Ecommerce Advertising Agency | Shopping, Meta & TikTok Ads

Updated September 2026 · Written and maintained by the Progression Agency strategy team

An ecommerce advertising agency runs the paid channels an online store depends on: Google Shopping and Performance Max, Meta and Instagram ads, TikTok, YouTube, retargeting and marketplace ads, with the feed, creative, tracking and measurement that decide whether the spend returns a profit. An ecommerce PPC management company covers only part of that list, usually search and Shopping, so check the scope before comparing fees. The advertising agency ecommerce brands stick with is usually the one that reads product margin and stock levels, not only click reports. From its New York base, Progression Agency manages ecommerce advertising for stores across the United States and worldwide. This page explains how ecommerce ad accounts are structured, the product feed, creative and offers, tracking and attribution, ROAS and contribution margin, seasonality and inventory, marketplace ads, what an ecommerce PPC agency should deliver, and what it costs.

On this page · 13 sections

How ecommerce ad accounts are structured
The product feed
Creative and offers
Tracking, attribution and measurement
ROAS, contribution margin and scaling
Seasonality, inventory and promotions
Retargeting, email and lifecycle
Marketplace advertising
Ecommerce advertising and AI answers
What an ecommerce PPC agency should deliver each month: PPC for ecommerce and Google Ads for ecommerce
How to choose an ecommerce advertising agency among ecommerce advertising companies
What it costs: ecommerce advertising
Related services and guides

The short answerEcommerce advertising is a feed, a margin and a creative pipeline before it is a campaign. The feed decides which products Google and Meta can sell; the margin by product decides the ROAS target each campaign has to hit; the creative pipeline decides whether Meta and TikTok keep working after the first month. An ecommerce advertising agency manages all three, reports in contribution after ad spend rather than platform ROAS, and scales spend only where the numbers hold. Management fees are published below and are separate from media spend.

Ranges on this page are published US price bands (market figures, not a Progression rate card); a quote follows a written scope.

How ecommerce ad accounts are structured

Google: Shopping and Performance Max segmented by margin and product group, brand and non-brand search, retargeting; Meta: prospecting with broad targeting and creative testing, retargeting with dynamic product ads, advantage plus shopping where it earns its keep; TikTok and YouTube for creative-led demand; marketplace ads where the store sells on Amazon. Our ecommerce marketing page covers the whole channel mix; Shopify PPC covers Shopify-specific setups; this page is paid advertising for any store.

Channels an ecommerce advertising agency manages
Channel	What it does	What decides performance
Google Shopping and Performance Max	Sells products to people searching for them	Feed quality, margin segmentation, negative keywords
Google Search	Brand, category and product searches	Query control, landing pages
Meta and Instagram	Prospecting and retargeting with creative	Creative volume and testing, catalog setup
TikTok	Creative-led discovery	Native creative, offer
YouTube	Demand creation and retargeting	Video creative, audiences
Retargeting and dynamic product ads	Recovers visitors and cart abandoners	Frequency caps, exclusions, catalog
Amazon and marketplace ads	Sells where the store also lists	Listing quality, bids by ASIN

Some stores want a platform specialist: an ecommerce Google Ads agency, a Google Shopping ads agency or an ecommerce Facebook ads agency. Others want an ecommerce PPC agency or ecommerce PPC company, an ecommerce paid search agency, an ecommerce paid media agency or an ecommerce ads agency to run everything, and they may describe the work as ecommerce PPC management, ecommerce PPC services, ecommerce ad management or ecommerce advertising services. The ecommerce advertising agency cost question is answered in the published ranges below.

The product feed

Titles rewritten for search terms, product types and categories set correctly, images that meet policy, GTINs, custom labels for margin and seasonality, supplemental feeds for promotions, and disapprovals fixed daily. Most under-performing Shopping accounts are feed problems, not bidding problems.

Creative and offers

Meta and TikTok performance decays without new creative; a pipeline of product video, user-generated content, static offers and reviews-led ads is tested weekly. Offers (bundles, thresholds, first-order discounts) are set against margin, not copied from competitors. Dropshipping Facebook ads carry extra pressure here, because thin margins and long shipping windows leave little room for an offer that only looks good on the ad dashboard.

Tracking, attribution and measurement

Server-side conversion tracking, enhanced conversions, consent handling, and a reporting model that reconciles platform-reported ROAS against actual orders and refunds. Incrementality tests where spend justifies them. Our conversion optimization page covers on-site work that lifts every channel. Whichever ecommerce digital marketing company runs the account, the reconciliation against orders and refunds should be something you can see in the monthly report.

ROAS, contribution margin and scaling

Each campaign carries a target based on product margin, shipping and return rates; spend scales where contribution after ad spend is positive and pulls back where it is not. Blended new-customer acquisition cost is tracked alongside ROAS so growth does not hide in retargeting. Dropshipping advertising needs this discipline most of all, because supplier cost and refund rates can turn a strong ROAS into a loss.

Seasonality, inventory and promotions

Budgets follow inventory and season: campaigns pause out-of-stock products automatically, ramp before peak, and run promotion calendars with creative prepared in advance. A Black Friday marketing strategy built on this has the creative and the offer approved before the quarter starts, with out-of-stock products paused so spend does not chase items that cannot ship.

Retargeting, email and lifecycle

Retargeting works with email and SMS, not instead of them; audiences exclude recent buyers, and post-purchase flows are coordinated with ecommerce email marketing.

Retargeting works with email and SMS, not instead of them; audiences exclude recent buyers, and post-purchase flows are coordinated with ecommerce email marketing.

Marketplace advertising

Sponsored products, brands and display on Amazon and other marketplaces where the store lists, managed with the same margin discipline and reported alongside the store’s own channels.

