SEO in Madison for Crews That Sort Every Load the City Counts

Updated November 2026 · Written and maintained by the Progression Agency strategy team

Since January 2010, Madison has required every demolition to recycle or reuse at least 70% of its debris, under a plan the City approves before the permit issues and a compliance report due within 60 days of the finish. Remodels worth more than $20,000 must recycle clean wood, clean drywall, shingles, corrugated cardboard and metal. Owners and general contractors carrying those duties look for a crew that can name its recyclers and hand over weight tickets. SEO in Madison for demolition, remodeling and roofing firms puts those answers on the pages and profiles they reach first. Progression’s people work from New York, run Madison search programs remotely and travel to a client’s yard or office whenever asked.

A haul-away banner and a form that wants weight tickets

A hypothetical remodeler’s homepage banner reads “We haul it all away.” Beside it sit the City’s report form rows for a $40,000 remodel, which ask, for clean wood, clean drywall, shingles, corrugated cardboard and metal, the hauler, the recycler and the amount.

The homeowner reads the banner and still cannot tell where the drywall went. No real firm, address or owner is shown here.

SEO in Madison for demolition, remodeling and roofing crews

The Streets Division’s Construction, Demolition, and Remodeling Recycling Requirement page says that, in accordance with city ordinance 10.185, many construction, remodeling and demolition projects require recycling of the waste they generate, and the ordinance has been in place since January 2010.

New construction that uses concrete and steel support must recycle 70% of its debris by weight. New construction that uses wood framing, and remodels worth more than $20,000, must recycle clean wood, clean drywall, shingles, corrugated cardboard and metal. A person seeking a demolition permit must submit a reuse and recycling plan to the Recycling Coordinator and have it approved.

The owner, the architect and the general contractor each type a question about this rule before they type a company name, so the site answers the rule first and the services second. Madison SEO for this trade starts from the City’s own list of materials, not from a list of services.

Who is this page for?

Demolition, remodeling and roofing contractors in the Madison area, deconstruction and salvage firms, and the people who build their sites. It describes the City’s rule; it does not apply it to any job.

Pile by pile, from clean drywall to mercury thermostats

Each row is one pile from the City’s report form, set beside the projects the City ties it to, what the plan or report asks, the question an owner or general contractor types and the page or profile that answers it.

A search program built on this table is priced in the section below. The table runs in the order of the form, so every row maps to a page.

Five materials on every remodel over $20,000

The five are clean wood, clean drywall, shingles, corrugated cardboard and metal. A remodel page states the $20,000 line, lists the five and says who handles the tickets for each.

• State the $20,000 line as the City’s.
• List the five materials.
• Say who handles the weight tickets.

Seventy percent by weight on a teardown

The Streets Division’s plan page says all demolition projects recycle or reuse at least 70% of all demolition debris, and the sample plan measures the goal by weight. A demolition page states the goal as the City’s and never states a rate the crew has not measured.

• Quote the 70% line as the City’s.
• Name the recyclers by material.
• State no rate for a job until the tickets are in.

A plan page the owner finds before the permit

A demolition contractor’s site carries one page that walks an owner through the parts the Streets Division lists for a Reuse and Recycling Plan: the location, contact information, the scope and the 70% goal, the materials expected, and how the plan is carried out on site.

The page goes on to the reuse section, appliances and metal, mercury items, asphalt and concrete, shingles and mixed loads. It says the crew drafts the plan and links the City’s sample plan by name. The City needs the plan approved before the demolition permit issues, and its Development Services Center lists it among the approvals a demolition permit requires.

The page never says a plan will be approved and never computes a permit date. The sample says a plan that does not state where material is recycled will not be approved, so the page names the crew’s recyclers by material. An SEO company in Madison that builds this page also sets the title to the question owners type.

• The parts of a plan, in the City’s order.
• A link to the sample plan.
• The crew’s recyclers by material.
• No promise of approval.

What search work costs a C&D firm in Madison

Pricing depends on scope, is subject to change and is set in the written proposal. A program for a demolition or remodeling firm is priced by the number of service pages, profiles and the closeout work it covers.

Retainer tiers Progression publishes for search work

Progression lists three monthly tiers on its SEO services pricing page.

The written proposal confirms which tier fits and what it includes. Hauling, tipping and demolition prices and the City’s fees are outside these figures.

