	Appointments set and completed	Lead quality
Signed job	Contracts and value by source	Cost per job, return
Season	Revenue by trade and month	Budget pacing

Contractor leads from advertising versus purchased leads

Lead marketplaces sell one homeowner to several contractors; advertising in the company’s own accounts yields exclusive enquiries that compound with reviews and retargeting. Our contractor lead generation page compares the models; our Angi guide covers one marketplace.

Contractor advertising and AI answers

Homeowners ask assistants which contractor to call; the companies cited have clear trade pages, reviews and a service area. Our answer engine optimization page covers it.

What a contractor advertising agency should deliver each month

Search campaigns by trade and job type with weekly search-term and negative reviews.
Local Services Ads managed for verification, reviews and disputes.
Facebook and Instagram campaigns with the company’s own project photos.
Landing pages by trade with tracked calls and estimate forms.
Retargeting for stalled estimates.
Reporting: estimates, signed jobs and cost per job by campaign.

How to choose a contractor advertising agency

Ask how campaigns are split by trade and job type.
Ask how calls and estimates are tracked to signed jobs.
Ask whether Local Services Ads are managed alongside search.
Ask how licensing and claims are handled in copy.
Ask who owns the ad accounts. The company must.

What it costs: contractor advertising

Paid search is priced as a management fee plus the media you buy. For contractor advertising, the planning ranges below are from our marketing agency pricing guide; below a few thousand dollars of monthly media the management economics stop working, which is where a quote starts.

Paid media planning ranges (US figures)
Service	Typical range	Notes
Google Ads management	$800–$2,500 / month, or 10–20% of spend at scale	Media budget is on top
Microsoft / Bing Ads	$400–$1,200 / month	Usually an add-on
Meta ads management	$1,200–$4,000 / month	Creative volume drives cost
LinkedIn ads	$1,500–$5,000 / month	High CPCs; B2B only
Conversion tracking across channels	$1,200–$5,000 one-off	Automated bidding is only as good as the data
Landing page, single	$1,200–$4,000	Often the highest-return spend

Every figure above is a planning range already published on this site; the quote for contractor advertising follows a written scope, and the same ranges apply across the United States and worldwide.

Pages on this site that sit next to contractor advertising and that a buyer usually reads alongside it.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Software and app development

Web development, platforms and hosting

Social, content and brand

By industry and by situation

Frequently asked questions

What does a contractor advertising agency do?

Plans and runs Google search, Local Services Ads, Facebook and Instagram campaigns for contractors by trade and job type, with landing pages, call and form tracking, and reporting in estimates, signed jobs and cost per job.

What does contractor advertising management cost?

Google Ads management runs $800–$2,500 per month, Meta $1,200–$4,000, plus media; a landing page runs $1,200–$4,000 and tracking setup $1,200–$5,000 one-off. Ranges are published; quotes follow discovery.

How much should a contractor spend on Google Ads?

Enough to win the trade-plus-town searches in the service area; for most single-market contractors that is $2,000–$8,000 per month in media, more for remodeling in competitive metros.

Do Google Ads work for contractors?

Yes, for trades and jobs people search for by name and town, with tight negatives and bidding to job value.

What are Local Services Ads for contractors?

Google’s pay-per-lead placement with a Guaranteed or Screened badge, dependent on license verification, reviews and responsiveness.

Do Facebook ads work for contractors?

Yes, for remodels, additions, painting and concrete projects with strong before-and-after creative; less so for emergency repairs.

What is PPC for contractors?

Pay-per-click advertising, mainly Google search, structured by trade and job type and managed weekly for search terms and negatives.

What is a good cost per lead for contractors?

It depends on the trade; a repaint lead and a kitchen remodel lead are different tickets. Cost per signed job by trade is the number to manage.

Do you track calls?

Yes; calls, forms and chats are tracked by campaign and logged against estimates and signed jobs.

Do you advertise electrical contractors?

Yes, with campaigns split between emergency and project demand.

Do you advertise painting contractors?

Yes, seasonally, with fast quote pages and photo-led social campaigns.

Do you advertise general contractors?

Yes, with qualification built into the landing pages to filter small jobs where needed.

Are ads better than buying contractor leads?

Ads in your own accounts produce exclusive enquiries and compound; purchased leads are shared and stop when payment stops.

Do you handle license numbers in ads?

Yes; ad copy and pages carry license and insurance information where states require it.

Do you build the landing pages?

Yes, by trade and town, with estimate forms built for estimators.

Does AI search matter for contractors?

Yes; assistants recommend contractors with clear trade pages and reviews, and paid campaigns cover the remaining demand.

What do you report?

Estimates, signed jobs, revenue and cost per job by campaign and trade, monthly.

Do you work outside New York?

Yes, across the United States.

Who owns the accounts?

You do.

What is the first step?

Send the trades, service area and current accounts. You get a written review and a quote.

Want an account review before you spend more?Send read-only access. You get a written review of structure, tracking, waste and the next three changes, at no charge for the first look.

Request the review

Get a free marketing proposal

Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

Contractor Advertising Agency: Google, Local Services and Facebook Ads for Contractors, Managed to Cost per Signed Job