Ecommerce advertising and AI answers

Shoppers ask assistants which product to buy; structured product data, reviews and clear category pages support both ads and AI visibility. Our answer engine optimization page covers the method.

What an ecommerce PPC agency should deliver each month: PPC for ecommerce and Google Ads for ecommerce

Feed management and disapproval fixes.
Campaign structure by margin and product group across Google, Meta and other channels.
A creative pipeline with weekly tests.
Tracking maintenance and reconciliation against orders.
Budget and bid changes tied to contribution margin and inventory.
Reporting: revenue, contribution after ad spend, new-customer cost and ROAS by channel.

How to choose an ecommerce advertising agency among ecommerce advertising companies

Ask how they report: contribution after ad spend, not platform ROAS alone.
Ask who manages the feed and how often.
Ask how much creative is produced and tested each month.
Ask how tracking is verified against orders.
Ask who owns the ad accounts, pixels and data. The store must.

What it costs: ecommerce advertising

Paid search is priced as a management fee plus the media you buy. For ecommerce advertising, the price bands below are from our marketing agency pricing guide; below a few thousand dollars of monthly media the management economics stop working, which is where a quote starts.

Paid media price bands (US market figures)
Service	Typical range	Notes
Google Ads management	$800 to $2,500 / month, or 10 to 20% of spend at scale	Media budget is on top
Microsoft / Bing Ads	$400 to $1,200 / month	Usually an add-on
Meta ads management	$1,200 to $4,000 / month	Creative volume drives cost
LinkedIn ads	$1,500 to $5,000 / month	High CPCs; B2B only
Conversion tracking across channels	$1,200 to $5,000 one-off	Automated bidding is only as good as the data
Landing page, single	$1,200 to $4,000	Often the highest-return spend

Every figure above is a price band already published on this site; the quote for ecommerce advertising follows a written scope, and the same ranges apply across the United States and worldwide.

Pages on this site that sit next to ecommerce advertising and that a buyer usually reads alongside it.

Getting found in search

AI, AEO and what is changing

Paid media and lead generation

Websites and design

Choosing and working with an agency

Software and app development

Web development, platforms and hosting

Social, content and brand

By industry and by situation

Frequently asked questions

What is an ecommerce advertising agency?

An agency that manages paid channels for online stores: Google Shopping and search, Meta, TikTok, YouTube, retargeting and marketplace ads, with the feed, creative, tracking and margin-based measurement that decide profitability.

What does ecommerce advertising management cost?

Google Ads management runs $800 to $2,500 per month or 10 to 20% of spend at scale; Meta management runs $1,200 to $4,000 per month; tracking setup runs $1,200 to $5,000 one-off. Media spend is on top. Ranges are published; quotes follow discovery.

What ROAS should an ecommerce store expect?

It depends on margin, return rate and repeat purchase; the target is set per product group so that contribution after ad spend is positive, and reported alongside new-customer cost.

Do you manage the product feed?

Yes; feed quality is the largest lever in Shopping and catalog ads.

Do you produce ad creative?

Yes: product video, UGC-style content, static offers and review ads, tested weekly.

Do you run Google Shopping and Performance Max?

Yes, segmented by margin and product group with query and placement control.

Do you run Meta and Instagram ads for stores?

Yes: prospecting with creative testing and retargeting with dynamic product ads.

Do you run TikTok and YouTube ads?

Yes, where the product and creative suit them.

Do you run Amazon ads?

Yes, for stores that also sell on marketplaces.

How do you handle tracking after privacy changes?

Server-side tracking, enhanced conversions, consent handling and reconciliation against actual orders.

How do you handle out-of-stock products?

Campaigns pause them automatically through the feed and inventory rules.

Do you work with Shopify stores?

Yes; see our Shopify PPC page for platform-specific setup. We also work with WooCommerce, BigCommerce, Magento and custom stores.

What is the minimum ad spend?

We take on stores spending from about $3,000 per month in media; below that, a fixed-scope launch is usually better.

How long before results?

Shopping and retargeting produce revenue within weeks; prospecting on Meta and TikTok takes one to three months of creative testing to stabilize.

Do you also do ecommerce SEO?

Yes; see our ecommerce SEO page. Paid and organic are reported together.

Do you coordinate with email and SMS?

Yes; retargeting audiences and post-purchase flows are aligned.

What do you report?

Revenue, contribution after ad spend, new-customer acquisition cost, ROAS by channel and creative performance, monthly and in a shared dashboard.

Do you work outside New York?

Yes, across the United States and worldwide and for stores selling internationally.

Who owns the ad accounts?

You do; we work inside your accounts.

What is the first step?

Send read-only access to your ad accounts and store analytics. You get a written account review and a quote.

How should Facebook ads for ecommerce be structured?

Keep the account simple: one prospecting campaign aimed at broad or interest audiences, one retargeting campaign for site visitors, cart abandoners and past buyers, and a catalog campaign fed by a clean product feed. Put the budget behind a small number of creatives in each, test new creative on a fixed schedule and judge results on contribution margin after ad cost, not on platform-reported return on ad spend alone. Facebook ads for ecommerce most often break down when many small ad sets split the budget and the purchase data.

Does online business advertising work without a product feed?

Yes. A product feed powers catalog ads and Google Shopping, but online business advertising does not depend on one. Service and digital businesses run on search ads, lead and conversion campaigns on Meta, retargeting and email capture, and stores with only a few products can run standard image or video ads straight to the product page. The feed matters once the catalog is large, because it lets the platform match the right product to each shopper automatically.

Want an account review before you spend more?Send read-only access. You get a written review of structure, tracking, waste and the next three changes, at no charge for the first look.

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Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.

Ecommerce Advertising Agency: Google Shopping, Meta, TikTok and Amazon Ads Managed to Profitable ROAS