Does a plan page go before the services pages?

It sits beside them. The owner who types the rule finds the plan page first, then the services.

Sixty days, a stack of weight tickets, and the page after the job

The City’s compliance report is due within 60 days of completion, with weight tickets or receipts, mailed to the Recycling Coordinator at the Streets Division’s Badger Road office or emailed, as the form states.

A closeout page on the contractor’s site explains what the client receives at the end: one ticket file per material and the reuse receipt. A client portal holds the tickets. The same page is where reviews and project photos tie back to the job. No page states a recycling rate the crew has not measured on that job.

For crews whose service area runs past the City line, SEO in Madison, WI starts with a plain note that the rule is the City’s and names which jobs it covers. Wider contractor work sits with contractor SEO.

• One ticket file per material.
• The reuse receipt.
• A portal for the tickets.
• Reviews tied back to the job.

The County directory that sends people to your website

Dane County’s Recycling and Disposal Directory lists drop-off centers and businesses by material and tells readers to call ahead or check the recycler’s website for hours, fees and materials accepted. Businesses may apply to be displayed with a name, address, phone, URL, email, notes and category on the County’s application form.

A hauler or recycler applies under each category it truly accepts: asphalt and concrete, drywall, metal, mixed construction loads, salvage, shingles, wood, appliances and thermostats. It points the URL at a page that lists those same materials with fees and hours and keeps the name, address and phone identical to the business profile. Rental dumpster businesses will find the wider picture in dumpster rental marketing.

What does the directory ask of a business?

A name, address, phone, URL, email, notes and a category. The listing then sends readers to the business’s own site.

Roofers and the shingle line

The City’s report form puts roofing beside remodeling as one project type, and shingles are one of the five materials a remodel over $20,000 recycles. The Streets Division states that shingles are banned from disposal as trash within the Dane County Landfill.

A roofing contractor’s site carries a short page on where tear-off shingles go and what the homeowner receives for the report, and the quote states who handles the shingle tickets. A Madison SEO company working for roofers writes that page before any city name page. See SEO for roofers.

Can shingles go out with the trash?

Not according to the Streets Division. The roofing page names the recycling route, not the dumpster.

Reuse before the wrecking crew arrives

The plan’s reuse section explains how materials leave the building for reuse before demolition, names who the crew works with and what is reclaimed. The Streets Division advises contacting reuse and deconstruction organizations at least two weeks before demolition begins, and notes that doors and cabinets are among the items often salvaged.

A deconstruction or salvage firm’s site carries a booking page that asks for the demolition start date first and a page of reclaimed item types. A demolition contractor’s site states the two week lead time on its scheduling page. This page names no company or nonprofit.

• Ask for the demolition start date first.
• List the reclaimed item types.
• State the two week lead time.

What does the reuse page promise?

A lead time and a list of reclaimed item types, and nothing about what a salvage firm will take.

Badges and percentages a demolition contractor skips

No 100% recycled or zero landfill claims, no recycling rate without a ticket file behind it, no City approved or City certified badge, no statement that a plan, report or project complies, and no promise about permit timing. Asbestos work is named only as licensed work.

Scope and plan questions go to the Recycling Coordinator, and permit questions go to the Development Services Center. An SEO company in Madison that keeps these lines out also keeps reviews and profile posts consistent with them. Construction firms in general will find more in construction SEO.

• No zero landfill claims.
• No rate without tickets.
• No City approval badge.
• No promise about permit timing.

Live on the site before the next teardown inquiry

The card lists what to finish before an owner or general contractor arrives with a plan to write. SEO in Madison for this trade is ready when an owner can find the crew’s answer to each row of the City’s form.

• Plan page live and linked to the City’s sample.
• Pile by pile page with recyclers named per material.
• Remodel page states the $20,000 line and the five materials.
• Roofing page on shingle tickets.
• Closeout page and ticket portal.
• County directory application filed under true categories.
• No rate, badge or approval claims.

Who files the closeout?

The crew gathers the tickets and the client receives the file; the City’s form goes to the Recycling Coordinator.

Owner, architect and general contractor: three searches

Each reader types a different question about the same rule, and each question needs a page.

The three pages link to one another, and the closeout page links back to the City’s own requirement page. The City’s contact line is streets@cityofmadison.com.

Frequently asked questions